Susanne Mühlemann, Head of the Swiss Media Office and long-standing journalist, can no longer devote the necessary time to this committee due to her professional commitments, according to the press release.

Esther Girsberger studied law and worked as a journalist for the NZZ, the Berner Bund, the Tages-Anzeiger and Weltwoche. Today she moderates events in business, science, politics and culture, lectures at several institutions and is the author of various books. Esther Girsberger is the mother of two sons and lives in Zurich.

The PA also includes: Hans Fahrländer, author of Die Nordwestschweiz and Der Sonntag (Chairman); Peter Wanner, publisher; Dr. Christoph Bauer, CEO; Dr. Ludwig Hasler, author, lecturer and publicist. The PA has the task of continuously reviewing the journalistic orientation, the diversity of offerings and opinions and the journalistic quality of all the Group's media.
 

The data of the advertising statistics published in the last years were based on incomplete data deliveries and showed this year in the area of billboard advertising a sales development which does not correspond to the result of the entire industry, as the association AWS announced on Wednesday. The grouping of outdoor advertising was consequently redefined and the data of the past three years was collected again according to updated definitions. In case of missing data, the data was supplemented with estimates. Below you will find the new definitions as well as the corrected figures.

New definitions

The source is the survey conducted by the association AWS Aussenwerbung Schweiz among its members and other providers of outdoor advertising, as well as by the trade association Schweizer Neonfirmen.
Outdoor advertising is generally defined as anything that the public can see free of charge as an advertising message when it is on public or private property and which falls under the concept of changing third-party advertising. For the statistics, the advertising media were surveyed that are available to the advertising industry on a short-term basis for 7, 14 days, seasonally (posters) or even on a long-term basis for 4 to 10 years (neon signs). For the previously published categories of sports and stadium advertising, as well as "other outdoor advertising," there are no longer any figures available that represent clearly defined segments of the overall market. For this reason, data from these areas is not published. The following four subcategories are shown:

Poster advertising (analog)

All types of posters in F4, F12, F200, and F24 formats on private and public property. In addition, megaposters and poster or special formats in tourist areas and at airports.

Poster advertising (digital)

All display forms of digital, bookable communication spaces (such as eBoards/ePanels and screens >55 inches) on private and public property (incl. tourism areas as well as airports).

Transport advertising

All advertising displayed in and on rolling stock of transport companies, SBB and private railroads, postbuses and private transport companies in analog and digital form (longitudinal, side and rear panels, full-panel advertising, hanging and sliding boxes, banners, info screens, etc.).

Neon advertising

The figures shown here for "Neonschriften" contain the information provided by the Association of Swiss Neon Companies.
 

KMU-Magazin sees itself as a premium trade journal with a focus on knowledge transfer for decision-makers in SMEs. The revised layout and editorial content represent a modernization without losing continuity, according to a press release. New fonts, information boxes as well as new formats and elements are intended to ensure better reader orientation. The SME magazine is primarily aimed at imparting knowledge, but there will be more direct references to readers. A monthly interview, top managers on the cover and commentaries by external authors on economic and economic policy topics are intended to make the magazine more emotional.

"We have the know-how, the ability and the ambition to master the flood of information, to select in a target group-oriented manner and to not only reflect practical knowledge based on precise knowledge of the needs of decision-makers in SMEs, but also to make it available for implementation by the reader," says Editor-in-Chief Michael Drosten. At its core, KMU-Magazin remains the tried-and-tested premium medium for a premium readership.

The term "knowledge platform" is deliberately used in the claim, as the aim is cross-media communication. As a first step, the online presence will also be adapted. In the coming months, new functionalities will be added to the website to offer readers added value.

The fact that there has been no CLA in German-speaking Switzerland for years proves that working conditions are deteriorating in a situation without a contract - with the known negative effects on the journalistic quality of newspapers and magazines. From this point of view, too, the dismissal is a fatal and worrying sign.

SSM is therefore calling on publishers and their associations to regulate working conditions by concluding decent collective labor agreements. SSM assures the leading trade unions Syndicom and Impressum of its support and solidarity and encourages all journalists to stand up for their CLA.
 

The Zurich agency for search engine marketing and web analytics is pleased about new clients. Fust has entrusted Yourposition with the Adwords account. Further projects in the areas of search engine optimization and web analytics were assigned to the Zurich-based agency by the Swiss Milk Producers SMP and Valais Tourism, according to a statement.

"The whole of 2012 was already characterized by an upward trend in search engine marketing and web analytics that was once again much stronger than previous years," comments Lukas Stuber, Managing Director of Yourposition, on the growth in orders. "Thanks to our expertise as a specialist service provider, built up over almost a decade, we are fortunately in a position to also satisfy the strong increase in demand."

In this context, Yourposition has again increased its team and now employs around 20 people. New additions to the agency are project manager Jennifer Loaiza, a business economist who previously worked as an online marketer in the travel sector, and strategic consultant Tobias Scholz, who previously worked for Google Switzerland for more than five years, most recently as senior industry manager.
 

The Trend Report shows how budget spending on search engine advertising is developing by industry and which industries are affected by brand bidding and ad hijacking to what extent. This month with the special analysis: "Diamonds Are a Girl's Best Friend".

The Media Focus SEM Trend Report No. 12 / 2012 can be here in PDF format can be downloaded.

If this isn't newsworthy: In the middle of Dresden, unknown people have built a giant phallus out of snow with great skill. In the middle of Dresden! 

Although Blick.ch tried to outdo the news value of this report in the first half of the week - the title goes to the Tages-Anzeiger! The competition was tough, as the following examples show.

Thomas Häusermann

In this role, she will also act as the interface to local marketer Goldbach Media, according to the press release. In her new position, she will report to Mark Specht, Vice President Be Viacom Germany, Switzerland and Austria.

"I am delighted that with Kirsten Latour we have gained a committed and competent personality for the position of Sales Director in Austria and Switzerland. Her many years of expertise, especially from a brand perspective, will help us to further expand our know-how and offer our customers an even better service," says Mark Specht about the new addition.

The 37-year-old has many years of experience in the media sector: most recently she was Senior Media Manager at Müller Media & Service in Zurich. Prior to that, she worked for Tchibo in the media sector and in various positions at IP Deutschland.

Although the bear shows its teeth, it somehow looks extremely likeable, as the agency aptly notes in a press release. The inclined viewer quickly realizes: the Gurten-Petz has borrowed his bright white laugh from a toothpaste model. Although it is not yet known who will be playing at the festival, the bear teaser has already been well received. Anticipation for the Gurten fan...

Responsible at the Gurtenfestival: Philippe Cornu. Responsible at Formeldrei: Moritz Adler (Graphics/Concept).

In November 2012, the National Design Education Forum for Visual Communication took place in the eastern Chinese metropolis of Nanjing for the 6th time. Organized by Nanjing University, the forum is one of China's most renowned academic communication events in the field of design education. Komet was prominently represented at this year's exhibition with 30 posters as well as ten books, according to a statement from the Bern-based agency. The agency, which with Creative Director Thom Pfister is an official AGI member, was asked by the initiators to provide its own works for the forum. The exhibition is visited by several thousand interested people every year.

Pool Position Switzerland continues to manage Swiss artists in the fields of music, comedy, entertainment, and models. Infront Ringier is further expanding its core competence by extending its business model in the areas of athlete management and testimonial marketing in sports. The athletes represented include Fabian Cancellara (cycling), Jonas Hiller (ice hockey), Lara Gut (alpine skiing), Yann Sommer (soccer), Mirjam Jäger (freestyle skiing) and Christian Schuler (wrestling).

Michael Voss, COO Ringier and Managing Director of the Ringier Entertainment Group Division, on the new organization: "Infront Ringier and Pool Position have been able to benefit a great deal from each other over the past two years and have established themselves correspondingly strongly on the market. Today, both are so well positioned that they can now further expand their core business independently of each other in their respective markets. With the organizational separation, we continue to ensure optimal management and successful marketing for artists and athletes."

Alexander Elbertzhagen, CEO of Kick-Media and Delegate of the Pool Position Board of Directors as of January 1, 2013, emphasizes: "I am very pleased that Pool Position Switzerland can now concentrate fully on entertainment issues. The cooperation with Ringier has already been excellent in the past. Now we will make Pool Position Switzerland just as successful as Pool Position Management Germany. After all, we are absolutely convinced of the potential of Swiss artists. There is tremendous talent in Switzerland that has a great future far beyond the country's borders. Our job is to turn these creative possibilities into concrete reality and measurable successes, such as the recent shoot by Zurich presenter Jonathan "Jontsch" Schächter for a TV pilot in Germany."

Armin Meier, Managing Director Infront Ringier, said: "Thanks to this reorganization, we can now further intensify our cooperation with some of the most important figureheads in Swiss sports. Infront Ringier will focus even more on its core competencies in the future and clearly position itself as a comprehensive partner of Swiss sports. For top-class sports rights holders, outstanding sports personalities as well as for advertising companies, we want to continue to establish ourselves as an innovative and reliable marketing, consulting and service partner."

As of January 1, 2013, Pool Position Switzerland will be managed by Alexander Elbertzhagen, Delegate of the Pool Position Board of Directors. Armin Meier will relinquish the management of Pool Position on this date and will continue to serve as Managing Director of Infront Ringier.

Ultra Images is a Swiss post-production company. Its core competence is the production of moving image advertising media for all channels, in particular post-production in the areas of editing, compositing, color grading, CGI animation and motion graphics. Another area of expertise is content distribution and archiving as well as workflow solutions for the production and management of advertising media. In addition, the existing business area of content production and asset management for digital signage networks will be further expanded, according to a press release. Ultra Images' client list includes corporations as well as advertising agencies and advertising film producers.