In October, snowy landscapes, romantic chalets and winter scenes are regularly created, photographed and digitally post-processed using suitable equipment. Each November, the cards go to print and, if all goes well, are sent to the recipients on time. The Basel-based radio marketer shows how this year's card was created in a YouTube clip:
 

As of January 1, 2013, the renowned magazine, which is published in French and German and has 198,000 readers, will rely on its new partner MHD, Chardonne, for the sale of advertising space (print pages, publicity reports, portfolio sponsoring).
Animan magazine was launched over 30 years ago in Lausanne and focuses on the beauty of the world that needs to be protected. This makes it a high-quality and up-to-date advertising medium for all communication relating to beauty, nature and photography, according to a press release.
 

Broadhead has worked in key positions since the beginning of the online video business, most recently as Director of Publisher Services at Fox Networks. At Viewster, Steve Broadhead will be responsible for sales and business development activities in the EMEA region and will manage Viewster's rapidly growing international media business, according to a press release.

Viewster CEO Kai Henniges says of the new collaboration with Steve Broadhead: "We are seeing an extremely high number of users opting for Viewster every month and turning away from linear television. The online video market is becoming a success factor for the advertising industry, which is finding it increasingly difficult to reach its target groups on traditional television. We are delighted to have gained such an experienced expert for our media business in Steve Broadhead - because we see that more and more brands are relying on personalized, targeted campaigns with online video providers."
 

The collaboration between French broadcaster Canal+ and Parisian agency BETC has already borne highly amusing fruit on several occasions. For example, the bear that had to watch so many feature films on the channel in its role as a carpet, that he himself entered the film business as a director.

The latest campaign has football fans jumping for joy at the sports program, as footballers tend to do after scoring a goal. This, in turn, is also likely to generate enthusiasm among some viewers - even if in most cases this is probably expressed somewhat more discreetly. (hae)
 

The 39-year-old Sandra Babey will start in her new role on January 1, 2013 and will be responsible for the entire marketing of Swiss tourism in the Spanish market, as detailed in a press release. The Swiss-Spanish dual national has been working for ST Barcelona since 2009, on the one hand as marketing manager for the implementation of the main campaigns and activities for the ST themed products, and on the other hand as the person responsible for the repositioning of the meetings product in Spain.

The qualified Hôtelière-Restauratrice HF/SHL gained additional experience in the tourism sector as the Spanish representative of the Titlis Bergbahnen in Barcelona and as Marketing and Sales Manager at the Romantik Hotel Wilden Mann in Lucerne, as well as at reception and in public relations for the Sheraton and Grand Oasis hotels in Cancun, Mexico.

Starting on December 19, 2012, he will regularly host Radio SRF 1's morning shows between five and nine a.m., greeting live guests and playing the "Morgenstund hat Gold im Mund" quiz with the audience. Sven Epiney joins the morning team of Sandra Schiess, Michael Brunner and Thomy Scherrer, according to a statement.

Says Radio SRF 1's journalistic director, Heidi Ungerer: "Sven Epiney is an absolute professional who delivers both hard and soft news to the morning audience at a high level. He is a perfect fit for the new Radio SRF 1." The new morning presenter Sven Epiney: "I'm looking forward to accompanying an even broader audience into the day with information and entertainment at Switzerland's biggest radio station."
 

Postfinance regularly offers young customers discounted music tickets, electronic devices and other items at a friendship price. These so-called extras can be found on Postfinance's special youth site. 

The Publicis agency created a mailing for the financial services provider that builds several bridges between offline mailing and the online website: A QR code leads to the mobile website, a personalized code allows access to the offers and a Layar app makes the paper mailing sound. Those who take the picture with the app get to see a video of the air guitar hero. The mailing is designed to make wooed and discerning customers aware of the extras, according to a statement.

Responsible at Publics: Roger Rüegger, Marvin Hugentobler, Oliver Gisi (creation); Barbara Lagger, Milène Huber (consulting); Andrea Achermann (DTP); Sandro Ducceschi (programming); Jessica Küng (art buying); Romeo Bucceroni (production). 

Following the Easter magazine from the beginning of 2012, the festive magazine is now also appearing in the new concept. It is the last theme-specific magazine from Coop this year and is enclosed with the Coop newspaper. Valencia Kommunikation has now brought all editorials of the experience promotions to the same level and adapted them to the new concept.

Holidays with the family

The magazine does not simply advertise the Coop product range; according to the press release, the image that it conveys to the outside world is also of central importance. The values that are important to Coop, such as family, authenticity and simplicity, form the common thread. In this issue, Coop also invites all Coop customers to enjoy the festive season: with inspiring recipes, family-friendly offers and many tips for enjoyment.

Responsible at Coop: Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Stefanie Gloor, Stephanie Borner (Project Managers Advertising), Karin Heliopoulos (Head of Media), Roland Frefel (Head of Marketing Fresh Products/Gastronomy), Philipp Schenker (Head of Marketing Staple Foods/Beverages). Responsible at Valencia Communication: Marco Rosenberg (Head of Consulting), Claudia Ferrari, Iraklis Hungerberg (Consulting), Tommy Schilling (Creative Director), Anett Oldenburg (Art Director), Guillermo Garcia (Text), Marco Fritz, Stefan Stohler (Desktop). Photo: Daniel Infanger (People) & Martin Graf (Food). Styling: Claudia Schilling (Set & Props), Feride Dogum (Food), Ruth Bugmann (People) & Franziska Fitze (Hair/Make-up).

Due to more active leisure activities, there are significantly more non-occupational accidents than occupational accidents in Switzerland today. Many of these occur during sport. Around 30 percent of all sports accidents in Switzerland are winter sports accidents. Avoiding accidents on and off the slopes is therefore the aim of the current winter sports campaign from Suva's Suvaliv brand. The campaign appeals to the personal responsibility of winter sports enthusiasts to recognize their own limits and correctly assess the risk.

At the heart of the campaign is a TV commercial that celebrates the beauty of the Swiss mountains, as the agency writes in a press release. Only at the end of the commercial is the viewer shown a surprising twist: This beauty can only be enjoyed by those who don't risk too much.

The new Suva commercial was created by Ruf Lanz. The agency has been responsible for the multi-award-winning Suvaliv prevention campaigns since 2002. The commercial was realized in close collaboration with director Michael Fueter, the film production company Stories and the CGI specialists from Cloudscape. The commercial will be used in all three national languages from December 24. There will also be an English version for the Suva app.

Responsible at Suva: Susan Huber-Brun (Advertising + Communication Suvaliv), Samuli Aegerter (Campaign Manager Snow Sports). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Markus Ruf (Script), Sebastian Durband, Doelkar Monkhar (Consulting). Responsible at Stories: Director: Michael Fueter. Cinematography: Pascal Walder, production: Yves Bollag, Laura Rindlisbacher, CGI: Cloudscape, music: Spacetrain, sound design: Gian Dolder, mix & voice recording: Jingle Jungle.
 

From the works of the photographers (Werbewoche.ch reported), a book with 100 portraits including 100 thank-yous to the various professionals was created, as the Spillmann/Felser/Leo Burnett agency writes in a press release. The photographs themselves were exhibited at various locations in Switzerland throughout the year and were representative of the entire Swiss population. At the end of the anniversary year, on December 5, 2012, others were also able to rejoice: after 80 photographs had previously been acquired in a silent auction, twenty were subsequently put under the auction hammer at the Karin Sutter Gallery in Basel under the direction of Christie's. The proceeds of CHF 65,000 will go to the Speranza Foundation, which supports the integration of young and older people into the world of work.

Responsible at Swiss Banking: Jean-Marc Felix (Member of the Management Board), Marlen Melone (Head of Event Management). Responsible at Spillmann/Felser/Leo Burnett: Reto Clement, Diana Rossi (Creation), Peter Brönnimann (Executive Creative Director), Rolf Zimmermann (Strategy), Isabelle Meier, Nadine Stüssi (Consulting).

1. zalando
2ND RTS
3. coop.ch
4th SBB online timetable
5th Costa Concordia
6. iPad 3
7 Felix Baumgartner
8 Whitney Houston
9. 9gag
10. bref

The people searches with the greatest growth:

1st Felix Baumgartner
2. whitney houston
3. Micaela Schäfer
4th Dirk Bach
5 Kate Middleton
6th Luca Hänni
7 Lucio Dalla
8 Amanda Todd
9th Lana del Rey
10 Michel Telo

The most sought-after Swiss personalities:

1st Luca Hänni
2. Philipp Hildebrand
3rd Bastian Baker
4 Kurt Felix
5. Kashya Hildebrand
6 Eliane Müller
7th Roger Federer
8th Steve Guerdat
9th Andreas Gabalier
10 Otto Ineichen

The most sought-after car brands:

1st Mercedes
2. BMW
3. audi
4. VW
5. hyundai
6. citroën
7. porsche
8th Renault
9th Peugeot
10. toyota

The top search queries from the category "What is...?":

1. paypal
2. sour cream
3. love
4th Felix
5. acta
6. carbohydrates
7. iCloud
8. wap
9. twitter
10. osteopathy

The most sought-after mountains:

1. pilate
2nd Jungfraujoch
3rd Gotthard
4th Rigi
5th Titlis
6th Säntis
7th Matterhorn
8. sneezing
9th Schilthorn
10th Uetliberg

The most searched Swiss events:

1. greenfield
2nd Paléo Festival
3rd Gurtenfestival
4th Openair Frauenfeld
5th Circus Knie
6th Montreux Jazz Festival
7th Moon and Stars
8th Openair St. Gallen
9th Openair Gampel
10th Streetparade 2012

The most searched Swiss places:

1. zermatt
2nd Basel
3. lausanne
4. winterthur
5 Lucerne
6 Davos
7th Bern
8th Zurich
9th Lugano
10th Saas Fee

The most searched international destinations:

1st Barcelona
2. paris
3 Berlin
4th Dubai
5th London
6. maldives
7th Amsterdam
8. thailand
9. portugal
10. italy

The most sought-after fashion brands:

1. H&M
2nd La Redoute
3. tchibo
4. zara
5. esprit
6th Louis Vuitton
7. Vögele Shoes
8th Victoria's Secret
9. mango
10th Nike

Google has compiled the top search terms from Switzerland and around fifty other countries on the Zeitgeist Website published.