Starring: a married couple whose morning routine takes on a whole new twist thanks to Delizio.

The spot was produced in close cooperation with Rosas & Co Films. The director was Charley Stadler, who has not only directed numerous award-winning commercials, but also the 2005 feature film "Dead Fish" with Gary Oldman and Robert Carlyle. Torsten Lippstock, a man with feature film experience, was also at the camera. The well-rehearsed team managed to tell the story in a single take - without editing.

The new Delizio commercial has been on Swiss television and in Swiss advertising windows since this week.
 

There, the older of the two presses will be decommissioned and a new, 20-million-franc facility will be built. The new newspaper press will start its test operation in August next year and will be fully operational from October 2014, the media company announced on Wednesday. A German product was purchased.

There are only four large printing plants left in Switzerland, he said. With the new press, AZ Medien is now on a par with Tamedia, Ringier and NZZ, said AZ publisher Peter Wanner in an interview with the Aargauer Zeitung. AZ Medien plans to bid for the contracts to print the high-circulation Coop and Migros newspapers next year.

Closure of Subingen SO printing site

The Subingen printing site, which currently employs 35 people, will be closed in 2015. How many employees will be affected by the closure is not yet known and depends on the future capacity utilization of the presses in Aarau. Vogt-Schild Druck in Derendingen SO, where AZ Medien produces its own magazines, is not affected by the reorganization.
(SDA)

This time, a group of bread loaves empower themselves to the irresistible Floralp butter. In doing so, they convert the bread bag into a thief's mask and steal the butter from the poster. The posters are on display now.

Responsible at Floralp: Peter Ryser (Managing Director BO Butter), Martin Rüst (Head of Advertising / Promotions SMP), Céline Jagisch (Project Manager Floralp SMP). Responsible at Leo Burnett Switzerland: Christian Bircher (CD/Art), Patrick Suter (CD / Text), Marco Donada (AD), Peter Brönnimann (ECD), Annika Seidel, Fabian Schiltknecht (Consulting), Suzana Kovacevic (Art Buying). Photographer: David Willen, Image Editing: Tania Willen.

 

With the new appearance Michel wishes everyone a good morning. Michel is the fruit juice for daily consumption, especially for the glass of juice at breakfast. Communication has been focused on this positioning, according to the statement: Michel, the fruit juice for a good start to the day. The new slogan was created on this basis: Good morning, Michel.

Two TV commercials are used as the main advertising media. Vignettes show various people waking up and going about their morning rituals. Some are still slightly sleepy, others still a bit clumsy. Then, after a glass of Michel, everyone is ready for the day. One spot deals with consumption at home, the other with drinking Michel on the road and in the office.

In addition to TV, other media are used. E-boards, e-panels and online media are used with cut-down versions of the spots. Three different motifs were created for posters. Measures at the POS support sales. The campaign started bright and early on September 2, 2013.

Responsible at Michel: Cornelia Marending, Marketing Manager; Guido Nydegger, Senior Brand Manager; Carla Koller, Product Manager. Responsible at Erdmannpeisker: Sybille Erdmann & Gabriel Peisker (overall responsibility); Daniel Hesse (AD); Peter Rettinghausen, (text); Marcel Mägerle & Selina Helbling (consulting); Burki+Scherer (prepress); OMD (media). Responsible at Markenfilm Switzerland: Heinrich Reinacher, Florian Studer; Benjamin Brettschneider (director); Philipp Zumbrunn (DOP); Spacetrain (music); Jingle Jungle, (scoring).
 

We received this wonderful cinematic congratulations - hidden behind a QR code advertisement - from the agency Circle Four from Basel. We were delighted by the many congratulations. And of course the cake from the warm Cake Lady from Wollerau, which ended up on the front page of the anniversary issue without any detours. Now it adorns our editorial offices. Unfortunately, it is not edible, but it is easy to handle and will keep for all eternity (the icing is real and smells accordingly). 

The special issue offers a look back at the various layouts of the last 40 years and allows all former editors-in-chief to speak freely. Karl Lüönd and Werbewoche mothball Theophil Butz talk about the past, while the agencies look to the future. Namely Draftfcb/Lowe, Hinderling Volkart, Scholz & Friends, Publicis, Ammarkt, CR Basel, Maxomedia, Infel, Jung von Matt/Limmat, Notch Interactive and Wirz.

Speaking of Wirz: Jost Wirz, the patron of the pioneering agency, tells us in an interview what has changed in the advertising industry over the last 40 years. We brought together the advertiser of the year 1977 (Doris Gisler Truog) and the advertiser of the year 2010 (Regula Fecker) and listened to what they had to say to each other (picture above). We pay a visit to the media cemetery and show how vanished titles once courted advertisers in Advertising Week. And what the advertisements of the media that still exist today looked like.

In an interview, legendary director Ernst Wirz reveals how film technology has changed in the 40 years of Advertising Week. And David Guggenbühl from the Exsider.com marketing institute looks at the development of music consumption. And last but not least, Werbewoche columnist Anne-Friederike Heinrich becomes a poet.

This is what you can expect in the anniversary edition, which you can download at this link can download. Enjoy reading! (hae)

PS: Single copies of the anniversary issue and various subscription options are available at this link be ordered.

Nik Niethammer: "After 20 years of experience in the print and TV business, I felt like a new challenge in a media sector I was unfamiliar with. In the last few weeks, I realized that radio is not my medium. I thank Roger and the Radio 1 team for this opportunity and the support over the past months."

Roger Schawinski: "I would like to thank Nik most sincerely for his great commitment and the trusting collaboration. I wish him all the best for his professional future."

Roger Schawinski will provide information on the new management and organizational structure of Radio 1 at a later date, according to Wednesday's statement.
 

In summer 2013, Emanuele Centonze's (ECSA) Coldrerio TI freeway service station was reopened with a new operating concept and revised branding. The "Easy Stop" concept offers travelers a wide range of services including a restaurant, store and petrol station - 24 hours a day, 365 days a year.

Dachcom was commissioned to develop the branding and interior concept on the basis of an agency screening. The result is a fresh appearance that invites you to linger and enjoy. In the near future, the concept will also be expanded to include corporate workwear and packaging design.

Responsible at Dachcom.li, Communication, Schaan: Mirjam Müllner (graphic design), Sandra Vogelsang (illustration), Christoph Mähr (project management). Responsible at Emanuele Centonze: Matteo Centonze, Luca Zingone. Responsible for

 

As a reminiscence of the founding years, the anniversary party was all about the Eighties. The Renzen team showed that, as a full-service agency, they are also masters of event management. Also considerable representatives from politics and economics followed the invitation and experienced a styleful evening, at which sounds from the eighties were missing exactly as little as neon light or Polaroid camera, so the agency in a report from Tuesday. For souvenir photos even an original Delorean, completely in the style of the 80s cinema trilogy "Back to the Future", served as a backdrop.

During the course of the party, there was another small ceremony: To celebrate the 200th Facebook follower, Ms. Anne Tschudin, Head of Corporate Communications at Sympany, received a Rimuss Secco set from the hands of CEO Frédéric Renzen and Managing Director Dieter Zobrist.

Anne Tschudin, Head of Corporate Communications at Sympany, receives a gift from CEO Frédéric Renzen (right) and Managing Director Dieter Zobrist.

Thierry Ettlin (left) and Matthias Mühlheim from Reha Rheinfelden with charming wife.

Renzen management.

Dietrich and Matthias Pestalozzi, Pestalozzi + Co.

News Aktuell thus consolidates its market leadership among PR service providers and creates the best conditions for further growth, the company announced on Tuesday. The parties involved have agreed not to disclose the purchase price. The acquisition of Renteria underpins news aktuell's claim to be the number one in Switzerland when it comes to targeting journalists and opinion makers, according to the statement.
(SDA)

In the new radio spots, they do more than just rhyme with typical traffic situations, as the agency writes in a press release. This makes the spots "so weird that they are good again", according to the ZVV itself. You may shake your head at this, but it is undisputed that the commercials literally invite you to rhyme yourself. Which you can do to your heart's content on the ZVV's social media channels.

Responsible at the ZVV: Lukas Tenger (Head of Marketing), Peter Schilde (Head of Advertising). Responsible at TBD: Tom Seinige, Alexander Holtz, Nemi Gajic. Production: Selmi Tonstudio.
 

This was decided at the SRG Executive Board meeting last Wednesday. The word mark and the company abbreviation are already protected under trademark law. The date for the launch of the new corporate identity has not yet been set.

New strategic orientation

The rebranding is linked to the strategic realignment of Swissinfo.ch: In future, its journalistic offering will increasingly be aimed at an international audience. The reorientation is based on a service agreement between the Confederation and the SRG, the latter writes in a press release. The agreement stipulates that the SRG will provide a journalistic service abroad in order to promote links between the Swiss abroad and Switzerland, strengthen Switzerland's presence and at the same time create an understanding of its concerns abroad.

The only ten-language Swiss medium

The user figures clearly speak for the importance of Swissinfo.ch: on average, the international, ten-language platform is accessed by over 1.5 million visitors every month. Last year, the website was visited over 50 million times in total. Swissinfo.ch has more than 500,000 fans on Facebook, making it the most important Swiss medium with an international reach. An average of 734,000 unique clients visit the Swissinfo.ch website each month, and the mobile applications (iPad, iPhone, Android, Windows 8) were downloaded over 130,000 times last year.