The president Christian Wick (Wick PR) and the board members Pascale Lehmann (Lehmann Horat Partners), Grazia Grassi (Denner), Dominik Allemann (Bernet PR), Holger Rungwerth, (EWZ), Michael Loss (Wilmaa) and Matthias Wipf (Speakers.ch) were re-elected for the term of one year. Silvio Gardoni, a cultural communications specialist, was newly appointed to the board. The ZPRG wrote in a statement Thursday. "With Silvio Gardoni, we are gaining a representative for integrated communication, especially for culture, to our board. As a consultant with his own agency, Silvio Gardoni is responsible for the conception and realization of national cultural promotion projects and projects in the fields of corporate arts and corporate events," says ZPRG President Christian Wick.

As of the date of the General Assembly, Eva-Maria Bauder and Nathaly Kratzer have resigned. The association is supported in the current fiscal year by Argus der Presse, Syntax Übersetzungen, the jazz club Moods and, as a new member, News Aktuell Schweiz. The regional society of the umbrella organization PR Suisse, Swiss Public Relations Association (SPRV), currently has over 600 members, according to a statement.

Group picture ZPRG Board 2013: (from left to right) Holger Rungwerth, Grazia Grassi, Silvio Gardoni, Dominik Allemann, Pascale Lehmann, Michael Loss and Christian Wick, President. Missing from the picture is Matthias Wipf.
 

The agency Franz & René has found 10 miracle cures for its client Fribourg Region. And there is something for everyone - for depressed connoisseurs as well as for agitated benefactors. The campaign on the homepage Fribourgregion.ch not only presents films by Dr. Feelgood, but also offers a "Feelgood Hotline" - the reservation number for the Fribourg tourist region, of course. And there is also something to be won: the respective miracle cure from Dr. Feelgood or vacations in the Fribourg region. It goes without saying that the personal data entered in the competition will be used for marketing activities. (uma)

 

At the general meeting on May 29, the previous four co-presidents Markus Gut, Alexander Jaggy, Markus Ruf and Martin Spillmann announced their resignation as planned. According to the new president Frank Bodin, the four had done an excellent job over the past four years: "With the efficiency of a four-wheel drive, they have ensured that the club is in such a good position today, both financially and in terms of reputation. Among other things, they initiated the opening strategy and revitalized the club through various events - including one with English creative legend John Hegarty."

Jaggy, Gut and Spillmann remain on the board, Markus Ruf resigns from the board due to time constraints. Frank Bodin was newly elected as president. Remy Fabrikant takes over the vice presidency. Nadine Geissbühler and Peter Brönnimann were newly elected to the board.

As a result, the ADC Executive Board is now composed as follows:

President: Frank Bodin
Vice President: Remy Fabrikant
Jury department: Markus Gut
Department Events/Creative Week: Remy Fabrikant
Department Events Gallery: Nadine Geissbühler
Training Department: Philipp Skrabal
Department Members: Alexander Jaggy
Public Relations Department: Peter Brönnimann
Department ADC of Europe: Martin Spillmann

"The Leading Creatives in Communication."

Frank Bodin wants to keep ADC Switzerland on course for the future and open it up with a clear positioning - expressed by the newly created claim "The Leading Creatives in Communication" - and a clear strategy. "The new office and gallery already expresses this," says Bodin. The club will now increasingly become a meeting and discussion place for creatives from the communications industry and aims to inspire through numerous exhibitions, readings and events. "By the way, our numerous partners and sponsors will also benefit from this," says Bodin.

In addition, the club wants to increasingly address designers, photographers, illustrators, architects, filmmakers, musicians and creatives from the digital sector with its program in the future. The reorientation and opening-up is intended to bring about changes in the membership structure and help attract new members from other fields and from other regions such as Western Switzerland or Ticino.

With the new orientation, ADC has also revised its corporate identity and presented it at the general meeting. The design implemented by Ralph Halder is fresher and tidier - the typography in the Swiss graphic tradition has remained as well as the logo in the form of a triangle, which is now also a cube.

ADC Switzerland goes digital

The general meeting had to vote on numerous motions, including considerable investments in IT. In the future, the judging process will be digitalized. The website and ADC's social media presence are also being completely revamped and are to become an inspiring platform for the creative industries.

ADC Hall of Fame

One of the many innovations is the "Hall of Fame" in place of honorary membership - ADC members who have made a special contribution to creativity in the Swiss communications industry are thus honored in a special way. The "Hall of Fame" includes the previous honorary members Jean Etienne Aebi, Michael Conrad, Christian Jaquet, Hans Ulrich Schweizer, Uli Wiesendanger and Hansjörg Zürcher. At this year's general meeting, Heinz Theophil Butz and Reinhold Weber were honored and inducted into the "Hall of Fame" with great applause.

In the next print edition

Werbewoche talked to the new president about God and the world - or rather about advertisers, advertising and communication. Read more in the next print edition of Werbewoche (Friday, June 7): 
- what Frank Bodin is doing about bad moods in his agency,
- which drives him up the wall,
- which he would never advertise,
- why he drives a Porsche,
- for which he spends an unreasonable amount of money,
- and which advertising promises he can no longer hear. 

Photo: Stephan Schacher

 

In connection with the "Centralization of Newspaper Production" project, the publisher of the daily newspaper Die Südostschweiz is relocating a large part of the pre-press department from Glarus to Chur. This will result in job relocations and redundancies. A corresponding report by Kleinreport.ch was confirmed on Thursday by Andrea Masüger, CEO of the media company Südostschweiz Medien, which also publishes Werbewoche.

A total of nine employees will be made redundant, as Masüger itself writes in an internal company announcement. This affects 675 full-time equivalents. A further 140 full-time equivalents will not be saved through redundancies, but through a reduction in workload. According to Masüger, the redundancies are not being made unilaterally at one location. Both the operations in Glarus and Chur are affected.

The "Centralization of newspaper production" project, which is primarily aimed at making savings and eliminating parallel structures, is necessary according to the media company. The earnings situation in the media industry has deteriorated due to falling advertising revenues and declining newspaper subscriber numbers. (uma/SDA)
 

With this cooperation, the two marketers want to focus more on young target groups. With its advertising formats such as the in-house developed 360° Motion Ad - an interactive and animated screen around the entire player - Tape.Media on Tape.tv should offer the perfect environment for targeting online advertising with a high branding effect, the two companies said in a press release on Thursday. With the help of Nugg.ad Branding Solutions, this should be even more successful with immediate effect.

Tape.tv is an entertainment platform for advertising formats on the Internet and reaches around 2 million - mainly young - unique users every month with its personalized music television, according to a press release. Based on Nugg.ad's predictive behavioral targeting technology, these users can now be specifically targeted according to socio-demographics, product interest or consumer habits.

Teaser image: Tape.TV

The pages of Swissinfo.ch were accessed more than 50 million times last year. On Facebook, the platform already has more than 500'000 fans. This makes it the most important Swiss medium with international appeal, Swissinfo.ch wrote on Presseportal.ch on Thursday. The mobile applications (iPad, iPhone, Android Windows 8) have been downloaded a total of over 130,000 times.

User numbers, on the other hand, showed a slump in the reporting year, in some cases a massive one, ranging from a quarter to over a third. This decline is attributed to the discontinuation of products and a temporary blocking of the site in China.

In 2012, the Swiss government extended Swissinfo.ch's performance mandate by four years and thus clearly expressed its support for the platform, according to the statement. The user figures for Swissinfo.ch underscore the importance of the multilingual, multimedia news platform. A prerequisite for the continuation of the performance mandate and thus, in effect, for the 50 percent co-financing of the service by the federal government, according to SDA, was a reorganization in which the workforce was reduced by 40 full-time positions and the annual budget from 26 to 17 million francs.

Swissinfo.ch presents the most important key figures, data and its strategy for the future here.

A book that, according to the press release, aims to playfully showcase the wealth of events and at the same time express the great commitment of all the people involved. In addition to exciting interview guests, insights into the world of technical innovation, surprising analyses of figures, gastronomic and culinary excursions, the book also contains typical Swiss customs. The book concept, editing and design were also created by Walder,Werber.

Responsible at Savognin Bergbahnen: Vendelin Coray, Ivo Matzig, Romina Negrini. Responsible at Walder,Werber: Sandro Walder (overall management/consulting); Tobias Fluck (CD); Sascha Völki (AD); Katrin Schulz, Gregor Szabo (graphics); Corsin Kessler (DTP); Valentina Röschli and Philipp Ammeter (concept/text).

 

Some 630 executives from ten different countries in North America, Europe, Latin America and Asia Pacific, including emerging markets, were surveyed. As part of the Study CEOs were classified as "social" or "unsocial" depending on their activity on social networks.

Good reasons for social media-active CEOs

80 percent, and thus most of the executives surveyed who work in a company with a "social CEO," see the benefit of activity in social networks in "sharing company news and information." Other benefits seen include "improving corporate reputation" (78 percent), "introducing innovations" (76 percent), "humanizing the company," "improving employee communications," "establishing relationships with media" (75 percent) and "positively impacting company results" (70 percent). Respondents associate a variety of successes with "social CEOs," such as a more positive corporate reputation, better company results and increased employee motivation. The results of the study once again illustrate that social media is becoming a crucial communication tool for leaders.

According to the study, there are several reasons why managers are in favor of a CEO who is active in social networks: Both they themselves and the employees are already active in social networks. According to the respondents, a "social CEO" creates positive impressions among employees and is rated as a better leader than an "unsocial CEO." "CEOs are expected to be the main provider of content for their company. Social media is an effective and engaging communication tool to convey information. Respondents associate social media presence with leadership," said Leslie Gaines-Ross, chief reputation strategist at Weber Shandwick.

"Unsocial" does not mean "anti-social" - other digital channels also possible

However, a personal Facebook profile, a Twitter account or a YouTube channel are not necessarily the right tool for every CEO. The study found that many CEOs who are not active on social media communicate with their employees through a corporate intranet (50 percent) and gain exposure through other avenues such as the corporate website (62 percent). "CEOs need to strategically select appropriate digital tools to create value for their company - this can range from the intranet to the corporate website to personal social networks or image and video sharing platforms" comments Chris Perry, Global President of Weber Shandwick's Digital Practice.

Resistance to "CEO Sociability" starts with CEOs

The study also shows that there is no particularly prominent reason for CEOs' non-participation in social media activities. These can be quite different: For example, social media activity by the CEO is unusual for the region or industry, the CEO does not recognize a return on investment, there is no demand, or social media activity is considered too risky. In general, interviewees' perceptions indicate that resistance to social media activity begins at the top management level. At the same time, interviewees anticipate a 50 percent growth in the use of social media by CEOs. The challenge for communications professionals, then, is to address and overcome social media barriers for CEOs.

Both industry differences and regional differences emerge when evaluating CEO activity on social networks:

- Executives within the finance and business industries expect the highest increase in "CEO Sociability" over the next five years.

- Executives who see a "social CEO" primarily as a reputational gain for their company come from growth markets in the Asia-Pacific region.

- CEO Sociability" has the greatest positive impact on companies in countries in Asia and Latin America.

Seven habits of particularly social media-active CEOs

As part of the study "The Social CEO: Executives Tell All," Weber Shandwick also analyzed the behavior of exceptionally active "social CEOs" who participate in social media at least once a week and compiled it into a guide with "Seven Habits of Exceptionally Social-Media-Active CEOs."

1. particularly social-media-active CEOs use a more far-reaching set of social tools. Their use goes beyond the occasional post via Twitter or microblog. First-class sociability requires a strategically designed plan to drive corporate content across multiple communication channels.

2. social media-active CEOs in particular have a blog. These CEOs recognize the value of in-depth content creation as a way to put personal perspectives in context and give them meaning and depth.

3. social media-active CEOs in particular use the corporate website. These executives recognize that the corporate website remains a "digital ground zero" for information seekers, providing a platform for content in a variety of formats.

4. particularly social-media-active CEOs are their own authors. These CEOs are so-called "DIYers" (Do It Yourself). Their frequent posts influence their determination to write everything themselves, although they are very likely to take input from their marketing and communications professionals.

5. social media-active CEOs in particular are looking ahead. These CEOs intuitively understand that technology and social media are the future of content distribution, and they want to be part of the communications revolution.

6. social-media-active CEOs are particularly spontaneous, but not too informal. Adapted to the social media world, CEOs retain the formality of an office, but let their stakeholders know that they can react quickly and seize opportunities.

7. social-media-active CEOs in particular appeal to a wide range of external stakeholders. These CEOs recognize the value of social media activity and use it to reach a broad range of stakeholders. (OTD/SDA)

A report on the results of the study and a corresponding information graphic are available at the following link: Webershandwick.com
 

The eight-page newsletter is sent out on a weekly basis early on Friday afternoons. The newsletter can be subscribed to on the Swiss business network (Handelszeitung.ch, Bilanz.ch and Finanzen.ch), according to a statement. In terms of content, Stocksdigital focuses on current market analyses and concrete, actionable investment tips. Well-founded information about the financial markets on stocks, derivatives, funds/ETFs, supplemented by charts, rankings and sample portfolios, serve the reader as a basis for investment strategies.

Editorial responsibility for the content of the newsletter lies with the financial editorial team of the Handelszeitung, headed by Urs Aeberli, a proven expert in financial market reporting. He is supported by long-standing external financial journalists.
 

Christina Lipp holds a Master's degree in Modern Philology from Goethe University in Frankfurt am Main, according to a press release. Before joining Nose, she worked as a communications consultant for Swiss and Zurich Connect. Prior to that, she spent several years as Senior Account Director in Marketing Communications for brands such as Nissan, Absolut Vodka and Saab.
 

The Mediapulse Group (Mediapulse Foundation, Mediapulse and Publica Data) publishes its 2012 annual report and looks back on the past financial year. According to a press release issued on Wednesday, the earnings trend in the past financial year was stable and positive and continued to contribute to a solid financial situation.

The Mediapulse Group's operating income rose slightly to 18.4 million; 70 percent of this was generated in the television sector, 28 percent in the radio sector and two percent from the sale of cross-media studies. In achieving its budget targets, the Mediapulse Group benefited in particular from rising demand and additional client contracts, as more and more foreign television stations are broadcasting to Switzerland with tailored advertising windows.

The 45% stake in Net-Metrix also contributed to the positive company result of 700,000 francs. With equity of CHF 4.9 million, total assets of CHF 10.8 million and closing net current assets of CHF 4.5 million, the company continues to have a healthy financial structure.

In terms of content, 2012 was characterized by extensive set-up work for the changes in the measurement of radio and television consumption. Since mid-February, all Mediapulse TV customers have been supplied with usage data on a daily basis and the associated services have been provided. Public use is currently not possible due to a super-provisional order. However, Mediapulse is confident that a solution will be found soon.