Grindelwald not only offers a spectacular mountain panorama with views of the world-famous north face of the Eiger, the popular vacation resort in the Jungfrau region also has a large network of hiking trails. One of these hiking trails, which has over 10,000 ascents per season, is the "Öpfelchüechliweg", which connects the middle station of the Männlichen cable car with the intermediate station Brandegg of the Jungfrau Railway. This trail, which is aimed at families, was reopened last week and has two prominent companions: Barry, the Bernese mountain dog, and Hans, the cheeky goose, accompany the hiking family over five stations from Holenstein to Brandegg.

A funny radio play, which was specially designed for this adventure trail, tells you a lot about the significance of the apple and the surrounding area. The short stories can be listened to at the individual stations using a cell phone. These stations also offer lots of interesting facts about the apple, which can be learned through play. Together with the Erlebnisplan agency, five informative boards have been created, which provide amazing facts about apples and invite you to play, until you can enjoy delicious Öpfelchüechli (the trail's namesake) in the Brandegg restaurant at the end of the entertaining journey. The Swiss Fruit Association, together with Unikat, Erlebnisplan and Männlichenbahnen, is thus continuing to break new ground outside of traditional advertising and in this way is creating a completely different kind of contact with Mr. and Mrs. Swiss's favourite fruit: the apple.

As founder and owner of Atelier Olive (and previously Morichetti Studios), Renato Morichetti brings 14 years of experience in the fields of design/graphics/print, internet/mobile, multimedia/motion graphics/video and photography, as detailed in a press release. After many years of collaboration with Atelier Olive, Standing Ovation is delighted to have gained the communications specialist as Creative Director and Head of Visual Communication.

With Renato Morichetti's in-depth experience and expertise, the Visual Communication division will complement and expand Standing Ovation's already established live communication services. This will expand the communication services and offerings and increase flexibility and in-house production options.
 

Motivation, togetherness, teamwork and identification with the company - these were the core objectives of the communication concept, according to a statement.

At the heart of the idea are a beach chair and a Online photo contest. All employees were asked to photograph themselves with their own branded beach chair, creatively and humorously staging one of the defined corporate core values. No limits were set for the implementation and interpretation, apart from digital framework conditions.

As a central element, Walder,Werber developed a web special with upload and voting function for the corporate values staged in the picture and chair. Since the launch, EKZ Eltop's employees have demonstrated their commitment anew every day. And the company's credo is to value and promote its own employees as an important component of its success. The photo competition is scheduled to run until mid-September and was already extremely successful in the first month, with many original uploads. The current leader has already received over 900 votes for his picture!

As a further incentive, a winner will be named each week - entirely according to democratic rules. The best, most original, most unique and most humorous uploads are awarded prizes and rewarded with attractive prizes. The crowning glory at the end of the campaign is the overall victory.

Responsible at EKZ Eltop: Stefan Preisig, Daniel Suter, Susanne Herrmann. Responsible at Walder,Werber: Sandro Walder (overall management); Melanie Poltéra (consulting); Cyril Schicker (text); Caroline Breitenmoser (AD); Gregor Szabo (graphics).

Because Hirslanden demonstrates this expertise every day in a wide range of disciplines (for example, sports medicine, technology, cutting-edge medicine at the highest level and hotel business), according to a statement. And it does so in 14 clinics in Switzerland. To demonstrate this diversity, KSP Krieg Schlupp Partner always shows two Hirslanden specialists per subject of the new campaign, each contributing the know-how of their discipline. The cardiologist and the nurse, the cook and the abdominal surgeon, or the orthopedist and the physiotherapist.

Patients and potential patients of Hirslanden are addressed. Swiss, but also international prospective patients for whom treatment in Switzerland is a possibility. Therefore, Hirslanden is again present in every issue of the Swiss Inflight Magazine in the section "Swiss Quality Health Care".

Responsible at Hirslanden: Julien Buro (Head of Marketing), Christina Maron (Head of Advertising). Responsible at KSP Krieg Schlupp Partner: Uwe Schlupp (creative direction), Beat Egger, Daniel Zehnder (concept, text), Anita Kummer (art direction), Joël Gessler (graphics), Harry Zogg, Christoph Ilg (consulting), DAS BILD, Judith Stadler and André Uster (photography).

1. online advertising formats

In order to present the entire online advertising market, Media Focus' advertising statistics, which exclusively include the advertising format display, were expanded to include the advertising formats search engine advertising, affiliate marketing, online classifieds, and online directories. The following descriptions show how the various online advertising formats can be characterized and distinguished from one another.

At classic online advertising are understood to be so-called display ads, i.e., advertising spaces such as banners, skyscrapers, rectangles, or the integration of (multimedia) content from advertisers into the editorial area of the online advertising media covered. The usual forms of billing are fixed prices or prices according to the contacts (CPM) or clicks (CPC) achieved. The invoiced gross order values are integrated into the advertising print statistics.

The subarea Moving image specifies the Video Ad format (In-Banner and In-Stream).

With Search engine advertising are advertising options in which the advertiser pays for a position of its link on the common search engines. Usually, an auction process is used to determine who gets the best position. The billing method of search engine advertising is payment by number of clicks on the text-based links.

The segment Affiliate marketing is part of performance marketing and is billed on the basis of performance. Normally, billing is based on CPO, CPL, and in some cases CPC. The integration of advertising media takes place on a large number of websites, e.g. by means of display ads, text links, product feeds or special integrations. Affiliate marketing measures are usually carried out via a network and usually have a long-term orientation. The advertiser provides advertising material and remuneration as part of the "affiliate program", while the website bears the main responsibility for deciding which advertising material is delivered when, where and how.

Under the Online classifieds market (Classifieds is the term used to describe the online classifieds business. The "Real Estate", "Auto" and "Job" sections are taken into account as the basis for the Semester Report.

The advertising format Online directories includes the paid entries of a directory search platform such as paid additional entries, highlighting ad, logo entry.

2. online trend by advertising format

Development absolute

The Semester Report Online now also breaks down the advertising format of traditional online advertising (display) into the subsegments of online display and moving images. In the first half of 2013, the moving image subsegment generated 11.6 million Swiss francs, or 14 percent of classic online advertising (display). The expert panel estimated the total volume of the Swiss online advertising market at 374 million Swiss francs in the first half of 2013.

3. segment mix

4. forecast growth

According to expert estimates, all online advertising formats will see growth in 2013. The growth of the overall market in 2013 is estimated at 9.8 percent. In addition, the overall market is predicted to increase by 24.9 percent over the three-year perspective. The experts see particularly great development potential in the advertising format search engine advertising and the moving image sub-segment.

5. share of online advertising in the Swiss advertising market

The share of online includes the advertising forms display, search engine advertising and affiliate marketing. To maintain comparability, online classifieds and directories were not included for this analysis, as classifieds or directories are not recorded in other media groups either.

In the media mix perspective, the share of online advertising in the first half of 2013 was 9 percent. This represents an increase of 2 percent over the prior-year period (H1 2012, 7 percent).

6. online advertising (display) by sector

1st half year 2013

After three years at the top of online advertising (display), the financial sector was replaced by the automotive sector. In the first half of 2013, the vehicle market generated the largest advertising volume in the area of classic online advertising, at CHF 9.7 million.

In the consumer electronics + photo and IT + office sectors, display advertising has the largest shares of the respective sector media mix, at 7.8 percent and 7.6 percent respectively.

7. methodology of online advertising statistics

The data for the Display advertising format is based on the advertising print statistics from Media Focus and are product-exact, reported values (gross billed) from our cooperation partners.

List of cooperation partners:

- AZ Media
- Comparis
- Goldbach Audience
- NZZ Net
- Microsoft Advertising Switzerland
- Omnimedia
- Ringier
- Romandie Online
- Sevenone Media
- Stailamedia
- Swisscom Bluewin
- Tamedia
- United Internet Media

The data for all other segments is based on expert estimates from the following market players:
- Adresult
- Car4you Switzerland
- Goldbach Audience (Switzerland)
- Goldbach Interactive (Switzerland)
- Homegate
- Job Cloud
- Monster Worldwide Switzerland
- NetProfit
- Ringier Digital
- Stailamedia
- Tradedoubler
- Worldsites
- Yourposition

The campaign includes various B2B measures as well as measures aimed at the general public and will be seen throughout Switzerland from mid-September, as Leo Burnett Switzerland announced on Tuesday.

The professor had filed a complaint against journalist Ludovic Rocchi at the end of July because of a series of articles. He accuses him of defamation, slander and violation of official secrecy. In connection with this complaint, the search of the apartment was ordered. Neuchâtel prosecutor Nicolas Aubert confirmed a corresponding report from Le Matin in response to an inquiry from the SDA news agency.

During the search, notes and computer material were seized, some of which also belonged to the journalist's wife, who was home alone at the time. The prosecutor, four inspectors and an informatics expert were involved in the search. According to prosecutor Aubert, the procedure was proportionate. Le Matin, on the other hand, was shocked by the actions of the Neuchâtel judiciary. The journalists' union Impressum also criticized the procedure. It was a "blatant violation of the freedom of the press".

Rocchi's articles had led the Neuchâtel State Council in the spring to decide to launch an administrative investigation into allegations of plagiarism at the University of Neuchâtel's economics faculty. The State Council also held at the time that the facts published in a media report violated the presumption of innocence against a professor. (SDA)

Andreas Gedenk's previous positions include B, G, Media (Co-Founder), Zenith Optimedia (Managing Partner), Publimedia (CEO) and Linkin Media (Co-Founder). David Schäfer says: "We are looking forward to further developing the chosen path with Andreas Gedenk and the existing team and to opening up new business areas."

Somexcloud is also launching the "Mobile Marketing" course in October. The rapid growth in mobile access to websites and social media platforms is presenting companies with new challenges and forcing them to respond quickly, Somexcloud said in a statement. The marketing course comprises twelve modules. Lecturers with practical experience impart know-how ranging from mobile advertising, mobile content and mobile commerce to responsive design. The course will be held as a 12-week course (start: Tuesday, October 1, 2013) and as an intensive course over three weekends (start: November 15, 2013). Further courses are already planned and will be communicated in due course.

Four different poster subjects drew attention to the painting and plastering company in Bern and the surrounding area. No problem: the large posters printed with the above-mentioned colors immediately catch the eye in the grey of the city. The unusual color names immediately evoke pleasant memories of summer: a swim in the green Aare, a bite into a refreshing watermelon or a view of the deep blue sea.

However, the posters are also intended to show that Peter Spring understands his customers. Because if you don't come from the industry and don't know the technical terms, you can often only describe your favorite colors. This often results in wonderful word creations such as "Aare green" or "chewing gum pink".

The positive feedback from the 2011/12 piste survey has prompted Toblerone, among others, to extend the "All-in-One" campaign to the destinations of Grächen and Haute-Nendaz in the 2012/2013 season. Accordingly, the station branding in Arosa, Haute-Nendaz and Grächen is an effective eye-catcher for guests, as detailed in a press release. The communication accompanying the main attraction included branded ski stands, panorama boards, sampling campaigns in the ski area and in tourism businesses. The results of the 2012/2013 Isopublic survey on the impact of the "All-in-One" campaign in Grächen are once again clearly positive and confirm the results of the previous season: 82 percent of those surveyed liked the Toblerone appearance, an above-average 96 percent remembered the Toblerone brand when chocolate was mentioned and 25 percent of those surveyed said they would take Toblerone with them on their next ski trip.

Marmite is a traditional seasoning paste that is particularly popular as a spread in the UK (comparable to the Swiss classic Cenovis). The intense yeast flavour - by-products of beer brewing are used for Marmite - is polarizing. The claim for the product is therefore unmistakable: "Love it or hate it".

The current TV campaign builds on this statement and adds to it: "Love it. Hate it. Just don't forget it." In reality TV style, Marmite jars that are gathering dust unused on kitchen shelves are liberated. "Unloved and forgotten - thousands of Marmite jars in the UK are neglected. One in ten Brits admits they haven't opened their jar in the last three months" says the Campaign page. In the clip, poor Marmite jars are transported away in cages like neglected animals and taken to a placement home. There, lucky jars find new owners.

The commercial created by Adam&Eve DDB is good British humor. The Labrador made unrecognizable by pixels alone is worth the price of admission. But like the product, the campaign is also polarizing: according to The Guardian 250 complaints were received by the Advertising Standards Authority within 24 hours of the first broadcast: The work of animal welfare organizations and children's charities was trivialized, the advertising was tasteless and offensive. And the YouTube comments are also divided as to whether the campaign is good or bad. True to the motto: Love it. Hate it. Just don't forget it. (hae)
 

In the national advertising market, the Winterthur "Landbote" is offered with the complete edition of the "St. Galler Tagblatt" in the modular Cityplus advertising combination. For the regional advertising market, the previously offered combination Nordostschweiz (NOS) is reactivated. The NOS combines the Winterthurer Landbote and the Thurgauer Zeitung in Frauenfeld, a regional edition of the St. Galler Tagblatt.

The new advertising combinations between the Landbote and the St. Galler Tagblatt on the one hand, and the Landbote and the Thurgauer Zeitung on the other, are intended to provide attractive offers for advertising customers in the growing economic region of eastern Switzerland, according to the statement. In the national advertising sector, the St. Galler Tagblatt now has an advertising market circulation of 192'750 copies within Cityplus and reaches 397,000 readers in eastern Switzerland. The combination Nordostschweiz reaches 150,000 readers with a circulation of 70'183 copies. The offer of jobs northeast between the Landbote, the Thurgauer Zeitung and the Schaffhauser Nachrichten remains unchanged.