Numerous specialist speakers will be exploring the space between the individual letters - the white space. Emil Ruder, for example, describes the leitmotif of the upcoming Tÿpo St. Gallen as follows: "The typographic characters, printed on white paper, capture, activate and regulate light; they can only be grasped together with the unprinted. The printed value produces its countervalue, which co-determines the overall form. The unprinted is not an undefined void, but an element of the printed". The Typography Symposium will take place from September 20 to 22, 2013.

First typography symposium takes place
 

Following the decision to discontinue the previous seventh edition of the Basler Zeitung, the publisher had examined combination offers with other existing Sunday newspapers. Thanks to the decision in favor of a joint offer with the Sonntagszeitung, the editorial team of the Basler Zeitung can concentrate fully on the weekday newspaper editions, according to a Tamedia release on Friday. At the same time, the Basler Zeitung Medien publishing house is strengthening its economic foundation.

Subscribers to the Basler Zeitung will benefit from up-to-date and comprehensive coverage of politics, society, culture, travel and sports on the seventh day of the week with the Sonntagszeitung, the statement added. The publishers of the Basler Zeitung and the Sonntagszeitung would thus strengthen the attractiveness of the Basler Zeitung as a daily newspaper and the reach of the Sonntagszeitung in the Basel economic area. In addition to the Alpha, the Sonntagszeitung will also be accompanied in the Basel region by the Basler Zeitung's "Arbeit & Stellen" jobs supplement. Subscribers who do not wish to receive the Sonntagszeitung could withdraw from the offer.
 

As of January 1, 2013, Publicitas will market the Neue Fricktaler Zeitung, the local newspaper for the Rheinfelden, Laufenburg and Fricktal regions, on the national advertising market. The marketing includes the print edition as well as "LocalPoint", a digital offer where, in addition to the print advertisements, the advertisements are also placed on Nfz.chNFZ-TV, as well as on tablet and mobile, Facebook and twitter. Regional marketing will now be handled by Fricktaler Medien. Order processing will be outsourced by Fricktaler Medien to Xentive, a Publigroupe company, as of January 1, 2013.

The Neue Fricktaler Zeitung is published three times a week and, with a large circulation of more than 37,000 copies, reaches over 95 percent of all households in the circulation area between Basel and Zurich.

Andreas Spycher, Head of Market Mittelland and Zurich, Publicitas: "We are delighted to have been mandated with the national marketing of NFZ and to continue a long-standing partnership." Walter Herzog, Publisher Neue Fricktaler Zeitung: "We are convinced that we have found the right marketing solution for the future with our new company, FRICKTALER MEDIEN AG, for the domestic market and with Publicitas for national customers." Ivo Bosshard, Managing Director of Fricktaler Medien: "For order processing, the media logistics service provider Xentive, a Publigroupe company, was chosen as a future-oriented solution that offers optimal service and modern technology. We are convinced that we have thus found an ideal solution in the regional and national market and are looking forward to this new challenge."
 

Active, extraverted personalities with a pronounced brand awareness and a penchant for hedonism read free print media such as 20 Minuten Friday, Blick am Abend and 20 Minuten more often than average. Among paid magazines, Automobil Revue and Annabelle appeal to them the most. The national private radio station Radio 105 is extremely popular with this marketing-relevant target group, followed by Radio Energy Zurich and Radio Energy Bern. Public radio stations, on the other hand, reach them only below average.

Comedy Central ahead of MTV

Active, extraverted personalities who are characterized by a strong brand awareness and hedonistic character traits enjoy watching Comedy Central more than average. But the TV channels MTV, ProSieben and Nickelodeon are also very popular with this target group.

MA Strategy Radar 2012 online as of today

The data were collected as part of the Wemf intermedia study MA Strategy Radar 2012. The study makes it possible to link media and consumption data with psychographic characteristics and value attitudes. Marketing and media professionals can use the MA Strategy Radar to quickly and comprehensively analyze their target group and its media consumption in all relevant media genres. This makes it easier to determine the appropriate media mix for addressing the target group. The latest MA Strategy Radar publication is available online as of today.
 

With the acquisition of Improve Digital, Publigroupe is taking an important step towards becoming a leading player in the fast-growing real-time advertising (RTA) market in Europe, the company announced on Thursday. The investment is expected to further accelerate Improve Digital's growth in Europe's key markets. Improve Digital is based in the Netherlands and has offices in Amsterdam, London, Madrid, Munich and Paris (Werbewoche.ch reported). The company is a leading European sell-side platform (SSP) technology and service provider.
 

The PR agency network Ecco, which is present in 40 countries worldwide, conducted a broad survey among media professionals in German-speaking countries on the use of social media. More than 700 journalists took part. They use social media to assess public opinion, follow postings by opinion leaders in politics, business and society, conduct quick and background research and involve their recipients in the research work by means of crowdsourcing.

Journalists use Facebook and Twitter most frequently, with the Swiss relying particularly heavily on Facebook and the Austrians on Twitter. In all three countries, blogs, Xing, LinkedIn, YouTube and Google+ are also regularly used for research. Around 60 percent of respondents want to rely more heavily on social media for their research in the future.

 

 In addition, the publishing house has decided to publish the Immobilien Business magazine only ten times in 2013 instead of the previous eleven, and to invest the resources thus freed up more in online publications, according to a statement. This will enable us to provide you with even more up-to-date information via our website, newsletter and every 14 days via e-paper. The magazine will continue to be published monthly, with the exception of two double issues in January / December and July / August. Furthermore, the magazine will appear in this form for the first time at the beginning of February 2013 in a new layout and with a revised editorial concept, which is to be geared even more strongly to the current real estate markets by Birgitt Wüst, certified expert for real estate valuation (DIA) and business journalist. 

 

Google undertakes to advertise its services in the media of publishers who are members of the rights management company Copiepresse. Copiepresse represents the interests of French-language print media in Belgium.

In return, the publishers want to use Google advertising services such as Adwords to attract new readers and increase their reach. As part of the agreement, Google also wants to help publishers generate additional sales revenue through subscriptions or paywalls. With services such as YouTube or the Hangout video conferencing solution, Google will support publishers in intensifying contact with their readers.

The agreement ends years of bitter dispute between leading daily newspapers in Belgium and Google over the use of text snippets and preview images on services such as Google News. The publishers had sued in 2006 for copyright infringements by Google News and won. Google also lost an appeal in 2011 and temporarily removed all links to the newspaper pages from its index. After the Copiepresse publishers gave assurances that they would no longer demand fines for copyright infringements, the media were reinstated in the search index. (SDA)

A short film now summarizes the measures that Ford has implemented together with Wunderman Zurich in recent months. The film was shown at the annual meeting of Swiss Ford dealers. 

Responsible at Ford: Danijel Dzihic (Director Marketing), Marcello Varallo (Marketing Communications Manager). Responsible at Wunderman: Thomas Engeli (CD), Dieter Boller (text/concept), Daniel Schranz (AD), Dominik Sigrist (screen design), Michael Hoehn, Marcin Kolonko (programming), Vincent Schaublin (film), Stéphanie Bertschi and Gabriel Szalai (consulting).
 

Christian Wittmer, Managing Director of Publicitas Cinecom made it clear in his presentation, first of all, that his company still has the monopoly in both French and Italian-speaking Switzerland. In German-speaking Switzerland, it has a 62 percent share in terms of visitor numbers in 2011. From 2013, the offer structure will be completely new. It will be possible to book either individual films or genres or, as before, individual regions, grouped into pools. The previous, seasonally graduated prices will be replaced by a uniform CPM of CHF 12 for booking pools and CHF 13.20 for booking individual cinemas (film or genre). However, this CPM is not based on the specific visitor numbers of the booked offer but on an average of the last three years. This is to compensate for seasonal fluctuations. However, billing is then based on the actual number of visitors. If this is lower than forecast, the customer receives a corresponding discount; if it is higher, he can be happy. Because there is no subsequent charge.

In the local market, Publicitas Cinecom can only book rooms, cinema locations, cities or regions. In contrast to the national advertising market, bookings are not made per week but per month and according to the previous pricing system. The importance of local business is also underlined by the fact that it accounts for half of Publicitas Cinecom's sales. However, it remains unclear whether this is due to the strength of the local business or the weakness of the national business.

In any case, Nils Schilling from Werbeweischer Schweiz is convinced that there is much more to be gained from the national advertising market. It states its visitor market share as 54 percent in the five largest conurbations in German-speaking Switzerland. The new provider attaches great importance to planning according to content environments and specific target groups. In Germany, where this system was introduced a few years ago under the term Cinema reloaded, around three quarters of sales are now generated on this basis.

The basis of Werbeweischer's offering are the Kitag cinemas, which are only represented in German-speaking Switzerland. However, other cinemas such as Kiwi Cinemas, Cinewil and, most recently, cinemas in Aarau and Biel are being added on an ongoing basis. In contrast to Publicitas Cinecom, WerbeWeischer charges according to actual admissions. For 1000 visitors, a minimum of 11.50 francs is paid. Through daily monitoring of visitor numbers, each campaign is continuously optimized so that the agreed contact numbers are actually achieved. Thanks to information about the owners of the cinecards, a large online pool of respondents and, if necessary, empirical values from Germany, WerbeWeischer knows the socio-demographics of the visitors to a particular film.

IGEM President Stephan Küng (right) in conversation with Nils Schilling (left) and Christian Wittmer (center)
 

Denise Martenet Perone is a trained hotel manager and has completed further training as a marketing planner. After working for many years in key account management at Lego Switzerland, she returned to the hotel and tourism industry in 2006. She worked for six and a half years at the Grand Resort Bad Ragaz, where her last position was Deputy Director of Sales. There she was responsible for the development and expansion of the Swiss, German and Chinese markets in the areas of Wellbeing & Medical Health and Business & Events. At marbet Switzerland, she supports the sales team around Benjamin Hütteroth as Sales Manager and is responsible for the region of Eastern Switzerland.

Soner Avci has already worked as technical project manager for the concert promoter act entertainment in Basel and as technical manager for ballet and opera productions at Gerhard Rieder Promotions in Vienna. At au concert ag in Basel, he was responsible for various events in the areas of culture and sponsoring as a project manager, before first taking on the role of project manager for event technology and then as head of sales and booking at the KKL Luzern. At marbet, Soner Avci will be responsible for marketing the Würth Haus Rorschach conference center as Operations Manager.

Jens Hornung After training as a travel agent and subsequently working in the business travel sector, Jens Hornung was employed by BB Promotion. From his subsequent position as Travel Manager at Grass Roots Germany, he moved to Grass Roots Switzerland, where he was Senior Project Manager in the Congress Housing Team, responsible for the handling of large contingents at medical congresses as well as for hotel purchasing and partner management across departments. At Marbet, he now heads the Guest & Travel Services division as Team Manager.

Alexander Berger (37) studied tourism and business management in Austria, specializing in marketing, before spending several years as marketing manager at an Austrian regional bank, where he was responsible for marketing services, sponsoring & events. Most recently, Alexander Berger worked for Facts Events in Dornbirn as Senior Project Manager. At Marbet, he will strengthen the operational team in the areas of events and incentives as a senior project manager in the future.

Agency manager Frank Marreau comments: "With the renewed investment in our team, we want to ensure that we maintain our quality, but also the steady growth of marbet Switzerland in the future. The relocation of our headquarters to Rorschach, the associated marketing of the conference center Würth Haus Rorschach and the existing branch office in Zurich open up completely new opportunities to further develop the Swiss live communications market. In the future, we will be able to serve our customers from two locations and, with our new colleagues, we have brought on board absolute specialists for the respective business areas."