Advertising will be distributed via the screens for three months. These could also be used for information of general interest, such as cultural events, according to the press release. During the test, ecological and "urban space" aspects will be examined, such as light immissions, energy consumption, impact on the public space and effects on the quality of stay. The population, commuters and visitors will also be surveyed.

Another trial will start in January 2014. Poster light columns will be set up at five locations. According to the press release, data will also be collected and surveys carried out here. The city is carrying out the tests together with two outdoor advertising companies. The costs will be shared. The project with the screens will cost the city 7,000 francs, according to the Department of Buildings. For the two rotating columns, the city pays around CHF 14,000 each for project planning, installation and surveys. The city also receives a share of the revenue. This is expected to amount to CHF 25,920 per column per year from 2014. If the trials prove successful, more of these giant screens and pillars could be installed in the city in future, replacing conventional billboards. (SDA)

Image: Keystone

The studies of Swiss dating portals regularly reveal astonishing facts (we remember: Werbewoche.ch/to-good-last-who-would-have-thought-of-this). On the occasion of Cat Day (who doesn't know it...) Parship.ch the survey machinery was fired up again. Unfortunately, the results were ignored by most of the media. Instead, the Dog yawn study on everyone's lips. On CAT DAY! Unheard of! That is why we would like to take this opportunity to point out the most important findings of Parship cat owner research.

A third of singles own a pet. Among women, the proportion of cats is more than twice as high as the proportion of dogs (23% vs. 10%). Men are (...) somewhat more balanced in this respect (ten percent vs. seven percent). The proportion of single pet owners is lowest in Central Switzerland: only 18 percent are confident that they have a furry or cold-nosed partner.

It is true that 44% of all singles like dogs and cats equally. But International Cat Day would not be worthy of its name if 25 percent of the rest did not clearly prefer cats - and only 16 percent preferred dogs. 15 percent don't like anything at all. This warm-hearted species is particularly common in Basel and central Switzerland. Singles from the Central Plateau, Zurich and Bern, on the other hand, score plus points, at least in this respect.

However, things only get really interesting when it comes to the characteristics attributed to the respective pet owners. Here, too, the cat faction is ahead: they are rated as "cuddly" (66%), "caring" (46%) and "affectionate" (49%). "Sporty" (one percent), "dominant" (three percent) and "sexy" (four percent), on the other hand, are not found. The opposite is true for dog owners: although they are rated as "close to nature" (66%) and "active" (46%), the cuddle factor (8%) and tenderness (4%) fall painfully by the wayside. And when it comes to "humor" (three percent) and "sexiness" (one percent), dog lovers are completely lost. A clear victory for cats - happy cat day!

The conclusion is obvious: the image of the pet rubs off on the owner. Parship.ch also comes to this conclusion and headlines: "Pet image rubs off on the owner". Anyone considering getting a stubborn donkey or a fake snake as a pet in the near future should bear this in mind. (hae)

 

According to the announcement, what counts is innovative strength, professional craftsmanship and successful implementation in at least three disciplines. A few days ago, the jury of experts selected the entries for the ninth Award Corporate Communications (Award-CC) nominated. Meanwhile, the public vote on Facebook for the most popular social media campaign is entering the final round.

The expert jury has nominated the following five applicants for this year's Award-CC and thus honored creatively integrated communication services:

- BSSM advertising agency for Basellandschaftliche Kantonalbank,
- Coca-Cola HBC Switzerland,
- Helsana Group,
- Notenstein Private Bank

and from French-speaking Switzerland the

- Vanksen VKGP agency for SIG Geneva.

Final voting for the Social Media Award

This category prize, sponsored by news aktuell, will be awarded for the third time to the most successful social media campaign. The public voting on Facebook shows that the following campaigns are in the lead: "Freestyle TV", "Apfel/Bloc.ch", "Swisscom/Namics" and "Helvetia". All social media users can vote on the Facebook fan page Facebook.com/awardcc until August 21. The shortlist will be published on August 22.

Who will win the "Communicators" trophies this year will be revealed at the ninth awards ceremony on Wednesday, September 4, 2013 from 5.45 p.m. in the event hall of the Metropol restaurant at Fraumünsterstrasse 12 in Zurich.

 

The Trend Report shows how budget spending on search engine advertising is developing by industry and which industries are affected by brand bidding and ad hijacking to what extent. The Trend Report is supplemented by a special analysis, each of which examines a current topic in the context of SEA and SEO.

Media Focus SEM Trend Report No. 6/2013 (PDF)

 

The European Festival of Creativity "Eurobest", which takes place for the third time from December 4 to 6 at the Cinema São Jorge in Lisbon, announces the first four jury presidents out of a total of nine. David Lubars, Chief Creative Officer of BBDO, will preside over the categories "Film, Print", "Print & Poster Craft" and "Integrated". PJ Pereira, Chief Creative Officer Pereira & O'Dell, is the jury president of the "Content & Entertainment" category. Emma de la Fosse, Executive Creative Director OgilvyOne, chairs the "Direct and Promo & Activation" category. Matias Palm-Jensen, European Chief Innovation Officer McCann Worldgroup, acts as President of the "Digital & Mobile" category.

Philip Thomas, CEO of the Lions Festival: "Such highly respected innovation leaders are exactly the caliber of jury presidents that Eurobest needs. We are delighted to have them on board and that they are helping us to recognize the best creative work coming out of Europe."

The winners will be honored at the award ceremony on the evening of December 6. Further information on registration and details about the festival can be found at Eurobest.com or Eurobest.ch to find.

Publicitas Cinecom is the Swiss representative of the festivals "Cannes Lions", "Eurobest European Festival of Creativity", "Dubai Lynx" and "Spikes Asia" and supports the festival participants during the preparations and the organizers during the implementation.

Marco Korradi will take up his position as a web developer at Mind on August 12, 2013. He will be responsible for the implementation of web projects and the production of digital communication media. Korradi completed his Bachelor's degree in "Multimedia Production" with a specialization in Media Applications at the HTW Chur this summer and focused on the user experience of mobile websites in his final thesis and Bachelor's dissertation. He will be able to make full use of this scientific background at Mind - an area that will be expanded further.

According to the press release, Korradi has been working part-time at Mind since January 2012. He also completed his practical final thesis, which is part of his degree, in collaboration with Mind.
 

This new procedure under the name "3D effect" is suitable for print products of all kinds for private and business purposes, be it invitations, business cards, flyers, menu cards, brochures, packaging, annual reports or image brochures, according to a press release. This finishing is to be used wherever special attention is to be generated or emotions aroused. After conventional printing (offset and digital), the printed sheets are finished on the new machine in a second step. The great thing about it all is that the customer only pays for the material (varnish) that he has on his printed product and thus generates added value. Attention is also paid to the environmental aspect. The process is ozone-free and therefore absolutely environmentally friendly.

Print finishing with 3D effect

In the current difficult economic environment, Lampert wants to continue to set new standards with the 3D effect and set a new trend in print finishing. This world first has impressed both in terms of quality and cost in Liechtenstein and Switzerland and has successfully passed its first tests. The digital 3D effect coating is impressive in its finesse down to the last detail. This finish also generates added value and offers differentiating application options. Another advantage is that the customer can choose how much of the ordered offset/digital print run is to be provided with a 3D effect.

Fourth world premiere

The new print finishing with 3D effect sets a new trend not only for the eye but also for tactile perception, which should contribute to more emotions and more success. It is the fourth world premiere after 1989, 1999 and 2010 and sets new standards in the 32-year history of the Lampert printing center.

From left to right: Alfred Lampert (owner), Tobias Lampert (3D effect project manager) and Pascal Brötz (managing director)

 

Despite a dip in profits in the first half of the year, there is nothing that Swisscom needs to change substantially. The first major challenge now is to give Swisscom employees confidence and keep them motivated. In business, the challenge is to maintain the good sales figures, said Schaeppi. However, the downward trend continued in the first half of the year under Schloter's leadership: turnover fell slightly by 0.4 percent to CHF 5.596 billion. Net profit even fell by 9.7 percent to 819 million francs. However, tens of thousands of new customers were acquired, which drove up costs. These would pay off in the future, it said. A successor for Schloter should be found by the end of the year. The 53-year-old from Berne did not answer the question of whether he would like to take over the position himself. (SDA)

Interim report for the first half of 2013:
 

	1.1.-30.6.2012	1.1.-30.6.2013	Amendment
Net sales (in CHF million)	5'621	5'596	-0,4%
Operating result before depreciation and amortization, EBITDA (in CHF million)	2'224	2'102	-5,5%
Operating result EBIT (in CHF million)	1'261	1'110	-12,0%
Net profit (in CHF million)	907	819	-9,7%
Swisscom TV connections Switzerland (as at 30.6. in thousands)	694	902	30,0%
Mobile lines in Switzerland (as at 30.6. in thousands)	6'114	6'307	3,2%
Sales with bundled contracts (in CHF million)	525	725	38,1%
Fastweb broadband connections (as at 30.6. in thousands)	1'673	1'887	12,8%
Investments (in CHF million)	1'017	1'021	0,4%
Of which investments in Switzerland (in CHF million)	740	706	-4,6%
Group employees (full-time equivalents as at 30.6.)	19'805	19'859	0,3%
Of which employees in Switzerland (full-time equivalents as at 30.6.)	16'426	17'096	4,1%

 

Thanks to his unmistakable and imaginative style and attention to detail, his festivals have become popular highlights every year. In the 350-page illustrated book "Von einem, der ausog, die Feste zu feiern", he presents an excerpt of his work in a very personal way. He knows why garlands don't make an event - Dür said in a statement. This book closes a circle. In spring 2013, the owner of Visualix Event terminated its long-standing collaboration with Clear Channel Switzerland "for various reasons".

"Von einem, der ausog, die Feste zu feiern" can be found on Book.ch be ordered.

 

Each spot tells a little story in which product diversity plays the leading role. The message is: At Gift idea.ch there is a suitable gift for everyone. So the search for a gift doesn't degenerate into stress, but is instead a source of joy. This message is conveyed in each of the five commercials, which deal with topics such as family, love, weddings, experiences and even the Federal Council. When you watch the spots, you almost casually get the good feeling that you could give something to someone again. The spots are accompanied by a melody composed especially for the TV campaign.

With the new TV commercials Gift idea.ch consolidate its position as the market leader for online gift shopping, according to the release. The spots were developed and produced by Piero Bevilacqua (creative direction) and Patrick Senn (director).
 

"We wanted to make sure people didn't miss important stories that hadn't made it to the top before but were right below," Facebook engineer Lars Backstrom said on Tuesday. "Instead of just showing the most recent stories, we're showing all the stories that are new to you, even if they're not the freshest."

Backstrom said that there are a total of around 30,000 different signals in the algorithm for the news stream, which are weighted differently. These include how much a user interacts with certain friends - for example by clicking the "Like" button or by sharing and commenting on stories. One new feature, for example, is that stories from friends with whom a user has recently been in contact are now ranked higher. From an average of around 1500 possible stories, the algorithm will show users the most important 300, Facebook explained. (SDA)

Investments in the realignment of the print business and digitization led to a slight decline in earnings before interest, taxes, depreciation and amortization (EBITDA) of 0.4 percent to 171.6 million euros in the second quarter. Turnover fell by 0.9 percent to 823.7 million euros, as the company announced on Wednesday. Digital media, which includes the online advertising portals Immonet and Seloger as well as the marketing platform Zanox, made the largest contributions to sales and earnings. Analysts had expected weaker figures on average. The Group confirmed its forecasts for the year as a whole. Accordingly, it expects a single-digit percentage decline in earnings. Despite the decline in the second quarter, turnover is expected to continue to grow in the low single-digit percentage range.

Advertising revenue from digital media to compensate for print losses

Digital Media continued to grow and made the highest contributions to the Group's revenues and earnings, as Axel Springer writes in a press release. While Digital Media's share of Group revenues reached around 40 percent, the segment's contribution to Group EBITDA increased to around 45 percent. Thanks to the strong growth of Digital Media, Axel Springer was able to compensate for declining revenues in the print business and achieved consolidated revenues on a par with the same period of the previous year.

According to the press release, the Management Board assumes that declining circulation revenues in the domestic and international print business can be offset by rising advertising revenues in the Digital Media segment. Digital Media is expected to continue to grow both organically and through acquisition effects, while national and international print revenues are expected to decline due to market conditions. Due to increased investments in the accelerated digitization of the Group and significant expenses for structural adjustments in the print business, Axel Springer expects a single-digit percentage decline in EBITDA for 2013 as a whole compared to the prior-year figure.

Sales in the print business still without consequences

The sensational sale of a large part of the print business to the Funke Group did not play a role in the first half of the year. At the turn of the year, Springer is parting with traditional newspapers such as Berliner Morgenpost, Hamburger Abendblatt and Hörzu for around 900 million euros. The deal is part of the company's strategy, which has been concentrating more and more on its wide-ranging online business for years in the face of declining revenues from print products.

Axel Springer publishes the daily newspapers Bild and Die Welt, among others. In Switzerland, the Group publishes the Beobachter magazine, the Handelszeitung and the program guide Tele, among others. (SDA/PD/hae)