Strengthening children and young people! That is the declared goal of the Jacobs Foundation. With this in mind, the Jacobs Foundation focused on children and their families as part of its anniversary. Brandsoul coordinated a multifaceted day event for this purpose, which not only provided a lot of fun and good humor for the guests, but at the same time informed them about the projects and the commitment of the foundation. Brandsoul was responsible for the entire production. The festivities took place on September 28, 2014 at Puls5 in Zurich West.

The Jacobs Foundation is a globally active foundation in the field of child and youth development. The entrepreneur Klaus J. Jacobs founded it in Zurich in 1989. The Jacobs Foundation supports research projects, intervention programs and scientific institutions with an annual budget of around 40 million Swiss francs. On the occasion of its 25th anniversary, the Jacobs Foundation celebrated a colorful family party with children, young people and parents.

More than 3,000 young and old spectators accepted the Foundation's invitation to Puls5 and were enthralled by numerous attractions: performances by the cult children's bands "Tischbombe" and "Schtärneföifi," clown Cinella, presenter Kiki Maeder, and a huge play and action area dedicated to the Foundation's projects for the development of children and young people ensured plenty of good cheer. As a highlight, the spectators were able to witness live how a 25-meter-long chocolate sculpture was built, which was officially crowned as a world record by Guinness World Records in the afternoon.

 

Until 2009, the 40-year-old worked in the finance department at *Finanz und Wirtschaft*, most recently as deputy department head, covering Swiss banks and hedge funds. In October 2009, he took over the correspondent position in London and wrote from there about the capital and financial markets, investment banks, and financial market regulation. Clifford Padevit joined *Finanz und Wirtschaft* after a two-year internship in the business news department of the SDA news agency in Bern. During his time at SDA, he completed the journalism diploma program at the MAZ Media Training Center in Lucerne. Before his career in journalism and his studies in business administration (FH), Clifford Padevit worked in private banking at Credit Suisse.
 

The study was conducted in cooperation with IAB Switzerland, the Bundesverband Digitale Wirtschaft (BVDW) e.V. and IAB Austria.

For example, 58 million Internet users between the ages of 16 and 69 from the North Sea and Baltic Sea to the Swiss Jura and Styria are online on a weekday via PC or laptop (CH: 88 percent, D and A: 92 percent), and the daily usage time via these devices is over three hours (CH: 179 minutes, D: 195 minutes, A: 200 minutes). More than half of Internet users in the three countries go online via smartphone (CH: 59 percent, D: 55 percent, A: 54 percent,). These 32 million mobile users in the DACH region are online on average for more than one and a half hours on a weekday via mobile device (CH: 100 minutes, D and A: 95 minutes).

Internet leads the way in media use

In terms of weekday media and device use, the Internet (use via laptop/desktop) is clearly in first place in all three countries, followed by TV. In third place in the ranking, a differentiated picture emerges, which underlines the generally slightly higher mobile affinity of the Swiss: While in Switzerland, the smartphone is in the user's favor there with 59 percent, in Germany and Austria radio (D: 62 percent, A: 58 percent) is in third place. In Switzerland, daily newspapers (51 percent), radio (50 percent), magazines (39 percent), tablet (36 percent) and smart TV (15 percent) follow in the other places.

Media meshing is a matter of course

Media meshing, i.e. the parallel or linked use of at least two media, is a matter of course for online users in the DACH region - across all media. For nine out of ten of those surveyed, TV in particular is the additional medium of choice (D: 92 percent, A: 90 percent, CH: 90 percent). But radio (CH: 84 percent, D: 82 percent, A: 83 percent) and the Internet via tablet (CH: 85 percent, D: 84 percent, A: 80 percent) also rank highly as parallel media.

Media meshing in the form of social TV buzz is the trend. On average, more than 40 percent of respondents read online comments on the social web at least occasionally in parallel with the TV program (CH: 46 percent, D: 48 percent, A: 41 percent). However, only around one fifth do so themselves (CH: 21 percent, D and A: 17 percent).

In terms of Internet use parallel to TV, laptop/desktop (CH: 72 percent of respondents, D: 80 percent, A: 76 percent) dominate among digital devices in all three countries, ahead of smartphone (CH: 54 percent, D: 53 percent, A: 50 percent) and tablet (CH: 33 percent, D: 28 percent of respondents, A: 22 percent).

Digital channels are all-round companions for all walks of life

Whether shopping, information or communication - the Internet is highly relevant in all three countries in all areas of life. It is clear that the Internet stands above all for speed or real time, transparency and connection or networking. The top three activities on the Internet among Swiss, German, Austrian and online users are ordering or buying products (CH: 67 percent, D: 83 percent of respondents, A: 75 percent), following current events (CH and D: 74 percent, A: 73 percent) and contact/communication with friends and acquaintances (CH: 75 percent, D: 71 percent, A: 73 percent). More than one in four respondents now also use the Internet to contact the authorities or political parties.

Digital commerce is booming

Shopping via the Internet is the order of the day in the DACH region. In the DACH region, 40 million online shoppers made online purchases via laptop/desktop last month (CH: 57 percent, D: 71 percent, A: 63 percent), 13 million via smartphone/tablet (CH: 25 percent, D: 22 percent, A: 21 percent). In terms of power shopping (more than 6 purchases in the past month) via laptop/ desktop, German online shoppers are ahead of Swiss and Austrian shoppers in terms of numbers (CH and A: 10 percent each, D: 17 percent,), while on smartphone/tablet, Germans and Swiss (6 percent each) are just ahead of Austrians (5 percent). In terms of spending on online shopping, it can be seen that on average around one third of online shoppers in the DACH region spent at least EUR 151 on purchases online last month (CH: 38 percent, A: 34 percent, D: 31 percent).

Wearables on the rise

Wearables, i.e. Internet-enabled devices (glasses, watches, contact lenses, etc.) that can be worn directly on the body, are a topic that online users in Germany, Austria and Switzerland are already dealing with intensively. More than half of all Internet users in the three countries are familiar with smart devices (CH: 56 percent, D: 57 percent, A: 60 percent). On average, more than 10 percent have already used such devices (CH and D: 14 percent each, A: 10 percent), and at least one in three can currently imagine using them (CH: 41 percent, D: 34 percent, A: 37 percent).

Conclusion - Key Results

The country comparison shows: In many areas, the 58 million Internet users are similar - but there are also differences.

Swiss onliners, for example, have a particular affinity for mobile, while German onliners make more purchases online overall than neighboring countries.

The use of devices for Internet use is dominated by laptops/desktop PCs, supplemented by smartphones, tablets and smart TVs.

Already 18 million onliners in the DACH region own an Internet-enabled TV, but usage is (still) low.

Almost every online user (also) uses media simultaneously, especially TV. Social TV buzz is the trend - 37 million online users in the DACH region read TV comments from other users at least rarely, and 21 million write them themselves online.

The Internet is regarded as an all-round medium for all aspects of life, whether shopping, information or communication.

Mobile payment is partly known, but the interest in using it is (still) rather low.

More than half have heard of wearables, and over a third are interested.

Stephan Obwegeser, President IAB Switzerland: "With the findings from the DACH Internet Usage Study, theses, gut feelings and assumptions can now be backed up with hard facts. Thanks to the excellent cooperation between the three countries, the relevant key figures are not only available on a country-specific basis, but also in a cross-country comparison. The result is clear: the digital medium is even more firmly anchored in people's everyday lives than the advertising market currently reflects. We are somewhat proud of the fact that we are the Swiss leader in mobile usage. But mobile is not only the favored means of online access, it is also increasingly displacing traditional media. And since a study is only as good as the access to the relevant data, an online dashboard is available that professionally prepares and presents the relevant findings at the click of a mouse."

To use the overall results of the DACH study, which will be continued next year, IAB Switzerland, BVDW and IAB Austria provide an online dashboard with Excel spreadsheet. Interested parties can register at Iab.dcore-analytics.com log in and obtain the total data for Switzerland, Germany and Austria or only data for the individual countries with an early bird discount of 20 percent until January 1, 2015. Members of IAB Switzerland, BVDW and IAB Austria also receive a member discount.

About the DACH Study 2014

For the study on Internet use in the DACH region conducted by the d.core media research agency, Munich, on behalf of the BVDW, IAB Austria and IAB Switzerland, 3,120 Internet users in Germany, Austria and Switzerland were surveyed as part of an online panel in the period from May 21 to June 4, 2014. The sample was selected online-representatively by age and gender from Internet users between the ages of 16 and 69. In addition to the survey of sociodemographics, media use in general (especially also parallel use) and Internet use in particular (relevance of the medium in everyday life, usage activities by end device and in the course of the day, wearables, etc.), topics and aspects such as digital commerce (purchase frequency, end devices used, expenditure) as well as the assessment of the online presence of brands and interaction with brands via the Internet were also the focus of research interest. The study results are available in a data set and, in addition to basic potential analyses for the entire German-speaking Internet region, enable diverse target group and country evaluations and comparisons.

Excerpts from the DACH Study 2014 are now available at Iab-switzerland.ch available for download free of charge.
 

Sometimes frightening, sometimes amusing: masks exert a special magic on people. This charm of the mythical and the charm of transformation is the subject of the exhibition "Masked. Magic of Masks.". The exhibition will take place from October 18, 2014 to April 6, 2015 at the Swiss National Museum, Forum of Swiss History Schwyz.
The Lucerne creative office Velvet has developed the poster campaign for the exhibition and is designing the visual communication media for the exhibition. The four different poster motifs, which show masked masks, can be seen in the city of Lucerne and in the canton of Schwyz starting today (week 42). The Exhibition is open from Tuesday to Sunday from 10 am to 5 pm.

Responsible at the Swiss National Museum / Forum of Swiss History Schwyz (FSGS): Andi Spillmann (Overall Management), Marco Castellaneta (Head of Museum Operations), Peter Krebs (Head of Marketing), Karin Freitag-Masa (Head of Operations Administration / Marketing & PR at FSGS). Responsible at Velvet Creative Office: Jürg Schaffhuser (Creative Director), Peter Moser (Art Director), Corinna Rota (Consulting)
 

Fluri took over the pageant in 2012 and saved it from going out of business. However, he sees his vision of giving the "Miss Switzerland" brand a charitable orientation in danger. In an interview with the business magazine Bilanz (21/2014, October 17), he notes that the media preferred to focus on negative elements instead of mentioning the positive ones. For example, he says, the donation of a 250,000 Swiss franc grant to the Corelina Foundation for children with heart disease was hardly discussed. The Miss Switzerland brand as a charitable organization would have to be supported by the population, otherwise the election would lose its justification in his eyes. "I don't want to go on convulsively when the vast majority doesn't want Miss Switzerland as a charitable ambassador," Fluri said.

The first (and last?) charitable Miss Switzerland: Laetitia Guarino

The wealthy real estate investor with an eventful past - SRF recently dedicated a "Reporter"-film - states that there are potential buyers, as the attention of the event is enormous. This could even be increased if one would lower oneself to a "Bachelor" format. But that would not be in his mind, as the social orientation is important to him - but only if it is also accepted by the Swiss population. (hae)

Images: Keystone
 

The new signs have a uniform design. The lower brown section runs along the left edge towards the top and is intended to "symbolize the dynamism of Aargau", as the cantonal Department of Construction, Transport and Environment announced on Thursday. The upper part of the 2.75-metre-high and 3.5-metre-wide panels each feature a photograph of the tourist destination, such as the old town of Aarau or the Jura Park. While the old signs refer to the valleys, the new signs meet the requirements of the Federal Roads Office (Astra) and advertise specific destinations. At the cantonal borders, there are still welcome signs with a uniform design: white clouds on a light blue background form the coat of arms, i.e. three waves and three stars. By the end of the year, all signs on the highways will have been replaced or additional signs installed. The cost of the signs and the further signposting to the destinations amounts to CHF 970,000. The money comes from the Swisslos Fund. (SDA)

The global increase in hacker attacks is also forcing Swiss companies to increase their IT security precautions. "Managed Network Security (MSS-i)" is Swisscom's service that enables companies to protect themselves specifically against cyber risks of all kinds and around the clock. Notch Interactive has developed a Website which presents the services and allows the target group to get a clear picture of the modular security solution. The page summarizes all the facts about "Managed Network Security (MSS-i)" and its modules in short sections and enriches them with detailed background information.

Notch Interactive created a visual concept especially for the website: Landscapes whose topology has been altered by human hands to ward off danger, control forces, or safely traverse distances.

Responsible at Swisscom: Timur Tekyeli (Marketing), Markus Kaegi, Claudia Lehmann (Product Management). Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Jeff Gerber (Creative Director), Marco Klein (Art Director), Sämi Weber (Copywriter), Tobias Fuhlroth (Technical Director), Martin Pfeiffer (Producing Director), Cheryl Oberholzer, Christian Schürmann (Web Developer), Stefan Schäfer (Consulting Director), Michael Zwicky, Zoe Hüsser, Vera Weber (Project Manager).

In countless countries, people are subjected to arbitrary torture - their governments provide them with inadequate protection or even order the inhumane practices. The human rights organization wants to draw greater attention to these abuses with its current awareness campaign. It calls on people to show solidarity with the victims and support Amnesty International in the fight against torture.

Bringing the difficult subject of torture closer without using shocking content and images. The One Marketing agency approached this task in an unconventional way. The result is a very unique visual language: A white world shows the fragility and vulnerability of human beings, their dignity and their rights. In this whiteness - enclosed, concealed, anonymous - a human being writhes in pain. The realizations manage without the genre-specific bright colors and faces. In the reduced, minimalist depictions, clear human features are nevertheless recognizable, horror and pain are given a face, become tangible and above all: palpable.

In the largest Swiss cities, artistic stagings can be seen in highly frequented places: In a large box covered with white spandex, a performance artist shows her interpretation of the suffering of torture victims. With a visual adaptation for posters, commercials, advertisements and digital advertising media, the appeal will be distributed nationally. Aroma implemented the performance box on behalf of One Marketing, from whom the idea, concept and artwork originated.

The color white stands not only for the innocence, purity and vulnerability of the human being, but also for concealment, cover-up and repression. The veiled subjects are intended to encourage people to expose abuses (the fundamental core task of Amnesty) and to give the anonymous victims of torture a real face. Personalities such as Viktor Giacobbo, Gelson Fernandes and Melanie Winiger support the campaign; in a second line of advertising material, they show their faces against torture.

The campaign's core message "It's not happening to you, but now" illustrates our seemingly self-evident situation in which we hardly have to fear torture, while elsewhere many people are subjected to arbitrary torture. In the context of the campaign ambassadors, the perspective changes and in the claim a letter is unceremoniously exchanged so that it then reads: "It's not happening to me, but now".

It may happen - but not here, not to you and not to me. The campaign claim deliberately borrows from the well-known 2006 poster campaign: "We found the idea of emotional dramatization exciting. We are building on the successful previous campaign and going one step further by now overcoming the emotional distance after the local one" says Ruth Wagner, Managing Director of One Marketing.

Responsible at Amnesty International, Swiss Section: Marcel Hagmann, Kevin Luximon, Patrick Walder. Responsible at One Marketing Services BSW: Ruth Wagner, Yong-Jong Lee, Balz Farner, Philipp Stamm.
 

The last years he worked as a freelance frontend developer for agencies as well as for direct customers. His focus is on the individual development of Responsive concepts. He enjoys using the latest web technologies such as WebGL and CSS animations to provide the user with an exceptional experience. January Designbureau is looking forward to further increase the quality of innovative web design.
 

Every month, renowned Swiss music journalists research and write for the Loop Music Newspaper in-depth music reviews as well as articles and stories on a changing focus topic. Kreienbühl und Vogler Werbeagentur has created a striking motif to promote Loop annual subscriptions to music lovers. This is now being used as a poster and in other online and offline media.

Responsible at Loop Musikzeitung: Thierry Forchaux (publishing director), Philippe Amrein, Benedikt Sartorius (editors). Responsible at Kreienbühl and Vogler advertising agency: Oli Kreienbühl, Reto Vogler, Marco Donada, Fabian Schiltknecht; Photography: Mathias Zuppiger. Image processing: Lorenz Wahl.
 

Petra Wessalowski has made a name for herself over the past thirteen years as a language-savvy news editor for the Sonntagszeitung, particularly in the areas of health policy and consumer, agricultural and animal issues, according to a statement. In these areas, she is also very well networked in politics, administration, associations and industry. Petra Wessalowski will focus on public affairs mandates in the areas of health care, agriculture and the consumer goods industry, as well as strengthening the agency's media expertise.

The call for transmedia projects is aimed at people with innovative artistic projects that develop a complex fictional or documentary story on at least two platforms. The aim of this call is to promote the creation of new digital narrative forms. The content of the projects must be explicitly geared towards the Internet and mobile media. They should have at least one audiovisual component (film, web series, web doc, video blog and others) and one interactive component (video game, interactive comic, augmented reality, social networks). Projects that involve the audience in participatory processes are particularly welcome.

Dossiers can be submitted via the website transmediaprojects.ch from October 15, 2014 to March 2, 2015. An international jury will assess the submitted dossiers in a two-stage process. In the first stage, a maximum of 10 dossiers will receive a contribution of CHF 10,000 each for the further development of the project. After a second submission, those projects are selected from these that will receive a further grant of up to CHF 100,000 each. The selected projects receive technical support from experts in workshops.

On November 13, 2014, the second edition of the "Call for Transmedia Projects" as part of the Tous Ecrans festival in Geneva.

The "Call for Transmedia Projects" is a pilot project of the Swiss Arts Council Pro Helvetia and the Federal Office of Culture. It is organized in collaboration with the Solothurn Film Festival and the Foundation for Continuing Education in Film and Audiovisual Arts (FOCAL).