"Show Up!" is aimed at young talents in the TV industry - students of media studies, TV employees such as writers, producers, TV realizers and employees of young production companies that have been in existence for no longer than three years. The age limit for participants is 30. Participants can submit ideas and concepts for TV shows until August 27, 2013. A jury will select the eight best concepts from all submissions, as detailed in a press release. The eight finalists will then be given the opportunity to present their concept at a pitch final on ZDF. The winner will have the opportunity to further develop their concept together with ZDF. Further information and the exact conditions of participation can be found at Showup.zdf.de

From Advertising Week: Bet he'll make it! Oliver Fuchs, the new Swiss head of entertainment at ZDF.

The IT managers and CIOs of large companies are facing major challenges, according to the press release: The demands on the IT infrastructure are becoming ever greater and must be implemented in a short space of time and with maximum flexibility. Be it a new release of company software or - a completely new trend - the integration of private devices into the company network.

Swisscom's IT infrastructure should enable managers to implement their projects securely, quickly and successfully. The Contexta agency's campaign gets to the heart of this benefit: instead of spending the night shift in the office, the IT manager can relax in his own bed - and the CEO is happy that he can now use his favorite gadget in the office.

Responsible at Swisscom: Swisscom Communication Team B2B. Responsible at Contexta: Nadine Borter (overall responsibility), Moritz Staehelin (creative direction), Moricz Nemeth (art direction & graphics), Raphael Gammenthaler (text), Marc-André Singer (consulting group leader), Monika Siegenthaler, Reto Ganz (consulting). Photography: Tom Haller. Image processing: Süsstrunk & Jericke.

 

At the beginning of March, the official Facebook presence for Škoda Switzerland, as detailed in a press release. In addition to adapting various global apps, a specific "Škoda Partnerfinder App" was developed as part of this development phase, which immediately shows the user the nearest Škoda partner via geo-localization and also allows local self-marketing.

In close cooperation with DDcom, the launch campaign for the new Škoda Octavia was realized in May. In addition to multi-level brand and performance advertising media, special attention was paid to multimedia rich media advertising media, which are structured as a kind of microsite in the advertising media and give the user the opportunity to interactively discover the various facets and benefits. This approach made it possible to implement further versions of this advertising medium efficiently and cost-effectively for mobile apps and Applications in Facebook be adapted (to the case).

A digital concept was developed for Škoda's commitment to cycling, consisting of online advertising media, a Microsite and Facebook app realized. Urs Freuler, a well-known cycling legend, was recruited for this, who guides users through a simple quiz and asks them for user-generated tips. The microsite is also available as a Facebook tab and synchronizes automatically from both presences (to the case).

Since May, the agency has also been responsible for search engine marketing services for Škoda in conjunction with its strategic cooperation partner Booming.

 

Swiss Post now also publishes its staff newspaper as a classic online version and as a user-friendly mobile version for smartphones. The electronic editions rely on a clear topic structure, references to related articles, image galleries, and dialog options. The layout, which is based on the print version, is characterized by a distinctive typeface, the generous use of images and illustrations, and the targeted use of postal yellow. A clear design language and plenty of white space are intended to produce an airy and modern editorial design that encourages reading.

The realization of the staff newspaper for all channels - print and online - is now taking place simultaneously via an electronic editorial system. Swiss Post is thus taking on a pioneering role in the area of multi-channel publishing in Switzerland, according to a statement from the agency.

Responsible at the post office: Emmanuelle Brossin (Editor-in-Chief), Daniel Penitzka (IT), Thomas Schlup (Brand Management and Advertising). Responsible at Branders: Regula Looser (Senior Brand Consultant), Nadine Pachoud (Brand Consultant), Thomas Hausheer (Senior Interactive Designer), Tina Braun (Brand Designer); Christian Dick (Brand Designer); in collaboration with Censhare and Linkgroup.

 

Following a peak in December 2012, Adscreen recorded a further decline of six index points in April 2013 to 619. Teletext also fell slightly compared to the previous month with a loss of two index points, according to a Goldbach press release. TV and radio showed a continuous increase of two index points. TV closed with 629 and radio with 421 index points compared to the previous month. The overall market remained stable at 236 index points. Electronic media gained two index points to close at 634.

 

Today, it sees itself as "THE Zurich premium magazine", according to the press release. When the current publisher Urs Huebscher joined the company seven years ago, the magazine was given a new face. In 2012, the long-standing publishing and editorial director became publisher (Werbewoche.ch reported). "I recognized the magazine's potential," he says. The concept was changed, the content was continuously adapted to the ever-growing needs of readers and the distribution area was expanded. At the end of 2012, the magazine was given a new layout (Werbewoche.ch reported).

The demand for services from the Attica Magazine has led to numerous media partnerships and the publication of special editions. Recently, Air Berlin became another strategic partner. "The Attika magazine is available on departure in Zurich, spreading the flair of Zurich throughout Europe," says Huebscher.

Covergirl 1: The reigning Miss Earth Switzerland Djoa Strassburg

Covergirls 2 and 3: Melanie Schulthess and Dijana Cvijetic "Checkergirls" from Partyguide.ch
 

In the campaign for Internet Explorer 10, Microsoft Switzerland is using, among other things, an international cinema spot with the song "Your Touch" by Blake Lewis. In order to play on the medium "cinema", so to speak, on the whole canvas width, Wunderman Zurich in cooperation with UM and Werbeweischer has occupied an extraordinary poster site, as the agency announced on Monday. The entire door front of the Metropol cinema in Zurich now clearly announces that there is a new Explorer.

The poster works just as smoothly as the new, more flexible and touchscreen-oriented Internet Explorer 10. When moviegoers open the sliding doors, parts of the poster disappear, but the meaning remains the same: With the new Internet Explorer, you can experience great things, even outside the movie theater.

Responsible at Microsoft Switzerland: Vanessa Marr (Product Marketing Manager Internet Explorer), Daniel Furger (Marcom Manager CMO). Responsible at Wunderman: Thomas Engeli (CD) Daniel Schranz (AD) Florian Tillmann (text), Sebastian Eppler (graphics), Yves Marcoux (DTP), Fabian Schuoler (production), Nicole Platel (consulting).
 

Life Science Communication has designed the market presence and is responsible for the gradual national launch of the new service, which started last week with the launch of the web platform, marketing activities and national media relations. Sonntagszeitung, Schweiz am Sonntag, Schweiz aktuell and SRF have reported about the innovative service in the border area between health and tourism.

As a central aspect of the market presence, the agency created an image concept and a name that makes the service personal and multilingual: Claire & George personalizes the marriage of care and hospitality, so to speak. Claire stands for the caring side and George for the butler. "It is important that the customers feel addressed as vacationers and not as people in need of care," says Susanne Gäumann, project initiator and Bern site manager of Life Science Communication.

In the visual appearance, the focus was also on addressing the clientele not in terms of illness, but as people who, like everyone else, need a vacation and a little support to boot. Because we all need a vacation, not only from work, but also from everyday life, says Gäumann.

During the implementation of the website, criteria for barrier-free websites were applied. Special attention was paid to readability and simple navigation structure. The result is a Website, which in its simplicity and clarity is actually intended to break down barriers and appeal to vacation-hungry people of all ages.

 

The retailer Migros has pasted over posters of other companies with its own advertisements (Werbewoche.ch reported). The guerrilla action was supposed to be a joke. By Monday evening, the stickers will be removed again, as Migros spokeswoman Martina Bosshard told the news agency SDA. "We deliberately did not cover the companies' posters completely, but wanted to continue the stories the companies were telling," Bosshard said. She added that the Migros receipts were also easily removable so that the posters would not be damaged.

The campaign not only met with great interest on Werbewoche.ch, but also polarized on Switzerland's largest news portal, 20min.ch. "The fact that Migros is acting as a wild poster is unsympathetic. After all, the other companies paid a lot of money for their advertising space," 20 Minuten Online quoted Werbewoche editor-in-chief Pierre C. Meier as saying on Monday. If smaller advertising operators resorted to guerrilla methods, that was something different than if the largest advertising operator in Switzerland did it. As the numerous reader comments on the news portal show, the action is particularly polarizing among the population. While some interpret the pasting over of posters as "stinginess" or even "imperialistic behavior" on the part of Migros and demand the resignation of the management, others celebrate the idea as "unconventional," "clever" and "great.

The affected companies seem to take it with humor or indifference: According to SDA, they have been informed by letter at the same time as the action - there have been no negative reactions so far. "We hope the companies understand that it is a wink," Bosshard said. The promotion was limited to seven cities and about 25 posters. (hae/SDA)
 

We are talking about the "Small World Machines" - people-connecting drinks machines, one of which has been placed in each of the two conflicting countries. The people standing in front of the machine can see each other - and can connect with each other by performing movements together. The reward is a can of Coke for the two protagonists. According to Washington Post the machines will also be used in other trouble spots in the future. 

It is obvious that the beverage manufacturer does not primarily want to improve the world, but first and foremost its own sales. Nevertheless - somehow you don't really want to be critical when you watch the movie below. The idea and implementation are too good for that. (hae)

via Schleckysilberstein.com

Earnings before interest and taxes (Ebit) in the SDA Group improved markedly by 59.6 percent to 2.24 million francs in the reporting year, according to the SDA Group's 2012 annual report published on Friday. Depreciation of property, plant and equipment and amortization of intangible assets more than doubled to 422'000 francs (previous year 182'000 francs). The consolidation of SDA Informatik as of October 1, 2012 had an impact here.

Amortization of goodwill and licenses amounted to CHF 2.29 million (previous year CHF 1.48 million). Due to the insolvency of DAPD News Agency and the termination of the contract for the supply of the AP service, the license had to be derecognized. Equity increased by 7.8 percent to 21.7 million Swiss francs. The equity ratio thus amounts to 70 percent. The SDA Group employed a total of 317 people last year.

The Swiss Dispatch Agency (SDA), Switzerland's national news agency, more than doubled its Ebit to CHF 664'000. Sales stagnated at 26.6 million francs. Below the line, a loss of 72'000 francs resulted (previous year -702'000 francs). In addition to the parent company SDA, the SDA Group includes Sportinformation (100 percent), News Aktuell (50 percent), the photo agency Keystone (40 percent) and the financial news agency AWP (35 percent). The annual report of the SDA Group is available at Sda.ch available. (SDA)