For around two years, ViznerBorel has been communicating for the Swiss retailer with the message: "Denner - One for all". The new advertising campaign logically promises that Denner is "one for all wine lovers". Thus, Denner does not use wine experts in its communication, but lets its customers have their say.

Online customer rating as a basis

The core of the campaign, conceived by Vizner Borel, is the new on Denner-wineshop.ch introduced rating system. This allows Denner customers to rate and comment on all wines in the familiar 5-star system. Online rating has been possible since April of this year, and has already been rated more than 20,000 times in total. The customer rating has been picked up in the classic media. In addition to the "Grosser Weinliebhaber" (the Denner wine newspaper), the "Kleine Weinliebhaber" (the brochure providing information about the product range) now also appears with the integrated wine ratings. And the customer ratings are also included in various advertisements and in the new commercial.

The spot, as well as all other advertising material, has been on display throughout Switzerland since mid-September.

Responsible at Denner: Petra Gayko (Head of Marketing Communications), Sabine Gassmann (Project Management Marketing Communications). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Hanna Zimmermann (CD), Jürg Waeber (concept/idea/text), Gian Maurizio (AD), Markus Binggeli (strategy), Andrea Vizzarro (consulting), Gerry Nitsch (photography), JBW Media, Nina Rolle (media). Responsible at Stories Filmproduktion: Yves Bollag (producer), Michael Fueter (director), Barry Markowitz (cinematographer), Laura Rindlisbacher (producer), Spacetrain (music), Gian Dolder (sound design), Gregor Rosenberger, Jingle Jungle (sound studio).
 

Every year, around 4,700 children are born in the city of Zurich. Of these, 1,884 babies saw the light of day last year in the gynecological clinic of Triemli City Hospital. From now on, the Tagblatt der Stadt Zürich will be devoting regular space to these youngest Zurichers - both in the print edition and in the daily updated online edition. Every week, the Tagblatt now features the "Züri-Baby" column with a picture and personal details such as the age, weight and size of a baby, as well as a list of other babies born at the Triemli. The pictures of these newborns are also published, in the Baby gallery on Tagblattzuerich.ch.

 

It is apparently backup data from the years 2008 to 2010 that contains Swisscom-internal data. Swisscom does not currently know whether customer information is also stored on these data carriers, the company wrote in a statement on Wednesday. Three of the tapes are already back in Swisscom's possession and are being analyzed, it said. Another tape had been returned by NZZ to its source.

The NZZ writes on Wednesday that the data tapes contain, among other things, contracts with private and business customers, internal e-mail correspondence, minutes and meeting agendas, duty rosters, sickness notifications, blind applications and notifications of dismissals. The data could be used to determine which companies Swisscom monitors servers for and which municipalities and cantonal offices it works with.

Swisscom has filed criminal charges against unknown persons and informed the Federal Data Protection Commissioner. The company states that the use and destruction of storage media is strictly controlled. The removal of data media from the servers is carried out according to the dual control principle, as are the storage in secure disposal rooms and the transport of data media.
 

Last March, the Department of the Environment, Transport, Energy and Communications (DETEC) granted Radio Grischa a definitive license for the Südostschweiz region until the end of 2019. DETEC had come to the conclusion that the Südostschweiz Media Group dominated the market but was not abusing this position. Schawinski and his partners from Radio Südost in Gründung appealed to the Federal Administrative Court.

Lebrument subsequently requested that the suspensive effect of his competitors' appeal be withdrawn. The court has now approved the main points of this request. According to the interim decision, the suspensive effect would mean that neither Radio Grischa nor any other local radio station would be broadcast in the canton of Glarus and in Misox in Graubünden. There is an important public interest in ensuring that this does not happen. In view of the proceedings, which have already lasted several years, there is now also an urgency to implement the license agreement. This is a reason for the withdrawal of the suspensive effect. (Interim ruling of September 16, 2013 in proceedings A-2252/2013)
(SDA)
 

Not just a radio station for adults and not just a station for golden agers, according to a statement. Radio Blue Sky evokes musical "magic moments" in the lives of everyone, regardless of age. Everyone associates their own personal memories and experiences with the unforgettable songs of the Bee Gees, Rod Stewart, Prince, Donna Summer, Stevie Wonder or Abba. The 70s and 80s have shaped music history like no other era. To this day, this era stands for timeless feel-good music that accompanies us every day. The songs from the musicals Fame, Footlose, Grease and Flashdance also inspire young and old alike.

Radio Blue Sky recalls these songs from the 70s and 80s and the magical moments associated with them. The new station will be launched in December and, in addition to the greatest hits of the 70s and 80s, will provide up-to-date and competent news and weather forecasts. Radio Blue Sky can be received on DAB+, cable, satellite and the internet in practically the whole of German-speaking Switzerland.

The Zurich-based company Music First Network, which also operates Radio 105 and Radio Monte Carlo, is behind the new radio station. The previous managing director Giuseppe Scaglione and his new partner Daniel Hartmann developed the Radio Blue Sky concept together and decided to launch the new station at the end of the year following in-depth market studies. Both are convinced that the music concept of Radio Blue Sky will appeal to a large audience in Switzerland.

On the subject: Interview with Giuseppe Scaglione September 2012

Because the Sunday edition started with a huge free circulation, BaZ benefited from greatly inflated readership figures.

By Markus Knöpfli

The new readership research Mach Basic 2013-2 of the Wemf brings it to light: The reach of the Basler Zeitung has reached an absolute low of 123'000 readers per day in its 37-year history. This is all the worse because a year ago the old, more imprecise Wemf research had still shown it a small growth to 163'000 readers.

Even if the old and the new readership study are not directly comparable with each other due to the greatly changed methodology and some other titles show even greater differences: For BaZ, the new figure is a debacle. Previously, it was able to communicate 163'000 readers to the advertising market; as of today, it must represent the figure of 123'000. A quarter less!

If the competitors AZ Medien or TagesWoche should now be pleased about these figures, they should be warned: The new BaZ value is certainly too low. Not because the Wemf survey is faulty, but because of the BaZ Sunday edition, which no longer exists. In other words, the figure of 123'000 readers reported for BaZ is virtually out of date.

Readership figures are average values

To understand this, one has to backtrack a bit: The current Wemf study was conducted from April 2012 to April 2013, i.e. at a time when BaZ was still publishing its Sunday edition (until the end of March 2013). For its study, Wemf asks around 52 people throughout Switzerland every day which titles they read the day before. This results in an average for each title, which is extrapolated to the total population.

Since Basler Zeitung Medien is the only publisher not to survey its Sunday edition separately, but to have it added to the weekday edition as the seventh edition, the readers of the Sunday edition are included in the average figure of 123'000 readers.

But it is now known that the Sunday edition fell through with the Basel public, which was also reflected in the circulation figures. There were never any official figures, and the current publishing director Sabine Galindo does not want to comment on this either. However, official documents from Tamedia's SonntagsZeitung show that it was able to take over a maximum of 40'000 subscriptions to the BaZ Sunday edition at the end of March 2013. Thus, the circulation of the Sunday edition was about a third smaller than that of the weekday BaZ (64,000 copies sold). In the meantime, the circulation was probably even lower; the BaZ competition spoke of just 5,000 subscriptions, a figure that Galindo clearly denies.

BaZ probably has about 12'000 readers more than reported

It is now clear that a significantly lower Sunday circulation lowers the average readership. This is also confirmed by Roland Gauglhofer, project manager at Wemf: "If the BaZ Sunday edition did indeed have a lower circulation, then it pulls down the weekday readership figures."

It would therefore be interesting to know how many people actually read the BaZ weekday edition. Werbewoche tried to find this out with a model calculation based on various circulation and readership scenarios. The result: depending on the scenario, the weekday BaZ readership is between 130'000 and 140'000 readers. Assuming an average of 135'000 readers, this is still a significant 12'000 readers more than the official figure.

The loss of readers continues

Admittedly, 135'000 readers are little consolation. Because even this figure represents a low point for BaZ. In other words, with or without the Sunday edition, BaZ has lost more readers in any case. Given its SVP-affiliated orientation, this is not surprising. But the erosion is proceeding somewhat more slowly than the new value would have us believe.

Werbewoche readers may remember: This is not the first time that the Sunday edition has influenced BaZ reach. This was also the case a year ago, when BaZ reported slight growth to 163'000 readers. However, the figure was too high then because the Sunday edition was launched in the last quarter of the Wemf survey period and was widely distributed from January to March 2012 with a free circulation of 240'000 copies. The advertising week also calculated at that time and found that the free circulation, which was four times higher than the normal weekday circulation, was able to push the average readership up sharply. Effectively, according to the model calculation of Werbewoche, BaZ came to 142,000 to 153,000 readers at that time.

The official BaZ reach erosion in recent years shows the following series of figures: 2010: 175,000 readers; 2011: 161,000 readers; 2012: 163,000 readers. And 2013 (but not directly comparable): 123 000 readers.

However, this sequence of figures should be closer to the effective development of the weekday BaZ: 2010: 175,000 readers; 2011: 161,000 readers; 2012: approx. 148,000 readers. And 2013 (not directly comparable): approx. 135 000 readers.

On the subject: Wemf - Little movement in the newspaper hit parade

Image: Keystone
 

The passes will go from Munich via Zurich to the cantons of Aargau and Lucerne. Werbewoche congratulates the two (already notified) winners, wishes them exciting days at the congress and would like to thank all participants for their interest in the Raffle. The next competition on Werbewoche.ch is sure to come!

Previously, the journalism graduate worked, among other things, in media relations at Swiss radio and television SRF and was most recently a senior consultant at Ferris Bühler Communications. As CCO, she will also be responsible for the communications launch of parku in Germany this fall.

With Anja Hansen, Parku has brought a communications professional on board, according to a statement: She started her career in the online editorial department of the news portal Bluewin.ch before gaining experience in the media relations team at Swiss radio and television. As a senior consultant at Ferris Bühler Communications, the Zurich native most recently assisted clients such as Hertz Switzerland and Edelweiss Air with their strategic PR and media work.

Aurel Albrecht, Managing Director at parku, is pleased about the reinforcement in the team: "With the engagement of Anja, we create the best conditions to further professionalize parku's communication." Anja Hansen will also play a central role in particular in the expansion of the rapidly growing start-up to Germany and other Swiss cities. Thanks to her studies in journalism, which she completed at both the University of Zurich and the Free University of Berlin, she is very familiar with the peculiarities of both countries.

Parku is a German-Swiss start-up and provider of a website and a mobile application that acts as a marketplace for parking space seekers and bidders in the city of Zurich, Basel, Bern, Lucerne, St. Gallen and Geneva. The goal of Parku is to simplify the search for parking spaces in the city by having parking lot owners offer their unused parking spaces to parking lot seekers. The vacant parking spaces can be found in advance or in real time via the website Parku.ch or the corresponding app can be reserved. For parking space owners, this creates the possibility of an attractive additional income, while parking space seekers can save time and park at top locations for an amount starting at two francs per hour. Parku's parking supply in Switzerland will soon crack the 2000 mark, according to the release. New parking spaces are being added daily. The service is scheduled to expand to Germany this fall.

DC Bank, the house bank of the Burgergemeinde Bern, has been creating value since 1825. Last year, In Flagranti created a value box for the employees and customers of DC Bank to kick off the new market presence. In a second step, the realignment will be made tangible.

With its three core values - solid, Bernese, long-term - DC Bank positions itself as a Bernese private client bank that accompanies its customers throughout their lives and supports them in various life situations with recommendations and financial services. Accordingly, In Flagranti shows people looking to the future and asking themselves, "When I once...". In an integrated communications mix, ranging from web to megaposters to advisory documents, In Flagranti makes the realignment tangible. The agency is responsible for strategy, conception and realization.

Responsible at DC Bank: Peter A. Vonlanthen, CEO; Sacha Ammann, Head of Market; Rocio Patiño, Marketing DC Bank.

One of the most iconic press photos of recent years: Barack Obama and his team watch the liquidation of Osama bin Laden from a safe distance. The Sunday newspaper takes a closer look. And in a new subject, it gets to the heart of modern warfare: the more abstract the killing, the easier it is made. According to the press release, the subject can now be seen in portrait and landscape format in various print titles.

Responsible at the Sunday newspaper: Diego Quintarelli (Publishing Director), Thomas Frei (Advertising Director). Responsible at Advico Y&R (Member of Y&R Group Switzerland): Martin Stulz, Dominik Oberwiler (CD), Sandro Tissi (AD), Patrick Bucher, Martin Stulz (text), Christoph Schwarz, Valeska Pfeil (consulting), Scheffold.Vizner/Fluxif (photography/composing).

Subject large or on Facebook.com/advertisingweek
 

As an industry expert, Stephan Gartenmann, a qualified marketing manager and publishing manager, complements the management team at Swissprinters. He was most recently Managing Director at UD Print. Previously, he held management positions at Verlagsgruppe Hogrefe as Head of Advertising Market, Migros Medien, Publicitas and the Tamedia Group. Alfred Wälti, Managing Director of Swissprinters: "I am very pleased that in Stephan Gartenmann we have been able to gain a competent member of the Executive Board who will significantly strengthen the market-oriented focus of our company."