Von der Goltz has broad and specialized knowledge in the communications industry and brings more than 10 years of agency experience, according to the statement. During this time, he has successfully supported international clients in both strategic brand tasks and in the digital field.

Most recently, von der Goltz was consulting group leader at Wirz and managed mandates such as Energie Service Biel/Bienne, Bischofszell Nahrungsmittel, Lyreco and Jumbo Baumarkt. Prior to that, he worked in consulting at Interbrand in Zurich, Cologne and Moscow, where he mainly realized projects for telecommunications companies (T-Mobile, Megafon) and financial service providers (Credit- Suisse, LBBW, LLB). Von der Goltz graduated with a BBA from Parsons School of Design in New York and completed an Executive MBA in Marketing at HWZ Zurich in 2012.

In his new role, Colmar von der Goltz will support the expansion of Evoq's client mandates, with the aim of continuing to establish the company as a strong player in the Swiss communications market.

Herzig and Hirsbrunner founded Maxomedia together in 1996. Over the past 17 years, they have built up the agency from a two-man garage business to an innovative 50-man agency. Now the two are going their separate ways for the first time. Why? "We made the decision together, and it wasn't an easy one," says Herzig. We achieved a lot together, combined the Internet and advertising in an early form and helped shape the development of cross-media communication. And finally, they won a Cyber Lion in Cannes this year.
Now both the agency and the two founders are ready for a change. "We want something new, we want to develop personally and professionally," says Herzig.

Bernhard Herzig is the first digital officer to take the helm at Maxomedia. Does this have consequences for the direction of the agency? Herzig says no: "As a co-founder, I have already had an influence on the agency. And we still attach great importance to an integrative approach between creation, consulting and development. But perhaps it is a sign of the times that the digital aspect is also becoming increasingly important in management.

Herzig will continue to be supported by Reto Schild as Head of Creation and Philipp Tellenbach as Head of Human Resources, Finance and Administration. Frank Salathé, who has already been working for Maxomedia for around two years, will join the management team as Head of Digital. In the course of these changes, the former Partner and Head of Consulting René Schwarz has also decided to change direction and leave Maxomedia.
 

Like no other before him, the automotive pioneer Ford changed the world with his vision of making technology affordable and accessible to everyone. With his entrepreneurial strategy, he enabled the car to triumph as a mass product. How the Ford Motor Company continues to implement the vision of its founding father today with innovative ideas and technologies and lives the brand promise "Go Further" in everyday life is demonstrated by Ogilvy & Mather Zurich with a special spread in various Swiss Sunday newspapers.

Editorially prepared stories, conversations and interviews in which Ford technology is packaged in an entertaining way, Ford ads that appear sporadically distributed throughout the Bund, and a layout that closely follows that of the individual Sunday titles lend authenticity to the appearance and clearly distinguish the Sonderbund from the usual, offer-oriented newspaper supplements. Ogilvy & Mather is responsible for the entire development and realization of the 16-page Sonderbund, from conception, editing and design to the final adaptation to the individual newspaper layouts.

Ford's Automobile Sonderbund was published on September 15 in the Sonntagszeitung for German-speaking Switzerland, in Le Matin Dimanche for French-speaking Switzerland and in Il Caffè for Ticino.

Responsible at Ford Motor Company Switzerland: Martin Hänni (General Manager), David Frey (Director Marketing), Marcello Varallo (Marketing Communications Manager). Responsible at Ogilvy & Mather: Priska Meyer (AD); Marcel Elsener, Marc Schwitter (text); Marcel Kohler (production); Sascha Isenschmid, Filippo Salmina (graphics/DTP), Jonathan Schipper, Sabine Furrer, Michela Girola (consulting).

Roman Hirsbrunner founded the Maxomedia agency with Bernhard Herzig in 1996. As CEO, he has successfully expanded the digitally oriented communications agency as an innovative agency model to over 50 employees. The 40-year-old is a full-blooded entrepreneur and further strengthens Jung von Matt's culture of ownership.

Roman Hirsbrunner is a pioneer of new cross-media communication solutions. Throughout his career, the economist has repeatedly set impressive accents and is therefore a sought-after speaker and juror at international competitions. As a board member of BSW Leading Swiss Agencies and lecturer in communications at numerous universities of applied sciences, he is committed to the future of the communications industry. "With the management duo Roman Hirsbrunner and Alexander Jaggy, we will further strengthen our position as a brand leader in the digital world. The fact that the only two Swiss winners of a Cannes Cyber Lion 2013 are coming together is a signal," says a delighted Dominique von Matt.

Dominique von Matt will continue to be fully available to the agency as Chairman of the Board of Directors and will personally manage client mandates in strategic phases. "I am delighted that in Roman Hirsbrunner I have found my preferred successor to lead the agency and that I can invest all my energy in providing strategic advice to our clients."

There has also been a change in the management of the consultancy: Rolf Helfenstein, Managing Director and co-owner of Jung von Matt/Limmat, has decided to set up his own agency in 2014 after eleven successful years. "Rolf Helfenstein has shaped the agency and its understanding of quality and has made a substantial contribution to the agency's growth over the past eleven years. I would like to thank him warmly for this," says Dominique von Matt.
 

The initial situation was promising: most of the celebrities were largely unknown not only to the audience but also to the other residents when they moved in ("I know your face, but I don't know where!"). Trash shows with celebrities thrive on the fact that the participants are either no longer known, not yet known or not known at all.

One lady, for example, was a contestant on the Pro7 show "Catch a Millionaire" and feels like a showbiz star. Jenny Elvers moved in to prove her abstinence from alcohol. A dark-haired singer took part in a casting show at some point. A boxer who has already been punched in the nose by Klitschko. Mareike Amado takes on the role of mother in the house and has taken her dog with her. You probably know her from somewhere. The youngest are lured in front of the screens by stars of their generation: one candidate plays a part in "Berlin - Day and Night", another has at least a considerable YouTube fan base (why exactly remains a mystery to the rest of the viewers). And of course David Hasselhoff, who with his real celebrity status looks like an exotic in the wrong movie.

So far, so good, the trash soup seems to have been prepared, the show a sure-fire success. But not at all. Format newcomer Sat.1 does pretty much everything wrong that can be done wrong. Starting with the logo, which is so ugly that you want to switch off again straight away. The two presenters Cindy von Marzahn and Oliver Pocher are also so bad that you just want to sink into the sofa from embarrassment: Pocher's insecure transgressions are corrected and defused in a childish way by his counterpart. The taboo-free Pocher, who normally has his moments, thus degenerates into a truncated schoolboy who hopes every time he says something that he won't be reprimanded by the snorting moralizer at teenage level. Everything seems improvised, strained and insecure.

The show itself is surprisingly laboriously produced: The director sleeps through the timing of the inserts and thus deprives the show of its much-needed flow. The clips themselves lack a common thread and relevance. After a few minutes, they stop without warning or a punchline - the surprised live audience usually needs a few moments to realize when and why they should applaud. To make matters worse, these films are also commented on by Pocher and Cindy von Marzahn - German television has probably never heard more bland off-screen voices. The residents have to complete unimaginative and strange tasks - supported by the viewers, who decide whether the chosen candidate will have spaghetti bolognese or cheeseburgers thrown in their face the next day. Captivating! From time to time, the show switches live into the house, only to stop a little later - wrong moment, too boring.

Format leader RTL will be laughing up its sleeve. After just four days, the competition's attempt to gain a foothold in the high-level, foreign-shame territory seems to have failed. And one realizes: RTL's success with the "jungle show" is no coincidence and also no indicator of an undemanding, uneducated audience. Eating a kangaroo testicle or taking a cockroach bath does not make a street sweeper. The success is based on the secret quality of the show - even if it comes across as supposedly cheap trash. At RTL, top people seem to be pulling the strings in the background, at Sat.1 it's interns and temporary vacation workers.

Kressexpress.de commented on the ratings on Saturday: "Sat.1 wins with 'Promi Big Brother' in the advertising target group". On Sunday: "Heavy losses on day two, but: 'Promi Big Brother' wins the day". On Monday: "Top ratings for tough Viennese pimp 'Tatort' - 'Promi Big Brother' at its lowest". And how will things look on Tuesday? At least the ex-rescue swimmer and car whisperer David Hasselhoff, who has traveled all the way here, would be lucky if the show could pick itself up.

Thomas Häusermann

Picture: Sat1.de

 

The contract included name development, brand development, packaging design and the overall appearance. With their reduced color scheme and unique closure system, the new brands stand out on the shelf and create high visibility and memorability, according to a press release. The beers have a full flavor and have been listed in Globus since this year. The range includes amber, wheat, cloudy and light beers and is being continuously expanded.

 

Monika Schärer began her journalistic career in 1989 as a presenter and editor at the former Radio DRS 3. In 1994, she moved to Swiss television, where she presented the programs "NeXt", "einfach luxuriös", "Einstein" and "Box Office", among others.

Last year, the Aargau native made her first documentary film "Rousseau's Children" for SRF, which was awarded Best Documentary at the Anchorage International Film Festival. In January 2014, Monika Schärer will return to her radio roots as a presenter on Radio SRF 2 Kultur. She will alternate with Annina Salis and Andreas Müller-Crepon to present the early evening program between 16:00 and 18:30. Monika Schärer will stand in for Irene Grüter on maternity leave until the end of July 2014.

Franziska Baetcke, Head of Program at Radio SRF 2 Kultur: "I am delighted that we have been able to recruit Monika Schärer, a prominent voice, to strengthen the Radio SRF 2 Kultur presentation team. Monika brings a wealth of cultural and presentation experience from her long career in radio and television. With her broad cultural horizon, she is an ideal fit for the crossover music profile of the new early evening program on Radio SRF 2 Kultur." Monika Schärer: "You never forget what you once did with love, desire and passion. I'm looking forward to hearing my first great love, the radio, again."

After more than 22 years with the KPD-SN, Barbara Fosco is entering active retirement - 22 years in which the psychiatric services have changed significantly, three external centers in St.Gallen, Rorschach and Wattwil have been established, outpatient structures have been strengthened and day clinic services have been developed. Public relations work has become correspondingly important over all these years.

Her successor, Norbert Löhrer, who holds a degree in business administration, has several years of international experience as Head of Communications and Brand Manager at Swiss Re. He then successfully managed the introduction of the new corporate design of the Swiss Confederation and subsequently worked as a communications and strategy consultant for the departmental management of the FDJP in Berne. In addition to his outstanding professional qualities, Löhrer also has experience in the healthcare sector. For the past two years, he was responsible for corporate communications at the health insurer ÖKK. The management of KPD-SN is particularly pleased that Norbert Löhrer, who was born in Wil, is familiar with the history and environment of the psychiatric services and also lives in Wil with his family.
 

"Westerwelle offers to destroy gas" - a somewhat problematic formulation when it comes to German approaches to solving problems. Even if gas is really to be destroyed here - Syrian poison gas. The editor in charge not only overshot the mark with the main title, but cemented the faux pas with the accompanying subtitle: "Foreign Minister: 'We have considerable experience'". The question is: Why doesn't anyone notice this? Or has the newspaper already rationalized away the place that should notice it? (hae)

Source: Extra3.blog.ndr.de

PR-KFS : Hotelcard, Little Coward and Aiomyth

Recently, the PR and communications agency Karl F. Schneider has been supporting Hotelcard in public relations and marketing communications. The Swiss company invented the Hotelcard a few years ago, the world's first half-fare travelcard for hotels. The aim: to promote tourism by improving the utilization of free room capacity. With Hotelcard, private individuals and business travelers stay for half the regular price in almost 500 hotels of all categories - mainly in Switzerland as well as in German-speaking Europe.

In the selection process for the fall/winter campaign for the fig liqueur Kleiner Feigling, the agency also beat out three competitors. "We were convinced by the approach of the witty cross-media campaign with print advertising, Facebook of other social media channels," says Pascal Zwygart, head of marketing at Lateltin. And Christian K. Schneider, CEO of Karl F. Schneider, adds: "Creating communication measures for alcoholic beverages is a special challenge. There are many legal requirements and guidelines from the Swiss Alcohol Board that have to be complied with."

PR-KFS has also recently added a luxury personal care label to its client list. It is called Aiomyth and is produced and distributed by Volkomen. Seeing, tasting, smelling, hearing and feeling the hand-turned cherry wood lids: so that more people experience the products with all their senses, PR-KFS supports the Swiss natural cosmetics company in its communications work. Aiomyth products are made in Switzerland and are 100 percent natural - from the ingredients to the packaging. The range includes various creams and oils for body care as well as products for washing and bathing. The articles are available mainly in selected specialty stores, hotels and day spas.

Inhalt&Form: Swiss Casinos acquired as new customers

Following an agency evaluation and the successfully implemented promotional campaign for Swiss Casinos Zurich, the Zurich-based agency Inhalt&Form is handling the overall budget for the Swiss Casinos Group. The budget includes a soft relaunch, a corporate film and further measures to publicize the locations.

Supertext translated for Interio

After a national evaluation, Interio decided to rely on the online language service provider Supertext for translations. Lucia Romano, responsible for online communication in foreign languages at Interio: "After the quality of the test translations, it was the online ordering system that tipped the scales. We have thousands of product texts that need to be translated in an organized and fast way. Thanks to our Supertext customer account, we have an overview of everything at all times, including costs." The ongoing collaboration envisages a translation volume of several thousand product texts.

Jung von Matt/Public Relations new agency of Ifolor

Jung von Matt/Public Relations is now responsible for Ifolor's PR strategy and PR concept. Together with partner agencies Navos (D) and The Skills Group (AT), the PR unit of the Zurich-based communications agency will take over the realization of PR measures for Ifolor in the Swiss, German and Austrian markets. Jung von Matt/Public Relations will also act as the media office for Ifolor's Swiss market. "With Jung von Matt/Public Relations, we have an agency at our side that thinks beyond the usual PR measures and understands how to position ifolor and its products on- and offline, thus developing ifolor into a brand with charisma," says Filip Schwarz jr, Chief Marketing Officer of Ifolor, explaining the agency's choice.

Kreienbühl and Vogler: Four new customers in the portfolio

Kreienbühl und Vogler is pleased to have four new clients: From now on, the vacation home agency Interhome, the bicycle brand Simpel, the project Gorilla of the Schtifti Foundation as well as Suva with its umbrella brand rely on the creative services of the Zurich agency. Various works can be seen in the coming months.
 

The SVP Federal Councillor was invited as a guest speaker to the Swiss Media Night in Interlaken BE and was not sparing with his criticism in front of the assembled publishers. Instead of allowing a competition of ideas to take place, an "opinion cartel" and a "self-imposed conformity" prevails in the Swiss media landscape, said Maurer. Although there is still a diversity of titles, there is no diversity of opinion, according to Maurer. Instead, the media spread creeds and set politically correct taboo zones in which no research is carried out: "Good discussions are not encouraged, but prevented."

In the view of the President of the Swiss Confederation, the Swiss media are no longer doing what is necessary for a free state: offering a marketplace of ideas, exposing grievances and making it clear to politicians what concerns citizens. He was "genuinely worried", Maurer told the publishers. This, in turn, did not make him happy, and the reaction to the criticism followed hot on his heels. The Federal President had to put up with boos from the ranks.

Publisher president contradicts

The presidential speech was preceded by a speech by the President of the Swiss Publishers Association, Hanspeter Lebrument, who painted a much more positive picture of the media's performance. As President of the Swiss Media Association, Lebrument said that politics and media science were unjustly maligning the Swiss media and thus damaging them. The thesis of an alleged loss of quality and a democratic deficit is "completely wrong". On the contrary: in recent decades, the media had become much more professional, said the publisher president. Journalists today are better trained than in the past. And despite the major challenges facing the industry, publishers have managed to maintain media diversity, praised Lebrument.

The exchange of blows between the President of the Swiss Publishers Association and the President of the Swiss Confederation took place during the annual congress of the Swiss Media Association, which ended on Friday evening with a social event. Under the title "Upheaval and new beginnings", the industry had previously spent two days discussing viable business models for the future with presentations and inputs. (SDA)

Image: Keystone

In this context, Wirz Corporate has refreshed the existing brand identity in recent months. The development of a new visual world that showcases the two locations of Geneva and Zurich was central to this. The layout of all communication materials and the website were revised on this basis. This also included the development and implementation of a new signage concept for the expanded Zurich location.