Virgin calls this new dimension of attention-grabbing "blinkwashing", created by the agency Mother New York. The Virgin Mobile commercial presents the mobile phone provider's new data and phone tariffs. The man at the table explains that it is not the viewer's fault that he has not yet switched to Virgin - the brain is the culprit. Cut. A snowboarder with an action cam talks about the advantages of the provider in the middle of the descent. Cut. A Korean playback screen - the English subtitles explain... you guessed it. What you haven't guessed yet: It switches when you blink!

After the calibration at the start - you are asked to blink twice - this works surprisingly well. Rarely has the recipient waited so eagerly to receive the next advertising message - real brain... pardon blinkwashing. (hae)

Link to Blinkwashing (For once Youtube cannot be embedded)

At the beginning of July 2013, long-time Press Council Secretary Martin Künzi was elected governor of the Interlaken-Oberhasli administrative district as of January 1, 2014, according to a statement. At its meeting on September 17, the Board of Trustees of the Swiss Press Council Foundation appointed his successor.

The new Managing Director of the Press Council as of January 1, 2014 is Ursina Wey. After studying law at the Universities of Fribourg and Bern and obtaining the Bernese advocate's license, she worked, among other things, as a research assistant for Bakom and in the legal service of SRG. Ursina Wey currently works for the German Society for International Cooperation as a consultant for democracy promotion in Togo.

Nowadays, we order a lot online - because'it is convenient and, above all, because it is faster. At the same time, people are becoming more mobile and are often not at home during the day. Accordingly, there is often no one there when the postman rings with the parcel.

Postlogistics is responding to this trend and is now offering services designed to make life much easier for customers. For example, there is now evening and Saturday delivery for online orders. Or with pickpost, parcels can be sent to 700 alternative pick-up locations. With pick@home, online orders can be returned directly from home. And finally, the receipt of missed mail items can now be managed online.

The services are advertised in a wide range of media, both offline and online. At the center of the campaign with the slogan "Swiss Post makes things easier" are two TV commercials. They show what postal customers were previously forced to do if they had to work during the day and still wanted to receive a parcel. Strains that are now a thing of the past with Swiss Post's evening and Saturday delivery.

Responsible at Swiss Post: Ruth Mathias (Head of Communications PostLogistics), Christian Suter (Project Management PostLogistics), Inari Kirchhofer (Marketing Communications PostLogistics). Responsible at Leo Burnett Switzerland: Peter Brönnimann (ECD), Johannes Raggio, Pablo Schencke (Creative Direction), Fiona Gottwald, Michael Gassler (Consulting), Suzana Kovacevic (Art Buying); Film Production: Stink GmbH, Berlin; Director: Brian Lee Hughes
 

By far the most widely read newspaper continues to be the free paper 20 Minuten. It reaches almost 1.6 million readers; Blick am Abend has half that number. The most widely read paid newspaper is Blick, with a reach of 720,000 people.

The gap to the Tages-Anzeiger, which ranks fourth in the hit parade, is well over 200,000 readers: the Tagi's reach is 504,000 people, according to the latest figures from the Mach-Basic Study 2013-2 by Wemf AG für Werbemittelforschung. Although a comparison with the Figures of the last year is tempting, it is not permitted this year. The reason for this is a fundamentally new method of calculating readership figures.

Tapping into new reader groups

Wemf has selected a new sample for the surveys that also includes people who can only be reached by cell phone or whose landline is not registered. This gives the sample 20 percent respondents from population strata that could not be surveyed before, Wemf writes. Also new are the computer-assisted interviews, which made it possible to present logos of newspapers and magazines to the respondents. And the extrapolation basis is also new. It is no longer based on the 2000 census and its update, but now on the population and household statistics and the federal structural survey.

Because of these innovations, it is not possible to filter out the reasons for the sometimes marked increase or decrease in the number of readers: They are either due to developments in the reader market or, even more likely, to the methodological changes, explains Wemf. Therefore, the question remains unanswered as to why, according to the latest survey, Blick products are flipped through by well over 100,000 more readers in some cases. Or how it is that the Neue Luzerner Zeitung and the Neue Zürcher Zeitung have also increased their readership, while Weltwoche, Sonntagszeitung and Woz have in some cases lost massively.

Women read less on Sunday

However, the new Wemf statistics reveal a lot about the preferences of readers. It is obvious that more men read Sunday newspapers, while women read daily newspapers more often. Only in the case of the NZZ and the Tagi can this observation not be confirmed. It is also striking that many more men read the free newspapers 20 Minuten (898,000) and Blick am Abend (440,000), while in comparison many women keep their hands off them (666,000 and 340,000). The gender distribution of weekly newspapers and magazines is hardly surprising. Business titles are more popular with the male audience, but more women than men read the Beobachter or the Magazin. The NZZ Folio, on the other hand, is read by more men than women.

The older the newspaper

In terms of the age of the readership, it can be seen that - with few exceptions - readers over the age of 55 read the most newspapers. The figures reflect the trend that fewer and fewer young people are picking up a paper newspaper. The 35- to 54-year-olds pick up paper newspapers more often than the young. Only in the case of free newspapers are young readers between the ages of 14 and 34 in the majority. However, it is also evident that the difference between the age categories is smaller for regional newspapers such as the Valais Messenger, the Landbote or the St. Galler Tagblatt, but also and above all for Blick and Sonntagsblick, than for the major daily newspapers - they are therefore more popular across the generations. On the other hand, business titles are losing relevance among the older audience. The titles are successful with 35- to 54-year-olds; after that, it declines. The older the readers, the more they turn to consumer and health magazines. (SDA)

On the subject: Readership figures: Ex-Sunday edition hurts BaZ

Daily newspapers German-speaking Switzerland
 

20 minutes	1'571'000	34.1
Evening view	779'000	17
View	720'000	15.3
Tages-Anzeiger	504'000	11
Northwestern Switzerland (normal edition)	391'000	8.5
Berner Zeitung and Der Bund	362'000	7.9
New Zurich Newspaper	295'000	6.3
New Lucerne Newspaper	287'000	6.2
St. Galler Tagblatt	256'000	5.6
Südostschweiz (normal circulation)	245'000	5.3
Basler Zeitung (normal circulation)	123'000	2.7
Solothurn week	98'000	2.1
Thurgau Newspaper	84'000	1.8
Der Landbote (standard edition)	60'000	1.3
Bieler Tagblatt	54'000	1.1
Valais Messenger	51'000	1.1

Sunday press German-speaking Switzerland

Sunday View	848'000	18
Sunday newspaper	651'000	14.2
NZZ on Sunday	482'000	10.3
Schweiz am Sonntag (incl. Südostschweiz am Sonntag)	460'000	10
Central Switzerland on Sunday	226'000	4.9

Magazines & Periodicals German-speaking Switzerland

Coop Newspaper	2'754'000	60
Migros Magazine	2'482'000	54
Ktipp	979'000	21.3
Observer	918'000	20
Druggist star	870'000	18.9
Swiss Illustrated	799'000	17.4
Panorama	717'000	15.6
Swiss family	708'000	15.4
The magazine	684'000	14.9
Geo	673'000	14.7
Seasonal cuisine	618'000	13.5
Health tip	507'000	11
via	494'000	10.8
Tele	492'000	10.7
Lucky mail	417'000	9.1
NZZ Folio	409'000	8.9
Land love	400'000	8.7
SI Style	374'000	5.9
Annabelle	259'000	5.7
Weltwoche	252'000	5.5
Fritz + Fränzi	176'000	3.8
Automobile Revue	106'000	2.3
The weekly newspaper (WoZ)	75'000	1.6

Business Newspapers

Balance	139'000	3
Handelszeitung	109'000	2.4
Finance and economy	107'000	2.3

Daily Newspapers Western Switzerland

20 Minutes	570'000	37.8
Le Matin	317'000	21.2
24 Heures	204'000	13.7
La Tribune de Genève	125'000	8.4
Le Temps	115'000	6.8
Le Nouvelliste	111'000	7.4
La Liberté	98'000	6.1
L'Express	55'000	3.7
Le Quotidien jurassien	47'000	3.2

Sunday newspaper in French-speaking Switzerland

Le Matin Dimanche

503'000

33.7

 

Ticino daily newspapers

Corriere del Ticino	127'000	44.4
LaRegione Ticino	90'000	31.7

Wemf 2012/2013 (PDF)

Image: hae/wewo

The campaign calculator provides a simple initial overview of the reach and investment of an advertising campaign in SRG SSR programs. "In marketing and communications training, it is often taught that a TV campaign is only possible with an investment of half a million or more," says Martin Schneider, Director of Publisuisse. "We want to finally put an end to this prejudice." There are enough examples of effective campaigns with much more modest budgets, emphasizes Schneider.

The newly developed tool provides an important overview for decision-making and shows what can be achieved with which budget. Under Campaign calculator.ch the number of possible spot broadcasts and the resulting reach of the advertising campaign is calculated with just one click - for any budget. A possible placement plan for the spots, taking into account the program environment, is also displayed. This can be customized as required. The campaign calculator is available for the whole of Switzerland. It is free of charge and available in three national languages.

Responsible at Publisuisse: Oliver Hofer (Head of Sponsoring / Communication), Reto Burkhalter (Head of Communication), Rainer Binggeli (Head of E-Channel), Roland Kopf (Head of Rese-arch), Daniel Bigler (Head of Media).

UD Medien confirmed a report by Neue Luzerner Zeitung on Tuesday. It will focus on the real estate business, according to a statement. In addition, Kalender+Werbe will remain in the portfolio. UD Medien justifies the closure of print production and the sale of distribution, prepress and digital printing with a failed capital increase. This would be a prerequisite for restructuring UD Print, UD Medien announced.

According to the announcement, print production will be gradually shut down over the course of the next year. This will affect around 40 people. Consultation talks are underway, and the first layoffs are expected to take place in October, according to a spokesperson. Sales, prepress and digital printing will be combined in the newly founded UD Medien. They and their 30 employees will remain at their current location in Lucerne. Galledia previously operated in eastern Switzerland and Zurich and employs around 220 people. (SDA)

These include strategy consulting, corporate communications, crisis communications, media relations and editing. Maude Rivière advises clients on choosing the right communication strategy in everyday and exceptional situations and implements the jointly defined communication measures. In addition to traditional media work, she also offers coaching in preparation for media appearances, according to the press release. Another core competence is the preparation of texts for specific target groups.

Maude Rivière previously held various positions, mainly in large companies. She worked as a communications specialist and media spokesperson at Axa-Winterthur and Bayer Switzerland. From 2008 to 2012, she was Head of Media Services at skyguide air traffic control. Most recently, she worked at SBB AG as a project manager in the communications department. Maude Rivière completed her studies in journalism, politics and art history at the University of Zurich in 2003. French is her second mother tongue.

Over the past 13 years, Maude Rivière has acquired a broad range of professional experience. She is familiar with the communicative support of change management processes and major projects as well as with financial and M&A communication, crisis communication and reputation management.

 

Thanks to Wemf's Mach Cinema study, which was adapted in 2013 to the new marketing situation of the cinema media category in Switzerland, Publicitas Cinecom has a further developed data basis for the sale of advertising space in cinemas and can offer advertising customers even more target group-specific media solutions, as the cinema marketer writes in a press release on Tuesday.

According to the new figures, Publicitas Cinecom remains the leading marketer in German-speaking Switzerland and the sole marketer in French-speaking and Italian-speaking Switzerland. Overall, Publicitas Cinecom has a market share of 71 percent in Switzerland. Based on the target group characteristics of Mach Basic and Consumer, the fifth edition of the Mach Cinema study once again deepens our knowledge of Swiss moviegoers, who are classified as having an above-average propensity to consume and an affinity for brands.

The aim of the new film usage study is to provide a detailed picture of the audience, at least for blockbusters, and thus provide advertisers with even more precise data on the socio-demographics of the target group. In addition to film genres, important characteristics will also be available for individual films such as "James Bond: Skyfall - 007" or "The Twilight Saga: Breaking Dawn - Part 2". This innovative, film-specific breakdown of moviegoers offers valuable comparative values for the planning of screen campaigns, both with regard to series film productions in particular and in general.

Christian Wittmer, Head of Cinema & TV: "If you look at the media landscape, cinema is proving to be a stable medium and an attractive advertising medium. As a leading marketer, we look forward to continuing to offer our advertising customers data-based and therefore target group-specific media solutions."

On the subjectChristian Wittmer in an interview with Werbewoche: "The fight will be tough".

Seven successful years abroad lie behind 40-year-old Markus Kramer: After stints at Harley-Davidson, where he headed both EMEA marketing and sales development, and Aston Martin, where he was responsible for global marketing, the luxury goods marketing and sales expert is now returning to Zurich, but retaining a presence in the UK, according to a statement. From October 2013, he will become a partner at Brand Affairs, a communications and brand management consultancy.

Markus Kramer is looking forward to his self-set new horizon and the associated return to Switzerland. "At Harley-Davidson and Aston Martin, I was able to gain valuable experience not only in luxury goods marketing, but also in the area of international sales development and sales optimization," says Markus Kramer, who holds an MBA from the University of Oxford. "Building and expanding brands and the structures behind them is my great passion. I look forward to being able to pass on my know-how in a practical way and help companies strengthen their brands, marketing and sales and make them more efficient. As I have noticed in recent years, there is a strong demand in these areas, especially among companies with growth ambitions at home and abroad."

At Brand Affairs, Markus Kramer will join the management team as a Partner. He joins the team of Reto Zangerl (42) and Sebastian Kistner (32), both partners and members of the management board, who are mainly responsible for mandates in the areas of corporate communications, public relations and brand development.
 

The watch, for years one of the bestsellers of the brand, undergoes a comprehensive transformation, both aesthetically and technically. It has received a new quartz movement, transforming it from a classic wristwatch to a chronograph, accurate to the hundredth of a second, with a double push of the crown. These hundredths of a second are indicated by two rotating discs (otherwise date display) in the lower part of the dial. The challenge, according to the release, was to show these complex functionalities of the watch within a short film. The clip was produced with a motion control on Red Epic, per setting various passes in the macro range. With the help of these passes, the look was defined in post-production.

Responsible at Victorinox Swiss Army: Sébastien Rytz, Jonathan Keller. Responsible at Level Two: Daniel Wyss (Producer), Gregor Rott (Concept/Direction), Stephen Williams (DOP), Jan Rieder (Music).
 

The 39-year-old Thomas Egger was Head of Communications & Marketing at BAM with responsibility for Switzerland, Germany and Austria, among others. He previously worked for Julius Bär, Centrum Bank and St. Galler Kantonalbank, as detailed in a press release. Daniel Jazbec, 34, was a member of BAM's Executive Board with responsibility for Operations and parts of IT. Prior to that, he worked for SIA Funs and Centrum Bank. Daniel Jazbec studied business informatics at the University of Liechtenstein and holds a federal diploma as a financial analyst and asset manager (CIIA).

As an all-in-one partner and solutions provider in the field of marketing and communication, B-Public offers a complete service package for domestic and foreign fund companies, asset managers and banks. "In-depth specialist knowledge at product level and a deep understanding of investor needs allow us to design and implement creative and efficient communication approaches," explains Thomas Egger. This also includes customized tools for the creation of fund factsheets, reports and web solutions.

Markus Baumgartner founded the agency at the beginning of 2012 and has already acquired over 20 clients in a short space of time. These are mainly from the financial sector. He previously headed the Financial & Investor Relations division at Richterich & Partner as a member of the management team and was a partner at Communicators and Contract Media. Markus Baumgartner has more than 30 years of experience in the financial sector and in business communications.
 

On the national market, Daniela Rodier joined the company as Account Manager on June 3. With her, the team consisting of Stéphane Doré and Igor Sokolov is strengthened. The goal of her work is to expand the portfolio of clients and potential clients on a regional and national level for all Neo Advertising products. With a degree in business and communications, she already has experience in out-of-home and digital OOH. She started her career at Cesanamedia, a company representing various international media to Swiss advertisers.

In the local market, Neo Advertising strengthens its presence in the cantons of Vaud and Geneva and welcomes two new account managers and two new key account managers. All of them are working under the leadership of John Rossi, Sales Manager of Western Switzerland.Céline Duret (Account Manager Geneva) and Olivier Bosson (Key Account Manager Geneva) joined the Neo Advertising teams on June 17. Duret has six years of experience selling advertising space in the magazine press in western Switzerland. Bosson also has several years of experience in the French press and most recently worked in the Geneva team of Swisscom Directories/LTV Yellow Pages, better known as Local.ch.

Simone Huguet-Gerster (Account Manager Vaud) and Pascal Gebhart (Key Account Manager Vaud) also joined the teams at the beginning of the summer. Gebhart was employed for ten years as Account Manager at the free weekly newspaper Lausanne Cités. After working for several years in various communications departments of large corporations, Simone decided to become an independent communications consultant.

With this reinforcement, Neo Advertising aims to accelerate growth and develop sales figures in the new shopping centers. In addition, since the beginning of the year, Neo Advertising has been making substantial investments to renew existing installations (Wankdorf Center in Bern, La Praille in Geneva, Tägipark in Wettingen) and install new fixtures (Volkiland in Zurich, St. Jakob in Basel), thus further expanding its market-leading role in digital display.