The result is a Website in Responsive Design, which means that it is also optimally displayed on mobile devices. The modern, bright layout and the appealing imagery should invite the user to click through the sweet assortment and the interesting company. Thanks to the simple navigation structure, the intelligent search filters and the optimized user flow, interested parties can find their way around the website at any time. The integrated, worldwide store finder brings users safely to the nearest Läderach store. According to the press release, a comprehensive online store will be launched at a later date.

Responsible at Läderach: Andreas Trümpler (Director Marketing and Development), Nathalie Ziswiler (Head of Communications). Responsible at Webguerillas: Dino Ceccato (overall responsibility), Moritz Capelle, Tatjana Meichtry (consulting), Richard Wegele, Michelle Danilschenko (art direction), Ennio Cadau, Annika Eigenmann (text/concept).
 

The 42-year-old Vial has been working as a journalist since 2001. From 2001 to 2009, he worked for the Swiss magazine Bilan - first as a business journalist and later as deputy editor-in-chief. Since 2009, he has been director of the publishing house Inédit Publications.

Olivier Toublan and Thierry Vial

Ralph Büchi, CEO Axel Springer Switzerland: "I would like to thank Olivier Toublan for his outstanding work as Editor-in-Chief. He has played a key role in shaping the success of PME Magazine. With Thierry Vial, an accomplished business journalist is now taking over responsibility for the magazine. I wish him every success in his new challenges."

PME Magazine has been published monthly for 25 years (1989) and is the leading magazine for entrepreneurs and top managers in French-speaking Switzerland, with a distributed circulation of 20'268 copies (REMP 2014) and 61'000 readers (Mach Basic 2014-2 REMP).
 

Moritz Staehelin took up his position as CD Text/Concept at Komet on October 1, according to a statement. Moritz Staehelin previously worked for many years as a copywriter, creative director and member of the management board at the Berne-based agency Contexta, where he was responsible for the highly acclaimed Appenzeller campaign, among other things. Whether his engagement at Komet will last as long as at Contexta is an open question. According to unconfirmed reports, this is "a short-term visit to Komet", as Staehelin intends to emigrate to warmer climes "in a year at the latest".

Moritz Staehelin and Thom Pfister

In return, Thom Pfister is leaving his agency Komet to join Contexta as Creative Director. Komet confirmed Pfister's departure to Werbewoche.ch, but did not comment on his concrete plans for the future, as he is currently on vacation. Pfister had been creative director and partner at the agency since 2003. Pfister was admitted to the AGI in 2011 and has since been one of the 400 best graphic designers in the world. In 2008, the multiple international award-winning ADC member founded the creative platform Soirée graphique as curator & designer. (hae)

On the subject: 13 Questions for... Thom Pfister

Pictures: ZVG

The ads will be filed in the cantons where the free sheets are published, as the Syndicom union and the journalists' association Imprint announced on Monday. They want to draw the attention of the labor inspectorates to the overwork and speed pressure in the editorial offices. Zehnder Media Group did not comment on the ads on Monday. These are part of the action series "Jetzt schlägts 13" by Syndicom and Impressum. Since the beginning of the year, the following media companies have already been reported for not recording working hours and suspected of disregarding the health protection of journalists Tamedia, Ringier and NZZ.

According to the associations, they have tried several times to find collective solutions with the industry. For ten years, there has been no collective labor agreement in German-speaking Switzerland and Ticino, they write. That is why journalists need the full protection of the labor law. This prescribes the recording of working hours.

The lack of a CLA was also a topic at the publishers' congress last September. The publishers see no reason for the contract because of the persistently hardened fronts. However, the association was ready for talks on working time recording, said Hanspeter Lebrument, President of the Association of Swiss Media. (SDA)

 

According to a press release, Falstaff is dedicated to the world of delicious and beautiful things. A luxury magazine with a combination of well-researched articles, a high level of journalism and a particular focus on style, aesthetics and design aims to secure a place in the Swiss market.

The publication was launched in Austria in 1980 as a wine and gourmet magazine. Wolfgang M. Rosam took over Falstaff in 2009. The communications professional gave the magazine a comprehensive relaunch and expanded into Germany in 2010. Falstaff Switzerland aims to be the ambassador for Swiss food, drink and travel culture throughout the German-speaking world, as the press release explains. The magazine is now published eight times a year in Austria, Germany and Switzerland. All content is also available online. In addition to the print edition of the magazine, the publishing house publishes renowned wine, restaurant and hotel guides and organizes exclusive events such as wine and champagne galas.

In the first Swiss edition, wine journalist and author Martin Kilchmann portrays the entrepreneur and wine lover Silvio Denz. An article on the 50 best wineries in Switzerland is also written by Martin Kilchmann. Martin Jenni, the well-known journalist of fine living, writes about local cuisine. He reports on the "Renaissance of offal". A total of around five articles per issue deal with Swiss topics. The editors-in-chief of the Austrian edition, Peter Moser, Hubert Hacker and Marlene Auer, are also responsible for the Swiss magazine. The Swiss edition has a circulation of 40,000 copies and 150,000 copies for the entire DACH region. The magazine costs 9.50 francs.

 

The Cannes Corporate Media & TV Awards, one of the most internationally renowned festivals in the business film industry, recently honored the world's best business films, online media and TV documentaries. The contribution of the Swiss film production company Stories was awarded three times: With their corporate film for Suva, they were not only able to take gold in the category "Image Film" as well as an award for Tobias Fueter in the category "Best Director", but were also honored with the Grand Prix. This is the first time Stories has brought the highest award to Switzerland.

For the corporate film "Das Leben braucht Mut" ("Life Takes Courage") of the Swiss accident insurer Suva, the Swiss film production company has taken home three of the coveted trophies at the Cannes Corporate Media & TV Awards: They were allowed to take home the Golden Dolphin in the category "Image Film" as well as the Black Dolphin for Tobias Fueter in the category "Best Director" and were also honored with the Grand Prix. This is the first time since the international competition was founded five years ago that the top prize has gone to a Swiss company. As part of the Cannes Corporate Media & TV Awards, the world's best business films, online media and TV documentaries are awarded the Dolphin trophies every year. The international competition was held for the fifth time this year and is enjoying growing popularity: A total of 725 entries from all over the world were submitted for this year's competition - a record number.

Established a new foothold with branded entertainment

As a contemporary instrument of corporate communication, branded entertainment has steadily gained in importance in recent years. The production company Stories, which is increasingly positioning itself in the area of branded entertainment in addition to the creation and realization of advertising films, sees itself encouraged to continue on this path after receiving the awards at the Cannes Corporate Media & TV Awards: "We are very pleased about the great success and that our work for Suva was recognized with the highest endowed prize," explains Tobias Fueter, director at Stories. "Our strength is telling stories - this is what we continue to focus on, including branded entertainment. This allows us to provide companies and their business areas with a lot of emotional content," sums up producer Yves Bollag.

The award-winning spot:

Responsible at Suva: Communications and Marketing Department; Jan Mühlethaler, Urs Schaad, Daniela Bassi. Responsible at the Stories: Tobias Fueter (director), Fabian Kimoto (cinematographer), Adrian Frutiger (music), Zara Plessard, Charlie Heaton, Farrah Müller (cast), Peter Scherz (set design), Emilie Fischer (styling), Erica Gabriel-Büsser (make-up & hair), Benjamin Fueter (editing), Fabian Sturzenegger, Gian Dolder (sound design & mix), Jingle Jungle (voiceovers), Nicole Spring, Yves Bollag (production).

Other Swiss winners:
 

Agency	Customer	Category	Award
Zense	University of St. Gallen	Image film	Gold
Primafilma	Siemens	Image film	Silver
Forster Film	Mettler Toledo Analytical	Marketing	Silver

 

The Hub Awards from New York have set themselves the following task: "Honoring excellence in brand experience". In other words, it is all about the consumer's brand experience. If a brand has really moved and touched people - ideas are evaluated according to these criteria. The unusual thing about this award is that it is not creative people who award prizes to creative people - as is usual at the Cannes Lions or the ADC Switzerland - here the prize is awarded to the agencies by marketers and leading academics.

This honor has now been bestowed on FCB Zurich with the "Emography Project" for its client Sunrise/MTV Mobile. And with the highest of all awards in gold. The work secured the prize in the "Digital Brand Experience" category.

Behind the "Emography Project" is an app that converts feelings directly into certain typographies. For example, if you are angry, you can write with a stinky finger. Or if you are sad, the typography consists of tears. A font was developed for each of the eight basic human emotions. The result is a completely new messaging service for MTV Mobile's young target group.

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The idea was awarded gold by the jury with the following comment:

"This took a simple idea, made it consumer-relevant, and brought it to life at the key moment-of-truth." This award is a further accolade for the agency, after the app already brought a Bronze Lion back to Switzerland from Cannes.

 

Anne Sasse, former advertising manager of Süddeutsche Zeitung Magazin, was responsible for all supplements, magazines and newsstand titles at Süddeutsche Zeitung for several years before moving to Ringier Germany as advertising manager in June 2012. There, she played a leading role in building up the publisher's entire marketing organization in Germany and abroad.

Michael Voss, CEO of Ringier Publishing and previously sole Managing Director of Ringier Germany: "I am very pleased to have Anne Sasse, a highly qualified and very committed colleague, at my side on the management board of Ringier Germany. In particular, the new products around Cicero and Monopol are a clear signal to strengthen activities in the advertising market. Anne Sasse has been instrumental in driving these important initiatives forward in recent weeks."

Ringier Publishing is the publisher of Cicero - the magazine for political culture and Juno Kunstverlag of Monopol, the magazine for art and life.

If you want to make an impressive marriage proposal in the age of social media, you should spare neither expense nor effort. Gone are the days when a surprise genuflection in a restaurant or even an airplane with a "Marry Me!" banner was the ultimate emotion. Today, it's staged, orchestrated, organized - and of course the whole thing is captured on several cameras for posterity.

One of the most famous marriage proposers to date is Isaac Lamb. Two and a half years ago, his proposal show sent the internet and around 30 million viewers into collective raptures:

Last but not least, Lamb's success boosted the social application hype - with the result that YouTube is now overflowing with elaborately staged knee drops.

Now another perfectly staged wedding proposal is making the viral rounds. Bret asks Jovan to marry him. He hires 40 professional dancers, organizes friends, relatives and acquaintances and surprises his partner, who actually just wanted to have a coffee. The video was published on the YouTube channel of the NBC show "Marry Me" and reached one million clicks in just three days.
 

That is - admittedly - quite impressive. And beautiful. And good. But it always leaves a somewhat stale aftertaste. Is it really still primarily about the woman's hand or not rather about the man's viral ego? And: Would a man (or woman) actually dare to say no in such a situation with a clear conscience? The Most People would probably struggle to be honest in front of so many people at that moment (see below). (hae) 

Maymann does not believe that the traditional newspaper business will still be financially viable in ten years' time - with the exception of weekend newspapers. He accuses publishers of only now realizing how fast the change is progressing and now wanting an immediate solution, although this requires a lot of time and must be adapted step by step to the new circumstances. However, Maymann believes that a strategy is lacking.

Paywalls are not the solution, as they simply transfer the existing subscription system to the online world - but do not work there because it is a different world and most readers have become accustomed to the free culture anyway. This is despite the fact that 15 to 20 percent of the readership would be willing to pay money for content. However, this content would have to be clearly different from that offered today - for example, it would have to cover niches. Maymann sees opportunities for functioning new subscription models in offers that are individually tailored to the user.

Native advertising, the controversial and often frowned upon form of advertising from a journalistic perspective that mixes advertising and editorial content, is something Maymann defends. "You can either be innovative and come up with a new idea to save journalism. Or you can oversleep the development and go under." Online media is about finding a "balance" between advertising and content. If you don't achieve this, readers will drop off and you can react.

The Huffington Post is an American online newspaper founded in 2005, which since 2013 has also had a German offshoot has. Most of the articles are written by unpaid, volunteer authors and refer to reports from other media. In addition, articles and columns are regularly published by celebrities and a core editorial team, including co-founder Arianna Huffington herself. The online newspaper has 110 million visitors per month, employs around 700 people in the editorial department and, according to Maymann, is set to turn a profit for the first time this year. (hae)

You can also find the interview with Jimmy Maymann online at Switzerlandamsunday.ch
 

If, in the course of the new system, almost all households would have to pay the fee, the previously industry-standard assumption by the employer would no longer be appropriate, SRF spokesman Daniel Steiner told the NZZ am Sonntag. Until now, SRG paid the entire fee for its full-time employees, and for part-time employees either the radio or TV fees. Since 2012, the board of directors, and since a year ago, management and upper management have been paying the fee themselves. Now the remaining 5200 employees are to follow suit, saving SRG CHF 2.5 million a year. Since the Billag fee is anchored as a salary component in the collective labor agreement, the implementation of de Weck's plan is likely to be difficult. The Swiss Syndicate of Media Workers is demanding that the cancellation be compensated for in some other way and is calling for proposals from SRG's top management to that end. (hae/NZZaS)

Image: Keystone
 

Singing goats have been a fixture in the world of social media for years. This is because some of their noises sound like human singing. Or human screams, the transition is fluid - just like in real life. This is why goat videos are among the most popular animal videos on YouTube (alongside cats, dogs, sloths, raccoons and hamsters). Especially the remix versions of well-known music videos, such as Whitney Houston's "I will always love you" with goat support:
 

Now advertising also has its singing goat. Once again, a great female voice has the pleasure of being covered by a goat: Tina Turner with her worldwide hit "The Best". At least to the ears of the animal singer, the slightly altered version sounds flawless. "I'm simply the best, better than all the rest, better than anyone" she sings and seems pretty sure of herself. The reason for the self-confident performance is revealed by the voiceover: it's easy to think highly of yourself when you produce such good cheese. The cheese in question is Tine's Geitost goat's cheese. Incidentally, the commercial was created by the Oslo-based agency Try/Apt. (hae)