Last but not least: crocodile tears in Täschligate

A crocodile bag is making its way around the world. Considering it’s one person’s word against another’s, Switzerland Tourism actually pulled out all the stops in a desperate attempt to repair its image.

At least the 2013 summer slump was plugged shortly before the end - with a silly story: Ms. Winfrey, animal rights activist of the year 2008, wanted to buy an expensive bag in Zurich for which the skin of three crocodiles was pulled over their ears while they were still alive (Tagesanzeiger.ch/Newsnet reports). The item (the bag, not the woman) was so expensive that the saleswoman didn't really trust her (the woman, not the bag) to buy it. Winfrey claims - and was immediately confronted with racism.

The media response was huge - and the culprit was found immediately: The saleswoman. In anticipatory obedience, Switzerland Tourism tweeted its frustration with a clear statement of guilt: "We are fuming with rage - this person was completely wrong. We apologize for what happened to Oprah." Yikes?

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Of course, no one had the idea of a rebuttal - after all, they were dealing with the all-powerful talk show host Oprah Winfrey. Although boutique owner Trudi Götz awkwardly asserted on all channels from the very first minute that her employee was not guilty of anything and had stumbled across a communicative misunderstanding.

The Sunday View finally managed to question the perpetrator of the "Täschligate" directly. We had imagined her to be somewhat different - a nasty, venom-spewing bitch who treats her fellow human beings in a patronizing manner and whose arrogance cannot be surpassed. Instead, she turned out to be an intimidated woman on the ground who hasn't been able to sleep for days and is completely overwhelmed by the current situation ("It's horror what's happening"). And her credible account has relatively little to do with the shitstorm story that is currently doing the rounds in the world press. She describes Winfrey's version as false and "absurd".

She must know, after all she is the only witness apart from the billionaire. The marketing organization Switzerland Tourism, which was seething with rage, could not have known, as it clarified the question of guilt with the kippered tweet before any clarifications had even been made. No matter who is right: It's statement against statement and the presumption of innocence applies. Once Switzerland Tourism has calmed down a bit and wiped off the froth, another apology could well be considered - the saleswoman, who is afraid of being accosted on the street, would probably be pleased. And you've already practiced kneeling.

Or you can think about what you can conclude from the hundreds of reader comments complaining about being served unfriendly, condescendingly or not at all in Swiss stores. A little extra tuition in hospitality and cordiality would certainly do Switzerland no harm in the tourism competition with Austria.

Thomas Häusermann

Image: Keystone
 

30 years of Radio Zürisee in Rapperswil

This weekend, Radio Zürisee celebrated its 30th anniversary as part of the Rapperswil-Jona Lake Night Festival. Acts such as Seven, Marc Sway, Baschi, and, to close out the show, Pegasus rocked the Zürisee stage.

The approximately 6,000 visitors at each of the concerts on the main square celebrated their favorites and their radio frenetically, according to a statement. Radio Zürisee is highly satisfied with the entire anniversary celebration. "We are overjoyed that we were able to celebrate such a gigantic festival with our listeners," said Matthias Kost, overall manager of Radio Zürisee. "But we are even happier that the security concept in cooperation with the OC Seenachtfest worked perfectly and that everything went off without incident on the main square."

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About 6,000 people listened to the concerts on the main square, which was always filled to bursting.

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Impressive crowds on the crowded main square, up to the castle steps.

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Local hero Marc Sway inspired and showed himself touched.

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Soulstar Seven convinced with highly professional show.

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The alt-rockers Les Sauterelles have not forgotten anything of their craft.

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Coco Gfeller of the sibling ZiBBZ, the discovery of the weekend.

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Audience favorite Baschi - always a treat live.

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The high-flyers Pegasus put the visitors in ecstasy.

Blick will soon have a new editor-in-chief

According to the NZZ am Sonntag, René Lüchinger will become the new editor-in-chief of Blick. He is set to replace Andrea Bleicher, who has been forced to step down—let go by Frank A. Meyer.

"According to reliable sources", Ringier is set to announce this personnel change soon. Lüchinger was editor-in-chief of the discontinued news magazine Facts and the business magazine Bilanz, among others. He has also attracted negative attention in the past because he did not clearly draw the line between his journalistic activities and the company he founded for corporate publications. For example, he published a positive portrait of the then Coop boss in Weltwoche, while his company produced a customer magazine for Coop.

Lüchinger will replace Andrea Bleicher. Bleicher has been appointed on an interim basis (Werbewoche.ch reported), but according to NZZ am Sonntag, she was hoping for confirmation of her position. It was not her choice of Blick topics that proved to be her undoing, but her less than ideal relationship with Frank A. Meyer. He attaches great importance to conducting a political discourse with the editors-in-chief, which was apparently not possible with Andrea Bleicher as desired. Bleicher is to be offered another position at Ringier. 

Meyer still has "considerable influence" on the media company, even though he lives in Berlin - because publisher Michael Ringier sticks by him. His advice is often ill-considered: For example, he had "brought Ringier the disaster" of the two German editors-in-chief of Blick and Sonntagsblick - from which the hiring of Bleicher ultimately distracted.(hae/NZZaS)

Image: Luechingerpublishing.com

 

3 Plus: Tobias Trevisan new member of the Board of Directors

Tobias Trevisan has been newly elected to the Board of Directors of the 3 Plus Group. Born in Basel, he has been Managing Director of FAZ for eight years. He previously worked in Switzerland as a business manager at NZZ, Tamedia, Ringier and in the advertising industry.

Trevisan studied economics at the University of Basel. After graduating, the 54-year-old economist entered the publishing industry at Ringier, where he worked for Luzerner Neuste Nachrichten and Ringier Romandie. In 1994, Trevisan moved to Tamedia and took over as publishing director of the Sonntagszeitung. In 1996, he became publishing director of the Tages-Anzeiger and Das Magazin. Two years later, he was appointed Head of Newspaper Publishing at the Neue Zürcher Zeitung (NZZ). Following a successful realignment of the publishing organization, he successfully launched the NZZ am Sonntag in 2002, which was voted "European Newspaper of the Year" two years ago. In 2005, Trevisan was appointed Managing Director of the Frankfurter Allgemeine Zeitung (FAZ) and has been its spokesman (Chairman) since 2006. Trevisan recently announced his intention to return to Switzerland over the next two years and concentrate more on board memberships and his own entrepreneurial projects.

Dominik Kaiser, Chairman of the Board of Directors and majority shareholder of 3 Plus Group, is delighted with the high-caliber addition to the Board of Directors of 3 Plus Group: "Tobias Trevisan has always given me very helpful advice or asked good questions for many years. He is an absolute expert in the German-language media industry and will use his know-how to help us expand the strategy we have adopted and build the 3 Plus Group into a strong broadcasting family."

Tobias Trevisan is also delighted to have been elected to the Board of Directors of the 3 Plus Group: "I am fascinated by entrepreneurial achievements such as the successful development of the 3+ television channel. I am delighted to be part of this young and dynamic team led by Dominik Kaiser. I hope that I can use my experience in the media sector to contribute to the further development of the broadcaster family."

The Board of Directors of 3 Plus Group consists of Dominik Kaiser, Chairman of the Board of Directors and majority shareholder, Walter Häusermann, long-standing Head of Financial Controlling at Swatch Group, Martin Spieler, Editor-in-Chief of Sonntagszeitung and Helmut Thoma, long-standing Managing Director of RTL in Germany.

Image: Keystone

 

Too expensive: SRF dismisses Tatort stars

SRF has fired five actors from the Lucerne «Tatort» investigative team. The Sonntagsblick speculates that this was done for cost reasons.

For "dramaturgical and production reasons," the decision was made to reduce the staff, according to editorial director of television film Lilian Räber. It is now possible to focus more on the two main characters Reto Flückiger and Liz Ritschard. In future, Andrea Zogg (head of the criminal investigation department), Suly Röthlisberger (secretary Elsa Giger), Anna Schinz (investigator Brigitte Bürki), Martin Klaus (Marcel Küng) and Matthias Fankhauser (Beat Odermatt) will be dispensed with.

As Sonntagsblick suspects, the layoffs were primarily about cost savings - the previous team had been too big and too expensive. The smaller crew would require fewer shooting days and fewer story lines for the scriptwriters. How much will be saved is not known. (hae/SoBli)
 

Formeldrei: Campaign for Parisienne

Parisienne is now also selling its additive-free cigarettes in box packs. The Bern-based agency Formeldrei has created a campaign for this.

Parisienne Verte and Orange Ohne/Sans are now also available in practical box packs. The nudist theme naturally lends itself to this launch, according to a press release. Formeldrei puts the speedster in the box and provides a few more laughs at the POS with a wink. However, the bloody man is not only available in ATL and BTL media. He's also out and about in real life, at festivals or with the promotion teams.

Responsible at British American Tobacco SA, Lausanne: Robert Goossens (Group Brand Manager), Franziska Cook-Blase (Parisienne Brand Executive). Responsible at Formeldrei, Bern: Moritz Adler (graphics/concept), Christian Wüthrich (text/concept), Marco Mesot (consulting/concept), Jeanine Hochuli (consulting).

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Andrew Haderer new at Gremper

Andrew Haderer joined the Gremper print shop team in Pratteln at the beginning of August. The former advertising market team leader at Ziegler Druck Winterthur is now back in customer service.

The 47-year-old is responsible for customer acquisition in the greater Zurich area with regard to print jobs in Staccato screen quality, as detailed in a press release.

Image: Xing.com
 

The new Basilisk morning

Integration Award for Radio X

The Radio X Foundation has been awarded the 15th Basel Prize for Integration. According to a press release issued on Friday, the radio station—which is celebrating its 15th anniversary—promotes integration and participation among non-German speakers in Basel. The prize comes with a cash award of 15,000 francs.

The communiqué of the Christoph Merian Foundation (CMS) praises in particular the various foreign-language programs of the non-commercial radio station: These represent the linguistic diversity of the population like no other medium in the region, it said. Around 80 volunteers from the respective language groups make these broadcasts.

The Integration Award was launched in 1999 by the Evangelical Reformed and Roman Catholic Churches of Basel-Stadt, the Novartis pharmaceutical group and CMS. It honors commitment to integration and the peaceful coexistence of different population groups in the region. The jury is recruited from the ranks of the prize founders as well as migrants. The award ceremony has been announced for August 22. (SDA)

NZZ launches platform for private financial management

NZZ founds the company Qontis together with technology partner Crealogix and a management team. In the fall, a Personal Finance Management (PFM) online platform is launched that enables users to manage their private finances.

The platform provides the user with a cross-bank overview of all private income and expenses. In addition, budgeting tools will be available that show users a complete liquidity plan, cost optimization proposals, and structured support for asset accumulation based on their transaction history. The same security requirements apply as in e-banking. Similar platforms are already successfully in use in the Anglo-Saxon and Nordic regions, according to a statement.

Online magazine Qontis already launched

Qontis.ch is the first Swiss PFM platform with its own online magazine. The interactive editorial section covers topics related to planning, saving and spending. The articles are intended to help readers optimize their finances through the wide range of integrated services.

Simon Virlis, Head of Corporate Development at NZZ Media Group, is convinced that Qontis, with its product and team, meets all the requirements to achieve a breakthrough in personal finance in Switzerland. Technology partner Crealogix brings the necessary experience and software expertise to Qontis to actively support banks in developing their e-banking offering of the future.

Management Team

Christian Bieri, Chief Executive Officer of Qontis, has many years of experience in business development in the banking and software sector. As Country Manager Austria & CEE, he was most recently responsible for the management of the Vienna branch of Avaloq Evolution.

Nils Reimelt, Chief Marketing Officer, brings over 12 years of experience in building and monetizing online platforms. In his role as Director Digital at Ringier Axel Springer, he drove digitization through acquisitions of online portals.

Walter master, Board of Directors, has been dedicated to building software companies, especially in the online banking environment, as an entrepreneur and active board member for over 20 years.

Eyeloveyou: Commercial for Pro Innerstadt Basel

For Pro Innerstadt Basel, the Eyeloveyou agency developed a catchy commercial that musically stages the wide range of uses for the Pro Innerstadt voucher.

For the 20-second commercial by Pro Innerstadt Basel, a custom melody and claim were developed, according to the release. Ten products are shown in quick succession and produce clearly recognizable tones. These tones complement the light, catchy melody and complete it to a true symphony of the products. In this way, they become part of a large whole - part of the huge range of products and services that can be obtained with the receipt. The individual makes the whole - the specially developed claim also plays with this: "C'est le Bon qui fait la musique" is an allusion to the well-known proverb and at the same time a play on words in the long-standing advertising tradition of Pro Innerstadt Basel.

Also shopping. But much more than that

The target group knows too little that the Pro Innerstadt voucher can also be used outside store opening hours and not just for shopping. This is also the focus of the new commercial. For example, the voucher can be used to pay for drinks in clubs. That's why the spot is not set in the city center, where it is typically located, but in the "Hinterhof" club.

As an addition a gift

In addition, vouchers worth 100 Swiss francs will be hidden under a chair each time the spot is broadcast at Orange Cinema Basel. This action is communicated in a five-second binder to the spot. The action immediately creates movement in the audience - viewers reach under their chair to see if they have won. This intensifies the audience's engagement with the spot and the message.

//www.youtube.com/watch?v=8nolDPdTOLY

Responsible at Pro Innerstadt Basel: Mathias F. Böhm (Managing Director). Responsible at Eyeloveyou: Stevie Fiedler (concept, art direction, direction), Oliver Kirschbaum (consulting, concept), Marleen Diener (project management), Demian Bichsel (editing, production management), David Merkofer (camera), Bleu Roi, Pirates from Mars, Florens Meury (music, sound).

IMG signs Corinne Suter

The sports marketing agency IMG has reached an agreement with ski racer Corinne Suter to work together. This will provide the promising young Swiss athlete with professional management support.

The native of Schwyz won her second medal at a Junior World Championships last season in the Super-G and finished second in the European Cup in the Super-G. This gives her a fixed starting place in the Super-G World Cup for the 2013/14 season. In order to continue to concentrate fully on the sport, the talented Swiss youngster will be looked after with immediate effect by the management agency IMG, with which the best Swiss biathlete Benjamin Weger is under contract alongside top international stars such as Novak Djokovic. IMG will be responsible for marketing and looking after Corinne Suter's personal partners and outfitters.

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Teaser image: Swiss-ski.ch

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