The "Editorial recommendations" section has been available on the right-hand side of the screen on Google News since Wednesday. Publishers have the opportunity to present five newspaper articles or other content there. However, the peace offer is a consolation for the French-speaking Swiss Publishers' Association for the time being, but the disagreements are far from over. The platform is a showcase for publishers on a purely commercial site, as Daniel Hammer, Secretary General of the French-speaking Swiss publishers' association Médias Suisses, told the news agency SDA on Thursday. Google is thus ensuring that the search engine is used - for the group, the campaign is also advertising. "This is in no way progress or even an agreement in the differences between Google and the publishers," emphasized Hammer.
The conflict between Google and publishers has been simmering for a long time: Swiss publishers accuse Google of using their articles without compensating them (Werbewoche.ch reported).

The internet company Google is looking at the offer from a slightly different perspective: Google is offering Swiss publishers a place to bring together the best of traditional and digital journalism, the company wrote in a statement on Wednesday, according to SDA.

Even if Google's new offering is not the expected "non-plus-ultra" that would end the conflict for publishers, it can still be used. The Neue Zürcher Zeitung, Basler Zeitung and Tages-Anzeiger are among the Swiss-German media outlets touting their five best contents. (uma/SDA)
 

The spots are 12-second spots with a 5-second reminder. The campaign starts on Thursday, August 15. "Whether on TV, online or mobile, Teletext offers quick information at home and on the move. Our TV commercials show that young, urban and busy users in particular appreciate this," says agency owner Gabriel Peisker.

Rigozzi:

Knackeboul:

Wawrinka:

Responsible at Erdmannpeisker: Gabriel Peisker (CD), Rainer Neusius (consulting). Responsible on the client side: Julien Kurt (Head of Communication & PR). Film production: Brand film Switzerland.
 

Persoenlich.com made the letter public on Wednesday evening. Blick confirmed the receipt of the letter, but could not comment on it at the moment, Edi Estermann, head of communications, told the news agency SDA.

The trigger for the letter, was a report in the NZZ am Sonntag, which reported on the impending removal of Andrea Bleicher. According to NZZ am Sonntag, she was to be replaced by business journalist and former Facts editor-in-chief René Lüchinger (Werbewoche.ch reported).

The editorial management, department heads and their deputies of Blick, Blick Online and Sonntagsblick cannot explain the non-confirmation of Andrea Bleicher, as it says in the letter. In their view, there is not the slightest reason to do so. Bleicher had distinguished herself within a very short time, she had also personally given the newspaper a face. "But this fruitful atmosphere of departure is now apparently to end, after only half a year," the letter says. The unanimous reaction to this is consternation. The authors of the letter are not concerned with Lüchinger's professional and human qualities. It is rather a question of whether a change is necessary and what the consequences would be. (SDA)

Thanks to his extensive expertise in the exhibition industry and his broad-based training, Michel Brechbühl is ideally qualified for his role at Frey und Frey, according to the press release. He has been working in the industry for over ten years, most recently as Project Manager and Chief Operating Officer at an exhibition construction agency in the luxury goods sector. He previously held various positions, including at Samro and Jensen. Michel Brechbühl is a trained mechanical draughtsman and has always continued his education. Most recently, he successfully completed his training as an Expo / Event Project Manager at Sawi.

Her ideas and concepts have helped clients such as Audi, Nikon, Euronics, Mini, BMW, Deutsche Telecom and Samsung to create successful national and international campaigns, according to a press release. Lang has also received several awards for her work - most recently a Bronze Lion in Cannes.

She is Senior Art Director at Notch Interactive. "Stephanie embodies a new generation of female advertisers and describes herself as a "hybrid". By this she means the absolute neutrality of all relevant communication channels. She has successfully applied this mindset in her career at Jung von Matt/Spree, DDB Tribal and Neue Digitale, among others. "With this ability and attitude, she is a perfect fit for the Notch Interactive team," says Jeff Gerber (Creative Director) about his new colleague.

The 41-year-old has worked for more than ten years at Radio SRF, first at the regional journal in Zurich, then as Zurich correspondent, Federal Supreme Court correspondent and most recently as Federal Parliament correspondent on the domestic desk. He is also a lecturer at the University of Fribourg, according to a statement. Pascal Krauthammer studied law at the University of Zurich and graduated with a doctorate. He is married, has two children and lives in Bern.

 

Right from the start, the conscious connoisseur will find Grueen.ch A whole 100 restaurants, according to a press release. It's not a trend, but a change in thinking: consumers no longer simply want to consume, but to shop and enjoy consciously. The food service industry is responding to this trend by offering organic food and vegan dishes on its menus.

Conscious eaters can now find a list of such establishments in an online guide. Here they can find out where they can eat organic, vegan or gluten-free food and how the establishments are set up in terms of production, recycling, energy, fair trade and the like. The platform also offers news, trends, tips and - particularly pleasing - healthy, sustainable recipes to cook. In this way, Grueen.ch is working to ensure that sustainable food becomes more and more part of everyday life and an integral part of Swiss gastronomy.

With Bio Suisse, the association of Swiss organic farming organizations and its Knospe brand, Grueen.ch has gained an experienced organic partner in the field of sustainability. Valérie Monnin, responsible for gastronomy at Bio Suisse, says: "With this platform, Grueen.ch is helping sustainable Swiss kitchens to create an attractive and informative showcase that will not only delight gourmets."

The platform - a TNT Events project - aims to sensitize, inform and motivate guests to get involved, because the creators of Grueen.ch are convinced that we need to change our nutritional awareness. It is no longer the case that our decisions have no influence on our environment. On the contrary: making conscious decisions about what we eat - or don't eat - helps to preserve our environment for future generations.

His apartment was searched yesterday, Tuesday, and IT equipment and documents, some of which also belong to Rocchi's wife, were confiscated (Werbewoche.ch reported). The Ticino authorities also confiscated Rocchi's laptop on behalf of the Neuchâtel judiciary, as the journalist is currently working at the Locarno Film Festival. The reason for this action is a complaint for defamation and libel against Rocchi, which was filed by a professor from the Faculty of Economics at the University of Neuchâtel. In 2012, Rocchi had reported for Le Matin on a plagiarism affair at the university in which the professor was allegedly involved, according to the newspaper.

As Reporters Without Borders wrote in a press release on Wednesday, the search of a journalist's private premises is a first for Switzerland. It also shows that the judiciary is prepared to do anything to gain access to a journalist's sources - even if this infringes on the freedom of the press.

"Serious attack on investigative journalism"

In a press release, Syndicom also expressed its concern about the freedom of the press and is outraged by this "serious attack on investigative journalism". Syndicom opposes these "disproportionate measures by the judiciary". For the union, the protection of journalists' sources of information is fundamental. Without this protection, the basis of press freedom is at risk. In a country where investigative journalism is already severely restricted, this search of a journalist's private residence appears to be an unacceptable attempt at intimidation. Although a professor at the University of Neuchâtel had filed a complaint against the journalist, the disproportionate procedure of a search at a journalist's private residence - the first of its kind in Switzerland - was in no way justified.

Comedia, which merged into Syndicom on January 1, 2011, had already defended three Sonntagsblick journalists who had been intimidated in the "secret fax to CIA prisons" affair, according to the press release. In April 2007, they were finally acquitted by a military court and received compensation.

Koch Kommunikation was commissioned to implement a campaign for the Post Offices and Sales division of Swiss Post, specifically to consolidate the private mailing of A Mail letters and Postpac Priority parcels. Actually, everyone knows it: a handwritten letter is more enjoyable than an SMS or an e-mail. To the recipient, but also to the sender. And yet we are writing fewer and fewer letters. This is now being countered by the campaign.

Koch Kommunikation developed the course of the campaign and implemented all measures. The key visual is a handwritten letter on which typical SMS messages are written in loving pen-and-ink handwriting. True to the core idea of the campaign: "Life is offline - everything looks better in a letter." Advertising media used include ads, posters on public transport and in post offices, ad screen films, online banners and Facebook Ads.

An important part of the campaign is a contest that invites the audience to invent their own news. The texts are published on the campaign microsite Post.ch/life-offline integrated directly into the campaign subject and can be shared with friends via social media or email or printed out. And people can vote for the suggestions. The competition lasts around 5 weeks. After just two weeks of running, over 1,200 entries have been written and around 18,000 visits to the website have been recorded. The closing date for entries is August 29, 2013.

Responsible at Post CH, post offices and sales: Yvonne Wehrli (Head of Marketing Communications), Angela Hächler (Consultant Marketing Communications). Responsible at Koch Communication: Jean-Marc Demeulemeester, Monika Beerli, Sandro Kradolfer (creation); Andrina Speziale, Beatrice Werthmüller (consulting); Claudio Sprenger, Pascal Dürsteler, Sergio Lavanga, Philipp Dettling (programming). Photographer: Martina Meier. Animation: Adrian Keller, 306.ch.

Russian television - which is consumed by many Ukrainians - ran a commercial advertising the toilet cleaner in question. The problem: the product stuck in the bowl looks like the Ukrainian flag. Blue at the top, yellow at the bottom.

The result was a (virtual!) shitstorm: the offended ex-Soviets took to Facebook and YouTube to vent their frustration. The explanation given by the responsible Henkel manager Tore Birol that blue stands for hygienic water and yellow for the refreshing scent of lemon (source: SDA) failed to appease the angry Ukrainians. Understandable: there is probably no more unfavorable place for a national flag. So the product was immediately withdrawn from the Eastern market - Russia, Slovakia and Kazakhstan will have to revert to the traditional toilet duck and brush. Incidentally, the Bref Duo Sticks were not sold in Ukraine anyway - as if the clever Henkel marketing department had smelled the lemon-scented roast ahead of time.

The next step will probably be to look for and find new colors. This is unlikely to be easy, as most of the color combinations are occupied by flags. An emergency solution, which is certainly still available: brown/yellow. As a little help, here is an overview of "The flags of the world" (as of 2010).

Thomas Häusermann

 

Commissioned productions that have been realized in the last twelve months by a Swiss production company and/or by Swiss directors are eligible. Films can be submitted by anyone who has the rights to do so, i.e. clients, producers, directors, advertising agencies, production companies or sound studios.

There are four main categories:

Category/ Catégorie Commercials

1) TV and cinema commercials
2) Advertising films for other media: Internet virals and Internet clips

Category/ Catégorie Corporate

1) Image films about the company
2) Marketing films about product/service
3) Internal communication & training for internal and external reference groups: training, learning, motivation and awareness-raising films

Category/ Catégorie Television

1) Self-promotion for TV station and TV programs
2) Music clips to promote the music/musicians, produced for music stations

Multimedia & Interactive category

Cross-media projects and platforms. Online campaigns. Applications for smart devices. Computer applications with program installation or browser. Consoles and games. Works can be submitted that combine films with images and (3D) animations and have been programmed with other components, for example HTML pages, text and music, to create a complete work. The works must have a significant audio-visual component.

More information on registration at Edinet.ch

In the summer month of July 2013, advertising print was measured at around CHF 275 million. This represents a drop of 2.4 percent (-6.8 million Swiss francs). This is the sharpest decline so far this year. So far this year, the advertising market has developed slightly positively, with advertising print still up 0.1 percent from January to July, according to market research company Media Focus on Wednesday.

Significantly less advertising was placed in July by the telecommunications industry, which saw a drop of over a quarter compared with the same month last year. Foodstuffs were also advertised less - with the exception of sausages and meat: during the barbecue season, manufacturers invested over a quarter more in advertising for these products. (pd/SDA)

You can find the entire trend report in PDF format at this link.