The four prizewinners are being honored for their services to the communication of scientific content, as announced by the Swiss Academies of Arts and Sciences on Friday. The prizes will be awarded on September 26 at the Sciencecomm13 congress in La Chaux-de-Fonds.

Etienne Dubuis from Le Temps is honored for a series of articles about his cat. He documented his four-legged friend's steps during the day with a camera and at night using GPS. Reto U. Schneider is honored for his research on the article "Not Kevin" about the psychosocial consequences of first names. Alan Niederer receives the prize for an article on breast cancer and Martin Läubli for five articles on the subject of energy.
(SDA)
 

The more than fifty 4Matic models from Mercedes-Benz are designed to defy the harshest of winters and ensure safe driving pleasure even in adverse road conditions. This is how the new campaign by Jung von Matt presents the Mercedes-Benz 4×4 system. The focus is on selected 4Matic models that effortlessly escape the winter, depicted in the form of a menacing snow creature.

The campaign consists of advertisements, posters, special inserts in the Sunday press, online banners, a TV spot and SRF Meteo sponsorship.

Responsible at Mercedes-Benz: Oscar Ferrer (Head of Marketing), Christina Jaldón-Koch (Head of Advertising & Brand Manager Mercedes-Benz), Désirée Weibel, Laura Lippuner-Ballestrin (Marketing Communications Project Manager). Responsible at Jung von Matt: Alexander Jaggy (Executive Creative Director), Maurus Zehnder, Andreas Lusti (Creative Direction), David Hugentobler (Text), Lorenz Clormann (Art Direction), Melanie Sellmann (Graphics), Marco Dettling, Danijel Sljivo, Meret Lauener, Roman Meister (Consulting). Image processing: Mackevision Medien Design Stuttgart.

The video is a school project by high school graduate Nico Marquardt and was created in politics class. He partly produced it and, above all, distributed it very successfully. The 19-year-old has a celebrity following on Twitter, with around 370,000 people following him.

Was it luck? Were the clicks manipulated? Or does the 19-year-old Marquardt simply know how to do this?

The video is really not worth watching.
 

In five specialist forums and on a main stage, the Sport Forum Switzerland offers the full spectrum of the sports business. The topics range from sustainability, the media infrastructure of modern events and future coverage of the Olympic Games to brand protection in sports sponsorship. Lockerdome, the social media platform for the sports sector, tells its success story. National Suisse, Rivella, TalkEasy, Erdinger, Ochsner Sport and many more answer questions such as "Does sponsorship generate more revenue?" or "How do brands benefit from testimonials? Clubs such as SC Bern, FC Basel, FC St. Pauli and Young Boys Bern will present their fan marketing. And Swiss running star Viktor Röthlin will provide insights into his marketing strategies.

This year's Sport Forum Switzerland will take place on November 14/15 in Lucerne. Under following link you will find the entire program.
 

The so-called Bluesign system offers an independent standard in terms of environmental compatibility, health and sensible use of natural resources - without compromising on quality, functionality or design, according to a press release on Friday. Brands such as Mammut, Nike, Jack Wolfskin, The North Face and Helly Hansen already work with the Bluesign system. In close cooperation with SGS, a global provider of certification services, the aim is to further promote its dissemination and acceptance.

Dachcom was commissioned with the development of the branding concept, the realization of the documentation basis and the visual implementation of the website. Bluesign.com commissioned.

Responsible at Bluesign Technologies: Peter Waeber (CEO), Kurt Honegger (Head of Customer Relationship Management), Luca Engel (IT). Responsible at Dachcom: Reinhard Summer, Marcel Zellweger (AD, graphic design), Thomy Kessler (project management, consulting), Otto Gmeiner (overall responsibility).

This is what the SonntagsZeitung writes based on a survey by kiosk operator Valora. Among advertisers, too, magazines would lose importance for a broad audience. Advertisers prefer to advertise their products on channels that are precisely tailored to their target groups.

This is how market fragmentation is progressing. Valora's press range currently comprises over 4000 titles - and demand for printed matter is rising. Since the beginning of the year, publishers from Switzerland and abroad have launched 498 new magazines for the Swiss market. The biggest growth has been in serialized novels and puzzles. Many new titles were launched in the leisure sector.

Two things stand out in particular. One is the dominance of foreign publishers. The other is the high turnover of these magazines. Since the beginning of the year, Valora has removed 347 titles from its shelves. Success in this game comes to those who track down new "communities" early on and supply them with insider information. And those who drop out again in good time.
 

30-year-old Andi Nigg, who founded Adwebster more than three years ago, has decided to hand over the reins to Michel Lazecki (37) and Sandro Albin (31) to serve as delegate of the board of directors.

Michel Lazecki has been responsible for Adwebster's operations as COO since June 2012 and has been instrumental in the company's growth. Sandro Albin is a digital specialist. Albin has been working in the media industry for more than ten years, at 20 Minuten he was responsible for online sales for two years. He is currently Head of Mobile & New Business. Before 20 Minuten, Albin worked at Goldbachmedia.
 

The Sympany Tram contains 100 tips for everyday life. You can learn how to easily separate egg whites from egg yolks, how to remove a plaster from children's fingers without causing tears, how to remove scratches from wooden furniture and much more. Each tip is provided with a QR code that takes you directly to the tip in question - i.e. to films, photos and texts created in-house. The corresponding website Sympany-tips.ch can also be visited without a streetcar ride.

The streetcar interior, tips, microsite and mobile version were designed by Alpha 245. The streetcar rolled out of the VBZ depot for its maiden voyage at the beginning of September.

The Sunday newspaper offers the Superpano with fold-out pages in various versions. From classic advertising to surprising picture stories, there are no limits, the media company said in a statement.

The super panorama pages can be placed in the Knowledge, Trend and Travel sections. Already in the upcoming issue of September 22, this form of advertising will be implemented for the first time by the car manufacturer Audi.

The optics chain McOptik, which operates throughout Switzerland, is celebrating its 15th anniversary in this unusual way. In the Blick of Friday, September 20, only McOptik advertisements will appear.

The campaign is for Switzerland's largest paid newspaper (720,000 readers daily according to the new Mach Basic 2013-2, Werbewoche.ch reported) is a novelty: "There has never been anything comparable before," Ringier is pleased to report. With this campaign, Blick is once again underlining its willingness to come up with unusual, innovative and unconventional ideas in the advertising market. The media company assures that the special promotion is purely an advertising customer campaign. It is not associated with any editorial services.

However, the idea of using colored paper to cause a stir is not entirely new. Back in 2008, the free newspaper 20 Minuten colored itself yellow for a day for Rivella (Werbewoche.ch reported) - and thus caused comments (for example here and here).  

Already on Thursday McOptik made itself felt on the front.

Focus on combination deals
However, advertising pressure in the telecommunications sector was down 26.4 percent year-on-year in August. At the same time, the segment of combined offers for residential users grew by 77.5 percent. Instead of advertising the various services for residential customers individually, the major providers Swisscom and UPC Cablecom focused advertising spending on their combination offers, which combine Internet, telephone and TV.

Large vehicles - large advertising pressure
In August, the vehicle sector showed the highest growth compared with the previous year's figures, with an increase of 38.7 percent. This also shows that the larger the vehicles, the greater the absolute increase in the advertising pressure used.

You can find the entire trend report from Media Focus at here.