We received this wonderful cinematic congratulations - hidden behind a QR code advertisement - from the agency Circle Four from Basel. We were delighted by the many congratulations. And of course the cake from the warm Cake Lady from Wollerau, which ended up on the front page of the anniversary issue without any detours. Now it adorns our editorial offices. Unfortunately, it is not edible, but it is easy to handle and will keep for all eternity (the icing is real and smells accordingly). 

The 40th anniversary edition of Werbewoche landed in our subscribers' mailboxes last Friday and has hopefully been read thoroughly by now. We are making the PDF version available to everyone else here for free download.

The special issue offers a look back at the various layouts of the last 40 years and allows all former editors-in-chief to speak freely. Karl Lüönd and Werbewoche mothball Theophil Butz talk about the past, while the agencies look to the future. Namely Draftfcb/Lowe, Hinderling Volkart, Scholz & Friends, Publicis, Ammarkt, CR Basel, Maxomedia, Infel, Jung von Matt/Limmat, Notch Interactive and Wirz.

Speaking of Wirz: Jost Wirz, the patron of the pioneering agency, tells us in an interview what has changed in the advertising industry over the last 40 years. We brought together the advertiser of the year 1977 (Doris Gisler Truog) and the advertiser of the year 2010 (Regula Fecker) and listened to what they had to say to each other (picture above). We pay a visit to the media cemetery and show how vanished titles once courted advertisers in Advertising Week. And what the advertisements of the media that still exist today looked like.

In an interview, legendary director Ernst Wirz reveals how film technology has changed in the 40 years of Advertising Week. And David Guggenbühl from the Exsider.com marketing institute looks at the development of music consumption. And last but not least, Werbewoche columnist Anne-Friederike Heinrich becomes a poet.

This is what you can expect in the anniversary edition, which you can download at this link can download. Enjoy reading! (hae)

PS: Single copies of the anniversary issue and various subscription options are available at this link be ordered.

From message to content, from target group to community: Hardly any other industry is changing as much as advertising. Swiss advertiser and journalist Dominik Imseng ("Think small. The story of the world's greatest ad") has been regularly taking the pulse of the creative industry since 2006, especially for the "NZZ am Sonntag". He conducted interviews with star advertisers such as Alex Bogusky, Amir Kassaei or Erik Vervroegen, presented the true "Mad Man", explained why advertisers killed coolness or why they are less likely to become terrorists.
Imseng's collected advertising texts as an e-book for the Kindle or the Kindle app can be found on Amazon.com.

"A valuable read for anyone who wants to better understand the struggle for attention, THE scarce resource in the world of the 21st century - and doesn't mind being thoroughly entertained in the process." Christoph Zürcher, NZZ am Sonntag

The Hamilton View development in Glattpark is the first condominium to be built directly on Glattpark Lake. Modern technologies such as high-speed internet, digital TV, music streaming and internet telephony are already available in all apartments. "We call this technology smart living, which creates a future-oriented standard of living," says Marco Früh, Managing Director of Früh Immobilien und Partner.

Are you a Hamilton?

The Zurich agency FBM Communications developed the logo design and the basic concept for the visual implementation: the Victory sign. A teaser campaign was launched at the start of sales with posters and the slogan "Are you a Hamilton?" to attract attention in the Zurich region. The answer followed two weeks later with various posters featuring people of all ages explaining why exactly they are a Hamilton.

Magazine, visualizations & virtual book

The Hamilton View magazine was published at the same time: "Instead of a traditional brochure, our client decided that we should design a creative magazine that was published in a large print run of 10,000 copies, which had never been done before," says Carmen Schiltknecht, Managing Director at FBM Communications. The website with visualizations (Raumgleiter) and TV commercials on Tele Züri were also launched at the start of sales. A specially developed app (Platingroup) also takes account of the digital trend. "You can use it to take a virtual walk through the apartment or courtyard," adds Schiltknecht. Other special communication features include a virtual book and other surprising special promotions that will only be announced later in the marketing process. Initial results show: The Hamilton View residential project has met with a great response in the greater Zurich area, according to a press release issued on Tuesday.

Responsible at FBM Communications: Carmen Schiltknecht (CD & Consulting), Daniel Käser (AD), Julia Trunkwalter (Order Processing), Lukas Krebs (Editorial), Elie Kerbage (PR & Media Relations). Responsible at Früh Immobilien & Partner: Marco Früh (overall responsibility), Simina Stoenescu (graphic design, media), Sarah Boll (sales).
 

As a print representative Dirk Specht (Head of Business Development Electronic Media at FAZ) is certain: "The TV market will experience a similar structural development to print." The signs of this are similar to when it all began for print publishers: "Growth is obviously no longer there and profit increases are only possible through cost-cutting and consolidation measures." In particular, he sees the business model of TV broadcasters under threat and, as with print, fears the mistake of not developing new models in digital markets. Excerpts from Dirk Specht's analysis of the moving image business are available at Tv2summit.ch to find.

Specht's theses will also be addressed at the TV 2.0 Summit by renowned opinion leaders and experts from the national and international media and advertising industry, as detailed in a press release. From the head of digital at the renowned BBC Worldwide to ARD programme director Volker Herres: they and many more will meet at Zurich's Kaufleuten on 28 November 2013 to discuss the TV business of the future in presentations and panel discussions - including the successful monetization of content. Werbewoche is once again the media partner of this year's event.

All of Germany is talking about the TV duel. More precisely: about Merkel's Schland chain and Stefan Raab's expression "King of Kottlet". But the real stars of the Bundestag election are to be found outside the political mainstream. You've already met Rebecca Hummel and her strawberry confi (Last but not least reported). Erwin Rüddel with his election proposals also (Last but not least reported) - just like the minister who keeps his word (Last but not least reported).

Now we are shifting up another gear. With the party of Bible-believing Christians. With them, the name is still the program ("With us, the C doesn't just stand there"). One of their topshots is Ralf Gervelmeyer. His hairstyle makes a clear statement and attracts a lot of interest in the (global!) Internet community. Even Stefan Klapproth would be jealous. No wonder Gervelmeyer appears several times in the PBC election commercial for the 2013 federal elections:

This hairstyle invites creative remix. A resident of the town where Gervelmeyer is standing for election published the picture of his poster on Reddit.com...

...to be shown a little later this animated gif, which with detour over Buzzfeed.com viral found its way back to Germany. And will probably make Gervelmeyer's hairstyle a cult - but hopefully not the winner of the election. (hae)

A survey conducted by Innofact on the liking and annoyance of advertising in various advertising media confirms the results of previous studies. A representative sample of 500 people aged 15 and over in German-speaking and French-speaking Switzerland were asked about their liking of advertising and how annoying they found it.

In general, advertising is viewed very positively. A clear majority of respondents consider billboard advertising to be particularly appealing. However, advertising at train stations, in cinemas, on public transport, at sporting events or in newspapers and magazines is also viewed very positively by the majority. In contrast, the level of sympathy shown towards television, internet and radio advertising is more restrained. Advertising in electronic media is perceived as annoying by a clear majority. For example, 71% of respondents said that television advertising was annoying or hindered their use of the medium, with the German-speaking Swiss feeling more disturbed by advertising than the French-speaking Swiss.

For the latter, on the other hand, the perception of annoyance towards internet and radio advertising is more pronounced than for the German-speaking Swiss. Advertising in public spaces and in newspapers and magazines is clearly the least frequently perceived as annoying.

With the collection promotion, everyone can get hold of Migros products in mini format for a Migros-Krämerlädeli. Migros classics such as cell phone detergent, iced tea, spaghetti and many more are now available in miniature. The new TV commercial shows how it feels when Migros is suddenly taken over by little ones. In front of a Migros checkout, a couple of three-cheese kids meet. The situation and the characters of the Migros children seem somehow familiar. In the second part of the spot, a car chase demonstrates how sought-after the Minis are. The spot is now running on TV and the Internet. Further promotional special tag-ons are planned.

Responsible at Migros: Oskar Sager (Head of Marketing), Marc Engelhard (Head of Marketing Communications), Roman Reichelt (Head of Umbrella Brand), Désirée Strassmann (Project Manager Umbrella Brand), Markus Amann (Senior Project Manager Theme Promotions), Corin Camenisch (Junior Project Manager Theme Promotions), Philipp Marquard (Head of Media), Nadine Delakowitz (Project Manager Media). Responsible at Jung von Matt/Limmat:
Alexander Jaggy (Executive Creative Direction), Samuel Christ (Creative Direction), Mateo Sacchetti (Text), Daniel Serrano (Art Direction), Lukas Frischknecht (Graphics), Sarida Bossoni (Art Buying), Thomas Steiner, Marie-Hélène Thornton, Sebastian Suter (Consulting), Philipp Bühler (Public Relations), Caro Büchel, Pumpkin Film (Producer), Alex Feil (Director), Peter Matjasko (Camera), HearDis (Music), Jingle Jungle (Mix), Ultra Images (Post Production). Responsible at Wirz Advertising: Hanspeter Schweizer, Rahel Nemitz, Franziska Pennington (creation), Sina Loosli, Flurina Egli (consulting), Gordon Nemitz (strategic planning), Kompost TV (3-D production).
 

"In the online edition, the red color has given way to blue, a new font has been introduced and the links to further text have moved to the center," writes Tagblatt editor-in-chief Philipp Landmark. The changes in the print editions ranged from barely perceptible "fine-tuning" of the tried-and-tested, easy-to-read basic font to a stronger emphasis on the corporate color blue and the renewal of the title fonts. (SDA)

Gentle adaptation of the layout (Tagblatt.ch)
 

The aim of the campaign is to increase the number of subscribers by highlighting the live experience and individual subscription options. According to the press release, the images are intended to show what an impressive experience the symphony orchestra really offers. The campaign is being run via advertisements, posters, mailings and online.

Responsible at the St. Gallen Symphony Orchestra: Werner Signer (Executive Director), Ann Katrin Cooper (Head of Communications). Responsible at Freicom: Christian Ruppanner (overall responsibility), Cornel Speich (consulting), Walter Dür (art direction), Patrizia Fani (graphics), Claudia Etter, Katrin Locher (polygraphy).

The days when the print product was the starting point for all publishing projects are definitely over. This has serious consequences for publishing workflows and the roles and tasks of those involved. Not least, the position of traditional print publishers is being called into question and needs to be redefined. At the Swiss Publishing Days in Winterthur, possible scenarios will be discussed and guidance offered. The event will take place in Kongresshaus am Stadtpark held.

Program Thursday, September 12 (PDF)

To participate in the Raffle of the day pass for September 12 worth 375 francs to participate, please send an e-mail by Tuesday, September 3, 2013, 4 p.m. to [email protected] (Please state your name, company and telephone number. The data will not be passed on to third parties).

The heart of the new Website is the "Live Feed", according to the press release: In real time, the entire output of Radio 105 can be followed and individually redistributed. Songs, content from live broadcasts, posts on social networks, editorial online contributions and advertising are collected chronologically in the live feed and in real time. In other words, everything heard on the radio is simultaneously displayed on the website. Listeners have the opportunity to track everything that has been published chronologically far back in time, listen to it and share it with one click.

Buy played music directly and watch song videos: The additional services simplify tedious research work for users and can be expanded almost infinitely. In addition, all Radio 105 web channels (Dope, Hit, Rock, Love, DJ Night, Classics) have their own live feed. This means that the new service is available for all 105 streams.

At the same time, the newly developed website straightforwardly addresses mobile usage. No matter which device one prefers, with each the entire content of 105.ch including all services can be called up, mobile and at home. Thanks to this development, system-dependent applications are a thing of the past. Of particular interest to advertisers: mobile advertising is a fixed component of the site. The new website was developed and implemented by Allink.

Initially as advertising manager and deputy publishing director, she took over as publishing director last year. "I put my heart and soul into building up the magazine and, as with every separation, I am leaving with a smile and a tear in my eye. But after almost four and a half years, the time has come for me to break new ground and pursue other projects," said Schröder in a statement.

P.A. Media has appointed Christine Lesnik as the new publishing director of Women in Business. She will take over all of Michaela Schröder's functions from the beginning of October. Christine Lesnik was most recently responsible for the development and successful establishment of Weltwoche's lifestyle magazine as advertising manager at Weltwoche Verlag.