Calculated over one year, around 140 francs are currently flowing back to policyholders of a Mobicasa household and buildings insurance policy in the form of a premium reduction, according to a statement. Wirz follows on directly from the communications of 2010, 2011 and 2012. The big difference: this year, real Mobiliar customers are happy about the white package, symbolic of the profit-sharing. In a large online casting and a call via the general agencies, real Mobiliar customers were sought for TV spots, advertisements, posters and banners - and also found with a great response.

Responsible at Die Mobiliar: Christoph Ott (Head of Advertising & CI/CD), Sarah Pittet (Project Manager Advertising). Responsible at Wirz: Philipp Skrabal (CD), Hanning Beland (AD); Paul Labun, Benjamin Staudenmann, Stephanie Lüscher (graphics), Marietta Mügge (text), Urs Hirschi, Yves Rückert, Stefan Schmid, Amir Ferhatbegovic, Lorena Ladner (consulting), Sam Sherbini, Ursula Christen, Ruben Frank (technology), Nicole Suter, Stephanie Zingg (art buying), Ernst Wirz (direction), Andrea Vedovo (photographer). Responsible forWirz Fraefel Paal: Stefan Fraefel, Gabi Benz (film production). Responsible at media agency PHD Switzerland: Ginette Manz (Out of Home & BTL Buyer), Anna Pérez (TV Buying Manager), Andreas Adolf (Manager AdOperations), Romain Vetter (Digital Manager), Verena Wieder (Digital Manager), Peter Hüssy (Account Director).
 

After completing his studies at the ZHAW, the trained journalist and communicator worked as an editor for various daily newspapers, weekly and monthly magazines and most recently worked as a content manager in marketing at Kuoni Travel, as detailed in a press release.

In his role, he supports brands in covering the specialist topics relevant to them on the web and presenting their expertise credibly in digital and social media. He develops and realizes content and stories for digital corporate publishing or content marketing concepts as well as social media appearances. Oliver Fischer is also responsible for the content of all Facebook brand communities managed and supported by Coundco. These include Ragusa, Playstation Switzerland, Sugus, Aldi Suisse and, from August, Nescafé Switzerland.
 

Giulia Cresta got her first taste of radio in 2011 as an editor and presenter at Radio Lora in Zurich, according to a statement. Between 2010 and 2011, she gained a foothold in print journalism as a freelancer on the editorial staff of the Zürichsee Zeitung. This summer, Cresta will complete her studies in Chur with a Bachelor of Science in Multimedia Production. At Radio Zürisee, she will work as a presenter-producer and as a presenter in the afternoon and evening program as well as on weekends.

Smartphones and tablets do a lot for people. Despite all the relief provided by new mobile media, basic skills such as spelling and writing often fall by the wayside. Ogilvy Paris found out how to bring the joy of playing with letters back to iPeople: the Wifi signal provided by the Scrabble mobile could be used when a Scrabble task was successfully solved. The more points, the longer the usage time. And yes: We should all play Scrabble more often again. (hae)

From more than 170 entries, the jury of this year's Zurich Journalism Award honored three contributions dedicated to the sociopolitical areas of tension between rich and poor, science and politics, and work and people. Susi Stühlinger with the collaborative work "One million, please. Zum Mitnehmen", Iwan Städler with the article "Leichen im Keller des Professors" and Rico Czerwinski with the contribution "Die Anomalie" were judged worthy of an award. In addition to the criteria of linguistic quality, research performance and form, the impact of the texts in context also played a role in the selection process.

With Köbi Gantenbein, the Gesamtwerk-Preis honors an outstanding journalist, editor-in-chief and publisher who, with the architecture magazine Hochparterre, has created and leads a publication that is respected beyond the boundaries of the profession. His linguistic wit and trenchantly expressed opinions testify to a high regard for the written word.

At the award ceremony, which took place on Wednesday, May 29, 2013, at Kaufleuten Zurich, the jury honored the young journalist and her three colleagues with one of the most important awards for journalistic texts in Switzerland in the presence of numerous prominent guests from business, media and politics. The ceremonial address was given by Jeannine Pilloud, Head of Passenger Transport at SBB, who as an exponent of the country's largest transport company, but also as a publicist and graduate of the Ringier School of Journalism, maintains close ties with the media world. The musical and entertaining finale was provided by Leo Wundergut, whom the NZZ recently praised as a "social tenor" and "high-pressure chatterer.

The Zurich Journalism Prize was awarded for the 33rd time this year. Each of the prizes awarded is endowed with 10,000 Swiss francs. In each case, outstanding and groundbreaking work and complete works are honored, regardless of whether they are distributed via a newspaper, magazine or online channel. "For once, print articles still won. That will change in the next few years," believes Andrea Masüger, CEO of Südostschweiz Medien and President of the Zurich Journalism Prize Foundation.

Appreciations of the jury

The jury, chaired by Fredy Gsteiger, honored the winning entries in their laudations. "We have already awarded prizes to journalistic life's work of the most diverse kind. Sometimes it was the brilliant language that was worthy of an award, sometimes it was the consistently high quality of foreign reporting over decades. But never before have we honored entrepreneurial spirit," said Margrit Sprecher in her tribute to the overall prize winner Köbi Gantenbein.

The texts of the "Berufsbündner" sometimes start out rustic, but then his readership is usually confronted with pressing architectural and landscape issues in a surprising way, Sprecher continued. The fact that he leads the Hochparterre editorial team in an exemplary cooperative and committed manner, pays its members a (high) standard wage, and personally devotes himself to training young talent were further reasons for awarding the prize to Gantenbein.

Susi Stühlinger's text "One million, please. Zum Mitnehmen" takes up a serious request. "But instead of boring us with advocacy appeals, it entertains us with small but subtle observations from the world of the wealthy and parodying the comforting voyeurism of an annually recurring balance sheet rating," said jury member Alain Zucker in praise of the young Schaffhausen native in his laudation.

The ingredients to Iwan Städler's article on the case of Christoph Mörgeli were piquant. "The journalist apparently knew for some time that there was ferment in Mörgeli's university institute - and not only with the wet preparations. He looked for material and collected it until the story was round," analyzed jury president Fredy Gsteiger. Städler had brought to light the maladministration in a time-honored Zurich institution. For this he received the prize, Gsteiger said in his laudation.

"Rico Czerwinski's close-up from the driver's cab of the VBZ depicts how absurd it becomes when, for evaluation reasons, people are pressed into a scheme that, in its business management sophistication, leads to arbitrariness - and ultimately to accidents," said juror Hansi Voigt in the laudatory speech. Czerwinski had used the resource time generously and used the possibilities available to him for his text.
 

The new website is aimed at an Italian-speaking audience with an interest in Switzerland, namely in relations between Switzerland and Italy. The program in image and sound consists mainly of adapted broadcasts from RSI, Rsi.ch and Swissinfo.ch as well as own productions.

Of the costs of 1.5 million Swiss francs per year, the federal government will cover half, according to the Department of Environment, Transport, Energy and Communications (Uvek). The portal and the support for it are related to the SRG's cooperation with the international TV stations TV5 (French) and 3Sat (German). There is nothing comparable for the Italian language today. (SDA)
 

He also provides everyday tips and tricks for anyone traveling by car. "Cars and radio somehow belong together," says long-time automotive journalist Stefan Furler in a press release. "If only because car drivers are among the most loyal radio listeners of all. That's why I'm delighted to be able to bring the two elements together on Radio 1 in a separate broadcasting vehicle." The new "Radio 1 - Automagazin" will be broadcast every Saturday at 1.15 p.m. from June 1, 2013.
 

Editor-in-chief Beat Kohler confirmed a corresponding report by Radio SRF's regional journal BE FR VS on Wednesday. More details will follow in a communiqué in the afternoon, said Kohler. The magazine was run with 350 percentage points of employment. Journal B only went online in September last year (Werbewoche.ch reported). The young editorial team published new articles daily under the headings of politics, culture and everyday life. The editorial team set itself the goal of showing the stories outside or behind the news.

The launch of Journal B was secured through donations from foundations. After that, financing was to be secured mainly through membership fees from the Berner Onlinemedien association. This has obviously failed. (SDA)
 

With the new HD channels, the number of UPC Cablecom channels in high-definition quality will also increase to 48, as detailed in a press release. The launch will take place on June 19, 2013, and Swisscom TV will already include these HD channels in its program on June 10. Swisscom now also offers RTL Nitro, bringing the total to 49 HD channels.
 

Because almost every Swiss household now has devices such as smartphones and tablets that can be used to receive radio and TV stations via the internet, the Federal Council wants to change the system. In future, all households will have to pay fees - even those without radio and TV sets. To achieve this, the fee is to be reduced from the current CHF 462 per household to around CHF 400. The only exceptions are people who receive state supplementary benefits. Only companies with an annual turnover of less than CHF 500,000 are to be exempt.

Loud criticism in the consultation process

The system change was highly controversial during the consultation process. The left, the CVP and the trade unions welcomed the new levy. Civil parties as well as consumer advocates, the business umbrella organization economiesuisse and the trade association spoke out against the new levy system, criticizing in particular the fact that even those who do not own a device have to pay and that the limit of half a million francs for companies is arbitrary.

Nevertheless, the Federal Council is sticking to all the main points of its original proposals in its dispatch. It justifies the lack of an option to be exempted from the levy by citing the high cost of exemption notifications and household inspections. This effort and fewer payers "would mean that the levy would fall less than it does today". He justifies the limit of half a million annual turnover for companies by stating that this threshold corresponds to the limit for the full bookkeeping obligation under the new accounting law. According to the Federal Council, around 70 percent of companies would currently be exempt from the levy.

Not before 2015

The government is also sticking to its proposals with regard to fees for private broadcasters. For example, a variable rather than a fixed percentage of fees for private radio and TV broadcasters is now envisaged. The requirement for local and regional licenses, according to which these may only be granted if the diversity of opinion and offerings is not endangered, is to be lifted. According to the Federal Council, this requirement has sometimes led to lengthy licensing procedures and delays of up to two years. This criterion should therefore no longer be examined in advance.

In future, in order to counteract media concentration, the broadcaster that enriches media diversity the most will receive the license in the event of several applications of equal value. Parliament must now deal with the new fee. According to the Federal Council, the revised Radio and TV Act (RTVA) is unlikely to come into force before 2015. (SDA)

Image: Keystone
 

According to the press release, Erismann's program consists of everything that makes radio special: live interviews with music and show stars, live music sessions in the studio, tips for going out with ticket draws, comedy, quizzes and interactive participation by listeners via Facebook and Twitter.

Michel Erismann joined Argovia in 1990 from Radio DRS 1 and took over as program director a year later. In 2008, he moved to Tele M1 as program director. Since 2010, Erismann and his company Ton. Bild. Wort as an independent advertiser. "With Michel Erismann, a very popular radio professional is returning to Radio Argovia, who has created creative brands in the past with 'Frau Rudolf' or 'Familie Agglo'," says Managing Director Roland Baumgartner.
 

Message: The Piccolinis aperitif snacks from Buitoni are simply irresistible. According to the press release, F12 and F200 posters at the POS are intended to whet people's appetites and encourage them to reach into the chiller cabinet.

Responsible at Buitoni: Roger Matter (Marketing Manager), Grit Heinrich (Group Brand Manager), Andreas Bannwart (Brand Manager). Responsible for vitamin2: Jan Hasler (consultant), René Kappeler (CD), Ramon Lenherr (AD).