DD COM realizes childhood dream for Skoda

DD Com has packed the Octavia RS for Skoda in the packaging box of a children's car and is taking it on a roadshow.

At 6x3x5 meters, the box is not only unmissable, but also offers everything an automotive fan could dream of inside: a screen provides comprehensive information about the performance values and equipment options of the New Octavia RS using specially created animations. A mobile microsite offers quick access to test drive registration and other customer-friendly services via QR code. The oversized childhood dream for Skoda was realized by DD Com together with The House Agency, Attilio Meyer, India Zelt and APG|SGA Mega Poster. The roadshow stopped at a total of seven locations in Switzerland. It was hosted at Zurich main station until September 14, 2013.

Responsible at Amag Automobil und Motoren: Jeannine Micheli (Marketing Manager Skoda) Mario Montanari (Advertising Manager Skoda), Marc Bislin (E-Commerce Manager Skoda). Responsible at DD Com: Daniel Müri (CD), Florian Brand (AD), Sandy Pfuhl (Junior AD), Matteo Ferrari (Graphic Designer), Mathias Lingenhel (Motion Designer), Marcus Dickenmann (DTP), Maurizio Feraco (Image Editor), Matthias Städeli (Head of Consulting), Jasmin Jost (Consultant). Responsible at The House Agency: Andreas Jorgella (Business Development), Philipp Stieg (Project Manager). Responsible at Attilio Meyer: Daniel Weissbaum (Sales Manager). Responsible at India Zelt: Gregor Ming (owner). Responsible at APG|SGA Mega Poster: Ernst Fuhrer (Managing Director), Denise Cevallos (Sales). Photography: Manuel Rickenbacher.

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Bold: Great cinema for moonliners

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Swiss Text Award 2013: The winners

On Friday, the Swiss Text Academy announced the winners of the 2013 Swiss Text Award. The Academy nominated a total of 33 copywriters for the award. Eight of them ultimately won the top prize—the Texterfeder.

On Friday evening, the atrium of the HWZ Zurich University of Applied Sciences served as a gathering place for creative copywriters. They met in the atrium for the 2013 Swiss Text Award ceremony. The Swiss Text Academy and the HWZ Zurich University of Applied Sciences presented eight “Copywriter’s Feathers” to outstanding copywriters.

textaward

The winners of the 2013 Swiss Text Award are:

Junior copywriter

Category: Customer Magazine/Employee Magazine/Annual Report:
Christina Huber – «Spitex Moves,» Customer Magazine

Category: Mailings/Flyers/Brochures:
Antonia Bekiaris – «Better Together»

Website/Digital Publishing Category:
Ennio Cadau – «Orange Prize Shuffle App»

Advertisement / Poster:
Patrick Bucher – «Swiss Hemophilia Society»

Senior Copywriter

Category: Customer Magazine/Employee Magazine/Annual Report:
Sabine Hunziker-Schmid – «Complete Works»

Category: Mailings/Flyers/Brochures:
Petra van Laak – «Bildhaus»

Website/Digital Publishing Category:
Martin Rutishauser and Matthias Troller – «Trollhauser»

Category: Advertisement/Poster:
Brigitte Baur – «Kreuz,» Advertisements

The Swiss Text Award

The Swiss Text Award was established by the Swiss Text Academy primarily as a prize to promote emerging talent: The jury recognized young copywriters for their use of modern German business language. Since an increasing number of senior copywriters have been applying for the Swiss Text Award in recent years, the Academy expanded the award for senior copywriters to three categories in 2009 and added a fourth category, «Advertisement/Poster,» this year.

The Swiss Text Academy

One of the Swiss Text Academy’s founding purposes is «the promotion of the German language in the media and business.» The Academy aims to achieve this goal not only through its educational and continuing education programs but also through regular scholarly research—both in German-speaking Switzerland and in other German-speaking countries.

Prohibited advertising for German liquor actions

According to a ruling by the Federal Administrative Court, a German retailer is no longer allowed to send its brochures advertising liquor promotions to Swiss households near the border.

For years, the company had several thousand brochures with offers from its German branches distributed to Swiss households near the border. Some of the brochures contained special offers for spirits. According to Swiss alcohol law, it is forbidden to advertise distilled water with promotions or sweepstakes. The Swiss Alcohol Board (SAB) therefore prohibited the German company from further distributing its brochures on Swiss soil in March 2012. The Federal Administrative Court has now rejected the company's appeal. The decision can still be appealed to the Federal Court in Lausanne.

Advertising works here

According to the judges in St. Gallen, the Alcohol Act also covers liquor advertising that flutters into Swiss mailboxes from abroad. The decisive factor is that the advertising has an effect in Switzerland. It is irrelevant that the brochures are designed for German consumers and that the prices are stated in euros. The court also pointed out that the restrictions on the advertising of spirits were primarily enacted in order to have a moderating effect on alcohol consumption. The health of the Swiss population is at risk regardless of whether the alcohol is purchased in Switzerland or abroad. Finally, the complainant cannot derive anything in its favor from the fact that German competitors have apparently also been having advertising distributed in Switzerland for over ten years. (SDA)
 

Publishers say no to social partnership

The publishers have rejected a contract negotiated with Impressum regarding new minimum working conditions. The journalists' organization Impressum feels snubbed, as it states in a press release that it had made significant concessions to the publishers.

The Swiss Media Publishers Association does not want an agreement on the working conditions of journalists in German-speaking Switzerland and Ticino. At their annual congress in Interlaken on September 12, 2013, the publishers rejected by a large majority a draft agreement that would have made minimum standards binding.

The publishers are not only snubbing the journalists' organization Impressum, but also their own managing director, who negotiated this draft contract with Impressum, the journalists' organization said in a statement. The joint work of one and a half years has been ruined. In the search for a compromise, Impressum had come a long way towards accommodating the publishers and had accepted that no minimum wages would be included in this contract, but that a solution in the area of wages would be negotiated once the contract had been concluded. However, even this modest new start - after a decade since the last collective labor agreement was terminated - was rejected by the publishers. They did not want a social partnership with their journalistic staff, for whom they visibly showed little appreciation.

The Impressum professional association, the largest Swiss journalists' organization, sees this decision as a warning signal. Apparently, publishers are planning to further worsen the working conditions of journalists and drive down wages, the press release continues. Impressum - together with the other industry organizations - will defend itself against this with all available means. Impressum has already documented the Tripartite Commission of the Confederation with numerous examples in which the minimum provisions for working hours, wages and fees customary in the industry are blatantly undercut. Following the publishers' rejection of the draft agreement, impressum recommends that the federal and cantonal tripartite commissions take regulatory action. Serious labor inspections by the responsible authorities will uncover the sometimes scandalous conditions.

A solution based on social partnership is now a distant prospect. However, Impressum does not intend to let this discourage it from continuing to defend the rights of journalists with strength and perseverance.

Since the termination of the CLA in 2003, the only binding lower limit for working conditions has been the law. The now rejected proposal better defined the minimum working conditions in various areas. In contrast to the recommendations of Swiss media ("minimum standards"), it would have been legally enforceable for journalists, according to Impressum. It contained, for example, improvements to notice periods, days off to compensate for regular night and Sunday work, better minimum regulations for continued payment of wages in the event of maternity and illness, at least five weeks' vacation for all, protection against dismissal for elected staff representatives during social plan negotiations and other improvements.

 

Media Days Munich: Three-day passes to be won

For the 27th time, industry experts and media professionals will gather at the Medientage München from October 16 to 18. Werbewoche.ch is giving away two three-day passes.

Under the theme «Mobile Life: A Challenge for Media, Advertising, and Society,» industry experts will spend three days discussing the latest trends in the communications industry during approximately 90 individual sessions. Many panels will explore the impact of the ubiquity of mobile devices on consumer behavior, marketing and advertising, technical infrastructure, media content, as well as journalism and society.

Among the highlights of the conference are the sessions featuring top-tier speakers Summit Events. You can find the complete conference program, including all speakers, at this link.

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As a media partner, Werbewoche is giving away two three-day passes, each worth 440 euros! To enter the drawing, send an email with your name, address, and company by Tuesday, September 17, 2013, to [email protected]. As always, your information will not be shared with third parties. Good luck!

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Bakom: Philipp Metzger becomes new director

Philipp Metzger will become the new director of the Federal Office of Communications (Bakom) on January 1, 2014. On Friday, the Federal Council appointed him to succeed Martin Dumermuth, who will become director of the Federal Office of Justice (BJ) in early November.

The 49-year-old Metzger has been deputy director of the Development Bureau of the International Telecommunication Union (ITU) since last April, but he is already familiar with Bakom from the inside. He served as deputy director and head of telecommunications services starting in 2007 and as deputy director of the Federal Office starting in 2012 before moving to the ITU.

Familiar with information technology

Previously, the attorney worked at law firms in Switzerland and abroad, in the private sector, and at the European Free Trade Association (EFTA), according to a statement from the Federal Department of the Environment, Transport, Energy, and Communications (UVEK). According to the press release, Metzger has extensive knowledge of electronic communications and the information society and can draw on many years of leadership experience. This broad experience was the deciding factor in Metzger’s selection, Federal Councilor Doris Leuthard told the media in Bern. The fact that Metzger speaks German, French, and Italian fluently is important when dealing with sensitive issues surrounding media policy and public service broadcasting.

Bakom is responsible for the revision of the Radio and Television Act (RTVG), which is currently being considered by Parliament. A key element of the revision is that, in the future, all households in Switzerland will be required to pay radio and television reception fees, regardless of whether they own a radio or television set.

A task that commands respect

The Federal Office’s responsibilities also include conducting a comprehensive review of the Swiss media landscape, with a view to identifying options for future media support. In addition, the Office must ensure that the foundations for universal service in telecommunications and postal services are in place.

Metzger himself did not yet wish to comment on the specifics of his new responsibilities. “They entail a great deal of responsibility,” he said simply, “and a task that commands respect.” (SDA)

Image: Keystone

Willisauer Bote and Seetaler Bote in a new look

The two local newspapers in Lucerne have given their layouts a subtle makeover in their latest issues. In addition, the design of the two newspapers—which have been published by SWS Medien since 2007—has been harmonized.

The Willisauer Bote was last redesigned nine years ago, the Seetaler Bote eleven years ago. The new appearance was designed by the Willisau agency Frontal. It is more modern and calmer, the two newspapers announced on Thursday.

The Willisauer Bote will now be published without its headline newspaper Wiggertaler Bote. However, reporting from the Wiggertal will not be reduced, according to the press release. The new layout of the Seetaler Bote will also see the introduction of new containers.

The Willisauer Bote is published on Tuesdays and Fridays with a circulation of 9253 copies, the Seetaler Bote on Thursdays with 5069 copies.
(SDA)
 

"One day it will be possible to book TV advertising based on individual viewer profiles"

Hardy Lussi and Mike Gut from the new Swiss television station S1 discuss the station’s programming, its owners, its marketing, and its future in an interview with *Werbewoche* editor-in-chief Pierre C. Meier.

s1-mg-hl

Hardy Lussi (Born in 1968) 2006–2012: Managing Director of Seven One Media (Switzerland), Küsnacht, ZH; Vice Chairman of the Board of Directors of ProSieben (Switzerland); member of the Board of Directors of Sat.1 (Switzerland); and member of the Board of Directors of Goldbach Media.

Mike Gut (Born in 1968) 2006–2012: Managing Director of Sat.1 (Switzerland) and ProSieben (Switzerland), Küsnacht, ZH; Director of Programming and Deputy Managing Director of Seven One Media (Switzerland), Küsnacht, ZH.

Both were in charge of programming blocks at ProSieben Switzerland and Sat.1 Switzerland. They won the Swiss Television Award for the show «Home Run.».

WW: What kind of channel is S1?
Mike Gut: S1 – The new Swiss television channel offers a full schedule of programming, 24 hours a day, 7 days a week. The lineup features feature films from German-speaking countries, Swiss feature films, international documentaries, and Swiss documentaries. We also have a children’s program in the morning featuring animated films. S1 also features crime dramas, series, and cooking shows.

… just a regular full-service program, then …
MG: Yes, and it's 100 percent ad-supported.

Who is S1's target audience?
Hardy Lussi: We define the target audience relevant for advertising in the same way as SRG: ages 15–59. Essentially, our programming is geared toward viewers aged 35 and older.

What is the prevalence?
MG: On October 16, we will launch on UPC Cablecom’s digital network. During the first quarter of 2014, the channel will also go live on Swisscom’s digital network. We are currently in negotiations with other cable network operators and distribution channels, such as Zattoo.

What market share is S1 aiming for?
HL: We have a very conservative business plan. We’re projecting a market share of 0.5 percent by the end of the year. By the end of 2014, we expect 1.0 percent, followed by an annual increase of 0.5 percentage points in market share. Eventually, we’ll reach a market share of 2.5 percent.

Who owns S1?
MG: S1 is owned by the three founders: Hardy Lussi, Andreas Auerbach, and me. Hardy Lussi and I both have many years of experience in television. Our partner, Andreas Auerbach of Voice Publishing, brings a technological background to the company. However, he is not involved in day-to-day operations. Hardy Lussi and I are responsible for day-to-day operations—Hardy as managing director and I as program director.

Are there any other investors?
MG: Yes, but we’ve agreed with everyone to keep this confidential. All of our investors have a certain affinity for television, but they’re completely unknown to the public. None of them holds a majority stake. To address the question before it’s asked: there are no political ties either.

What about the rumored two-million-franc loan from Publigroupe?
MG:
We have entered into a marketing agreement with Publicitas.
HL: We view the marketing partnership between S1 and Publicitas as a major opportunity for the new TV channel. Publicitas’ focus on a diversified media portfolio, its nationwide sales network, and its motivated team are a valuable asset to S1. The Publiplan booking and processing system and the Media Wizard forecasting, planning, and reporting tool will be available starting with the 2014 booking period on November 25, 2013. Spontaneous bookings for 2013 are possible immediately.

What does Voice Publishing bring to the partnership?
MG: Voice Publishing excels in streaming technology. This is a very important issue. We will be the first TV station capable of delivering TV commercials tailored to specific target audiences—that is, showing viewer A and viewer B each a personalized commercial at a specific time.

How does that work?
MG: As a first step, we’ll be able to distinguish between the various distribution channels. There’s digital cable, and there’s IP TV, such as Swisscom TV or Zattoo. On top of that, there’s the channel’s own stream on the web, smartphones, or tablets. Thanks to this technology, we’ll know who is watching S1 and through which channel. Of course, this is still a long way off in terms of implementation, but we know it will be possible to show different commercials to different audience groups. We have high hopes for this technical innovation from Voice Publishing.

At some point, even on an individual viewer basis?
MG: Exactly, once it’s fully implemented, yes. But we’re not there yet—we haven’t even held discussions with the individual providers yet. At some point, though, it could become interesting for the providers and represent a new business model for them. If you think this through to its logical conclusion, there will be geo-targeting on TV, and it will be possible to book TV ads based on individual viewer profiles! That will be a completely new kind of TV advertising!
HL: By the way, it works flawlessly in the test environment. S1 is now the test interface for this new technology. We could imagine that in the near future, a distinction will be made between an S1 Broadcast booking and an S1 Stream booking. The whole thing is incredibly interesting, and we’re excited to be part of this development.

Is there any more information about the program?
HL: We are a Swiss production. We are a German-speaking Swiss broadcaster. Swiss productions—especially Swiss films and documentaries—are a top priority for us. But we’re also open to great and innovative concepts from countless Swiss TV producers. Above all, we want to help revitalize the film, culture, and comedy scenes and provide a platform for them. The SRG is doing a sensational job in this regard, but they don’t have airtime slots for many of these projects. That’s where we’d like to step in. The channel’s design and overall look and feel will also be very Swiss. We’re currently in the process of developing the trailers. Our target audience for programming is German-speaking Switzerland. We’re consciously striving to create “lean-back” television—pure entertainment: come home, tune in, and relax. That’s exactly what we’ll be communicating. This requires a strict programming schedule so viewers know exactly what kind of show is airing on which day at a specific time. We’re trying to incorporate this consistency into our planning.

S1 does offer a 24-hour lineup …
HL: Yes, but it's difficult to put together a 24-hour lineup consisting solely of Swiss content. That's why we purchase certain formats from German-speaking countries, mainly from ZDF Enterprises.
MG: ZDF Enterprises licenses ZDF's in-house productions, but it is also the largest content distributor in the German-speaking world.

How is the station promoted?
HL: We have a comprehensive advertising strategy that includes TV, print, radio, and online. We are focusing on the S1 brand, with its various program genres, and on Swiss productions.

Interview: Pierre C. Meier

Program Details S1:

s1-programmuebersicht

Children's Program
Time frame: 6:00–9:00 a.m.
High-quality children's programming, such as *Little Nik*, *Peter Pan*, and *The Jungle Book*

Cooking
Schedule: 4:00–5:00 p.m.
Exciting and entertaining cooking shows from Germany and Switzerland to get you in the mood for the evening.

Series
Schedule: 5:00–6:00 p.m.
S1's early evening lineup kicks off with high-quality, well-produced series.

Swissview
Schedule: 6:00–7:00 p.m.
Swissview showcases Switzerland at its most beautiful.

Docutainment
Time: 7:00–8:00 p.m.
The most beautiful and exciting documentaries from the worlds of science and nature.

Docutainment Night
The 7:00–8:00 p.m. time slot will be extended into the evening and enriched with Swiss docutainment productions (e.g., Filippos Politarena).

Feature Film Night
Swiss feature films and Swiss documentaries are regularly featured on S1.

Mystery Night
Wednesday evenings on S1 are reserved for crime drama fans. Starting at 8 p.m., there’s a wide variety of thrilling crime series from German-speaking and Scandinavian countries, such as *Unschuldig verurteilt* and *Flemming*.

Cooking Night
On Friday evening, the stovetops are sizzling, and Johann Lafer, Horst Lichter, and the cooking teams from Kerner and Lanz are inspiring Swiss home cooks.

Comedy Night
It's okay to laugh. The Swiss and German comedy scenes have firmly established themselves in the Swiss TV landscape. Sunday evenings on S1 are the perfect way to end the week on a funny and cheerful note.

Folk Music Evening
In addition to comedy, Swiss folk music will also have its place on S1.
The spectrum of Swiss folk music—ranging from pop hits to traditional yodeling—is diverse and appeals to a wide audience.

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Eclat makes Maurusfrei an architectural brand

The architectural firm Maurusfrei, based in Chur and Zurich, has commissioned Eclat with its new brand identity.

Originating from a studio in Chur, Maurusfrei has retained the practical, down-to-earth side of building, but with its location in Zurich and its international projects, it is facing up to the demands of an urban environment, according to a statement on Thursday. This combination is to express the brand identity: independent and concise, idea-driven and agile.

The lettering "Maurusfrei" is characterized by geometric shapes with flowing boundaries. Just like well-executed architecture, it adapts to the circumstances so that, depending on the size of the application, it becomes compact or readable as a kind of geometric pattern.

The heart of the new brand presence is the new website Maurusfree.ch. As is usual in the architecture industry, the reference projects play an important role. However, the people, their profile, and the work processes are given just as much importance in the presentation. All communication media were designed and implemented to match the website.

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"One day it will be possible to book TV advertising based on individual viewer profiles"

Hardy Lussi and Mike Gut from the new Swiss television station S1 discuss the station’s programming, its owners, its marketing, and its future in an interview with *Werbewoche* editor-in-chief Pierre C. Meier.

s1-mg-hl

Hardy Lussi (Born in 1968) 2006–2012: Managing Director of Seven One Media (Switzerland), Küsnacht, ZH; Vice Chairman of the Board of Directors of ProSieben (Switzerland); member of the Board of Directors of Sat.1 (Switzerland); and member of the Board of Directors of Goldbach Media.

Mike Gut (Born in 1968) 2006–2012: Managing Director of Sat.1 (Switzerland) and ProSieben (Switzerland), Küsnacht, ZH; Director of Programming and Deputy Managing Director of Seven One Media (Switzerland), Küsnacht, ZH.

Both were in charge of programming blocks at ProSieben Switzerland and Sat.1 Switzerland. They won the Swiss Television Award for the show «Home Run.».

WW: What kind of channel is S1?
Mike Gut: S1 – The new Swiss television channel offers a full schedule of programming, 24 hours a day, 7 days a week. The programming features feature films from German-speaking countries, Swiss feature films, international documentaries, and Swiss documentaries. We also have a children’s program in the morning featuring animated films. In addition, S1 offers crime dramas, series, and cooking shows.

… just a regular full-service program, then …
MG: Yes, and it's 100 percent ad-supported.

Who is S1's target audience?
Hardy Lussi: We define the target audience relevant for advertising in the same way as SRG: ages 15–59. Essentially, our programming is geared toward viewers aged 35 and older.

What is the prevalence?
MG: On October 16, we will launch on UPC Cablecom’s digital network. During the first quarter of 2014, the channel will also go live on Swisscom’s digital network. We are currently in negotiations with other cable network operators and distribution channels, such as Zattoo.

What market share is S1 aiming for?
HL: We have a very conservative business plan. By the end of the year, we expect to have a market share of 0.5 percent. By the end of 2014, we expect to reach 1.0 percent, followed by an annual increase of 0.5 percentage points in market share. Eventually, we will reach a market share of 2.5 percent.

Who owns S1?
MG: S1 is owned by the three founders: Hardy Lussi, Andreas Auerbach, and me. Hardy Lussi and I both have many years of experience in television. Our partner, Andreas Auerbach of Voice Publishing, brings a technological background to the company. However, he is not involved in day-to-day operations. Hardy Lussi and I are responsible for day-to-day operations—Hardy as managing director and I as program director.

Are there any other investors?
MG: Yes, but we’ve agreed with everyone to keep this confidential. All of our investors have a certain affinity for television, but they’re completely unknown to the public. None of them holds a majority stake. To address the question before it’s asked: there are no political ties either.

What about the rumored loan of two million francs from Pub-ligroupe?
MG:
We have entered into a marketing agreement with Publicitas.
HL: We view the marketing partnership between S1 and Publicitas as a major opportunity for the new TV channel. Publicitas’ focus on a diversified media portfolio, its nationwide sales network, and its motivated team are a valuable asset to S1. The Publiplan booking and processing system and the Media Wizard forecasting, planning, and reporting tool will be available starting with the 2014 booking period on November 25, 2013. Spontaneous bookings for 2013 are possible immediately.

What does Voice Publishing bring to the partnership?
MG: Voice Publishing excels in streaming technology. This is a very important issue. We will be the first TV station capable of delivering TV commercials tailored to specific target audiences—that is, showing viewer A and viewer B each a personalized commercial at a specific time.

How does that work?
MG: As a first step, we’ll be able to distinguish between the various distribution channels. There’s digital cable, and there’s IP TV, such as Swisscom TV or Zattoo. On top of that, there’s the channel’s own stream on the web, smartphones, or tablets. Thanks to this technology, we’ll know who is watching S1 and through which channel. Of course, this is still a long way off in terms of implementation, but we know it will be possible to show different commercials to different audience groups. We have high hopes for this technical innovation from Voice Publishing.

At some point, even on an individual viewer basis?
MG: Exactly, once it’s fully implemented, yes. But we’re not there yet—we haven’t even held discussions with the individual providers yet. At some point, though, it could become interesting for the providers and represent a new business model for them. If you think this through to its logical conclusion, there will be geo-targeting on TV, and it will be possible to book TV ads based on individual viewer profiles! That will be a completely new kind of TV advertising!
HL: By the way, it works flawlessly in the test environment. S1 is now the test interface for this new technology. We could imagine that in the near future, a distinction will be made between an S1 Broadcast booking and an S1 Stream booking. The whole thing is incredibly interesting, and we’re excited to be part of this development.

Is there any more information about the program?
HL: We are a Swiss production. We are a German-speaking Swiss broadcaster. Swiss productions—especially Swiss films and documentaries—are a top priority for us. But we’re also open to great and innovative concepts from countless Swiss TV producers. Above all, we want to help revitalize the film, culture, and comedy scenes and provide a platform for them. The SRG is doing a sensational job in this regard, but they don’t have airtime slots for many of these projects. That’s where we’d like to step in. The channel’s design and overall look and feel will also be very Swiss. We’re currently in the process of developing the trailers. Our target audience for programming is German-speaking Switzerland. We’re consciously striving to create “lean-back” television—pure entertainment: come home, turn it on, and relax. That’s exactly what we’ll be communicating. This requires a strict programming schedule so viewers know exactly what kind of show is airing on which day at a specific time. We’re trying to incorporate this consistency into our planning.

S1 does offer a 24-hour lineup …
HL: Yes, but it's difficult to put together a 24-hour lineup consisting solely of Swiss content. That's why we purchase certain formats from German-speaking countries, mainly from ZDF Enterprises.
MG: ZDF Enterprises licenses ZDF's in-house productions, but it is also the largest content distributor in the German-speaking world.

How is the station promoted?
HL: We have a comprehensive advertising strategy that includes TV, print, radio, and online. We are focusing on the S1 brand, with its various program genres, and on Swiss productions.

Interview: Pierre C. Meier

Program Details S1:

s1-programmuebersicht

Children's Program
Time frame: 6:00–9:00 a.m.
High-quality children's programming, such as *Little Nik*, *Peter Pan*, and *The Jungle Book*

Cooking
Schedule: 4:00–5:00 p.m.
Exciting and entertaining cooking shows from Germany and Switzerland to get you in the mood for the evening.

Series
Schedule: 5:00–6:00 p.m.
S1's early evening lineup kicks off with high-quality, well-produced series.

Swissview
Schedule: 6:00–7:00 p.m.
Swissview showcases Switzerland at its most beautiful.

Docutainment
Time: 7:00–8:00 p.m.
The most beautiful and exciting documentaries from the worlds of science and nature.

Docutainment Night
The 7:00–8:00 p.m. time slot will be extended into the evening and enriched with Swiss docutainment productions (e.g., Filippos Politarena).

Feature Film Night
Swiss feature films and Swiss documentaries are regularly featured on S1.

Mystery Night
Wednesday evenings on S1 are reserved for crime drama fans. Starting at 8 p.m., there’s a wide variety of thrilling crime series from German-speaking and Scandinavian countries, such as *Unschuldig verurteilt* and *Flemming*.

Cooking Night
On Friday evening, the stovetops are sizzling, and Johann Lafer, Horst Lichter, and the cooking teams from Kerner and Lanz are inspiring Swiss home cooks.

Comedy Night
It's okay to laugh. The Swiss and German comedy scenes have firmly established themselves in the Swiss TV landscape. Sunday evenings on S1 are the perfect way to end the week on a funny and cheerful note.

Folk Music Evening
In addition to comedy, Swiss folk music will also have its place on S1.
The spectrum of Swiss folk music—ranging from pop hits to traditional yodeling—is diverse and appeals to a wide audience.

 
 
 

The Most Beautiful Panorama in Switzerland

Polyconsult is launching a fall campaign for Swiss meat.

Just in time for the fall hiking and day-trip season, Swiss Meat is launching a new campaign. TV commercials, print ads, and posters showcase Switzerland’s most beautiful panorama: one made up of select Swiss meat specialties.

Responsible at Proviande: Marcel Portmann (Head of GB Marketing & Communications). Responsible at Polyconsult: Roger Ghezzi (CD), Petra Brönnimann (Art Direction), Mike Brodbeck, Jeannine Kaiser (Consulting). Contact at Rosas’n’Co Films: Nadia Rosasco (Producer), Roland Schmid (Director and Cinematographer). Photography: Julien Vonier.

1fleischbild

 

//www.youtube.com/watch?v=RT92s37TaUk

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