According to the announcement, the program will focus on hip-hop culture that goes beyond the usual clichés such as cars, bling-bling and half-naked women. Creative artists, youth culture, street dance, rap history or freestyle events. But there are also fun experiments: Joiz sends leg-hugging rockers to a hip-hop concert, for example. In keeping with the sponsor Adidas, the show goes back to the rap roots of Run DMC and Co.

The interactive show is hosted by Uğur Gültekin aka Modo, who has made a name for himself as a rapper in recent years and is strongly networked in the scene. Uğur is the host of the Freestyle Conventions collective and has hosted countless hip-hop events, battles and big events. "The most creative and active subculture in Switzerland is finally getting airplay! If the show is only watched by all my homeboys and flygirls, it will be a fat party," says Gültekin. The show will be broadcast every Friday at 5:30 p.m. starting September 6, 2013.

 

Despite the structural changes in the industry and the constant pressure from large publishing houses, 63-year-old Neininger has managed to secure the independence of Schaffhauser Nachrichten and his publishing house over the years, Schweizer Journalist editor-in-chief Markus Wiegand was quoted as saying in a press release on Thursday.

In addition, as a journalist and publisher, Neininger stands for the journalistic standards of his products and repeatedly shapes the debate on the future of the media himself. "On the issue of paid content, he recognized earlier than others that users must also make a contribution to financing."

Every year, the "Publisher of the Year" award is presented to personalities who have secured the future of their companies. Last year, Christoph Bauer (AZ Medien) won the title (Werbewoche.ch reported). (SDA)

Image: Keystone

For the ninth time, the jury of the national Award Corporate Communications honored the most innovative concepts in integrated communications on Wednesday, September 4. This year's Award-CC honors the project surrounding the launch of Basellandschaftliche Kantonalbank's new mission statement "Shaping Successfully". By using various internal and external channels, employing a wide range of communication tools and consistently implementing the target, the winning project was able to convince the jury most of its sustainability and holistic nature.

However, the jury also sees the award in a broader context, as it says in a statement: "For the first time, three projects from the banking sector were submitted this year. This shows that this sector is opening up further and is more active in terms of communication. Thus, the winning of the Award-CC by the BLKB project is just another step in this ongoing development," says Urs Frei, juror and member of the Harbour Club, Chief Communications Officer of Swiss organizations.

Other nominees this year were: Coca-Cola Switzerland with "There's more Switzerland in Coca-Cola than meets the eye", the Helsana Group with "Helsana-Family", Notenstein Privatbank with "Thinking in scenarios", and from French-speaking Switzerland the Vanksen VKGP organization with the project "Mission GE: SIG Les Services Industriels de Genève".

Social Media Award for Swisscom

This year, the Social Media Award was presented for the third time as part of the Award-CC. In the first phase, the public was able to select six favorites from 22 campaigns on Facebook. From these six finalists, a top-class jury of experts, convened for the first time, chose Namics' concept for Swisscom. However, this decision was extremely close. In second place comes Freestyle TV, a one-man project from the canton of Bern.

Show highlight and relaxed atmosphere

In addition to the presentation of the awards, the focus of the evening was on a pleasant exchange between exponents of the communications industry, as well as an entertaining awards gala. For example, the Lucerne sound artist Jan Siegwart enchanted the audience with his show. "We would like to thank all our sponsors, the applicants, the nominees and the audience for a great evening and congratulate the award winners very much", initiator Roland Bieri summarizes the 9th Award Corporate Communication.

Next year, the Award-CC will celebrate its tenth birthday, with many novelties and activities around the anniversary. The award ceremony will take place on Thursday, September 11, 2014.

The team of the agency Bi-Com, initiator and organizer of the Award Corporate Communications. Roland Bieri Owner, Christine Bieri Events and Daniel Bieri Online Marketing.

Full house in the event hall of the Metropol restaurant in downtown Zurich.

Nominees and winners of the 3rd Award Social Media: Apfelblog.ch, Hostpoint, Namics with Swisscom ICT and Janzz.

Winner 9th Award Corporate Communications: Agency BSSM Werbeagentur with a project of Basellandschaftliche Kantonalbank: Claudia Paganini BSSM, Nadja Schwarz and Katja Epple BLKB, Hannes Müller BSSM.
 

Because just as in German-speaking Switzerland, Vaudoise naturally demonstrates a great deal of customer proximity in French-speaking Switzerland as well, according to a statement. It is always "Là ou vous êtes." The campaign therefore also focuses on two Romands who are firmly rooted in their region: the young student and courageous climber Anouk Piola from Geneva and the passionate and fun-loving chocolatier Tristan Carbonatto from Bougy-Villars near Lausanne. The two cinematic portraits are intended to show that "being Vaudoise" is much more than just being well insured. Those who are "Vaudoise" feel safe at all times - and can therefore enjoy life to the full, the press release continues. The new films and print subjects will be shown throughout Switzerland to complement the existing campaign.

Responsible at Vaudoise Insurance: Emmanuelle Chatenet (Head of Marketing & Communications), Véronique Oliveira (Deputy Head of Marketing & Communications), Sylvain Couchoux (Marketing & Communications). Responsible at Contexta: Nadine Borter (overall responsibility), Moritz Staehelin (creative direction), Ulysse Schnegg (art buying, FFF) Willem Baumann (art direction), Daniel Müller (text), Jessica Müller (graphics), Giuseppe Luciano (consulting group manager), Alexandra Beyeler (consulting). Responsible at Stories: Tobias Fueter (director), Fabian Kimoto (co-director), Filip Zumbrunn (camera), Beni Fueter (editor), Yves Bollag (producer); Adi Frutiger, Fabian Sturzenegger (music); Felix Schregenberger (picture editing). Media agency: Mediatonic.
 

Young people express themselves differently from adults - not only in everyday life, but also when it comes to politics. Leo Burnett Switzerland has used this insight to create a new comprehensive campaign for the youth session. Ex-daytime show presenter Beatrice Müller is also involved.

Once a year, young people instead of adults debate in the National Council chamber. In order to attract as many young people as possible to this political event, the youth session has been relying on unusual campaigns by Leo Burnett Switzerland for years. Last year, well-known politicians had their mouths taped shut, but this year the campaign is focusing on the different language used by young people.

When it comes to opinions, young people usually express themselves more forcefully than adults. Accordingly, during the four days in Bern, the voting results are not "Yes" or "No", but "Hammer", "Voll fett" and "Uhuere geil" or "My Ass" or "Dini Mueter". The hearty expressions of the young people contrast with the sober result tables, as we know them from votes in the Federal Palace.

Posters, banners and a TV commercial show exactly what will happen at the youth session from November 14 to 17. It looks like a normal news report, but the voting results make viewers sit up and take notice. Former Tagesschau presenter Beatrice Müller was recruited for the commercial.

Thanks to a partnership with the youth channel Joiz, the surveys on current topics - political and non-political - will also be broadcast on the channel in the style of the youth session in the run-up to the youth session.

Responsible at Jugendsession: Micha Küchler (Project Manager Youth Session), Céline Minder (Project Assistant Youth Session), Stefan Brader (Co-President OC of the Youth Session), Patricia Dincau (Head of Communications SAJV). Responsible at Leo Burnett Switzerland: Simon Smit (Text), Niels Schäfer, Roland Buob (Art Direction), Simon Staub (Creative Direction), Peter Brönnimann (Executive Creative Direction), Fabian Schiltknecht, Annika Seidel (Consulting). Film production: Plan B. Online: Station.

The campaign was launched on Wednesday in Last but not least discussed and discreetly criticized. Leo Burnett reacted to this with humor. According to Executive Creative Director Peter Brönnimann, there is freedom of expression - and this is celebrated here. Freedom of expression also prevails on Werbewoche.ch - hence the unabridged original message as an addendum.

 

Purgly (previously Draftfcb/Lowe), Poppenhäger (previously Advico Y&R) and Bühler (previously JWT/Fabrikant) want to close a gap in the market. According to the press release, the name Strategiepartner says it all: the service, which is aimed at clients and agencies, offers strategy packages for brand development, brand management, market research and innovation.

Catherine Purgly has more than 20 years of experience in consulting and strategic planning for a large number of national and international clients and has been working as a freelancer since 2011.

Frederic Poppenhäger will remain Head of Advertising at the Baloise Insurance Group until the end of 2013 and previously worked as a planner in Switzerland, Spain and Germany.

Rainer Bühler is President of the Account Planning Group Switzerland, heads the CAS Consumer Communications course at the University of Applied Sciences in Zurich and has worked for many years on the agency and client side in Switzerland and Germany.

All three partners have been involved in the Account Planning Group Switzerland strategy organization for several years.
 

"Tacho" offers the public advice, information and service on all aspects of cars, SRF announced on Wednesday. In addition to car tests, portraits of car collectors and reports from all the major motor shows, "Tacho" also shows a feature on driving safety every week. The safety information is provided by Swiss racing driver Fredy Barth.

Tacho" is produced by Motor Presse TV, which has been producing car programs for various broadcasters for four years and cooperates with the Swiss car magazine "Auto-Illustrierte". The previous SRF car program "Motorshow TCS", produced by Ringier, was discontinued in 2012.
(SDA)
 

For the fourth time, Sihlberg Castle will be transformed into a meeting place for the global radio community. The International Radio Festival brings the most influential radio producers to Zurich. The festival offers professionals and the general public a platform to present and celebrate the best music radio programs.

The Webguerillas agency has sent the IRF Radioheads on tour through Zurich for the International Radio Festival. Anyone who encounters the quirky figures in the city can look forward to a special preview of the festival. The official channel of the IRF, which has been on air since August 26, can be heard from the built-in sound system. The guerrilla campaign is rounded off by a broad banner campaign.

The International Radio Festival runs from September 4 to September 8 at Sihlberg Castle and is open from 5 p.m. onwards. You can listen to the web radio at Player.internationalradiofestival.com

Responsible at International Radio Festival: Darryl von Däniken, Miguel Alvarez (overall responsibility). Responsible at Webguerillas: Dino Ceccato (overall responsibility), Conrad Malcher (creative direction), Ennio Cadau, Daniel Gremli (text/concept), Davide Bonina (art direction), Moritz Capelle (consulting), Diva Obscura (realization Radioheads).

The Swiss Association of Youth Organizations (SAJV) wants to draw attention to the upcoming youth session with a newsreel-style commercial and show that just as important decisions are discussed and made there as in the big ones - albeit with a different choice of words. Former "Tagesschau" presenter Beatrice Müller hosts the "News from the Federal Parliament" and uses and shows how the young would-be politicians apparently speak:

"Yeah, huere geil", "zum Chotze", "geile Shit", "Nöd so min Style", "Voll fett", "Dini Mueter", "Hä, was lauft?" - even if the language does indeed scratch the surface of reality - the whole thing certainly comes across as pandering. No wonder the words "cool" and "crass" don't appear. Funnily enough, the young parliamentarians shown don't look like they would reject a bill with the words "Dini Mueter" anyway.

They look more as if they are attending the youth session so that they can list another activity on their CV under "other activities" and thus lay another foundation stone for a great career. No offense meant - but youth slang is something else.

Nobody knows how the young people are talking at the moment. A teacher friend of mine, who teaches this "Dini Mueter" group, recently told me that the term "Richi" in all its variations is currently all the rage among his pupils. The Scene of the SRF program "Auf und davon", in which father Schönbächler crushes his son Richi after the excavator crash, apparently enjoys a cemented cult status in younger climes. Or enjoyed it, probably something else is in vogue today. You usually only find out when it's no longer "full fat", but "to the chotze". You can only burn your fingers with the language of youth, so hands off. Incidentally, the campaign is the work of the Leo Burnett agency. Last year's youth session campaign with the gagged politicians won several awards (for example "Poster of the year") (hae)

via 20min.ch
 

At the beginning of 2013, Markus Eisenhut had resigned from his position as co-chief editor of the Tages-Anzeiger (Werbewoche.ch reported) in order to reorient himself professionally. Eisenhut can look back on a long and successful media career. As Co-Editor-in-Chief of Tages-Anzeiger and BernerZeitung, he made his mark on these publications, as well as being Editor-in-Chief of the commuter newspaper 20 Minuten. At the Ringier publishing house, he held senior positions at Blick and Sonntagsblick. In June 2013, Eisenhut founded a communications and management consulting company called Eisenhut + Partner.

The media professional already enjoys strong demand for his industry insights and his strategic and operational skills to launch issues, make a lasting impact on public discourse, mobilize people and build trust through clarity and precision.

C-Matrix is a consulting firm for tasks relating to corporate communications, public relations, change management, transfer and integration as well as campaign management and marketing communications with a proven national setup and the range of services of a leading global network.
 

"There are many preconceptions and myths about the quality of our food. We want to dispel these", explains Thomas Truttmann, Marketing & Communications Director at McDonald's Switzerland, in a press release. "We already provide detailed information about the origin and quality of our products in our restaurants, on our website and at events. With the new platform, we are expanding our communication to include an interactive, digital channel."

Ask questions and share answers

From September 4, interested parties can visit the trilingual website Askmcdo.ch ask a food-related question via Facebook, Twitter or email. McDonald's will answer the question in the language of the question and publish it for all users to see. For selected answers, films are also integrated for an even clearer explanation. An automated search function checks whether an answer already exists as soon as the question is typed in. Askmcdo.ch is therefore not only a platform for exchange, but also for knowledge.
 

Jervøe is a Danish citizen and has worked for Intel since 2009 as Global Vice President of the Sales and Marketing Group and Director of Partner Marketing. This area is responsible for marketing Intel's PC, smartphone and tablet business and working with other key brands and media partners.

Prior to that, he spent 13 years with McDonald's in the U.S. and Europe, most recently as Corporate Vice President of Global Marketing. In this role, he was responsible for digital marketing technology and innovation as well as global sponsorship in entertainment and sports. He was also Chief Marketing Officer of McDonald's Germany and led the team that developed the global brand campaign "i'm loving it".

Before joining McDonald's in 1996, Jervøe served as brand manager at Kraft Jacobs Suchard and as a consultant at Roland Berger in Vienna.

Johan Jervøe replaces Bernhard Eggli, who is leaving UBS to pursue other opportunities outside the firm. He worked for UBS for 17 years, the last ten in his current role. During this time, he played a key role in building the UBS brand, in particular by introducing UBS's single brand strategy and launching the "You & Us" advertising campaign