"We live from advertising revenue and distribution income," he says in an interview with NZZ am Sonntag. The Tamedia media company is forced to "create content that is valued, that is worth something to users". Classified advertisements would largely disappear from the daily newspapers and the number of job advertisements had collapsed. In commercial advertising, there is an increasingly wide range of media and technical possibilities for advertisers to disseminate their advertising message, explained Kall in the NZZ am Sonntag.
 

Boom in smartphones

According to Kall, the digital sector is experiencing a triumphant advance of smartphones. These are a threat to media companies. "On the smaller screens, the advertising revenue per user is ten percent of what we earn from stationary computers. This is a problem and we have to react to it. As they do not yet have a business model and the advertising revenue is not sufficient, they are now trying the paywall on the Internet. However, this only applies to the Tages-Anzeiger online portal.

But smartphones are also an opportunity. "Smartphones greatly increase the number of contacts with our customers, which is a blessing," says Kall. Now we have to find a way to make this profitable. Even if this doesn't happen overnight, "it will succeed," says the Tamedia boss with conviction.

The words are an allusion to the black figures, which the business newspaper from Hamburg did not write. According to SDA, the issue brought together a selection of the best research, portraits and caricatures. In the editorial, the editors-in-chief said that they wanted to show once again what they had and still had to offer. The FTD accompanied its own demise with the same irony throughout the issue. According to the SDA, the pages were not numbered consecutively, but the reader was continuously informed that the newspaper was coming to an end: The first page, for example, reads "42 to go".

According to SDA, the last issue sold out quickly at many newsstands on Friday. The website is expected to remain online until the end of the year. Unless certain interpretations of the Mayan calendar are correct, in which case just under two weeks remain. (uma)

This was announced by AZ editor-in-chief Christian Dorer on Saturday in the newspaper's "weekly commentary": "Our readers should decide for themselves where they want to read what. And of course: we want to earn money online." For this reason, a paywall for the online content of Northwestern Switzerland is planned for 2013 - including the Aargauer Zeitung and the Grechner Tagblatt of AZ Medien.

The music industry is already making good money online, writes Dorer. "Traditional media brands must also succeed in doing this. Otherwise one day their content will no longer exist." This is also why Dorer chose the title "Our journalism is not for free" for his weekly commentary. Dorer also addressed the fundamental change in the media. No more coziness, he said. "The industry is undergoing structural change like no other."

Digital change

Paying for journalistic content on the Internet is no longer taboo. Foreign media houses such as the New York Times have successfully shown the way. Now the major Swiss publishers are following suit. They are investing millions in the digital transformation.
 
In October, the Neue Zürcher Zeitung NZZ introduced a paywall for numerous editorial articles. "We are correcting the mistake we made in the past of making journalistic content available for free on the Internet," said CEO Albert P. Stäheli at the time. This change is a challenge for editorial teams. The road is rocky and long. The NZZ hopes that this will give a boost to the media industry.

Payment barrier on the rise

The Geneva daily newspaper Le Temps introduced a paywall on the Internet over a year ago. The Freiburger Nachrichten also recently launched a new online presence. After an introductory phase, the newspaper's exclusive content will also be subject to a charge. Blick will introduce a paywall on the Internet by fall 2013 at the latest, as Ringier CEO Marc Walder announced last Sunday in an interview with the Sonntagszeitung (Werbewoche.ch reported). According to Walder, 80 percent of the content will still be free after the introduction of the paywall. However, users will have to pay for the remaining, more exclusive content.

The Tamedia Group, which owns the Tages-Anzeiger among others, announced in the summer that it also wanted to charge for individual articles, but not introduce a general payment barrier. The news platform of Tamedia's Finanz und Wirtschaft. (SDA)

Extending working hours and reducing nighttime bonuses are not solutions to the crisis in the graphic arts industry - not even if they are tied up in a pre-Christmas package by Viscom. Syndicom writes this in a press communiqué. The conference participants would fear that the possibility of introducing the 42-hour week in all graphic companies except newspaper printers would set in motion a downward spiral that would endanger hundreds of jobs. 3 weeks of free work for some and layoffs for others is not a prospect, the unions added.

Four years ago, he said, concessions had already been made on night surcharges. Now enough is enough. However, the Gav negotiations are on the right track, with no concessions on night bonuses and weekly working hours.
 
The industry conference renews the offer to Viscom to extend the current CLA and unanimously calls on the association to resume CLA negotiations.

In September, the employers' association had announced that it would push through longer working hours, reduced bonuses and the waiving of detailed minimum wages in the CLA negotiations (Werbewoche.ch reported). He cited the critical situation in the industry as the reason.

The aim is to prevent a relapse into the untenable conditions in the canton of Ticino and in German-speaking Switzerland at all costs, Syndicom announced on Saturday. In these two regions, the publishers have refused all negotiations for a new collective labor agreement since the Gav was terminated in August 2004 until today. The wages of freelance journalists have fallen massively, social security in individual employment contracts has deteriorated, and various publishers have refused any social dialog on restructuring measures. 

The association of publishers in French-speaking Switzerland, Médias Suisses, had announced on Wednesday that it was terminating the CLA and at the same time offered to negotiate a new contract with the media unions (Werbewoche.ch reported). The existing CLA runs until the end of 2012. Médias Suisses claimed falling revenues as the reason for the termination.

This means that there will be no fewer than eight Sunday newspapers in German-speaking Switzerland next year, which does not deter the makers. "Sunday continues to gain in importance as a reading day," said Daniel Ehrat in an interview published Saturday in the St. Galler Tagblatt. Ehrat is overall director of Tagblatt Medien, which includes St. Galler Tagblatt. Tagblatt Medien, in turn, is part of the NZZ media group.

So far, there is no newspaper on Sunday that does more than selectively and randomly reflect what's happening in eastern Switzerland, Ehrat said. "Eastern Switzerland does not happen on Sunday." Initial reactions to the announcement of publishing a Sunday edition were therefore positive - "also from the advertising market," he said.

Christian Ortner will be the new editor-in-chief of Ostschweiz am Sonntag. He was previously editor-in-chief of Voralberger Nachrichten. The target is a circulation of at least 90,000 copies. The newspaper will appear as a joint seventh edition of several regional newspapers or regional editions of the St. Galler Tagblatt. Page-maker Ortner will be able to draw on the Tagblatt's central editorial team, which will be expanded by twelve positions. In addition, about a dozen local editorial offices will work on the new newspaper. Ostschweiz am Sonntag itself, however, will appear without separate local sections.

Today, there are already seven Sunday newspapers in German-speaking Switzerland. These are Sonntagsblick, Sonntagszeitung, NZZ am Sonntag, der Sonntag, Zentralschweiz am Sonntag, Südostschweiz am Sonntag and the Sunday edition of the Basler Zeitung. (SDA)

The number of television reports in which events from other language regions were discussed was relatively small, the government wrote in a statement on Friday. During the week under review, for example, there was not a single report on events in Ticino or Romansh-speaking Switzerland on television programs in French-speaking Switzerland.

The German-language broadcasts and those from Ticino fare slightly better. Radio Rumantsch is an exception when considering the other language regions, which could be related to the small-scale and correspondingly uneventful area. This is the conclusion of the study conducted by the University of Fribourg and Publicom.

Ultimatum until the end of 2014
 
The Federal Council acknowledges the SRG's achievements to date in regional linguistic exchange, as it writes in the press release. However, it sees a need for action, particularly in the area of daily news reporting. It does not intend to enforce this by amending the law or the license. However, the Federal Council ultimately expects the SRG to make improvements. In doing so, it is relying on the SRG's planned concept to strengthen regional linguistic integration. The SRG must now report on its implementation every six months. "If no progress is evident by the end of 2014, DETEC will propose further measures to the Federal Council," the press release states.

The Federal Council's report is based on a motion by former Councillor of States Theo Maissen (CVP/GR). In 2010, Parliament instructed the government to urge the SRG to increase its contributions to intercultural exchange and the promotion of understanding between the language regions and to report to Parliament on the progress made by the end of 2012.

SRG had expressed reservations about the analysis of its broadcasts. The studies had only measured the daily information offering for a short period of time. SRG also identified a conflict of objectives in combining regional language integration services with journalistic quality criteria such as topicality, relevance and professionalism. (SDA)

The frame story of the film is a mini-love story: In the course of a day, a young woman and a young man meet again and again in a public transport context and eventually get to know each other. In the process, they get to know the various services offered by AAR Bus+Bahn - from the modern fleet of bus and train vehicles to the sales outlets served and special offers such as the "faarBar". The company portrait provides in-depth information on the provider of mobility solutions in the field of public transport in the greater Aarau area.

Responsible at AAR Bus+Bahn, Aarau: Mathias Grünenfelder (Director), Regula Riesen di Fede (Head of Marketing and Sales), Erwin Rosenast (Marketing/Communications). Responsible at Renzen Communications, Aarau: Hanno Lietz (CD), Achim Kaufmann (AD), Stefanie Berchtold (graphics), Frédéric Renzen (consulting).

This also applies to organizational services such as proofreading, editing, compiling the individual texts into a uniform newspaper, distribution, marketing, brand reputation, layout and printing, as the Swiss Media Association writes in a communiqué on Friday. In comparable industries, this protection gap has been eliminated by an ancillary copyright. Broadcasters and producers of sound recordings have already had such a right for some time and can better defend their rights against third parties thanks to this institution.

By improving legal protection for media companies, publishers are to receive significantly improved investment protection and better enforcement options against infringers. "This protection is important because it is also a necessary prerequisite for the necessary establishment of payment models for publishers' digital offerings," writes the association. Specific protection for media companies would include meaningful excerpts from journalistic articles, which have not yet been sufficiently protected by copyright and fair use law, while the existing right to quote should remain untouched. For commercial news aggregators, this would mean that they would have to conclude usage agreements with publishers for the use of news excerpts. The content of such agreements would be freely configurable; collective exploitation is rejected.

Federal Councillor Sommaruga has set up an AGUR12 working group to assess the Copyright Act from the point of view of the electronic use of media, among other things. The Swiss Media Association is a member of this working group and will put forward its concerns in this context. In addition, the Association's Executive Committee decided on Friday to set up an internal working group to examine further options for improving the protection of publishing services against unlawful commercial use. The Executive Committee will discuss the results of this working group further in the spring.

The online marketing agency Adisfaction, founded in Germany, has been represented in Zurich for five years. Started as a media specialist, Adisfaction has since developed into a full-service provider in online marketing, covering areas such as online PR, e-mail marketing, online monitoring and social media marketing, in addition to media planning and buying. This position is now to be strengthened with the expansion of the management team. With immediate effect, Hendrik van Dyck will be responsible for the agency's fortunes alongside the previous managing director Daniel Hünebeck. Among other things, Van Dyck was responsible for the sale of online advertising for the news portal Blick.ch at the online store Euronics in Germany, then at Tele 2 Switzerland and finally at Ringier, and most recently managed the online division at the Schlieremer media agency Mediaxis.

Van Dyck joins Adisfaction as a cross-media specialist who not only brings experience in online marketing and e-commerce, but has also developed many cross-media concepts. "I don't see online as a separate medium, but want to create interfaces with other media genres," says Van Dyck. One of the ways he does this is by extending reach strategies from TV to online video - a topic that is gaining in importance with time-shifted TV consumption.

In the spirit of dovetailing various channels, the online marketing experts at Adisfaction have also entered into a strategic collaboration with Condor Films, with whom they have been united under one roof since moving to Zurich Seefeld five months ago. While Condor Films receives support in online marketing, Adisfaction uses its audiovisual expertise for video and web productions, for example for the soundtrack of a flash-animated preroll. Despite all the cross-media concepts, Adisfaction receives many requests for search engine optimization. "Who would have thought a few years ago that in 2012 we would still be busy with - in quotation marks - something as boring as search engine marketing?" says Hünebeck. "Everyone would have thought we'd only be doing social media concepts."

The basics must not be neglected, emphasizes the business economist. Even e-mail marketing, which had almost been declared dead, is once again enjoying great popularity. And rightly so, says Hünebeck, provided the potential of the channel is recognized. After all, e-mail marketing is more than just sending out newsletters. (Imp) 
 

The website offers information about careers in the construction industry. "I like to advertise my profession," says Mike Schmid in a press release for the construction industry. The Association of Swiss Infrastructure Builders has been using Mike Schmid to promote the construction professions for two years. Among other things, he appears in the new Cinema spot for the road construction profession to see.