The lascivious, adolescent "look, I'm no longer a child star" hopping went around the world, not because it was particularly successful, provocative or erotic. It was because every newspaper had the opportunity to show Miley's butt squeezed into weird plastic pants that were far too tight. In large format, several days in a row. Everyone thinks it's wrong. And everyone likes to look at it when Hannah Montana has grown up.

At least this way, people on this side of the pond have once again been talking about one of the once so glamorous and influential MTV Awards. Nowadays, when Americans spend a few hours adulating themselves before honoring a mediocre actress like Selena Gomez as a musician, you usually don't miss anything.

Nobody on Earth is interested in any award shows these days (a few Americans prove the rule). A newly surfaced video shows that enthusiasm is also limited in distant space. The "Star Trek" crew actually says everything there is to say on the subject. (hae)
 

via Viralviralvideos.com

Allianz announced on Monday that 90 percent of the complaints concerned telephone harassment, i.e. disregarding the star entry in the telephone directory. Around 40 percent of the unwanted advertising calls were made in French-speaking Switzerland. Other complaints were directed against non-transparent sales providers on the Internet, companies that made untenable promises of profit or operated with the pyramid system. The Alliance of Consumer Protection Organizations filed criminal charges against 36 companies for violating the Federal Act against Unfair Competition (UWG). The list also includes well-known companies such as the health insurance company Swica and the media company Tamedia.

Companies cover their tracks

According to the press release, Allianz had already filed a lawsuit against many of the 36 companies last summer. However, only a few verdicts have been handed down because it is difficult to track down the companies, as Allianz writes. The companies tried to circumvent the law by manipulating telephone numbers, passing on orders to call centers abroad or using convoluted company structures. Allianz is calling on the judiciary to impose harsh penalties that have a deterrent effect. The alliance includes the Foundation for Consumer Protection (SKS) and its French- and Italian-speaking sister organizations FRC and ASCI. (SDA)

Teaser image: Keystone

For more than five years, Oskar Sager has headed the Marketing Department at MGB, which is responsible for Migros' core business together with the ten regional cooperatives, according to a statement. This includes the 631 Migros stores as well as the SportXX, Melectronics, Micasa, Obi and Do it + Garden specialty stores. "Oskar Sager has very successfully redeveloped and implemented the overarching strategy of the cooperative retail trade, the assortment and price-performance strategy, but also the sustainability strategy and marketing communication. At the same time, all specialist stores were repositioned under his leadership. I would like to thank him sincerely for his extraordinary commitment and outstanding work," says Herbert Bolliger, President of the General Management of MGB.

Having suffered a heart attack last spring, Oskar Sager has now decided to step down as Head of Marketing at the end of the year. From 2014, he will lead various projects within the Migros Group. The replacement for the head of the marketing department will be arranged in the next few months.
 

The bilingual placemat is intended to offer hotel guests added value already in the morning, according to a statement. For example, all highways in Switzerland and the Swiss Best Western hotels are marked on a map. A reference to the "Travel Card" is also intended to inspire guests: As a perfect gift for a globetrotter or a thank you for employees or friends. A QR code leads directly to the information and ordering options of the card.

 

On the invoice envelope, the hotel guest is asked to confirm his or her stay on Bwfeedback.com to rate and collect points. Thus, he can participate in the bonus program, benefit from free nights and other rewards. Like the other items in the line, the key card and case also feature a dark blue mountain design.

 

 

 

The company deliberately focuses on many small and personal moments, which in their sum illustrate the great joy of travel. These are moments of preparation, anticipation, encounters and reunions. They are the things that make departure and arrival something very special and unforgettable.

Publicis wanted to create emotional and moving images for this together with the Swiss director Marcel Langenegger, who works in Hollywood, and Swiss, according to a statement. Scenes that look behind the scenes of Postcard Switzerland and thereby
appear human and genuine. Here, Swiss is not celebrated as a vacation airline, but shown as the airline of the Swiss, which understands and connects people.

This first TV spot after the rebranding also marks the start of a major Swiss-wide campaign that is likely not only to cause a media stir in the coming months, but also to move Switzerland as a whole. Numerous communication measures and extraordinary cooperations with various partners will be orchestrated into a major campaign that all Swiss people can look forward to. The official start of this campaign is September 2, 2013.

Responsible at Swiss: Marcel Benz (Head of Brand Development), René Hauck (Manager Communication Development), Rebekka Hofstetter (Advertising). Responsible at Publicis: Thomas Wildberger (Chief Creative Officer), Tim Hoppin (Creative Director), Swen Morath (Senior Art Director), Chantal Panozzo, Christian Schirmer (Senior Copywriter), Benjamin Kaegi (FFF), Candido Righetto, Bojana Taraba (Consulting), Chocolate Films (Film Production), Marcel Langenegger (Director), Michela Trümpi (Producer), Mauro Chiarello, Luca Esposito (Camera), Great Garbo (Music), JingleJungle (Sound Studio).

No other country attracts as many Germans as Switzerland. The language and cultural proximity are often cited as arguments. However, in the 10-to-10 edition of August 13, Swiss television reported on the one hand about the decrease in German immigration and on the other hand about increasing returns of Germans to their homeland: Are the two cultures not as close as assumed? How difficult is it for German immigrants to integrate in Switzerland?

According to the press release, the 30-minute program "Kanton XL" takes a humorous and enlightened look at peculiarities in Switzerland and Germany, both in detail and on a large scale. The program addresses similarities and contrasts of both cultures, but also typical Swiss and German objects, rituals or idioms, without pointing fingers. The aim is to strengthen mutual understanding between Germans and Swiss.

With the start of broadcasting on Tuesday, September 3, 2013, Canton XL will be the multilingual program of Radio X, winner of the 2013 Basel Integration Prize (Werbewoche.ch reported), supplement.

"Only when everything is perfect does a cheese become an Emmentaler AOC" - this is the message of the Emmentaler campaign. And in the same way, everything has to be perfect for a wrestler to become a wrestling king. For this reason, according to the press release, the congratulatory advertisement for the wrestling king Matthias Sempach by Emmentaler Switzerland, which appeared in Monday's Blick, also stands out from the crowd: with an emotional text that really pays tribute to Mättu's achievement and is a perfect match for the Emmentaler brand.

Responsible at Emmentaler Switzerland: Franziska Borer (Management), Nicole Fankhauser, Regina Miesch (Marketing/Communications Switzerland). Responsible at Leo Burnett Switzerland: Simon Smit (text), Niels Schäfer (art direction), Simon Staub (creative direction), Peter Brönnimann (executive creative director), Rolf Zimmermann (strategy), Ivana Giannakis (consulting), Suzana Kovacevic (art buying), Gian Marco Castelberg (photography), Patrik Rohner (image editing).

 

The agency is thus further expanding its expertise in cross-media projects, according to a statement. Pierre Copsey is a motion designer and responsible for film, online and animation projects at Crafft. Kathrin Treml strengthens the Digital Unit as Senior Consultant Interactive. Completing the new trio is Simon Herzer as the unit's consultant/copywriter. "The fact that we can offer the most important competencies of complex, cross-media projects in-house is an advantage for our clients. Because it allows us to incorporate different perspectives into the projects and implement them without friction losses" says Michael Rütti, Creative Director of Crafft.

Simon Herzer, Pierre Copsey and Simon Herzer (Pictures: Crafft.ch)

According to the announcement, the fund will receive two percent of the agency's annual turnover each year. KSP uses these funds for "Reload The Future". Internally and externally.

1. wants KSP to tackle everything internally even more consistently than before. For example, the fund is making it possible for the very first VW E-Up to be delivered to Switzerland to become the new agency car. It also supports the KSP Corporate Volunteering Day and the goal of becoming the first CO2-neutral advertising agency in Switzerland.

2. wants KSP to tackle external issues even more consistently than before. For example, the fund supports the Biore Foundation and Myclimate with work performed by KSP. It enables KSP's strategic partnership with the CLVS Center for Leadership and Values in Society at the University of St. Gallen.

The fund will soon be reporting regularly at Kspch.ch/r3fonds
 

With Maison Standard as a partner, Dampfzentrale Bern is breaking new ground in terms of communication, as detailed in a press release. Since this summer, the focus has been on digital media complemented by a pointed local appearance. The new visual identity of Dampfzentrale Bern is characterized by a strong font. The newly designed corporate typeface is intended to ensure consistency and create a dynamic bracket over all measures. The proximity to the location, to the Aare and to Bern is made tangible by the Aare blue that runs through all communication measures.

To communicate the emotions of the three dynamic disciplines of contemporary dance, performance and new music, Maison Standard has opted for the moving image. Abstract loops convey moods that are disseminated digitally with videos and thus make the Dampfzentrale appealing to an international audience.

For the regional presence, print measures are used in addition to digital advertising, while the visual language is retained by deriving video stills from the digital communication.

The result is a forward-looking appearance of a committed cultural institution that is also boldly breaking new ground in communication.
Maison Standard is responsible for the following measures: communication concept, visual appearance (logo, stationary, on-site measures), website, monthly and festival videos, monthly and festival programs as well as e-boards and online ads.

Komet's work includes everything from strategic brand positioning and the development of a new corporate identity to the various external and internal communication measures, according to a statement. A central element of the new image is the red bow from the logo. This is intended to set a clear signal in the future and can be found as a visual bracket on all implementations. It is intended as a symbol of security and solidarity.

New claim puts service at the center

The new claim "Well looked after all round" sums up Visana's service for policyholders and is the creative central idea of the campaign. The realizations of the claim show how Visana stands by its customers today and tomorrow and tell their individual stories.

The TV commercials also take up the "all-round" theme visually: In 360-degree image rotations, they show two different stages in the lives of insured persons, during which Visana accompanies them as a reliable partner. "Today and tomorrow" is also the motto of the print versions, in which the red bow symbolically covers the insured and offers them protection, whatever awaits them in the future or however their claims change.

As part of the new corporate image, Komet developed a range of other measures and implemented them in a way that was tailored to the private and corporate customer segments. From brochures, flyers and sales documents to business stationery and various designs for internal communication. From the end of the summer, the classic advertising presence will be seen throughout Switzerland on television, on posters and in various print media.

Responsible at Visana: Hedwig Gerards (Head of Marketing Private Clients), Michael Wüthrich (Deputy Head of Marketing Private Clients), Esther Trüssel, Franziska Lehmann, Jacqueline Schütz (Marketing Communications Private Clients), Karin Lanz, Karin Roggli (Marketing Communications Corporate Clients), Christian Beusch (Head of Corporate Communications). Responsible at Komet: Thom Pfister (CD), Joël Weber, Roland Zenger (AD), Silvio Demuth, Stefan Cecere (graphics), Martina Glaus, Tamara Nöthiger (DTP), Antonia Bekiaris (text), Simon Schatzmann (head of consulting), Bettina Ammann, Linda Segessenmann (consulting). Stephan Küng, TWmedia (media); Peter Lehner, Shortcuts (film production), Holger Jaquet (direction), Raphael Just, Gabi Vogt (photography).