Today's Kassensturz presenter was 22 years old at the time and was barely able to keep his emotional expression under control when he explained the "rap wave" from the USA to the viewers of the "Hear we go" program. Finally, the young man tried his hand at rapping himself and translated "The Message" by The Mess... pardon, by Grandmaster Flash into Swiss German. Delicious.

Also one would not like to miss the Djane, who took the record scratching still very literally and earned top marks for it in the performance. And the robo-dancer with the white socks. And the virtuoso graffiti artists embellishing a studio wall in the background. (hae)
 

The video explains with animated illustrations what rRcardolino.ch is and how it works. Two more videos will follow soon, according to the announcement - they explain advertising in more detail and give tips and tricks for selling.

Responsible at Ricardolino.ch: Oliver Schibli (Managing Director), Claudia Pittner (Communication Ricardolino.ch), Slaven Stefancic (Product Manager). Responsible at Ogilvy One: Björn Schneider (overall responsibility), Sandra Pellny (project management), Benjamin Franken (CD).
 

Agency at the airport: Baumer

Recently, Baumer from Islikon checked in with the agency at the airport. Baumer offers solutions for mailing production, continuous printing and security printing and has commissioned the Altenrhein-based agency to develop an end-to-end brand and communication concept. The first measures will be on display shortly.

Exact: Erne Consulting

The Bern agency was able to win Erne Consulting in a pitch. The independent service company is active in Switzerland, Germany, Belgium, Holland and Luxembourg and has been developing software solutions for hospitals, clinics, retirement homes and social institutions since 1986. These products are marketed under the name Polypoint and are field-proven tools in the healthcare sector with 750 installations and 15'000 users. Exact will develop a comprehensive corporate identity and provide the company with advice and support for the resulting communication measures.

Walder,Advertiser: Müller-Stein

Walder,Werber has won a pitch and will implement both an image film and the image presence for the Müller-Stein Group, which specializes in concrete. In a statement, the agency writes: "With its products and services, the company shapes all of our living space, our environment - and our everyday lives. In the pitch, this had to be presented in an emotional, entertaining and informative way. Walder, Werber is pleased to build a creative image film and image presence from this unique mix of technology, people, nature and spatial design." Initial work will be available for viewing beginning at the end of the year.

Teaser image: Keystone
 

Thus, the areas of online & offline marketing activities, customer relationship management, branding, marketing services, and social commerce of all Hotelplan Suisse brands are affiliated with this new department. The exceptions are the websites Travelhouse.ch, Tourismepourtous.ch and Globusreisen.ch, which primarily serve as an information platform and will therefore continue to be managed by the content management department "Touroperating Specalist, Cities & Cruises," according to a statement.

The external agency Kreativfabrik will continue to take over the execution of the operational offline marketing measures of Hotelplan Suisse. Likewise, the cooperation with the agency Rod will be coordinated by Nicole Pfammatter. "We are very pleased to be able to fill this new position internally with a competent professional. On behalf of the management, we extend a warm welcome to Nicole Pfammatter and wish her every success in her new position," says Thomas Stirnimann, CEO Hotelplan Suisse.

Nicole Pfammatter has been working for Hotelplan Suisse for almost five years in various functions in the marketing area and is responsible for the Migros Ferien brand. Previously, she was Manager E-Commerce & Online Marketing at Hotelplan. In addition, the trained marketing manager has completed a master's degree in online marketing management in the last 19 months.
 

The supported level of awareness of the test product was increased by 30 percent. In addition, there was a 50 percent gain in likeability. The challenge of the future for advertising providers, clients and agencies will be to develop new formats and creative subjects tailored to mobile devices.

The trend of Internet use via mobile devices continues unabated: According to Net Metrix Mobile 2013, 3.2 million people in Switzerland already use the Internet via smartphones and tablets, and 2.2 million do so daily or almost daily. This means that mobile devices are advancing to become an increasingly important advertising channel. The effectiveness of mobile advertising has so far been little researched, which is why the market research institute GFK, Migros and Tamedia have joined forces to implement the "Mobile Case", a Europe-wide new type of advertising effectiveness study.

Tamedia delivered advertising from Migros for the coffee drink Grande Caffè on various of its mobile platforms in German- and French-speaking Switzerland in different formats. The news platforms of 20 Minuten and Newsnet, which includes 24heures.ch, Baslerzeitung.ch, Bernerzeitung.ch, Derbund.ch, Lematin.ch, Tagesanzeiger.ch and Tdg.ch, participated. In addition, the advertising also appeared on the search and directory platform search.ch. A representative sample of 1800 people was selected from the regular users of these mobile sites on smartphones and tablets with iOS and Android operating systems and surveyed before and after the campaign.

Spontaneous awareness of Grande Caffè was one percent before the mobile campaign and five percent afterwards, increasing by an impressive 400 percent. Supported awareness increased by 30 percent to 58 percent as a result of the campaign. The greater the number of contacts with the advertising, the greater the awareness. Among people with an affinity for the product, awareness was increased by 25 percent. In addition, there was a sympathy gain of up to 50 percent. The number of people surveyed who said after the campaign that they would consider buying Grande Caffè increased by 36 percent. Among those who had already purchased the product once, there was a 31 percent increase. A whopping 47 percent more would recommend Grande Caffè to others.

Mobile advertising can therefore have a positive effect at all levels, such as awareness, liking and purchase consideration. There will also be some challenges in the future: Smartphones and tablets are very personal devices and advertising can be difficult to ignore. This offers attention, but also poses the risk of overdose. The study found that the optimal contact dose is between three and five contacts. At six contacts or more, study participants found the advertising intrusive and, accordingly, the likability score dropped to the level of one to two contacts. Advertising providers, clients and agencies are therefore challenged in the development of new formats and creative subjects. Users want to be offered a surprising advertising experience tailored to the device.

The study presentations of GRP, Migros and Tamedia can be downloaded in PDF format.

Due to the great interest, the event was held for the first time this year in Zurich's Kaufleuten, according to a statement. Alexander Horrolt, Managing Director of Goldbach Audience, welcomed the guests to this year's Online Advertising Day and guided them through the event. The speakers addressed the topics of artificial intelligence, digital marketer networks, smart TV and mobile advertising. They ventured an outlook on how the online world will continue to develop.

The four presentations were kicked off by Alexander Oswald, Managing Partner of Futura, with the topic "The Future of Mobile Advertising. Does it have a future?". Thanks to his more than twelve years of experience in the field of mobile strategies on the part of manufacturers and advertisers, he presented how mobile users can be encouraged to interact with concrete solutions.

Matthias Wahl, Managing Director of OMS, gave the audience an insight into how the online network of many regional daily newspapers could be successfully positioned in the market through quality, marketing and clear differentiation.

"Big Data is more than lots of data" began Wolfgang Nimführ, Executive Big Data Sales Consultant for IBM Europe. The computer scientist and specialist for Big Data solutions showed the visitors "Watson", the intelligence of this computer program and various possible applications from industry.

The event began with mobile, the small screen, and ended with big screen TV. Thorsten Schütte-Gravelaar, Managing Director Smartclip Germany, showed how Smart TV is increasingly merging linear television and the digital world.

The key to branding success, he said, is the combination of advertising on traditional television extended by the interactive possibilities of digital forms of advertising.

The presentations met with a positive response from the audience and generated lively discussions among the participants at the subsequent stand-up lunch.

Tamedia spokesman Christoph Zimmer confirmed a report by Klein Report on Friday that the publisher will not be publishing a second edition, which will cost six part-time employees their jobs. Natura should actually be published four times a year. However, the first issue published in May will also be the last. According to Zimmer, advertising revenue had fallen well short of the target. The discontinuation will result in the elimination of 2.6 full-time positions, which were shared by six employees. Tamedia will support them, said Zimmer.

Articles that have already been produced will be published in other Tamedia publications, such as Schweizer Familie. Feedback from the reader market is not yet available, said Zimmer. Natura is one of three publishing supplements that Tamedia has launched in the last twelve months. According to Zimmer, the other two are developing positively. These are Auto and the lifestyle publication Encore. (SDA)

To ensure that all areas of marketing at Swisscom can work together optimally, marketing and brand communication, public relations, sponsoring and events were brought together under the management of Jürg Pauli at the beginning of 2013, as detailed in a press release. The aim is to make better use of synergies and, above all, to standardize the appearance of the Swisscom brand. The marketing and brand communication departments will play a key role in this.

From September 1, Tim Alexander will assume responsibility for all marketing communications activities. In addition to marketing communications for business and private clients, this also includes public relations and online communications. In his 15-year career, the marketing and branding professional has already worked at Springer & Jacoby, Grey and Saatchi & Saatchi and has worked on the corporate side for Smart and Telefónica Deutschland. Tim Alexander introduced the claim "Erleben was Verbindet" (Experience what connects) for Deutsche Telekom and won the Digital Brand Champion Award from Wirtschaftswoche in 2012 with the O2 brand.

Liza Engel-Lambert new Head of Brand Communication

Liza Engel-Lambert succeeded Tom Hauk as the new Head of Brand Communications in mid-August. In this role, she is responsible for the communication of Swisscom's commitments in the areas of corporate responsibility, snow sports, culture and social media. Liza Engel-Lambert has worked at Swisscom since 2004 and was most recently Deputy Head of Brand Strategy and Brand Management at Group level. Tom Hauk is leaving the company after seven years as Head of Brand Communications to take on a new challenge.

Image: Horizon.net

With the relaunch, the Bündner Tagblatt, which according to the press release bears the signature of the new editor-in-chief Larissa M. Bieler, aims to distinguish itself as a quality newspaper that is explicitly dedicated to life in Graubünden in all its facets. The new BT has no regional interchangeability, but instead focuses on Graubünden and is committed to the people, the canton and the changes in the natural, cultural and political landscape. In addition to reports and background information, the "Klartext" page offers an opinion forum in which high-profile personalities have their say and debates also take place with the involvement of the public.

This positioning has also been reflected in the design. The classic, simple newspaper design is intended to signal openness and agility in the present, while the new newspaper head in Fraktur font and with the coat of arms from 1932 expresses the traditional roots of BT. The connection to its own and Graubünden's history is not only to be expressed more strongly in terms of content, but is also reflected in the new layout.

For Südostschweiz Medien, which also includes Werbewoche, the completely revamped BT is the starting point for the new media house project. Südostschweiz and the entire Südostschweiz Medien company will follow in spring/summer 2014 with a new look, before the parts of the company based in Chur and the surrounding area move into the fully converted media building on the Rossboden in Chur in around one and a half years' time.

The new layout:

The previous layout:

In the middle of the year, it became known that SRG wanted to part with the English-language radio station WRS. It had been broadcasting for five years. Between 120,000 and 140,000 English-speaking listeners were informed about events in Switzerland by the fee-financed radio station. However, the Federal Council then released SRG from its obligation to broadcast an English-language radio program.

On Friday afternoon, the station broadcast its last program "The Wrap" directly from the port in Geneva. "The atmosphere is very special," said WRS program director Philippe Mottaz, who had managed the station since 2007, to the news agency SDA.

Anglo Media will take over the station at midnight on Saturday. The group of private media providers intends to offer English-language programming aimed at listeners in the Lake Geneva basin and neighboring France. SRG, on the other hand, will retain an English-language offering on Swissinfo.org with. (SDA)

According to the press release, the expansion is continuing: following the launch of Faces Germany in November 2012, the first edition of Faces Russia will now follow in fall 2013. While Faces Germany is published by the Swiss publishing house itself, the company is working with a local partner in Russia. The rights have been secured by the publishing house "000 Eternity Productions", which was founded for this purpose. According to Filipp Schleiger, the publisher of Faces Russia and managing director of "000 Eternity Productions", Faces is intended to "build a bridge between the fashion cultures of East and West. We searched all over Europe for a fashion magazine with a strong identity. Faces is the ideal choice: it stands out from other magazines at first glance and has an extremely high recognition value."

The editorial concept and layout of the German-language edition will also be retained in Russia, while the content will be supplemented by local personalities and topics. The first issue will be published in October with an initial circulation of 50,000. For Stefan Berger, co-publisher of Faces, the expansion into Russia is "a further step in the development of Faces into an international lifestyle brand."
 

SRG Sport offers what the mass audience expects on the Internet: serious sports reporting with high topicality value, according to a statement from the SRG Audience Council for German-speaking Switzerland on Thursday. The audience council even classifies the live information on the football matches as "best in class". SRF sets standards here, it continues. The detailed background information and commentaries also clearly set the service apart from others. The Audience Council monitored the work of SRF Sport Online from July 1 to 31.

However, the sports portal does less well when it comes to fringe sports. There is hardly anything to be found on these, writes the audience council. A large proportion of these sports are grouped together in the last position of the navigation bar under "more sports". According to the audience council, a function would be desirable here where the user could individually compile the offer under "my Sport".

The homepage was also criticized. It is "confusing" and the structure and thematic organization are not immediately obvious. The Council of the Audience also describes the fact that a large part of the content cannot be accessed from abroad as a downer of the online presence. (SDA)