The new agency sets itself apart with cheekier concepts, says Christian Schiller. "We also want to show that it is possible to write strong and entertaining texts with reasonable effort." The Schiller. Text&Concept handles media relations for companies, designs communication strategies and writes articles for various publications.

Most recently, Christian Schiller worked as PR manager and editor for Webguerillas Zurich. Prior to that, he worked in corporate communications at Helsana in the areas of corporate publishing, internal communications and in the press office. As a journalist, he has written for the NZZ, the Neue Luzerner Zeitung and the Landbote. He gained experience abroad at the news agency DPA in Johannesburg and the Argentinian daily newspaper Argentinisches Tageblatt in Buenos Aires.

A red tour container started today, Monday. The roadshow continues on August 8 in Bern, August 13/14 in Lucerne, August 16 in Solothurn and August 20/21 in Baden.

The TV commercial shows a farmer who takes exemplary care of his animals and passes this attitude on to his son. The little boy follows his father at every turn and tries to do everything the same - until he suddenly doesn't know what to do. There are now 54 long-term promises - 5 of which Migros has already been able to keep under the supervision of an independent inspection body. After focusing on a promise to society in the spring with the cultural billion, the communicative focus with the animal welfare promise is on consumption: Migros will ensure that by 2020 the high Swiss animal welfare standards are also met with all its products from abroad, the agency said in a statement on Monday.

Responsible at Migros: Oskar Sager (Head of Marketing), Marc Engelhard (Head of Marketing Communications), Roman Reichelt (Head of Umbrella Brand), Désirée Strassmann (Project Manager Umbrella Brand), Philipp Kuonen (Project Manager Umbrella Brand), Philipp Marquard (Head of Media), Delakowitz Nadine (Project Manager Media). Responsible at Jung von Matt/Limmat: Alexander Jaggy (Executive Creative Direction), Andy Lusti, Maurus Zehnder (Creative Direction), Cyrill Wirz (Text), Adrian Merz (Art Direction), Aude Kohler (Graphics), Sarida Bossoni, Deborah Herzig (Art Buying), Thomas Steiner, Andrea Walker, Christian Brütsch (Consulting), Chocolate Films (Film Production), Michela Trümpi (Producer), Marcel Langenegger (Direction), Filip Zumbrunn (Camera), HearDis! (music), JingleJungle (sound studio), Tobias Stahel (photography), Patrik Rohner (image editing).

Seda Yalcin, most recently with Grayling, will thus become managing director for Turkey and serve as a member of Weber Shandwick's EMEA leadership team. She has ten years of experience in public relations and public affairs, both in Turkey and at the EU level in Brussels, according to a statement from Weber Shandwick. Yalcin worked for FusionTel in Turkey, then moved to Brussels for a post at the European Commission and subsequently worked at Interel Public Affairs. She returned to Turkey for Grayling in 2010. There, she was initially responsible for public affairs practice matters as head and rose through the agency's executive ranks.

With Kuwait, Weber Shandwick is also expanding its core offices in the Middle East to a total of five countries (previously Dubai, Abu Dhabi, Qatar and Egypt). The Kuwait office will be led by Rosie Muhanna as general manager. Muhanna has over ten years of experience in the communications industry. Her experience includes working as a creative in the U.S. and the Middle East. A strong believer in community service, Muhanna is heavily involved at the pro bono level with Human Rights Watch as well as other local special needs centers.

On the night of July 29-30, a major premiere took place at Zurich main station: a real Citroën DS3 convertible was hung in the main hall to captivate passers-by with its 5-metre-long hair. The aim was to promote unique emotions at the wheel of the new convertible with a surprising event, the agency said in a statement on Monday. The event is intended to give the Citroën DS3 Cabrio a striking presence and encourage many visitors to get to know the new model and let the wind blow through their hair.

Passers-by can view the Rapunzel convertible at HB until August 9. (uma)

This new VBZ recruitment campaign is also having an effect, according to the agency's statement. Jörg Buckmann, Head of Human Resources Management at VBZ, told NZZ online when asked: "The call is having a visible impact. Since the start of the lateral entry campaign, the proportion of women among the applications received has risen to over 30 percent." Before that, from January to mid-March 2013, only around 100 out of a good 500 people interested in a job had been women. In total, VBZ had received 1200 dossiers for 60 vacant streetcar driver jobs by the end of June. "This is significantly more than in previous years, which is largely due to the greater number of applications from women," says Buckmann.

In the summer of 2011, VBZ had already specifically recruited female streetcar drivers with a campaign by Ruf Lanz. Back then, too, the proportion of applications from women rose to over 30 percent in the first few weeks, which corresponded to a doubling.

Matthias Albrecht will take up his new role as Head of GCC on September 22, 2013 and will be responsible for the entire marketing of Switzerland as a tourist destination in the Gulf States (Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Bahrain and Oman). Switzerland Tourism announced this in a press release on Monday. He succeeds Jörg Peter Krebs, who took over the position of Country Manager Germany and Market Group Manager Central and Eastern Europe in Frankfurt in April. Previously, as Head of IMEA (India, Middle East, Africa), Jörg Peter Krebs was responsible for all ST marketing activities for the two strategic growth markets of the Gulf States and India.

Matthias Albrecht is exclusively responsible for the Gulf States. The Indian market now reports to the Vice Director of Switzerland Tourism, Urs Eberhard. Matthias Albrecht studied business administration at the Zurich University of Applied Sciences, specializing in marketing, CRM and e-business. He has in-depth knowledge of tourism and many years of management experience: Albrecht has been working for ST as District Manager in Frankfurt since June 2010. Previously, he worked in sales at United Airlines and South African Airways, was Managing Director Switzerland and Sales Manager at Malaysia Airlines and owner of the travel agency Abflug.ch.

Members who register for the promotion and have made three purchases for at least 50 Swiss francs in August will receive a game shopping basket with 20 original item packages as a gift. In addition, 1'000 game shopping baskets will be raffled among all Hello Family members. The Hello Family lead agency Valencia Kommunikation is responsible for communicating the promotion. The promotion will run from August 2 to 31, 2013 and will be advertised at the POS, with ads and online measures.

Responsible at Coop: Thomas Schwetje (Head of Marketing/Services), Michael Bietenhader (Head of CRM / Digital Marketing), Helmut Träris (Head of Sales Promotion/Coordination CP/Projects), Sacha Zuberbühler (Head of Advertising), Joachim von Almen (Head of Advertising POS), Lukas Scheuber (Project Manager Advertising POS), Manuela Kerker (Project Manager Sales Promotion), Vanessa Finzer (Project Manager CRM / Direct Marketing). Responsible at Valencia Communication: Tommy Schilling (Creative Director), Jan Kempen (Art Director), Jessica Williams (Graphic Designer), Guillermo Garcia (Copywriter), Serdal Aktas (Polygraph Team Leader), Özge Altin (Polygrapher), Diana Aberkane (Consultant).

Wertz not only works for German media, but also for the Swiss online platform Journal21.ch. He traveled to Syria at the end of April and was arrested by Syrian security forces in Aleppo on 5 May. By 13 May, he had managed to contact a friend twice by text message, the second time asking for help and stating that he and others were being taken to the port city of Latakia. Since then, there has been no news of him. The German Foreign Office as well as ROG are trying to secure his release, as ROG writes in a press release.

Born in 1945, Wertz lives in Indonesia and writes for the Berlin Tagesspiegel and various Asian newspapers, among others. He has also been working as an author for the Swiss platform Journal21.ch for two years. In the 1980s and 1990s, Wertz reported from Central America for Der Spiegel and from the Middle East for the Frankfurter Rundschau and was repeatedly on assignment in war and crisis zones. At the end of April, he traveled to southern Turkey to report on the war in Syria and above all on the situation of the refugees for Journal21, the Berlin weekly Freitag, the cultural newspaper Lettre International, the Jakarta Post and the Singapore Straits Times. He continued his journey across the border to Aleppo.

According to ROG, both the Syrian regime's security forces and some rebel groups are using targeted violence against journalists in an attempt to gain control over the interpretation of events in the civil war. Arbitrary arrests or kidnappings are unfortunately not uncommon. In addition to Armin Wertz, at least six other foreign journalists are currently missing in Syria: the Frenchmen Didier François and Edouard Elias from Europe1, the Italian Domenico Quirico from La Stampa, the US reporters James Foley from the Global Post and Austin Tice from the Washington Post, among others, as well as the Jordanian Bashar Fahmi Al-Kadumi from Al-Hurra TV.

Numerous local journalists are also in the hands of one of the parties to the conflict or are missing, including Shaza Al-Madad from Baladna, the Al-Fida cartoonist Akram Raslan and the Orient TV employee Malek Abu Al-Kheir. Mazen Darwish, founder and president of the Syrian Center for Media and Freedom of Expression SCM, which reported on the situation of media professionals in the country, is also still missing. Since security forces stormed the SCM office on February 16, 2012 and arrested Darwish and several of his colleagues, he has been held in an unknown location.

As a result of the ongoing civil war, Syria is one of the most dangerous countries in the world for journalists, as ROG writes in the press release. Since the beginning of the uprising against the regime of President Bashar al-Assad in March 2011, at least 24 journalists as well as 60 bloggers and citizen journalists have been killed there because of their work. Syria is ranked 176th out of 179 countries in the ROG press freedom ranking. ROG ranks Syrian President Bashar al-Assad, as well as the jihadist group Al-Nusra Front, among the worst enemies of press freedom worldwide.

Latest news on the situation of journalists and media in Syria

This was reported by the US magazine Fortune late on Thursday evening. Powell Jobs will also join the company's board of directors and possibly contribute content. Other investors include the well-known Silicon Valley lawyer Larry Sonsini and internet investor Ron Conway. Ozy Media was founded by former MSNBC television journalist Carlos Watson.

Powell Jobs inherited a fortune worth billions from her husband, who died in the fall of 2011. She lives a very reclusive life. She recently made one of her very rare public appearances when she campaigned for more rights for illegal immigrants in the USA. (SDA)

Teaser image: Ozy.com

Diego Yanes writes in an internal memo: . "In doing so, he is openly and publicly expressing sympathy for this politician". According to NZZ am Sonntag, he describes the tweet as a "mistake" and criticizes the "careless use" of social networks. Twitter is not a "happy dinner among friends"; anyone who communicates via social networks becomes public, Yanez continues. "Our house in particular is under constant scrutiny like no other." Anyone who makes such statements on Twitter is damaging SRF. In future, any employee who makes missteps on Twitter or Facebook will be reprimanded in writing. According to a "well-informed source" of the NZZ am Sonntag, the employee in question has also been reprimanded.

A reprimand that appears in the personnel file and, if repeated, could possibly be interpreted as a threat of dismissal: Is that really appropriate for a shy "Bravo!", an expression of sympathy for a politician in your free time?

With reference to the journalistic guidelines, which every employee undertakes to adhere to when signing their employment contract, SRF refers to the following aspect in this context: When expressing opinions on the Internet, care must be taken to ensure that the credibility of SRF journalists is maintained. "In addition, our employees have been informed internally on several occasions that social media are never just private and that the journalistic guidelines also apply there," writes SRF media spokesperson Stefan Wyss according to NZZ am Sonntag.

Even if SRF is concerned about preserving or neutralizing the image of its employees: Is the journalist in question no longer in a position to report neutrally or to clearly state his political opinion in an article because of a "Bravo!" about a politician's candidacy? (uma)

Teaser image: Nzz.ch

It was not disclosed how much the advertising marketer is paying for its Romanian subsidiary. APG describes the sale in Romania as a further step in its strategy of concentrating on business activities in its home market of Switzerland and in Serbia. In 2009 and 2010, the foreign strategy resulted in heavy losses for the company. Operating under the group name Affichage, APG was present in Greece, Bulgaria, Romania, Hungary and in countries of the former Yugoslavia.

In the first half of 2013, the company, which specializes in out-of-home advertising, increased its turnover by 0.4% to CHF 153.4 million. In Switzerland, sales increased by 2 percent. Profit amounted to CHF 21.1 million, compared to a loss of CHF 7.6 million in the first half of 2012. According to APG, the sale of the business in Romania was carried out after the balance sheet date and therefore had no impact on the half-year financial statements.

The company intends to extend its market leadership in the quality segment over the remainder of the year. To this end, four Startowers have already been put into operation in Zurich city center in the first half of the year. These are large illuminated poster pillars that can rotate on their own axis. APG will also focus in particular on expanding its digital product portfolio. For example, so-called "Mountain ePanels" with high-resolution screens are to be installed "at prime locations" in the Grisons mountain sports resorts of Arosa and Lenzerheide for the coming winter season. (uma/SDA)