Around 50 people protested in front of the editorial offices of the daily newspaper Le Temps in Geneva. They also delivered an open letter to Valérie Boagno, President of the French-speaking Swiss publishers' association Médias Suisses and Director of Le Temps.

Fear of wage pressure

In it, they demand that the publishers reverse the dismissal. Without a CLA, wages would come under pressure, which would sooner or later have an impact on journalistic quality, wrote the journalists' association Impressum in a communiqué. The same demands also came from Lausanne. There, more than 100 people expressed their displeasure in front of the Edipresse Tower, where the editorial offices of several publications in western Switzerland are housed by the Zurich-based media company Tamedia. There were also protests at the daily newspaper Nouvelliste in Lower Valais, the Neuchâtel dailies L'Express and L'Impartial and La Liberté in the canton of Fribourg.

Fear of loss of quality

Suissecultur, the umbrella organization of professional cultural and media workers, also expressed its concern about the termination of the CLA in a communiqué. It said that the agreement safeguards social peace and the quality of reporting. A week ago, the publishers in French-speaking Switzerland terminated the CLA at the end of 2013. They cite the decline in advertising income and falling sales revenue as the reason. In German-speaking Switzerland, the last CLA for the printed press expired in 2004. Since then, there has been no contract.
 

Zeit editor Teuwsen received the most votes in the eighth edition of the award, according to a statement. Teuwsen had "established a new voice in political discourse with the Swiss pages of Zeit er" and thus stood for "quality journalism," it said in the reasons given by those who voted. A total of 1012 participants took part in the election. A preliminary jury had put 14 candidates to the vote. Teuwsen has headed the Swiss pages of Die Zeit since the end of 2008 and is also the paper's correspondent.

Second place went to Jonas Projer, Brussels correspondent for Swiss television, for his "exemplary reporting on the EU debt crisis. Third place went to Kurt Pelda, one of the few journalists from Switzerland who "courageously and fearlessly went to Syria to see what was happening on the ground. His articles appear mainly in Weltwoche.

Hansi Voigt of 20 Minuten online was voted Editor-in-Chief of the Year. Newcomer of the Year is Joiz presenter Gülsha Adilji. All other categories and rankings can be found in the magazine Schweizer Journalist, which will be published these days.

Teaser image: Theatercasino.ch

 

"I find poster advertising likeable or very likeable" - this was the answer given by 81 percent of the more than 1,000 respondents aged 15-59 in a recent ad hoc survey conducted as part of APG|SGA's "PPI Poster Performance Index". According to the survey, women and respondents aged between 30 and 44 tended to lead the field when it came to liking posters, according to a statement.

A comparison over several years of the likeability values that are important for advertising acceptance confirms a constant, above-average positive attitude toward billboard advertising: as early as 2005 and 1997, 77 percent and 70 percent of respondents, respectively, found billboards "likeable" or "very likeable" (respondents aged 15-59) - in each case with similarly stable values within the "gender" or "age" subgroups.

PPI shows the strengths of the poster medium

PPI Poster Performance Index is a posttest conducted regularly by APG|SGA that measures the impact of poster campaigns. The survey determines recall, brand association, and liking of national campaigns among 15-59 year-olds. A long-term analysis by PPI shows the strengths of outdoor advertising; on average, more than half of respondents can remember poster campaigns.

Back in the field in 2013

The PPI surveys will be continued next year. The market-established impact tool for poster campaigns allows benchmark comparisons by brand, market segment, and industry - based on more than 900 campaign results. Since 2012, the survey has been conducted online in the top 5 Swiss conurbations of Zurich, Basel, Bern, Geneva, and Lausanne.

According to the press release, Sabine Meinitz has many years of experience gained in various management positions in communications and marketing at international companies, including NEC Display Solutions Europe and Texas Instruments. At Swissport, she will be responsible for corporate communications and the development and implementation of marketing strategies, including public and investor relations.

The position of Vice President Corporate Communications & Marketing has been created due to the growth of Swissport and the increasing importance of communication tasks. For this reason, this function is now performed internally.

Peter Moser, Executive Vice President Human Resources, Communications and Marketing, said: "We are excited about the knowledge, expertise and experience that Sabine Meinitz brings to our organization and the opportunities this will create. At a time when communications and marketing technologies and their methods are evolving rapidly, her expertise and vision will help drive our use of state-of-the-art technologies to ensure that communications and marketing at Swissport are at the highest possible level."
 

Quite simply Caminada is the name of the magazine that the Grisons native launched on December 10. The publisher is star chef Andreas Caminada from Fürstenau. As with all his projects, he pursued "an approach of uniqueness and the highest quality" with his magazine, according to a press release.

Caminada used the services of Beling Thoenen Design for the realization. "The collaboration was enriching because Andreas Caminada has a particularly good sense of creativity and placed a lot of trust in us," say Ulrike Beling and Nina Thoenen from the Zurich agency. The two owners designed and realized Caminada in a team with Hildebrandt Firmenpublizistik.

The introduction to Caminada is formed by a thematic focus with five stories, consisting of double-page pictures, a text and a culinary creation inspired by the story. The introductory section shows the close connection between the Grisons terroir and Andreas Caminada's cuisine. The middle section "Entremet" (French for "intermediate course") focuses on "Research, discover, design, preserve". The third section, "Craft - process, result, enjoyment", includes numerous recipes and features food photography by Milan-based team Oriani Origone. The magazine's high standards are underlined by an exclusive design in three types of paper, a special color and an insert with recipe cards, according to the press release. Swiss photographer Stephan Schacher is responsible for the cover.

 

Last Saturday, Swiss comedian Beat Schlatter got into wildly strange cars on Zurich's Bahnhofstrasse and told a fairy tale to the stunned drivers who were desperately looking for a parking space. The specially written story is about a prince who drives into town in his carriage and wonders about the stressed people. With this sensational action, the Civil Engineering Office of the City of Zurich and Serranetga draw attention to alternative means of transport and practical offers during the Christmas season. As part of the "Stadtverkehr 2025" program, Zurich residents are to be motivated to leave their cars at home for Christmas shopping in the future. In the city of Zurich, 57 percent of traffic is caused by shopping and leisure activities. Drivers believe that there is no alternative to the car, especially for gift shopping - even if the shopping takes longer because of traffic jams and the search for a parking space. At the same time, public transport and various offers from the city of Zurich simplify shopping at Christmas time. Beat Schlatter shortened the waiting time for drivers in traffic jams or when looking for a parking space with the Auto-Märli. 

Urban transport 2025 - Zurich moves forward

In the fall, the "Velostreife" campaign initiated Serranetga's new, comprehensive social media strategy for the "Stadtverkehr 2025" program of the City Council and the Civil Engineering Office of the City of Zurich. The program consistently continues the previous transport policy and focuses on key projects, especially to promote public transport as well as pedestrian and bicycle traffic. On the Facebook page outstanding projects are made visible to the general public.

Responsible at Serranetga: Fabian Keller (strategy), Nicolas Hostettler, Mirjam Herms, (project management), Samuel Textor, Pascal Deville (creative direction), Thomas Blumer, Simon Kümin (text/concept), Philippe Lehmann (design), filming (camera and editing), Matthias Fasnacht (animation).
 

Sara Käch was previously Director EU Communications at Pfizer. "We are delighted that we have been able to recruit a competent communications expert who, incidentally, knows Interpharma very well from a previous position," says Thomas Cueni, Secretary General of Interpharma. In addition to her experience in the pharmaceutical industry, Sara Käch brings know-how from her work at communications agencies. Roland Schlumpf, her predecessor at Interpharma, will be stepping down from 2013 and will still be in charge of media relations for the association.

 

In fact, this year's speech is also lengthy - until the listener starts to pass the time. If you press pause, Mr. Lévy shows understanding - he plays Pac-Man during this time, for example. If you skip parts, he can't quite hide his disappointment at the lack of interest. If the speech drags on unnecessarily, you can confidently change the quality or switch to full screen mode. (hae)

via Horizon.net

Under the slogan "Pimp your look," Blingski will bring fashion jewelry and accessories to German-speaking Switzerland, according to a statement.
 
Responsible at Blingski: S. Genc. Responsible at Evoq: Adrian Schaffner (consulting); Steffi Locher (design). Implementation: Diprint.

 

Zenhäusern has moved his workplace from Komet in Bern's Altenberg up the Aare. Nora Grunder, Nicole Gerber and Monique Grütter are the three new ladies at the signal box of the Bern-based creative agency, the agency announced on Monday. Nora Grunder has many years of experience in consulting. She was last active with the Berne advertising agency Contexta. Nicole Gerber returned this August after over three years with Nemuk in Zurich again to Berne and completes the team by her knowledge within the range of on-line marketing. Monique Grütter, most recently with Geri Staudenmann Kommunikation, is in charge of PR projects and is also responsible for the smooth running of the office.

(flnr: Nora Grunder, Nicole Gerber, Monique Grütter, Marc Zenhäusern)

After Chur, the first two illuminated poster pillars will be installed in Zurich from mid-December 2012. The main features of the latest APG|SGA advertising medium are: A rotating tower with a height of over four meters and two F200 backlit posters on top of each other, mounted in three rows. The tower can be occupied either all the way around or one-third of the way.

Two of these Startowers have been standing in the middle of the pedestrian zone in Chur since October 2012. As of mid-December, two examples of the Startower will stand at the following locations: on Rosengartenstrasse and at the Messeparkhaus on Hagenholzstrasse in Zurich. "The expansion is being driven forward," APG said in a statement on Monday.

With the Pig skin tattoo poster the airport agency won gold in the out-of-home category at the John Caples International Awards in New York last week. The jury awarded the same work silver in the Ambient/Guerilla category. In addition, the agency achieved seven other final placements at the airport: With the overall campaign as well as the skidmark guerrilla for Pneu Joe, with the shoe bag mailing for Pitsch Sport, with the waste paper stacker mailing for Red Bulletin, with the letterbox gymnasts for the Moschtihuus fitness center as well as with the two mobile marketing campaigns QR crossword puzzle for the Swiss Marketing Day 2012 and the USM Tetris sweepstakes for Rüegg-Naegeli.

Y&R Group Switzerland was awarded bronze for Merck Sharp & Dohme.

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