The contributions must be paid by January 6, 2014 to Worldphoto.org The winners will be selected by a jury of experts and will receive their prizes at a gala in London on April 30, 2014. This year, participants in the Student Focus competition have the task of shooting a single photo for the front page of a newspaper. Whether spectacular or restrained, the image must captivate the viewer and address an exciting topic. The deadline for the Student Focus competition is December 6, 2013.

Since the first competition in 2007, more than half a million photos from 230 countries have been submitted for the Sony World Photography Awards. Every year, the best images of international contemporary photography are sought. This year, the L'Iris d'Or and the title "Photographer of the Year" went to the Norwegian photographer Andrea Gjestvang.

The winner of the L'Iris d'Or and thus the title of "Photographer of the Year 2014" will receive prize money of 25,000 US dollars. The overall winner of the Open Competition and winner of the title "Open Photographer of the Year" will receive prize money of 5,000 US dollars. All category winners will also receive photographic equipment from Sony. The photos of the winners and shortlisted photographers will be published in the annual companion volume to the Sony World Photography Awards. Their photos will also be shown in an exhibition at Somerset House in London.

The Sony World Photography Awards 2014 include the following competitions:

- The professional competition for professional photographers comprises 15 categories and is judged on the basis of a series of works.

- The open competition for amateurs has ten categories and judging is based on a single photo.

- The youth competition is for photographers under the age of 20 and comprises three categories.

- The Student Focus competition is open to photography students between the ages of 18 and 30.

 

In the USA, print circulation fell by almost 14 percent in the same period, said umbrella organization head Vincent Peyrègne. However, the number of online readers is increasing significantly. The challenge is to turn these readers into paying subscribers with good content.

At least global circulation is no longer falling as sharply as it did a few years ago. According to Peyrègne, the decline last year was 2.2 percent.

According to the association, revenue from advertising fell by 22 percent worldwide between 2008 and 2012. In front of more than 1,000 publishers and newspaper makers from all over the world, the speakers at the congress emphasized that the future lies in payment models for Internet content. However, publishers would have to develop high-quality, interactive products for this.

Revenue from the digital business currently accounts for an average of eleven percent worldwide. Large publishers are aiming for 50 percent, said Stig Nordqvist, responsible for digital business at the association. According to the association, 48 percent of American newspaper publishers already charge money for the use of their digital offerings. (SDA)
 

With a new financing concept and a concentration of broadcasting time on prime time, the media platform of the Swiss sports landscape will be preserved. This writes SSF in a statement on Monday. From July, SSF's programming will primarily take place in primetime between 7 pm and 9 pm. In addition, there will be two other fixed windows in the midday and nighttime program.

According to the statement, SSF continues to focus on the Swiss sports scene and also offers space for other scenes from the areas of culture, society, business and lifestyle. In addition to various live broadcasts and the continuation of existing formats such as the soccer talk show "Zwölf - die Fussballbar," the soccer magazine "Futbol Mundial" and the Formula 1 background show "Inside Grand Prix," feature films and documentaries from the world of sports will also be part of the new programming structure.

The station is also planning additional new formats starting in August: While a new reportage program will accompany and portray Swiss athletes in their everyday lives, other programs from the arts and culture will expand the "Scene" programming area. SSF will provide ongoing information about the specific content of the new formats and other innovations in the program.

Organizationally, SSF will be integrated into its former sister company Web Com TV, which in the past acted as production partner and now also employs the existing SSF staff. Newly engaged managing director and media man Jean-Claude Bruhin and SSF program director Philip Michel, now also deputy managing director of Web Com TV, are responsible for managing the station and merging the two companies.

As recently as April, SSF announced it would cease its TV broadcasting operations on June 30 (Werbewoche.ch reported). According to SSF, revenue from spots and sponsorship was lacking to an unsustainable extent.

 

Michel has been part of beverage manufacturer Rivella from Rothrist for 30 years. To mark its anniversary, Michel is being given a modern packaging design, Rivella announced in a press release on Monday. The entire Michel range will be repackaged from June 1, 2013. Whether glass bottle labels, PET bottle sleeves or shrink-wrap for the 6-packs - everything has been redesigned.

In the design, special attention was paid to the most important part of the product: The fruit. According to the press release, these are now the focus of the design. In this way, the natural variety of Michel drinks with fruit juices or drinks containing fruit juice is to be emphasized. Together with the relaunch of the Michel brand, Michel Orange Premium, Michel Bodyguard, Michel Orange Passion, Michel Cranberry and Michel Pink Grapefruit are now available in 1-liter PET bottles.

In addition to the packaging design, the shape and color of the logo were also revised.

From September 2013, the new brand image will be supported by an advertising campaign. This will be seen throughout Switzerland and includes TV commercials, posters and various online measures.

 

The spot is designed to pick up the Swiss where they are particularly receptive to the benefits of Travel Cash - when they are preparing for their vacation. And it does so with the following message: "The only thing you really need for your vacation is Travel Cash, your travel money." In this way, the TV spot positions Travel Cash as an indispensable travel companion for everyone, the agency says.

Responsible at Swiss Bankers Prepaid Services: Thomas Beck (Management), Stefanie Nyffeler (Project Manager Marketing). Responsible at Contexta: Nadine Borter (overall responsibility), Moritz Staehelin (creative direction), Annette Häcki (text), Claudio Parente (art direction), Michèle Borter, Delia Zeiter (consulting). Production: Cobblestone, Hamburg. Directed by: Axel Laubscher. Media: Mediaplus, Bern.
 

On the occasion of the anniversary, publisher Urs Huebscher welcomed a number of well-known Swiss faces. For example, ex-miss Anita Burrioder Linda Fäh, actor Gregory B. Waldis, musician Eliana Burki, Miss Earth Switzerland Djoa Strassburg or DJ Mr. Da Nos. The anniversary edition of the Zurich magazine has already been published (Werbewoche.ch reported).

Publisher Urs Huebscher and make-up artist Nicoleta Huebscher.
 

Shortly after the announcement of the 9th Corporate Communications Award, the first entries have already been received. Concepts can be submitted until July 15 - although registration and submission do not have to take place at the same time. This was announced by the organizers in a press release on Monday. Those who register by June 30 at Award-cc.com registered benefits from a special price.

The online campaigns for the Award Social Media category prize were entered on May 1, also on Award-cc.com. All social media users can vote from June 15 to August 15 on the Facebook fan page.

The award winners receive the "Communicators" trophy by Ticino sculptor Pedro Pedrazzini as well as a label for their own advertising. All nominees and winners will be presented with a certificate.

The jury is made up as follows (pictured from left to right):

The following communication professionals and experts sit on the jury in German-speaking Switzerland:

- Esther Bättig, Head of Marketing and Communications Swiss Casinos Zurich, Zurich, Chair of the jury.

- Bettina Bickel-Jaques, PR consultant BR/SPRV, mediator SDM-FSM, Rapperswil SG.

- Nadine Borter, Owner and Managing Director, Contexta, Bern, President BSW.

- Urs Frei, Head of Communications, OC Oerlikon Balzers, Balzers, member of the Harbour Club.

- Beat W. Werder, Head of Corporate Communications, Publigroupe, Lausanne, member of the Harbour Club.

In French-speaking Switzerland, these specialists make the decision:

- Yannick Chevailler, Head, Sawi Western Switzerland, Lausanne.

- Hervé Devanthéry, Member of the Board of PS Publicité Suisse. Managing Director of Synthèse Agency, Lausanne.

- Victoria Marchand, journalist and expert in the fields of web, media and communication, Geneva.

- Nicolas Nervi, Marketing Manager Europe and Middle East, Kelly Services Management, Neuchâtel.

 

The new employer branding will be used in all country markets of Helvetia Versicherungen, i.e. in Switzerland, Germany, Austria, France, Italy and Spain. The agency wrote in a press release on Monday that the most relevant aspect of this theme is the targeted diversified approach to different professional groups and levels of education in the uniform look and feel of the Helvetia CI, with people at the center of the communication. A uniform HR presence not only strengthens and supports Helvetia's new group-wide brand identity, but also presents the insurance company as a "Helvetia" in the job market, according to Marina Mettler, Helvetia Human Ressources International.

Responsible at Helvetia Holding: Marina Mettler (Human Resources International). Responsible at Runway West: Chantal Weibel (strategy), Eva Bajer (creative direction), Antje Karlfeld and Marco Pinsker (art direction), Stephanie Kleinlein, Priska Bärtschi (text), Vera Riemeier (consulting).

In her position, Janine Weiz reports to the Chief Executive Officer, Andreas Lindemann. She joins Alexandra Helbling (Head of Product Development), Markus Weiss (Head of Retail), Gabriela Fuchs (Head of HR), Claude Gerber (Head of IT), Sabine Haas (Head of Operations) and Norbert Arnet (Head of Finance) as a member of the management team at Calida in Sursee, Switzerland. Barbara Cristofoletti will further expand Calida's online business in the newly created position of Manager E-Commerce & Digital Marketing.

Janine Weiz is a business economist. In her new position, the 34-year-old is to anchor Calida's "Naturally me" brand identity, which was relaunched in fall 2012, at the POS, particularly in the company's 100 own stores in Europe, and thus modernize the image of the Swiss underwear brand in the long term. She brings with her many years of experience in the lingerie/textile industry, according to a Calida release. In her most recent role, she shaped the repositioning of Skiny as Head of Marketing & PR at Skiny Bodywear, and previously held senior marketing positions at compression stocking manufacturer Bauerfeind for seven years.
 

Last Friday Ingrid Notter invited to the reopening of IN Communication and vernissage of "Art in the courtyard". Works by twelve CH artists were on display. In the pouring rain, about 150 guests came to the reopening of the PR and event agency.

The office community at Zentralstrasse 74a now consists of the Hofgrafen advertising agency (German Villotti) and Maurice Ettlin (graphic designer), Pegasus Film and IN Communication. This combination makes it possible to cover all customer needs on the subject of communication, according to Notter. IN Communication serves clients such as Say Chocolate, Veloblitz, Hotel Ermatingerhof, Creative Life (lecture by Don Miguel and Don Jose Ruiz at the Kongresshaus), Enzo Scanzi - Teatro Matto the restaurant Tre Fratelli and La Lupa. Since the completion of the Community Manager course of Somexcloud, IN Communication also supports clients on the matter of social media.

flnr: German Villotti, Maurice Ettlin.

Maurice Ettlin with family.

Ingrid Notter (with glasses) at the party at her agency.

 

"Dä Brack" is to become a placeholder for the variety of products that can be ordered online, according to the agency. After the opening of a logistics center and the relaunch of the online store, the operators of Brack.ch were striving for more awareness. Serranetga convinced them with the idea of making the logo, and thus the URL itself, the protagonist of the new campaign. The name "Brack" with its specific sound is thus charged with a new meaning. In this way, the brand name and URL are to be anchored in people's minds.

At the center of the campaign launched last Monday are TV commercials showing people next door unpacking and testing their "Bracks". The TV spots are supported by online advertising measures such as pre-rolls and banner ads, direct mail and newspaper inserts, advertising on SBB ticket machines, social media and PR, as well as Brack.ch's own customer media and DayDeal.ch. The campaign idea runs through all activities. It even goes so far that a "Boom Brack" in the campaign look is already available for purchase on Brack.ch.

"Dä Brack" is the main actor of Brack.ch's new campaign,
for example in the form of a barbecue...

...or in the form of a television.

The campaign permeates all channels: On Brack.ch there is even a
"Boom Brack" in campaign look for sale.

 

BBQ:

TV:

Reminder:

At the center of the Report stands for one of the three central brand values of Bank Hapoalim: "Listening yet guiding. Only those who know the visions of their customers can develop solutions that enable the realization of dreams and goals, says the agency about the slogan.The ideas and dreams of different generations are juxtaposed in large-format images. In this way, the bank wants to emphasize its ability to provide comprehensive advice on different life plans.