The Neue LGK agency designed posters for BermobilI to inform people about the end of the track renovation in the city center.

Bernmobil has finished renovating the tracks in Marktgasse. All services are running on their usual routes again. The construction work took five months. Neue LGK from Bern and Zurich has produced advertisements and posters so that everyone in Bern is aware of this. These humorously drew a comparison with the people of Zurich, who are supposedly always so fast. The campaign spread on Twitter and Facebook and was picked up by Blick am Abend, according to a press release issued on Thursday.

Responsible at Bernmobil: Monika Scheiwiller (Head of Marketing Communication). Responsible at Neue LGK: André Benker, Hans Tanner (Creative Direction), Peter Rettinghausen (Text), Stephan Wittwer (Art Direction), Nadia Jost (Graphics), Claudia Shatri (Consulting).

Who was Charlemagne and how did the Carolingian emperor shape the eighth and ninth centuries? 2014 marks the 1200th anniversary of the death of Charlemagne (*748-†814), the first emperor of the Western Middle Ages. To mark the occasion, the National Museum Zurich is dedicating a comprehensive cultural and historical exhibition to him and his time.

Studio Geissbühler developed the advertising for the exhibition. Charlemagne is an icon in the history of the development of the Western empire. This is implemented as the central idea in the advertising campaign. At the center is an iconography that stages the typical signs of Charlemagne: Beard and crown together become the exhibition symbol, which is used on all media. Boldly and with grandeur, as befits the theme, according to the press release issued on Thursday.

Responsible at the Landesmuseum Zurich: Andreas Spillmann (Overall Management), Marco Castellaneta (Head of Museum Operations), Peter Krebs (Head of Marketing, Communication & Events), Juliette Wyler (Head of PR), Carole Neuenschwander (Project Management Marketing). Responsible at Studio Geissbühler: Nadine Geissbühler (Creative Direction).

The result is a subject that brings a touch of Hollywood to both cities. Hochspannung has recreated one of the most famous photos in film history and staged it with a Tibetan woman in traditional costume. The advertising motif will be shown simultaneously in Switzerland and in Dharamsala, India as a poster, flyer, cinema slide and online.

The Tibet Film Festival is dedicated entirely to the filmmaking of Tibetans. Thus
During the festival, only films made with the collaboration of Tibetans (as directors, actors, camera, screenplay) will be shown. The Tibet Film Festival will take place from October 18 to 20, 2013.

Responsible at Tibet Film Festival: Kelsang Gope. Responsible for high voltage: Hélio Correia, Natalie Funke, Matthew Katumba, Jonas Koutrios, Alex Taiganidis, Nadine Ticozzelli, Sarah Uhler. Photography: Rico Rosenberger.

As part of the 2015 territorial reform, the two local newspapers, which cover the area from Felsberg to Ilanz and serve as official publication organs for many municipalities in this region, will be merged. In the run-up to the merger, all municipal presidents and other municipal officials were visited in recent weeks. The response was positive in all municipalities, according to a press release issued on Thursday.

Südostschweiz Medien - to which Werbewoche also belongs - expects the merger to have a positive impact on the advertising industry. The combination of tourist areas and economically strong regions will create an expanded platform with a circulation of over 8,000 copies.

There will be no significant changes for subscribers to Arena Alva and Rhiiblatt. In addition to the tried-and-tested but expanded local reporting, the joint newspaper will also contain official information. However, the name of the local newspaper has not yet been decided. Südostschweiz Medien invites the population of the Arena Alva and Rhiiblatt communities to submit suggestions for the name competition.
 

After a sabbatical until the end of the year, which she will spend traveling in Latin America, she will work as a correspondent in the Berne office from January 2014 on a small stint. She will also continue to work as a freelance journalist and as a lecturer in news journalism at Maz.

Nicole Meier will take over as head of the domestic editorial department. She was already a member of the domestic team headed by Theodora Peter.

The current (left) and the future head of the domestic editorial office

In French-speaking Switzerland, the Groupe Amaury Médias network delivers over 12 million page views per month. Swiss advertisers can use the website to L'Équipe.com appeal to a male and sports-loving audience.

With this new partnership, the online marketing company from French-speaking Switzerland is further expanding its offering in the sports sector. Romandie Network already counts several men's titles from the world of lifestyle and sports in its portfolio, such as Planetehockey.com, Dailymotion, Eurosport, and GQ Magazine.

 

With "Sociophob", inexperienced small talkers have a "cheat sheet" at hand. The app offers a set of questions for small talk at various occasions such as openings, parties, or in a business context. Each question card contains two questions: The first one is used to break the ice and start the small talk. If you want to turn it into a "big talk", you continue with the second question.

"Sociophobic" is available for free in the Appstore for iPhones or at. following link available.

Responsible at Curious About: Renato Soldenhoff (Concept & Content). Responsible at Dreipol: Alain Groeneweg (design & illustration), Simon Mülller and Samuel Bichsel (development).

Dove has been the undisputed favorite care product manufacturer of countless women for years because the clips show plump models and try to talk women out of their complexes. In short, they paint a realistic picture of beauty. Beauty that is attainable for everyone.

Dove has also developed a skincare line for men, which is a little more difficult to sell to men. The new clip is aimed at men who ride motorcycles and like to stand in front of the barbecue and takes a similarly sympathetic approach. But will men buy an entire skincare line because of it? Women have long known from other sexist advertising that you can't look fresh and, above all, age beautifully without a wide range of skincare products. Men will probably continue to be satisfied with the first cream that comes along against dry skin. Nice clip or not. (sis)
 

After six years of graphic design and motion graphics for the production company Frame Eleven, Fredy Espejo founded the design agency Gemdesign in 2005. Emanuel Gürth's path led him from graphic designer to art director of a Zurich-based full-service advertising agency. In 2010, he went independent with Gürth Design. Now the two designers have joined forces and founded January.
 

The result is an owner-managed design agency with a boutique character focusing on branding, visual communication and new media. January supports its clients in the development and sustainable maintenance of their visual appearance. In terms of content as well as design. In doing so, they follow their demand for quality, clarity and efficiency. With their own web presence January.ch was consistently based on reduced Responsive Flat Design.

Her experience ranges from the financial sector to the fashion world and industrial companies. The portfolio includes clients such as GFP Global Financial Products, Sherpany, Fashionfish, Veloplus, Tages-Anzeiger, Müller-Möhl Foundation or the Tonhalle Orchestra Zurich.

Werbewoche has portrayed the design agency. Click here (for our subscribers) to the text.

Emanuel Gürth (l.) and Fredy Espejo (Photo: Paolo Emmanuele)
 

Speakers.ch provides suitable speakers or moderators for customer events, anniversaries, workshops, conferences and other events. As of fall 2013, Speakers.ch is now also present in French-speaking Switzerland. At the same time, Speakers.ch has also launched a French-language website set up.

Maude Righi from MRI Communication is taking on the role of "Antenne Romande" for Speakers.ch. After working in the travel industry for many years, the Neuchâtel native was responsible for PR at Expo 0.2 for French-speaking Switzerland. She has owned her own communications agency since 2008 and works as a consultant, media lecturer and presenter.

The Speakers.ch team with Maude Righi (second from right)

The "hot seat" introduced in 1994 is gone. At last, the Public Council unanimously agrees and is pleased that discussions can now take place at eye level at the modern "hot bar". Despite the more pleasant formal arrangement, the interviews have remained uncomfortable, which the panel appreciates. Sandro Brotz has always hosted the observed broadcasts and the majority of Council members find him likeable, credible, persistent and fair.

The new visual appearance appeals to observers and is perceived as fresh, modern, "cool and cool". On the other hand, the introduction of three-dimensional presentations polarizes opinion: A majority of the Council sees augmented reality as a gimmick. As a pre-produced element in the live studio atmosphere, it also seems unnatural.

In terms of content, "Rundschau" convinced the majority of the Audience Council with its mostly attractive topics and the way they are presented. The panel rated the foreign topics as important because SRF does not have a foreign magazine. Many stories are emotionally moving, but there is a danger that distance and objectivity may be lost. Some Council members sometimes notice a tendency towards dramatization in some contributions, which is evident in the choice of topics and in re-enacted scenes with background music.
(SDA)
 

... there were two kinds of parents at school plays: There were those who were always in the way with their camera because they wanted to capture their little ones' every pip for later. And those who simply found their children's first acting steps cute, but didn't think they were anything special. Everyone agreed that the former were annoying.

Now Nokia is resetting the battle lines: in the new commercial for the launch of the Nokia Lumia 1020, there are parents on one side who are totally annoyed by their iPhone camera. And on the other side, there are those who take relaxed shots with their Nokia Lumia from the back row. Because they can do it without disturbing anyone. Because they have a Nokia Lumia with a 41-megapixel sensor.

Which will prevail? We can hope for technical superiority. It will hardly be composure. (sis)