The foundation's jury is thus honoring two highly deserving media personalities and a decades-long continuity of outstanding craftsmanship, expertise and thematic depth, according to the press release issued on Monday. The two prizes are endowed with 25,000 francs each. The awards will be presented at a ceremony in Zurich on November 24.

According to tradition, the hotelier Johannes Badrutt received his first winter guests in St. Moritz in 1864. It is believed that these were also the first winter tourists in the world. Exactly 150 years later, Switzerland Tourism is celebrating the history of winter tourism with an anniversary campaign created by Leo Burnett Switzerland.

At the heart of the campaign is a TV commercial that shows the last 150 years of Swiss winter tourism. The two mountain climbers Sebi and Paul guide us through the different eras and embody Switzerland's pioneering spirit.

To make the journey through time look as authentic as possible, director Nico Beyer and his team used various cameras from the respective decades. And the spot was filmed in a landscape that also plays a historical role in winter tourism: Davos. It was there that the physician Alexander Spengler brought the first winter spa guests 150 years ago. Davos subsequently established itself as a climatic health resort.

The commercial will be broadcast as a 30-second and 59-second spot in twelve countries worldwide on TV, online or at events.

The logo: Original of the winter

To mark the anniversary, Leo Burnett Switzerland has also created its own logo, which is used on all measures. This includes several collaborations with partners such as Mammut. The alpine outfitter is dedicating its own collection to the anniversary, which features the logo.

Responsible at Switzerland Tourism: Jürg Schmid (Overall Responsibility/Director), Nicole Diermeier (Head of Marketing), Rebecca Krausse (Marketing Manager), Olivia Haldemann (Product Manager Winter). Responsible at Leo Burnett Switzerland: Peter Brönnimann, Simon Staub (CD), Martin Arnold (Text), Johannes Dörig (AD), Rolf Zimmermann (Strategy), Tobias Schoen (Consulting), Suzana Kovacevic (Art Buying/FFF). Vresponsible at Condor: Leonardo Sanfilippo (producer), Nico Beyer (director), Serge Roman (cinematographer), Christian Meyer (music), Hahn Nitzsche (sound).
 

With generous photographs, the new Bucherer Website the exclusivity of the timepieces and offers them more space with their own brand pages. The pieces of jewelry are seductively presented on their own collection and detail pages. A separate section is also dedicated to love: Romance features beautiful pieces of jewelry and rings as symbols of love and friendship.

The new competence area plays an important role: it reflects the tradition and savoir-faire of the company. In detailed articles, visitors can find out everything they need to know about the high-quality objects - from quality criteria to care. Five poetic short films by Seed (directed by Damien Krisl) also introduce visitors to the fine art of
jewelry creation and the elaborate watch service.

Responsible at Bucherer: Jörg Baumann (overall responsibility), Claudia Jenni (project management). Responsible at Station: Patman (CD), Patrick Stoll (consulting), Annina Berweger (project management), Osiris Roost (technical responsibility), Michel Luarasi (design), Florence Ritter (text), Movies: Seed, directed by Damien Krisl.

 

The rapidly changing usage behavior of digital media, in particular towards mobile use and the primacy of content, makes new forms of advertising and solutions indispensable, according to a press release issued by the marketer on Monday. Successful advertisers are no longer optimizing for pure click performance or the number of impressions of advertising media, but are instead focusing on precisely addressing the target group and working towards maximum conversion to the desired conclusion on the target page. Adringo meets these growing needs.

For the first time, the Native Advertising Pool offers advertisers the opportunity to place their advertising messages in the editorial environment of leading Swiss news platforms (including 20 Minuten, Cash and Südostschweiz). Thanks to the editorial integration, users are not disturbed in their reading flow and the advertising messages achieve a high performance.

With Adringo Test Drive, the marketer is providing the automotive industry with an exclusive tool. Advertisers now have the opportunity to generate test drives directly in the target group. The special feature here is that the client only pays for the test drives actually carried out. 

Adringo is a Swiss company and began operations in summer 2014 after several months of development. The innovative advertising formats are now available to advertisers in Switzerland. 
 

The focus is on trends and facts about training, nutrition and a sporty lifestyle. The Channel provides users with daily inspiration and offers the advertising market the opportunity to position its brands in a sporting environment.

Whether tried and tested exercises or the latest trend workouts: users rediscover 20 minutes of exercise and learn all about strength, endurance and regeneration. A balanced diet is the basis of every healthy body: experts reveal why coconut water is the drink of the hour, how much protein is really needed and which power foods make you fitter. The right gadgets and accessories can also boost your training - 20 minutes shows you how to cut a good figure in terms of style during sport and which technical innovations you should focus on.

Jonas Caflisch, qualified sports instructor and founder of Indigo Fitness Clubs, is responsible for the content of the fitness channel. Geraldine Schläpfer is the specialist editor responsible for 20 Minuten. In addition, various experts from the fitness scene share their tips and provide insights into the sports universe.

In addition to the daily updated online channel, a double-page print version is published every 14 days in German-speaking Switzerland.

Until now, Stailamedia's focus was exclusively on the Swiss market. Now, German inventory is also available via the Stailamedia Exchange. As in Switzerland, display, video and mobile products are also offered in Germany. The focus here is on data-driven targeting campaigns with attention-grabbing advertising media.

Stailamedia has hired the experienced online specialist Elvis Kirin as Country Manager Germany. Kirin studied computer science at the University of Applied Sciences in Munich. Since 2004, he has held various management positions in the online sector, including at advertising network Adconion and lead generation specialist Clash Media, where he was responsible for sales in each case. Prior to Stailamedia, Kirin worked at World Wide Leads, most recently as Managing Director.

Michael Baum on the opening: "For us, the expansion into Germany is a very exciting step. With Elvis Kirin, we are also convinced that we have found the right man to advise our German customers."

The monthly magazine has a circulation of 350,000 and a readership of 27 million. Inflight Magazine was first published in 1982, and Asia Inflight Limited has been the official partner of the Civil Aviation Administration of China (CAAC) since 1994. In 2003, Asia Inflight Limited was wholly acquired by Ringier.

CAAC Inflight Magazine is the in-flight magazine of all major Chinese airlines (Air China, China Southern, China Eastern and four other smaller airlines). The content of the monthly magazine focuses on fashion, lifestyle, travel, business, culture and innovations in Chinese aviation.
 

Last week, for example, the Miss Switzerland organization reported that the ratings were 30 percent higher than in the previous year, writes Schweiz am Sonntag. At first glance, this sounds rosier than reality looks. With 240,000 viewers, it is still a long way from the "golden times" of years gone by. Even the last show broadcast by SRF in 2011 still reached 400,000 viewers - in 2001, over a million people still tuned in to the election.

The ratings development of the Miss Switzerland pageant since 2001

The Bernese PR professional responsible for the show, Claudio Righetti, told Schweiz am Sonntag that the event must be "sustainably improved" despite the 30 percent increase. For example, the candidates should have more say.

However, Guido Fluri, owner of the Miss Switzerland brand, denies the exit plans he expressed in an interview with the business magazine Bilanz last week (Werbewoche.ch reported). The title does not reflect the content of the interview and the exit is not an issue. (hae)

Image: Keystone
 

These were presented to the media on October 16 (Werbewoche.ch reported). The installation along the highways will take place by the end of 2014 and the entire project is being financed by the Swisslos Fund of the Canton of Aargau.

Responsible at Schaerer and Partner: Patrick Crivellari (design); Andi Schaerer (overall responsibility and consulting). Photography: Hannes Kirchhof.

IWB has been supplying the Basel metropolitan area with 100 percent renewable energy for years. Now a new topic is taking center stage at IWB: the efficient and innovative use of energy. In cooperation with IWB, Crome Communications has developed a campaign that focuses on the intelligent, smart, networked and therefore efficient use of energy. With the sentence: "Imagine ...", forward-looking ideas are formulated and shortly afterwards it is made clear that these ideas are already a reality. The campaign argues with innovative stories and cases that are highly recommended for imitation. At the center of the innovation campaign designed and launched by Crome Communications and IWB is the energy efficiency portal Innovation-creates-efficiency.chwhich serves as a hub for all content. In a first step, posters, advertisements and a film were used to publicize the project.

In the coming months, the campaign will be continuously developed with further content and measures, such as additional films, articles and targeted social media campaigns on the topics of innovation and energy efficiency.

Responsible at IWB: Thomas Bundschuh (Head of Marketing), Dominic Specht (Advertising Project Manager), Barbara Tank (Marketing Project Manager). Responsible at Crome Communications: Benni Wenger (CEO), Helge Dilger (Creative Director), Ralph Müller (Creative Director Text), Sarah Martin (Consultant), Michel Gysin (Online Concept Developer). Web programming: Suxcesiv. Film production: Fasnacht & Partner. Photo production: Eugen Leu & Partner

Ricardo.ch launches with Ricardoshops.ch Switzerland's new online shopping center (Werbewoche.ch reported). The shopping portal currently features around 2.5 million products from over 35 retailers in the categories Electronics & Computers, Fashion & Jewelry, Children & Games, Entertainment & Media, Cosmetics & Health, Home & Household, Wine & Indulgence and Sports & Leisure.

This abundance of offers, combined with the simple handling has Ricardoshops.ch in the claim "Simply everything. Everything simple. The company is now launching an advertising campaign to draw attention to the tangible benefits of an online shopping center. Three TV commercials, a new website and a banner campaign focus on the "want to have" feeling. Because whenever it's "Will i", the solution or the coveted object is sure to be found quickly and easily at Ricardoshops.ch.

Responsible at Ricardoshops.ch: Heinz Krienbühl (Managing Director ricardoshops.ch), Lars Hanf (Head of Marketing), Michel Noverraz (Head of Brand & Advertising), Martina Situm (Marketing Project Manager). Responsible at Jung von Matt/Limmat: Andy Lusti, Maurus Zehnder (Creative Direction), Lorenz Clormann (Art Direction), Maren Beck (Text), Melanie Sellmann (Junior Art Direction), Sarida Bossoni (FFF), Simone Jehle, Laila Müller (Consulting), Markus Schärer (Executive Digital Director), Annina Walker (Art Direction Digital), Andrea Klainguti (Screen Design), Julia Grass, Amir Ferhatbegovic (Project Management), Ralf Brändli (Head of Technology), Jonas Grümann (Programming), Solid & Hallerfilm (Film Production), Rudi Haller (Producer), Tibor Glage (Director), Sten Mende (DoP), Jingle Jungle (Sound Design), Music: Adelphoi Music, London.