Bürglen is a municipality in the canton of Thurgau, not far from Weinfelden, with around 3,000 inhabitants, including families who practice the Islamic faith. Around 50 Muslim schoolgirls are said to attend school in the community. Around two years ago, two 14-year-old girls applied to wear headscarves to school. The school board rejects the request, based on the school regulations. The Federal Supreme Court ruled that this rejection could not be based on a sufficient legal basis and that the case was not suitable as a "landmark judgment". Daniel Vischer, lawyer for the two schoolgirls and a member of the National Council of the Greens, gained the impression during the public discussion of the ruling that "a general ban on headscarves will have a very difficult time", but the question remains open.

The verdict is the news of the day. Most of the media - with the exception of the NZZ and NZZ am Sonntag - acted as the Blick editorial team once did in the 1960s, in the early years of the National Action NA. The tabloid didn't want to scare off the Italophobes, so the editors decided to give the xenophobes the floor and back it up with a "sharp commentary". This is how Turi Honegger, editor of Blick at the time, describes it in his novel "Nightmares". Kari Kälin, editor of the Neue Luzerner Zeitung NLZ, once editor of Weltwoche for a short time, is a good example. He sees "no good reason to curtail the religious freedom of Muslim schoolgirls". Kälin publishes a total of three reports, all of which are "a steep pass for opponents of the headscarf", with only one left-wing dissenting vote. On the other hand, he gives a detailed interview to Necla Kelek, a leading critic of Muslims, and later acts as a mouthpiece for those anti-Muslim national conservatives who are about to launch an initiative for a general ban on veils.

The tabloid takes a different approach today. It lets lawyer Vischer and a federal judge have their say, with Britta Krauss' commentary ending: "Ultimately, integration is the goal. And the headscarf gets in the way." She thus confirms a well-known observation: the demand for "integration" provides the pretext for discrimination or for the propagation of conventional patterns of behavior. Integration appears - as the NZZ commentator Christoph Wehrli fears - as "complete assimilation to a supposed majority culture and average secularism".

The selection of quoted voices also confirms the widespread distorted image. The fundamental rights ignoramus Christophe Darbelley and well-known Islamophobic voices such as Alice Schwarzer and Necla Kelek make appearances, as do the SVP men of the minaret ban initiative and the women of the "Forum for a Progressive Islam", who want to enforce an enlightened religion through secular bans. Always popular as defenders of the headscarf is the fundamentalist convert group of the Islamic Central Council, as if to give the impression that Islam is fundamentalist in itself. Only the St. Galler Tagblatt inquires with a representative Islamic umbrella organization, no one inquires with those Muslims who - like the majority of members of Christian denominations - belong to the community but do not or hardly practice the faith.

Discriminatory proposals against Muslims enjoy majority support in Swiss society, as was previously the case against other minority religions. Political scientist Adrian Vatter noted shortly after the adoption of the minaret ban initiative: "The popular decisions on religious minorities over the last 160 years are, in short, a cascade of decisions to delay, reject and tighten." The Swiss-German media are currently doing a lot to ensure that this remains the case.

Andres Büchi, editor-in-chief of the Beobachter, demonstrates what is in store for us. Just a few hours after the decision, he was already spreading a line of thought on his homepage that is commonplace among Muslim enemies. He refers to intolerant Muslim countries and the "fundamental interpretation of Islamic values" to then call for intolerance here, all in the tone of a concerned citizen.

Hans Stutz lives in Lucerne. He is an atheist, journalist and Green cantonal councillor.
 

A recent study by Viacom provides answers to these questions. It shows that social media complements the TV experience and generates impulses to tune in. In addition, three main motives for TV-related social media use can be identified: Users are concerned with information, community and a playful use. This international study by Viacom is based on several data sources. Firstly, social media diaries in the USA and online communities in the USA, UK and Germany were analyzed. Secondly, over 5,000 Viacom viewers between the ages of 13 and 49 who regularly use several social media platforms were surveyed in the USA, the UK, Germany, Brazil and Russia. The study shows that TV viewers are very active on social media. On average, the study participants take part in ten TV-related social media activities per week. For example, they exchange information with friends and other fans (72 %) or search for information and broadcast dates (66 %). Sharing and recommending TV content is also popular (61 %). Another 61% watch videos or trailers. 57% follow or "like" TV programs, and 49% take part in games or competitions.

Also interesting: social media has become an important source when it comes to discovering new programs. Four out of ten study participants (39 %) become aware of new programs on social media. Only traditional promotions (54 %) and word of mouth (50 %) are even more important than the social web when it comes to discovering new shows. Social media not only makes consumers aware of new programs - it also sparks a strong tune-in impulse: 70 percent of consumers who discover a TV program on social media watch the premiere of this program live on TV - normally this rate is only 48 percent. Moreover, the "tune-in impulse" is not limited to the premiere of a TV program: 41% also watch a program that was discovered on social media permanently - compared to 28% who became aware of it elsewhere. Comments and "likes" from Facebook friends and posts about a program are the main impetus for tuning in. The question remains as to why consumers combine TV and social media. Functional use is the most important factor. Viewers are looking for information. They are interested in news about programs (45 %) or want to stay informed about broadcast times (44 %). They also appreciate exclusive information about programs (37 %), videos and "plot clues" (36 % each).

The community aspect is in second place. Consumers like to share their opinions (34 %) and interact directly with TV formats and brands or other fans (28 % each). This also pays off for the TV stations. After "liking" or "following" a program, 75 percent of viewers are more interested in watching it. The third usage component is social TV games, i.e. classic games (25 %), competitions, quizzes and surveys (24 % each). Three out of four social gamers also play off-season games when the associated TV program is not on. For TV producers, social games therefore offer an opportunity to stay in touch with viewers. Comedy, reality and game shows are particularly suitable for TV-related gaming.

Clemens Koob

In the tobacco, alcohol and pharmaceutical sectors, there are now so many rigid advertising regulations that every campaign must be checked for compliance with the applicable law. Violations are punished with heavy fines and can lead to major damage if campaigns are stopped. Advertising regulations for tobacco products are the most obvious example. The packaging of a tobacco product must bear a mandatory notice in the prescribed size, such as "Smoking is deadly", and a picture prescribed by the Federal Office of Public Health showing the possible consequences of tobacco consumption, e.g. rotten and decayed teeth. Terms, names, brands and figurative or other signs that give the impression that a certain tobacco product is less harmful than others (e.g. "mild") may not be used on the packaging of tobacco products.

Advertising for distilled waters, such as spirits, aperitifs and alcopops, may only contain images and information that relate directly to the product and its properties. For example, a picture of a golf course is not permitted, but a picture of a distillery is. Price comparison information or the promise of bonuses or other benefits are prohibited. Distilled spirits may not be distributed free of charge for advertising purposes to an unspecified group of people, e.g. at tastings or as product samples. Only packages and objects that either contain distilled water or are associated with it, such as shot glasses, but not T-shirts, are permitted as advertising media for distilled water. No competitions may be held in which distilled spirits are used as promotional items or prizes or in which their purchase is a condition of participation. Manufacturers and distributors of distilled spirits may only appear in the sponsorship with their company name, but without any reference to their products.

For both tobacco and distilled water, there is a ban on advertising on radio and television as well as in public areas, including public transport, sports grounds and sporting events. There is even a separate regulation for pharmaceutical advertising. Advertising for medicinal products may not appear in the guise of an editorial article. Sample packs may only be distributed in small numbers and must be clearly labeled as "free samples". Caution is advised with sponsoring and promotion, especially at scientific congresses. These must remain within reasonable limits in terms of representation and may only refer to doctors and pharmacists themselves (and not, for example, to their partners). Pharmaceutical advertising is divided into advertising for specialists and advertising for the general public. Advertising to the general public is only permitted for non-prescription medicines. A medicinal product may only be described as "new" for one year after its first authorization. When advertising medicinal products in electronic media (television, cinema, radio, billboards), the familiar statement must be made: "This is a medicinal product. Seek advice from a specialist and read the package leaflet. "

No vouchers may be distributed in connection with medicinal products and no competitions may be held. Drug advertising involving scientists and medical professionals is also not permitted. Some pharmaceutical advertising must even be approved by Swissmedic, the Swiss regulatory authority for medicinal products, before it is published. Finally, pharmaceutical companies must appoint a person responsible for their advertising, who in turn must guarantee compliance with the advertising regulations. Advertising for tobacco products, alcohol in general and medicines aimed specifically at young people is prohibited, particularly in youth magazines, at youth clubs, youth events and on giveaways. In addition to the federal regulations, cantonal and industry-specific regulations must also be observed, some of which place even greater restrictions on advertising.

Ueli GrüterLL.M., lawyer, Grüter Schneider & Partner AG, Zurich/Lucerne, is a lecturer in communication law at Lucerne University of Applied Sciences and Arts and co-editor of the book Kommunikationsrecht.ch. New certificate course at the Lucerne University of Applied Sciences and Arts: Certificate course CAS SME and Law, www.hslu.ch/kmuundrecht, registration deadline 15.08.2013. Once a month, he comments on practical legal issues in advertising in the Advertising Week. Questions for the Werbewoche legal expert at [email protected].

In terms of awareness, the Swisscom ad by Contexta came out on top, followed by the ad for Zweifel Snacketti by Advico Y&R and the Mobiliar ad by the Wirz agency. The ad for Ocean Care by Spinas Civil Voices won the uniqueness criterion ahead of the Zweifel Snacketti ad. The poster for the Einsiedler Welttheater by Lesch + Frei came third. In the Brand Fit criterion, the ad for Hero Le Fruit by the Erdmannpeisker agency won ahead of Ocean Care and the ad for 20 Minuten Friday by Rod Kommunikation. Ocean Care is also ahead of Zweifel Snacketti and Hero Le Fruit in terms of likeability.

The Advertising Week Impact Check July 2013 (PDF)
Detailed results (PDF)

Can you feel the shock? It's not the Terminator, a fictional made-in-Hollywood machine in human form that has landed in the world to eliminate hostile humans. It is aggregators, service providers or software programs made by humans, which have arrived and are designed to bring supply and demand together in a dreamlike and safe way. Aggregators collect web content by machine using algorithms or manually by editors, process it, categorize it and rearrange it for specific target groups or target persons. Their skills are turning our lives upside down and shaking up our business models. What sounds like the apocalypse now sounds very promising in reality.  
 
PULSE - the social aggregator for news: The shift in media consumption to electronic and mobile channels resulted in 9 percent fewer newsstand sales, 3.1 percent fewer subscriptions and 7.5 percent less advertising revenue for print media in 2012 alone. Despite this, they were able to increase their overall reach by up to 30 percent thanks to greater frequency on their freely accessible online offerings. Publishers have now started to offer parts of their online content only against payment. Although these paywall systems bring in money, at the same time the reach and therefore the income from online advertising is falling. A tricky situation. News aggregators provide clues for breaking out of the vicious circle. With 30 million users, the Pulse app is the largest news aggregator and has been the winner of the prestigious Apple Design Award since 2011.

Pulse offers access to content from over 750 of the world's leading media providers, including many from Switzerland. You can add your own favorite sources as required. The sources are categorized by topic (e.g. technology, sports, business, lifestyle and entertainment), or you can subscribe to best-of collections (e.g. "Best of Lifestyle"), special interests (e.g. "Who What Wear") or the news of your favourite brand (e.g. "Coca Cola Conversations"). If you have subscribed to a source, the news is displayed in the app and updated continuously. Each post can be commented on, shared or collected directly from the app environment via social media networks, e-mail or social bookmarks. Access to web content via app-based news aggregators will increase in the coming months. Above all, they will bring additional frequencies and reach to the beleaguered media, provided they do not completely "hide" their content behind a paywall. 

STORIFY - the social aggregator for storytelling: Aggregators work according to the principle of source diversity. News and information on topics are generated from various websites, review platforms and social networks. Traditional media and brand thinking works according to the principle of source diversity. Apart from halfway tolerated comments, consumers are primarily provided with their own content. This example shows how the diversity of sources can be used for storytelling with the help of an innovative aggregator: you are a manufacturer of bicycles and your star model is at the start of the Tour de France. Every day, you tell a "Jour de la Tour Story" with the help of Storify. You give it a title and then piece together suitable episodes from a colorful mix of sources to create a story stream. Contextual references - for example on the topic of riding safety, when riders have to take on fast descents down the valley on days when the wheels are thin - increase attention, channel interest and build a bridge to brand expertise and the product range - to helmets and braking systems, for example. With Storify, content from practically every conceivable source can be aggregated: Tweets from drivers, posts from fans, blog posts from experts, product links from your own website, interviews from YouTube, mood pictures from Instagram or infocharts with tips from Pinterest. The aggregation from the sources is followed by publication on the branded Storify account with the subsequent possibility of further distribution of the story via social media and web channels. Stages of cycling races end with crossing the finish line, stories via aggregators ideally end with a happy ending - a redirect on Facebook, a retweet on Twitter or a lead to the e-bike store or a trip to the bike store. Either way, when it comes to storytelling, you have to keep at it and keep the viral echo of a "tour de jour story" alive for as long as possible with quick reactions, exciting discussions and added content. Aggregators such as Storify offer ready-made infrastructures for this, always at the cutting edge of technology, with a free starter package and the option of paid upgrades for specials. For example, with "Private Stories", which you can make exclusively accessible to particularly valuable user groups, or with "PDF Exports", with which you can send or print your story as an email or printed matter with just one click.
 
NIKE+ - the social aggregator for community building: where possible, they work with Google Alerts, Google's aggregation service. For example, I have a "Google Alert Social Media" and receive the most popular posts about social media from German-speaking countries every day - by email. Google Alert is a very useful aggregator of a search engine service with mail, but without a direct publication or social media connection. Social aggregation, on the other hand, is designed firstly to make it as easy and frictionless as possible to disseminate content via social networks and secondly to ensure that interested and committed communities form around this shared content as quickly as possible.

Social aggregation is based on the idea of community, and at best it involves as much content as possible that is generated by the participants themselves. The Nike+ concept provides us with the perfect case for user-generated social aggregation. With the running app, for example, running enthusiasts can record their own performance, the so-called "NikeFuel", add other sports friends, compare themselves with them and share the results in the community. Everyone can keep up to date with which of their friends are recording the most runs and miles and then set off themselves with the aim of beating them, of course. Nike+ is a success story because it taps into people's strong "primal needs", namely for community and competition, in a simple and playful way.

Are you interested in other social aggregators that successfully bring supply and demand together? Visit my blog www.huerlimanncc.com with further links on the topic or study under www.conversationprism.com the recently reissued "Conversation Prism" by Brian Solis. Have fun!
 
Beat Hürlimann

This was confirmed by Competition Commissioner Joaquin Almunia on Wednesday. Google had already made concessions at the beginning of the year and offered, for example, to highlight its own services separately and to impose fewer conditions on advertisers. Complainants such as the British price comparison website Foundem and the German online service Hotmaps then criticized the proposals as insufficient.

Competitors such as Microsoft accuse Google of abusing its market power. The company earns money by favoring its own offers in the search function. The investigations in the competition proceedings have already lasted three years. (SDA/Reuters)
 

Markus Felber recently retired from the daily edition of the NZZ. Now, starting in September, he will write a weekly column in the NZZ am Sonntag about the Federal Supreme Court and, in general, about jurisprudence and the judicial system in Switzerland. He provided expert but also critical information about its jurisprudence, the NZZ wrote in a statement Wednesday. In addition, he did not shy away from addressing grievances and demanding corrections. The editor-in-chief of the NZZ am Sonntag, Felix E. Müller says: "I am pleased that Felber's institution will in future address an aspect of Switzerland every Sunday that otherwise tends to lead a shadowy existence in the media. In this way, the NZZ am Sonntag is further expanding its content offering.

New is the platform is now also available in French and Italian (Werbewoche.ch reported). Advertising banners are now being marketed by the company Adextra. Its portfolio already includes clients such as Homegate.ch, Sbb.ch and Car4you.ch.
 

The mandate includes communications consulting for the Chairman of the Board of Directors of Pfister Arco Holding and the management of Möbel Pfister. Flowcube is also responsible for the furniture group's corporate media relations. The mandate is managed by Alfredo Schilirò, owner and CEO of the Zurich-based agency.
 

According to Wuv.de Telekom, which had canceled press discounts on certain mobile phone contracts. Deutsche Bahn and Air Berlin had previously shelved their discounts. At the same time, Springer-Verlag announced that its editors had agreed to no longer accept press discounts in future. As Wuv.de writes, the publishing house Gruner + Jahr, for example, agreed: "Editors may only accept invitations up to 40 euros."

Journalists have repeatedly accepted benefits and invitations from commercial enterprises. This is shown, among other things, by the study by Transparency and the journalists' association Netzwerk Recherche, "Pleasing favors: Journalism and corruption". According to the study, there is little interest in combating corruption in the media companies. Furthermore, the editorial guidelines are often not clear enough and there is a lack of binding consequences. "Especially in our industry, where credibility is a valuable asset, more transparency and better corruption prevention should be possible," says Günter Bartsch, Managing Director of Netzwerk Recherche, to Wuv.de.

However, agreements such as the Gruner + Jahr publishing house do not generally resolve the gray area: As Anja Pasquay, press spokeswoman for the Federal Association of German Newspaper Publishers (BDZV), tells the news agency DPA, there is still room for improvement, for example if travel reports were clearly labeled as to how they came about. "This is already being handled in exactly the same way," she explains. Deputy Transparency Chairman Jürgen Marten is not entirely of the same opinion. As he told Wuv.de, many companies seem to simply rest on the belief that their journalists are not corruptible instead of systematically preventing corruption and creating transparency.

However, the willingness to take bribes in journalism is not only dependent on regulation, but also a question of personal code of honor. And perhaps, but only perhaps, somewhere in the gray area of bribery there is also a connection to the decreasing quality control of some publishers in favor of a more profit-oriented basic concept. (uma)

In particular, revenues from graphic ads declined compared to the same period last year; text ads in Internet search also yielded less money. Group CEO Mayer nevertheless expressed satisfaction at the company's headquarters in Sunnyvale, California, on Tuesday: "I'm encouraged by Yahoo's performance in the second quarter." Because it was able to significantly reduce costs at the same time, so that in the end the profit rose by 46 percent to 331 million dollars.

Mayer loosened the ties to partner websites. These provide an additional stream of users, but also demand a share of the advertising revenues generated. Excluding traffic acquisition costs (TAC), revenue was almost stable. Moreover, Yahoo had to spend less money on corporate restructuring. By contrast, expenditure on new products increased.

The former Google manager has set out to make Yahoo a major player in the Internet business again. She has bought 17 companies since the beginning of her tenure. The blog platform Tumblr was the most expensive acquisition at $1.1 billion. Yahoo's share price has risen by about three quarters since she took office. But investors were less taken with the interim results, with the stock falling 2 percent in after-hours trading. (SDA)
 

Information about the entire line-up and in particular the competition films, the expected guests and the other highlights of this next festival edition can be found on the Pardo Live homepage under the following addresses and sections:

The official juries

The jury of the Concorso internazionale, the Concorso Cineasti del presente, the Pardi di domani (short films) and the jury Opera prima (debut films):

Concorso internazionale
(20 films, 18 of them world premieres, in competition for the Pardo d'oro)

Concorso Cineasti del presente
(The newcomer competition with 16 debut and second films)

Piazza Grande
(The 16 films of the Piazza Grande, the open-air cinema, which welcomes up to 8,000 spectators every evening)

Fuori Concorso
(A panorama of contemporary film: Death Row II by Werner Herzog, a focus on Syria, a selection of artists' films and a program of short films by established filmmakers)

Pardi di domani
(The competition dedicated to short films)

Histoire(s) du cinéma
(Film history, presented by its protagonists)

Premi speciali
(The festival's five special prizes for world-renowned artists)

Retrospettiva George Cukor
(The integral cinematic work of the director, accompanied by guests, film screenings, discussions and events)

Open Doors
(The door to the South Caucasus with Armenia, Azerbaijan and Georgia)