For an exclusive Ikea catalog preview, Wirz Werbung lures Ikea Family members via newsletter to a microsite where they can marvel at the latest products and living ideas. But only for exactly two minutes. And above all, only once. In order to be able to use the time undisturbed, the users receive tips. Because once the preview has started, time runs out inexorably.
 
First launched on 11.08.13, the microsite already recorded over 30,000 visitors within 24 hours. The catalog preview runs until the end of August and is available at Hooray-I-don't-have-to-wait-for-the-new-ikea-catalog.ch experienceable. Since these days, the catalog is officially distributed and is also available for everyone to view on the general Ikea website.
 
Responsible at Ikea: Katrin Polzer (External Communication Manager), Ebba Barchan (Project Leader Campaign); Responsible at Wirz Advertising: Philipp Skrabal (ECD), Rob Hartmann (CD) Florian Molinari, Lilian Metzker, Angela Erni (Art Direction/Design), Wolfgang Bark, Franziska Pennington, Marietta Mügge (Text), Petra Dreyfus, Yves Rückert, Marco Zuber, Stefan Schmid, Prisca Grollimund (Consulting), Rubén Frank, Jefferson Notaro (Technology).

As part of the in-house renovation, the communication presence has also been given a fresh look, as detailed in a press release. The main focus of the new brochures and posters is on short headlines, which are intended to create analogies to the casino world. Visually, a blue gambling carpet serves as the background, with the casino logo "woven" into it. In addition to the new print products, a public campaign, advertisements and press articles are intended to attract the attention of the public. The Blu communications agency is responsible for the overall concept and implementation.

Responsible at Casino Bad Ragaz: Beat Scheuber. Responsible at Blu: Ada Tanner (AD); Ada Tanner, Claudia Denier (graphics); Irene Denzler, Carole Lehmann (consulting); Lukas Schmid (text/concept). Photo: Kim Sokola, Simon Bolzern (advertising photography).

 

The move marks the preliminary completion of the transformation of the former Adello Group and its subsidiaries into a technology company, according to a statement. The previous HStreaming locations in Silicon Valley and Germany will be retained.

HStreaming is a leader in the Big Data industry and operates the world's fastest real-time analytics platform, according to a statement. HStreaming has received industry awards for this (Gartner Cool Vendor 2012 and CRN Emerging Vendor 2012).

The merger is a win-win for both partners. Mark Forster, CEO of the new company, is pleased about the merger: "The previous cooperation with HStreaming for our analytics platform was enormously successful. The closing of ranks with HStreaming not only secures important patents for us, but also brings together our two technology teams under CTO Volkmar Uhlig. The joint company will thus be significantly stronger. While the previous Adello team can focus on market service in the various countries, the new, significantly grown technology team also secures technological market leadership."

HStreaming's entire management team joins Adello's executive team. Volkmar Uhlig, who is known for his work on scalable low-latency systems at IBM Research in New York, takes over the CTO position at Adello and, together with Katrin Schulz, the management of the Analytics team. Jan Stoess becomes VP Engineering and is responsible for the development of the AdCTRL platform together with his team at the technology site in Karlsruhe. The former CEO of HStreaming, Jana Uhlig, will become Chief Marketing Officer of the Group as well as General Manager for Adello Americas.
 

Media professionals are addressed with a simple but important message: "Freedom of the press stops violence". Newspapers and magazines - the symbols of press freedom - act as a shield against violence. To launch the campaign, a special edition of the journalist's trade magazine Edito&Klartext was printed. Each magazine was shot through individually, with the resolution on the last and intact page: "Press freedom stops violence". The special edition was sent to major Swiss journalists and publishing houses. The corresponding campaign website Stopthebullet.ch informed about the work of Reporters without Borders and called for donations.

At the same time, a short film was produced in partnership with the newspaper Die Zeit. In it, a man uses a newspaper to protect himself from the fatal pistol shot of a violent attacker. The film can be seen on the campaign website and soon in selected Swiss cinemas.

Responsible at Reporters Without Borders: Bettina Büsser; Responsible at Serranetga: Pascal Deville, Samuel Textor (Concept/Creative Direction), Nicolas Hostettler (Project Management); Film production: Gabriel Sandru (director/cinematographer), Niels Vije (producer), Jürgen Kupka (grading), Arvo Pärt (music/ECM), Jingle Jungle (sound design).

Making of the magazine:
 

Germann brings his experience in show business and in dealing with personalities from the music industry. Most recently, he was Head of Digital at Universal Music, where his responsibilities included the label's strategic and digital orientation.

Christoph Germann now wants Andreas & Conrad to become the competence center for endorsement and testimonial projects. Thanks to the agency's broad network, Germann is confident of finding the right personality for each partner and vice versa. The career and image consulting of the represented personalities will remain the strength of Andreas & Conrad, according to the announcement. The agency not only provides personalities, but the agency will also increasingly develop its own concepts and projects in cooperation with its clients. An example of this are the new Kasperligeschichten with Nik Hartmann and Andrea Jansen, in the fall already the fourth CD/MC appears and a first Kasperlibuch is in planning.

Schifferle is leaving the company "by mutual agreement", the broadcaster announced. The 47-year-old will not actually be leaving until the end of February next year, as Managing Director Silvio Lebrument explained on request. Until then, Schifferle will be working on another project.

After Martina Fehr, Melanie Salis is the second woman to hold the position of program director. Salis is a trained cabinet maker and has been working for radio stations for 18 years. She joined Radio Grischa/Radio Engiadina 13 years ago as a presenter. Salis is a mother of three and lives in Domat/Ems. (SDA)

The editorial focus of "Residence" will be on exclusive real estate, exceptional architecture and lifestyle in the private living environment, according to a statement. "There will be an attractive content mix of qualitative specialist articles and service-oriented vessels with news and trends on furniture, kitchen, bathroom, garden and home technology/gadgets," says Stefan Bai, head of advertising market NZZ. The magazine is expected to generate interest among NZZ am Sonntag's readers with an affinity for home and real estate, making it attractive to advertisers, the release added.

"Residence" is published quarterly as a supplement of the NZZ am Sonntag with a circulation of 160,000 copies. The editorial management is in the hands of David Strohm, who is in charge of the real estate pages of NZZ am Sonntag as well as the weekly real estate supplement of the "Neue Zürcher Zeitung," "NZZ Domizil. The magazine is perfect bound and produced on high-quality matte paper. The first issue will be published on October 27, 2013.

The spot by SCPF tells the story of an old man who sits down on the same park bench every day - and one day discovers that his seat has already been taken by a couple feeding pigeons. In his time of need, the elderly gentleman doesn't eat flies, but drives to Ikea and buys a chair. The newfound freedom is soon no longer limited to the park, but draws ever wider circles.

The two-minute commercial not only shows that it's not unusual to start a new beginning with inspiring new furniture. It also shows that it's never too late to start something good. And most importantly, it shows that they don't last forever, nor do they age beautifully - thank goodness they're at least affordable for everyone the next time around. (hae)

Also this year the architecture company Steigerconcept invites to a big event. And also this year, according to the announcement, the event will be something very special, a not everyday architecture event. For this, Cavegnwerbung has organized a special performance of the Broadway Variété "Le Jail. Everything else can be stolen from you". An evening in this fun prison world as a break from the usual events with bar tables and small talk.

Even the invitation card consists of lasting impressions: namely the personal fingerprints of the Steigerconcept management. At the event itself, a hand saw is given as a small memento, wishing many more successful escapes from everyday life.

Responsible at Steigerconcept: Jochen Brunner, Rémy Voisard (overall concept). Responsible at Cavegnwerbung: Markus Cavegn (Art Direction), Markus Rottmann (Text), Sarah Hepp (Graphics).

 

Alexandra Helbling has been appointed Head of Brand & Product with immediate effect and, in addition to her responsibility for Product Development, will also be in charge of the Marketing and Communications department. Alexandra Helbling has been Head of Product Development at Calida since November 2011, as detailed in a press release. In her new role, she will continue to report to Chief Executive Officer Andreas Lindemann and will remain a member of Calida's Executive Board in Sursee.

Alexandra Helbling brings with her many years of experience in the lingerie/textile industry and successfully managed the Skiny brand for seven years in her previous role as Managing Director. Janine Weiz, who has been Head of Brand & Communication at Calida since May 1, 2013, will leave the company on September 30, 2013 to take on a new challenge.
 

Applications for the Eurobest Festival, which takes place from December 4 to 6 in Lisbon, are now being accepted at Eurobest.com creative works can be submitted. The categories available are "Branded Content & Entertainment", "Film Craft", "Print & Poster Craft", "Design", "Direct", "Film", "Integrated", "Interactive", "Media", "Mobile", "Outdoor", "PR", "Promo & Activation", "Print" and "Radio". Within the "Design" category, the sub-category "Product Design - Consumer Goods & Accessories" has been added. It highlights the importance of communication across all creative areas.

Philipp Thomas, CEO Lions Festival: "The theme of this year's festival is courage in the field of creativity. The aim is to celebrate ideas that go to the limits of creativity. This motto will run through the entire program and therefore undoubtedly also through the awards. We expect to see great work from all regions striving for the coveted Eurobest trophy. It is always exciting to see the work that is submitted and we look forward to recognizing the best that Europe has to offer."

Publicitas Cinecom is the Swiss representative of the festivals "Cannes Lions", "Eurobest European Festival of Creativity", "Dubai Lynx" and "Spikes Asia" and supports the festival participants during the preparations and the organizers during the implementation.

The platform Benevol-jobs.ch maps the entire spectrum of volunteerism and provides comprehensive information and interaction in the community, according to a news release. Vitamin 2 surprises for the relaunch (branding, CD, website) on posters with authentic volunteers and extraordinary job descriptions - exciting jobs that you can only find in volunteer work.

Responsible at Benevol: Peter Künzle. Responsible for vitamin 2: René Kappeler (CD/project management), Jan Hasler (CD), Ramon Lenherr (AD), Serge Weibel (screen design), Astrid Dörig & Elina Blomgren (graphics), Bodo Rüedi (photography).