The mailling contained a standard paint roller and a paint pad. As soon as the recipient pulls the roller over the paint pad and rolls it into the spotless white shipping box lid, he finds out what the Ruggieros have to tell him.

Responsible at T. Ruggiero, Wil: Ivan Ruggiero (Managing Director). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Valeria Hörler, (Graphics), Miriam Egli (Consulting), Patrick Lindner (Text), Aurüstung (Airport Crew).

The aim of the campaign is to raise awareness of Atupri as a health insurance company and its insurance products for private and corporate customers, as detailed in a press release. The campaign around the theme "Everything used to be simple. Today too" shows that Atupri still makes things simple today and is the right insurance partner in all phases of life.

The digital campaign for private customers, consisting of a TV commercial and online banner, will be on air from mid-October until the end of November. Corporate customers were targeted with numerous advertisements and online banners from the beginning of August to the end of September.

In addition to the campaign, numéro10, as Atupri's new lead agency, developed the claim "For a vital Switzerland", revised the corporate design and implemented numerous other communication measures.

Responsible at Atupri: Regula Meier, Angela Wälti, Caroline Nagiel (Marketing). Responsible at Numéro 10: Gilles Aeby (overall responsibility), Stéphanie Schneuwly (consulting), Rahel Gobeli (graphics). Texts: Jürg Freudiger, Biel. TV production: Moonwalk Films, Paris. Directed by: Guillaume de Fontenay, Québec. Photography and image editing: Staudinger + Franke, Vienna. Responsible Media agency: Mediatonic, Geneva. Responsible for Online Campagnin: Goldbach Interactive, Zurich.
 

In 13 Swiss cities, it spanned a "chain of solidarity. In this way, Winterhilfe appealed for solidarity and help for people who are affected by poverty and cannot afford even things like a warm sweater for the winter. The idea for the textile solidarity chain came from TBWA\Zurich.

Responsible at Winterhilfe: Esther Güdel (Head of Communications). Responsible at TBWA\Zurich: Frederick Rossmann, Sabina Bösch (creation), Marion Schlatter (consulting).

As of 01.10.2014, BLKB is the only bank in Switzerland to insure its mortgage customers against earthquake risks. Every property financed by a mortgage with BLKB automatically receives earthquake protection. Notch Interactive created the campaign for this and dramatized it accordingly. In Switzerland, there is a strong earthquake every 100 years on average. Especially in the Basel region, the earthquake risk is relatively high. With the earthquake insurance, BLKB mortgage customers are optimally protected. Anyone who has a mortgage with BLKB also has a personal advisor. This symbolizes BLKB for many customers.

That is why the consultant is used as an identification figure. A surprising image is used to show that the consultant is there for his or her customers even after an earthquake. The campaign is advertised by means of direct mailings, POS posters, flyers, outdoor advertising, advertisements, online banners and social media measures in the Basel area. All advertising measures lead to a microsite that provides further information on insurance coverage.

Responsible at BLKB: Urs Uehlinger (overall responsibility), Werner Geng and Katja Epple (market communications). Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Roger Oberholzer (strategy), Vera Weber (consulting), Jeff Gerber (creative direction), Martin Stauch (art direction), Simon Thurnheer, Alain Aebersold (design), Sämi Weber (text), Tobias Fuhlroth (technical direction), Nino Günther (interface programming), Sebastian Manger (application programming).

"We are delighted that "The Bachelor" has got off to such a good start and that we have thus continued the successes of the last season, even getting off to an even better start," Dominik Kaiser, founder and CEO of the 3 Plus Group, said in a statement. In the so-called advertising-relevant target group of 15-49 year-olds, the start of the third Bachelor season also scored - with 11.8 percent market share, the first episode was the second most-watched show during the broadcast. With this figure, Rafael Beutl was able to outdo his predecessor Vujo Gavric: The market share was 13 percent higher than the first episode of the last season. That, on the other hand, may come as little surprise, because unlike Vujo Gavric, the new "Bachelor" Rafael Beutl will benefit from a successful previous season and an existing core audience. How the ratings will develop over the course of the current season remains to be seen. (hae/pd)

Source: Mediapulse Television Panel / InfoSys+ / 3+ - Media Research

 

As Switzerland's airline, Swiss would like to offer people in Switzerland the opportunity to enter their personal story for a reunion with far-flung friends or relatives. As in 2013, Swiss is giving away 300 tickets for the most touching, emotional and exciting stories. With "Seats for Switzerland," Swiss wants to thank the Swiss people for their loyalty. The campaign will be Swiss as in the previous year again implemented together with the agency Publicis, as the airline announced on request.

"Tour de Swiss

Anyone living in Switzerland who would like to reunite with family members, an old school friend or a childhood sweetheart who no longer lives in Switzerland can apply for the free airline tickets. Each participant can apply for up to four tickets. Interested persons can submit their story with details of why they would like to see a particular person again online now at Seatsforswitzerland.com submit. In addition, Swiss is touring the whole of Switzerland this year with a mobile film studio as part of the campaign. At 15 locations, Mr. and Mrs. Swiss can now tell their story in person in a specially converted trailer. "We are the airline of Switzerland and being close to the people is extremely important to us. With Seats for Switzerland, we have the opportunity to give something back to the Swiss population," explains Bernhard Christen, Head of Marketing.

All stories submitted by November 17, 2014 will be judged by a jury in search of the most emotional and beautiful reasons for a reunion. This year's jury consists of Swiss writer Joël Dicker, Swiss Chief Commercial Officer Markus Binkert, and Maître de Cabine Anja Gilgen. In addition, a social media vote will take place within the online community to select three winning stories. Full details of the campaign, including a tour schedule, can be found at seatsforswitzerland.com.

Reunion accompanied and documented on film

A film team will exclusively accompany the six best winning stories and document the reunions. The short films can be seen from December 22, 2014 on Seatsforswitzerland.com, online on Youtube, as well as on television and in selected cinemas.
 

The aim of the campaign, which was launched on October 20, 2014, is to present the Tageswoche where it takes place and is read by the public: on various devices, i.e. smartphones, tablets and laptops. The design shown on the screens of these devices is based on the cover of the print edition of TagesWoche.

In this way, the campaign takes account of both changed reading habits and the new strategy of the Basel-based medium, which has been focusing its activities on the digital sphere for a year now. The image subjects focus on content that plays a central role in daily reporting. In the campaign, TagesWoche presents itself as a decidedly local medium for Basel. The Tageswoche was launched on October 28, 2011. The medium appears daily online and every Friday in print form.

Responsible at Tageswoche: Hans-Jörg Walter (CD), Anthony Bertschi (AD) and Tobias Gees (Concept/Marketing).
 

Jacqueline Wüthrich was appointed Head of Human Resources Management at Tamedia in October 2008. Over the past six years, she has overseen the integration of Espace Media from 2008, the merger with Edipresse Suisse between 2009 and 2012, the integration of Zürcher Unterländer and Zürichsee-Zeitung from 2010 and the integration of Landbote in the current year. She also oversaw the integration of the employees of several digital offerings such as Homegate.ch and search.ch into the Tamedia media group.

At the end of the 1980s, Jacqueline Wüthrich worked in the HR and training department of the Swiss Bank Corporation (SBC). In 1998, she became Head of Product and Process Engineering in the Human Resources Management department at UBS. From 2001 to 2008, she was Head of Human Resources and Operations Management and a member of the Executive Board of Elcotherm. The name of her successor will be announced in due course.

Saatchi & Saatchi has produced three online commercials for the "After Dark Film Festival" that focus on particularly bizarre fears. The spots supposedly show real-life phobias. There is probably no fear that does not exist. The Canadian film festival doesn't show any cheese itself - but an equally diverse spectrum of horror stories. (sis)

 

The price reduction for postal delivery was granted to Fridolin until the end of 2012. Bakom then justified its negative response to Fridolin Druck und Medien's renewed application by stating that the proportion of subscribed newspapers was too small.

According to the federal authorities, at least 75% of the total circulation must be subscribed to in order to benefit from the discounted delivery, which serves to promote the press. In 2013 and 2014, the federal government made a total of CHF 50 million available for this purpose. The certified total circulation of Fridolin is 29,707 copies. 2347 copies are subscribed to, which corresponds to around 8 percent of the large circulation.

As the Federal Supreme Court states in its ruling, there is no legal basis for Bakom's decision. There is no regulation stating that only those daily and weekly newspapers that are at least 75 percent subscribed benefit from the price reduction for delivery.

The Federal Supreme Court also dismissed a further appeal by Bakom against the Federal Administrative Court's granting of the price reduction. This means that the satirical magazine Vigousse is also entitled to the reduced delivery fee.

The Lausanne judges also rejected the appeal by OFCOM regarding the application by the newspaper IZA - Illustrierte Zeitschrift für Sicherheit und Gesundheit am Arbeitsplatz und in der Freizeit, which OFCOM had also rejected. At the behest of the Federal Administrative Court - and now also the Federal Supreme Court - the authority must in this case
clarify the facts again. (SDA)