Stefan Bircher, Partner and Producer at Shining, sees this strengthening as a strategic step: "Companies, agencies and directors already see us not only as implementers, but also as conceptual sparring partners. This is fun for us and leads to stronger films. With Olivier Egli, we can anchor this creative dialogue in our organization." In many film productions today, directors and creative producers are already involved in the concept phase, often as part of agency and production evaluations.

Stefan Bircher and Oliver Egli (Image larger)

Having grown up bilingual (French and German), Olivier gained his first experience as a producer and developer for TV advertorials in Switzerland. In Canada, Olivier Egli then studied film with a focus on storytelling, directing and conception. Back in Switzerland, he spent several years as Junior Creative Director at Goldbach Media, focusing on cross-media and special ads. Before moving to Shining Pictures, he worked for ten years as a concept developer, producer and director for internationally oriented companies and brands. His portfolio includes work for IWC, Geberit, KPMG, Switzerland Tourism, Jeep, Fifa and Post Mail.

At Shining Pictures, Olivier Egli supports both agencies and companies in the conception phase. During the realization of the project, he is the contact person for the directors. Clients of Shining Pictures can also book him as a director for selected projects. Olivier Egli will take on the new role on October 15, 2014.

The production company Shining Pictures, which specializes in advertising films, is part of the commissioned film network. Other network partners are Seed Audio-Visual Communication (corporate), Absolutturnus Film (special advertising formats) and Turnus Film (feature films).

From now on, Swiss television audiences will be able to see a "new" Gilbert Gress. Because he is parting with his trademark: the golden glasses with the large lenses. The former coach had McOptik give him a new look. "A decade with the same glasses was enough for me - I wanted to dare to try something new," says Gress.

Gilbert Gress is letting the Swiss public take part in his transformation and help decide which glasses look best on him. On the website Change of glasses.ch you can vote for the best new Gress look until Sunday, November 30.

"When the most famous and legendary spectacles in Switzerland change, it's something very special," says Michele Traficante, COO and member of the management team at McOptik, "we are delighted that Gilbert Gress has chosen McOptik and thus our Swiss quality." The well-known football expert can now be seen as the Swiss optical chain's new brand ambassador in a TV commercial.

He succeeds Ueli Walther, who is leaving Schweizer Illustrierte - as already announced at the end of September. Mäder, 40, is currently Head of Economics a.i. at the Aargauer Zeitung, and was previously Deputy Editor-in-Chief of the Aargauer Zeitung and Federal House Editor at the Tages-Anzeiger.
 

The online readership benefits from an expanded offering that supplements the print version with web-specific content. The app for the Sunday newspaper was successfully launched in the spring - and Le Matin Dimanche has now also been available digitally in a brand-new layout for a few days. The web app, designed and implemented by Goldbach Interactive, offers a consistent reading experience on all devices thanks to adaptive design. The app is equipped with the latest web technologies and implemented entirely in HTML5.

An important part of the developers' considerations was the use of the tablet. The device has become a standard tool with which readers consume news and entertainment. Consequently, the web app also makes optimal use of the possibilities of portable devices and offers everything a tablet user's heart desires with a swipe function, offline mode and touch screen.

In order to appeal equally to existing and new readers, the new online offering is simultaneously available in a PDF format based on the print layout and a specially developed online layout. The complete digital offering of the two Sunday titles is available in various subscriptions or as individual editions. Le Matin Dimanche also offers the magazines Femina, Télétop Matin and Encore! The content of the web app is fed by a sophisticated import of the content of the print edition: This is automatically converted after completion, supplemented as required with web-specific content such as image galleries or videos, and thus made available to users.

The new web app is intended to further strengthen the position of the two titles Sonntagszeitung and Le Matin Dimanche in the digital market.

Responsible at the Sunday newspaper: Diego Quintarelli (overall responsibility), Remo Fehr (concept, project management). Responsible at Le Matin Dimanche: Florence Ruffetta (Responsable Marketing Le Matin Dimanche & Encore! Tamedia Publications romandes), Annik Essoh (Digitel project manager Tamedia). Responsible at Goldbach Interactive: Andrea Dätwiler (Project Management), Helmut Lasser (Technical Management), Stefan Bakocs, Bunni Khun, Yannick Weiss (Development).

 

Especially those who like and drive older cars will have long since lost track of the current jungle of assistance systems. Today, there is an electronic helper for every potential human weakness - even if it's just convenience. Modern cars not only park themselves, but also get out again without a driver. They brake when danger threatens. And so on. And with every feature, the driver becomes a little less independent and more dependent on technology that he no longer understands anyway. As long as it works. At least people still have to steer themselves for the time being. But this is set to change soon - if Google has its way.

One of the more useful assistants seems to be the side view or blind spot assistant. As it warns - nomen est omen - of other vehicles when they are in the invisible side area.

To advertise the VW system, Ogilvy & Mather South Africa came up with a campaign that requires one thing above all: flexible media planning. The subjects and commercials do nothing other than predict to the recipient which advertising placement they will see or hear next. The announced follow-up campaigns have nothing to do with VW, but should certainly not object to the additional boost in attention.

This works very well in newspapers, for example:

...or at the roadside:

...but also in radio and TV commercials, where the idea is particularly effective. You can see and hear corresponding examples in the casemovie below. In this case, the idea seems to be at least as innovative as the advertised technology. (hae)

He will leave the Swiss Media Association by the end of March 2005 at the latest, according to a statement. His successor has not yet been determined, according to a request from Werbewoche. Greuter was appointed head of the Media Institute by the Executive Committee of the Swiss Media Association in 2012. Previously, he held various positions at NZZ, including editorial director online, member of the editorial board, business development and project management. Since 1988, at the Media Institute of the Association of Swiss Media trained publishing and media specialists on a part-time basis. (hae)

He is also ordered to pay the court fee of CHF 900 and the costs of CHF 400 for the municipal court. An advertisement for the airline Easyjet appeared in the commuter newspaper 20 Minuten on November 22, 2013. The company offered cheap flights for 28.40 francs to 19 destinations in the UK. The Zurich city police noticed the advertisement. They classified it as illegal. The police noted that the company did not fly to 19 destinations, but only 14, and that no flights could be booked from Zurich. There was also no information on which specific flight the price of around 28 francs referred to.

20 minutes, November 22, 2013

Misleading prices

In March 2014, the Zurich municipal court issued a penalty order against Thevenaz. In it, he was sentenced to a fine of CHF 300 and a fee of CHF 330 for violating the Price Disclosure Ordinance through misleading price disclosure and inadequate specification in advertising. The municipal judge stated that no flight from Zurich was so cheap. Thevenaz lodged an appeal against the penalty order, but refrained from appearing in person at the Zurich District Court. Instead, he was represented by his lawyer on Wednesday. He demanded a comprehensive acquittal. The defense lawyer described Easyjet's advertising model as a key element of its marketing. The advertising complied with the legal framework. However, he described the incorrect number of destinations as a mistake that had since been corrected. In principle, however, it was a permissible advertising model. The lawyer also argued that customers could reasonably be expected to check the availability of prices on the Internet.

Conviction and increased sentence

However, the court did not follow this argument. It found him guilty of unfair competition and increased the fine to 500 francs. Thevenaz was also ordered to pay the court fee of 900 francs and the costs of 400 francs for the municipal court. The court allowed the error in relation to the 19 destinations to go unpunished. But not the fact that no flight was bookable at CHF 28.40 in Zurich. The impression was created that Easyjet was offering flights to 19 destinations in the UK at this price. "But this was not the case," the court chairman explained. According to the court, at the time the newspaper advertisement was published, only flights from Basel/Mulhouse to Manchester were available on individual days in January and February 2014 at a price of 28.40 francs. This was misleading. It should have been pointed out that only certain flights in January and February were bookable at the stated price, the judge explained. The court therefore ruled that the advertisement was an inadmissible bait-and-switch advertisement.

Thevenaz accepts the verdict, Easyjet announced on Wednesday evening. Thevenaz emphasized in the statement that Easyjet had never deliberately wanted to deceive customers. The court also confirmed the correctness of the published price. (SDA)
 

Philippe Horisberger, 54, has worked at OFCOM since 1993 and has held the position of Vice Director and Head of the Installations and Frequency Management International Division since July 1, 2012. After joining OFCOM as a telecommunications engineer, he prepared Bakom's reorganization as a FLAG office as a project manager between 1996 and 1998, took on the role of head of the Frequency Planning Section, was appointed deputy head of the Frequency Management Division in 1999 and vice director and head of division in 2012. Since 2000, he has represented Switzerland four times as head of delegation at the World Radiocommunication Conferences of the International Telecommunication Union (ITU) and served for six years as vice president of a committee of the CEPT (Conférence européenne des postes et télécommunications).

Since April 2013, the position of Deputy Director at Bakom has been vacant due to various changes in the management of the office. The deputy director supports and relieves the director and is the responsible contact person for the department and the public during the director's absence. With the appointment of Philippe Horisberger as of November 1, 2014, the choice falls on a high-profile and experienced leader.
 

In addition to the "Digital Marketer of the Year" and the "Digital Life Time Award", the "Digital Newcomer of the Year" will also be awarded. The evening will be hosted by comedian Guy Landolt. In the afternoon, the IAB Switzerland Association and presenting sponsor Newsnet will host the Digital Marketing Summit VIP event with exciting presentations, a keynote speech by well-known author Nicolas Clasen and a panel discussion.

In recent years, the Digital Marketing Award has established itself in Switzerland as the most important industry event in the digital advertising sector. Nominated and voted for by the IAB Board and all IAB specialist group members, the award is presented to a project or organization that has made a special contribution to the development of the digital advertising market in the current year. In addition to the existing categories "Digital Marketer of the Year" and "Digital Lifetime Award", there is a new award this year. The "Digital Newcomer of the Year" award will be presented to the person who has achieved the best performance in the final examination of the IAB Academy's basic course in the current year.

The nominees for "Digital Marketer of the Year"

Nominated for the 2014 award are: Watson.ch, NZZ-Netz, Adresult, Spotify and Blickamabend.ch. The detailed presentations of the nominees are available at Digitalmarketingday.iabschweiz.ch available. Over 400 advertisers, agencies and interested parties are expected to attend the awards ceremony and the subsequent party. Thanks to the participating sponsors and IAB Switzerland, admission is once again free this year. Tickets for the award night are now available free of charge at Amiando.com/award14 available.

Top-class speakers at the "Digital Marketing Summit

In the afternoon, the Digital Marketing Summit will take place for the second time from 2 p.m., offering a series of exciting specialist presentations, case presentations and a keynote speech followed by a panel discussion. Florian Gmeinwieser, Managing Director of Plan.Net.mobile in Munich, will kick off the afternoon with his presentation "Omnichannel Communication - quo vadis?". Marc Marienfeld, Country Manager Germany of the branded entertainment platform Be On, will then explain how they drew attention to a new product for their client LG with a 2-minute commercial. The invited guests can then look forward to a presentation by Pablo Metz, Managing Director of mbr | targeting in Berlin, entitled "All physicists and mathematicians? I thought you were doing advertising! Using Real Since in Real Time!".

The highlight of this year's Digital Marketing Summit is the keynote speech by Nicolas Clasen. Nicolas Clasen is a freelance management consultant and author based in Munich. In his recently published book "The Digital Tsunami", he describes the dangers and opportunities of the current media transformation for publishers and TV broadcasters. His keynote speech is entitled "Online marketing: the failed model".

Finally, the participants of the VIP event can look forward to an exciting panel discussion. David Burst, Project Manager Media at the Federation of Migros Cooperatives, Roman Hirsbrunner, CEO at Jung von Matt/Limmat, Nicolas Clasen and representatives from marketing and publishing will come together to discuss the following topic: "Quality - Measurability - Reach. What will make online advertising successful in the future". Registrations for the Digital Marketing Summit are being accepted at [email protected]. The event costs CHF 450.

 

Word should have gotten around by now: It's best to give all animal attractions a wide berth when on vacation. Where profit beckons, animals usually suffer. This also applies to activities that many holidaymakers wrongly classify as harmless because they don't know the background. Example: riding elephants. An experience that causes unspeakable suffering to pachyderms. Would you have known that?

Education is needed - preferably before the mistakes are made. BBH London has therefore come up with a campaign for the organization World Animal Protection that gets to the root of the problem. Elephant rides are very popular with tourists. One million people a year start a search query on Google to find out about the possibilities. In order to educate these tourists in good time, the agency created the website of a fictitious elephant tour provider and displays it as an advertisement at the top when the relevant terms are searched for.

The website of "Authentic Elephant Rides" does indeed look authentic and leaves no doubt at first glance that you have found what you are looking for.

Anyone who clicks on the promising-looking YouTube film is greeted by an upbeat presenter who enthusiastically explains the background to the elephant business. Just like in a real commercial, she explains that elephants, by nature, don't actually want anyone on their backs - and how this is made possible anyway.
 

The film manages without any shock images - the distressed, chained elephant at the end and the woman's account should be enough to make you adjust your vacation plans accordingly. Those who have been enlightened are invited to make the information available to other potential elephant riders. By making a donation on Beforetheybook.org further Adwords placements are purchased. A counter provides information on how many Googlers have already been informed - and how often the terms have been searched for without an informative intervention. The campaign uses modern methods to address the target audience precisely without using up resources unnecessarily. Elephantastic! (hae)

Source: Casemovie on Lbbonline.com

Blick has been providing information and entertainment for 55 years. With a circulation of 163,627 copies (Wemf 2014) and 667,000 readers (Mach 2014-2), it is the most widely read paid newspaper in Switzerland. It shows faces that move and people that interest. With its own federal government, sports carries a lot of weight. Blick is political, independent in its stance. Editor-in-chief René Lüchinger: "Every day, Blick must surprise, delight. Explain Switzerland and the world. And: Yes, it can and must also be annoying. That's why it's 'The Newspaper for Switzerland' and not politically fixed or localizable."

The first issue of Blick ran on October 14, 1959, with the headline "The servant is not the murderer" and cost 20 centimes. In its anniversary issue, Blick presents the most impressive front pages, celebrities reveal why they read Blick and, as befits the tabloid, the love life of a 55-year-old is explained.

Blick works cross-medially and attracts readers to Blick.ch with exclusive content, service elements and competitions. Since March 7, 2010, Blick has been produced together with Sonntagsblick, Blick.ch, Blick am Abend and Blickamabend.ch from the newsroom in Zurich.

Michael Voss, CEO Ringier Publishing (pictured above): "Blick is Switzerland and Switzerland is Blick. I am very happy about Blick's 55th anniversary and am quite sure that the Blick Group with its various brands will continue to play an important role in Switzerland's media market in the future."

Just in time for the anniversary, Blick surprises with a large-scale, cross-media marketing campaign with advertisements, posters, inserts, mailings, online banners and even cinema advertising.

With the Benevita bonus program, Swica continues to position itself as a pioneer in health promotion and prevention. For the first time, a healthy lifestyle has a direct impact on health insurance premiums. Ammarkt's cross-media campaign implements this innovative idea with text messages in the action space of the health-conscious target group. Thus, the campaign can be seen at various touchpoints of the target group, such as fitness clubs, indoor swimming pools, climbing gyms, tennis-squash halls, ice rinks, dry cleaners, sports stores, but also on billboards at golf clubs, rope parks, swimming pools, mountain railroads, etc.

A direct link leads the interested parties to the landing page Swica-benevita.ch. This landing page is the interface for the entire digital campaign, where publicity reports, display campaigns, a broad webshop, Facebook and YouTube campaign, and various Google measures converge. This new campaign pays into Swica's clear quality strategy.

Responsible at Swica health organization: Michael Schneider (Head of Marketing); Helena Gubernale (Brand Management Specialist). Responsible at Ammarkt: Ralf Kostgeld (Creative Direction); Jan Maurer, Erika Müller-Lusti, Michael Schmid (Consulting); Jan Walser (Art Direction); Günter Kasel, Aron Herz (Text); Christian Brunner, Alessia Ferrari (Graphics); Adrian Schiess, Jeremy Zahner (Digital); Thomas Zellweger (Media); Phil Klaes, Melanie Oettli, Yvonne Graf (Face); Daniel Huwyler, Florian Zimmermann (Ace2ace.ch).