They are of the opinion that the private and intimate sphere of politicians is protected like that of other people. This claim was blatantly violated in the case of Geri Müller. Elementary rules of the journalistic duty of care were disregarded, it says in a communication of the 18 national and state parliamentarians on Friday. There was in no way a journalistically justifiable reason to respect the private and intimate sphere of this politician so little. The article represents a new quality of disregard for the privacy of a public person.

This should not be the future of media freedom, say the signatories of the complaint. Among them are Council of States member Hans Altherr (FDP/AR), CVP President and National Council member Christophe Darbellay (CVP/VS), Council of States member Claude Janiak (SP/BL), as well as several party members of Geri Müller (Greens/AG). The first signatories are the Green National Councillors Louis Schelbert (LU) and Daniel Vischer (ZH). Not among the signatories are the two Green Party co-presidents and National Councilors Regula Rytz and Adèle Thorens. Exactly half a year has passed since the nude selfie story of the Green National Councilor and Baden city mayor Geri Müller was uncovered. Müller himself has filed various charges, including against the editor-in-chief of Schweiz am Sonntag. (SDA)

The Alfred Kerr Prize honors the work of Manfred Papst, who, according to the jury, has headed the culture department of the "NZZ am Sonntag" for many years, unperturbed by fads in the newspaper landscape. The jury's statement said: "He is interested in the works and people of cultural life, both in high and popular culture. Whether in the long haul of an essay or in the sprint of trenchant short form, Pope regularly succeeds in producing very cleverly thought-out, standard-setting texts of the kind that have become rare today."

Manfred Papst is a founding member of the NZZ am Sonntag. He became known for his articles on intellectual history and popular culture as well as for his weekly column "Zugabe. He has received several awards for his journalistic work. Among others, he received the Zurich Journalism Award in the category of everyday journalism in 2005.

The Alfred Kerr Prize donated by the Börsenblatt will be awarded to Manfred Papst at the Leipzig Book Fair on March 12, 2015.

This was made possible thanks to an increased exchange with broadcasters from neighboring German-speaking countries, as SRG announced on Friday. In French-speaking Switzerland, the number of programs with commentary for the blind increased from 45 to 52, while in Ticino, as in the previous year, 77 programs were commented. For hearing-impaired people, 49.1 percent of broadcast time was subtitled - 5.8 percent more than in 2013. Subtitles are now also available on the Internet. In German-speaking Switzerland, SRF translates the main edition of the Tagesschau daily for the deaf in parallel into sign language on SRF info. The speeches of the Federal Councillors and the Kassensturz are also broadcast in sign language.

In French-speaking Switzerland, RTS broadcasts the main Tagesschau edition in parallel in sign language on RTS Deux. This program was also shown with sign language in the repeats during the night. In Ticino, RSI provides the daily Telegiornale flash at 6 pm with sign language. In Switzerland, only SRG offers this service for people with sensory disabilities. "These services are only possible thanks to funding from radio and television license fees," SRG further announced. With its offer, SRG is implementing an agreement it reached with the associations of the sensory impaired in 2012. (SDA)

The real-time stock market software was realized by Axel Springer Schweiz in cooperation with Traderfox and finanzen.net. The Trading Desk combines real-time quotes, chart signals and chart signal detection with an interactive desktop. This allows users to automatically check over 8'000 individual stocks such as shares, foreign exchange, indices and commodities from a chart, market and fundamental perspective in real time. In addition, the platform makes it possible to identify trading signals before they occur and to use the "Trader Wingman" - a digital tool to identify new trading opportunities. In the medium term, investors will be able to analyze prices from more than 100 stock exchanges from over 50 countries, in some cases in real time. The launch of the additional offering Trading Desk PRO is planned for spring 2015. This paid application offers investors the opportunity to analyze markets at expert level and also to benefit from the expertise of experienced professional traders with successful model portfolios.

Stefan Eiselin, Editor-in-Chief of "Schweizer Wirtschaftsnetz," and Katja Reck, Head of Product & Technology Business Media Digital at
Axel Springer Switzerland.

The former In Flagranti becomes In Flagranti Communication. It continues to be owner-managed and develops solutions for successful brand management and communication under the leadership of Michael Hählen and Lorenz Schmid.

For corporate design, interior & POS, signaling, packaging and graphic design, In Flagranti Design was created under the leadership of Marcel Wälti. And with Thomas Röthlisberger and Christoph Camenisch, two specialists from the digital world are joining the agency group on March 1, 2015. Together with Reto Kneubühl, they are opening up new perspectives for brand management, content marketing, digital marketing, and production under 55 weeks - including the integrated IT solution Censhare.

Thomas Röthlisberger and Christoph Camenisch are our "Heads of the Week". The portrait of the two digital specialists from the new agency 55 weeks can be found in the latest Print edition the advertising week.

The Migros subsidiary Interio has stabbed itself in the Swiss advertising scene by terminating the account with Neue LGK and awarding the advertising tasks to the Munich agency Fashioncom. It makes me salivate. Retailers are complaining that consumers are doing their shopping abroad. It's said that Migros, Coop and the rest are missing out on billions.

Neue LGK, a classic advertising agency that has outgrown the good agencies Y&R or WHS and has provided Interio with an excellent advertising job in recent years. Somewhere I read: "The Interio anniversary campaign doubled the frequency at the POS." It is said to have been a complete success. Even Migros boss Bolliger replied in an interview with the SonntagsZeitung on February 1 on the subject of "Shopping tourism has nothing to do with patriotism" when asked whether the problem child Interio was finally making a profit again. "Interio is now clearly gaining market share. Sales have increased by ten percent in a slightly shrinking overall market." Nevertheless, the agency owners are now forced to lay off 15 employees after 21 years and close the agency.

My theory: Switzerland's graphic design industry is world-famous and its roots can still be felt today. Internationally, the Swiss advertising scene enjoys an outstanding palmarès in terms of size (see Cannes). I worked in advertising in Germany for six years. A country ten times the size of Switzerland, but only about as creative as the Swiss. Nobody really understands why Interio, an exclusively furniture store with no fashion items, got involved with an agency whose core business is in the fashion business. Above all, nobody in the advertising industry understands that the Interio budget is now being managed by Bavaria and that the fee is going abroad.

Migros, Interio, Globus, Denner and whatever else belongs to this giant lives from a clientele that is exclusively at home in Switzerland. All these subsidiaries and affiliates are 100 percent purely Swiss companies. Why should Munich-based companies generate better advertising for Interio? Maybe they just do it more cheaply.

If you are one of my regular Motz readers, you know that anyone who saves money when creating advertising is already on the losing end. As a Motz columnist, I will be taking a close look at the advertising continuation for Interio. For ecological reasons, I am not yet considering doing my shopping in Weil am Rhein instead of Globus Bellevue. For my stand, see Chapeau.

Chapeau!
For the Super Bowl spectacle in the USA, where the highest advertising prices are paid, Fiat has created an original commercial for the 500X with plenty of Italianità and an apt punchline about the product benefits. Advertising as it should be:
 

Theophil Butz, graphic designer, advertising agency owner, inspirer and, for more than three years now, also a mothballs for Werbewoche readers. Please send any relevant information to [email protected].

In a first phase, Metzger Rottmann Bürge had launched the smoothie love affair between fruit and vegetable (raspberry & carrot, pear & carrot, mango & carrot) throughout Switzerland with a large-scale campaign (Werbewoche.ch reported).

With the recent entry into the fixed assortments at organic retailers and wholesalers, the continuation of the campaign introduces a new flavor to the field. The new motif "Kale & Apple" combines the trendy vegetable feather cabbage with good Swiss apples.

Further surprising Smoothie love pairs will follow, as a message of Thursday announces. And butcher Rottmann Bürge will also bring the next Biotta Veggies together profitably in all channels.

Responsible at Biotta: Clemens Rüttimann (Managing Director), José Manuel Puente (Marketing). Responsible at Metzger Rottmann Bürge: Michael Rottmann, Patrick Meyer, Janine Aebischer, Vasco Bickel (creation), Silvan Metzger, Karin Schweizer (consulting), Bruno Breitenmoser, Ursula Trottmann (production), Patrick Rohner (photography).

It is pointed out often enough that search engines are the gatekeepers of the web and therefore deserve the appropriate attention. If the requirements for search engine optimization (SEO) are not met, there will be a significant loss of visitors. It is therefore important to check whether the search engine requirements are met before the relaunch. Assistance is provided by the Website from Google. The majority of websites are geared towards visitor interaction: generating downloads, quote requests or orders. If these interaction points are not optimally embedded and checked, business is lost. Despite their relevance, these aspects are not taken into account at all or only when the damage has already been done. Web analytics tools, Google Webmaster Tool and SEO monitoring tools make it possible to check whether the values for visitor sources, conversion and visitor flow have changed. Massive deviations are a warning signal that not all important factors were taken into account during the relaunch.

A gentle relaunch creates space

It is advisable not to announce the relaunch immediately after the go-live, but to wait until there is certainty that the interactions on the website are working properly and visibility in the search results is guaranteed. This certainty as to whether the relaunch will be a success or whether problems will stand in the way of success provides answers to the questions below, among others, which can be answered with the help of statistics and instruments (web analytics tool, Google webmaster tools, ranking report):

- Has the visibility of the website in the search results improved?
- Can all pages be found in the Google index?
- Do the loading times of the website pages meet the search engine requirements?
- Is the programming assessed positively by the W3C markup validation service?
- Have the values for bounce rate, visit times, number of page views per visit and target achievement improved?
- Are there any invalid links on the website?
- What can Google index from the website ("Retrieved as by Google" in the webmaster tool)?
- Do the forms sent reach the addressee?

If all these tests are positive, the launch of the new website can be communicated without stress, as there is the certainty that all sources of error have been eliminated.

Imre Sinka
 

Around 200 invited personalities from the travel industry and showbiz came to Zurich's Aura to get to know Las Vegas and the Edelweiss direct connection better, according to a statement on Thursday. The well-known silhouette of the glittering metropolis was brought to life in Zurich with 360-degree animations. In addition to showgirls and various surprises, Las Vegas show star Frankie Moreno offered guests an exclusive live concert.

In the run-up to the event, the agency organized a social media challenge: Via classic media and online, the population was invited to a big treasure hunt in downtown Zurich. More than a hundred people braved the freezing cold and searched for mini Las Vegas location signs, according to a statement. Despite sub-zero temperatures, the participants climbed into fountains, crawled into bushes, searched through trash cans and climbed onto roofs in order to win free flights to Las Vegas and hotel vouchers.

Since Edelweiss' first flight to Las Vegas in May 2014, Ferris Bühler has regularly implemented PR activities in Switzerland and the USA to place the destination in a wide variety of media. 

Jane Singer, who teaches at City University in London, and Wolfgang Blau, who is responsible for online journalism at the Guardian, made the case for a "new mindset" both in editorial offices and in media research at the Zurich University of Applied Sciences in Winterthur last week. "Diverge and conquer!" was Singer's motto - media makers and journalism researchers should win by distinguishing themselves from others and thus overcoming the consequences of the digital revolution.

In order to reinvent journalism ("Re-Inventing Journalism" was the ambitious conference theme), many prominent figures from media research and practice, as well as numerous young researchers from many corners of the world, traveled to the conference. Singer first traced the reasons why journalists and media managers find it so difficult to deal with the digital upheaval and recalled typical defensive reactions that initially made it difficult for many editorial offices to deal with digitalization.

As positive developments, Singer cited steps towards community building, such as those undertaken by the Guardian with its memberships (examples in Germany include the taz, but also the recently launched Austrian online version of the Neue Zürcher Zeitung, NZZ.at), event hosting, as part of which the Texas Tribune organizes 60 to 70 lucrative events - from panel discussions to receptions and symposia to the annual "Texas Tribune Festival", but also new forms of crowdfunding, with which established editorial offices in the English-speaking world are now apparently also making targeted efforts to co-finance individual investigations or departments with the public.
 
After a day of very exciting contributions from media research, Wolfgang Blau followed on seamlessly from Singer in a second keynote: He invited media researchers to take a closer look at the consequences of digitalization and mobile communication for publishing houses and to help them respond to the changes with "more elasticity". They and journalists should view Internet giants such as Apple, Google and Facebook neither as "friends" nor "enemies", but as circumstances that need to be dealt with creatively. He called on researchers to go beyond the usual commercial metrics, which ultimately only measure clicks, shares and session time, and develop measurement methods that capture the value of quality journalism more realistically and, for example, trace the spillover effects that it generates when it stimulates thought, irritates or triggers new communication in society. In reference to the Web 2.0 guru Clay Shirky, Blau finally predicted a "permanent revolution" - simply because the costs of experimenting on the Internet are so low that new breakthroughs such as Facebook, Twitter or Instagram can be expected at any time. Highlights such as the event in Winterthur are few and far between in the overflowing series of events on the future of media, even though this has long since mutated into a lucrative congress business. With comparable events, including the Journalism Day, which takes place every fall, the ZHAW has become a hub in Switzerland for the international exchange of knowledge in media and journalism research. It is also a place for dialog between media practitioners and researchers.

Creative forms of science transfer into media practice were also tested last week in Winterthur. Two samples: In "High Density Workshops", the participating researchers presented their research findings in five minutes in a kind of "pitch" and then explained them in more detail to a smaller circle of interested parties in a poster session. In a workshop on the future of journalism training, Marlis Prinzing (Macromedia University, Cologne) inspired the participants to join in using the "World Cafe" method. Instead of long lectures, there were guided discussions in small groups with alternating participants, almost reminiscent of speed dating. It is true that neither journalism nor media research or journalism training were reinvented in Winterthur. However, the conference design also implicitly contained a clear message: not only journalism, but also media research must become "interactive" if it is to succeed in creating communication in the border area between research and practice - in other words, where skepticism and mutually cultivated prejudices usually block the exchange.

Stephan Russ-Mohl directs the European Journalism Observatory at the University of Lugano.

She is a DSDS winner, successful singer and one thing above all: full of life. Beatrice Egli is a guarantee for a good mood. No heart has ever burned longer. However, her cheerful personality has so far only delighted us musically, on the concert stage or in music videos. Those days will be over in summer 2015: the 26-year-old is getting her own TV show on Swiss television, as announced in a press release on Thursday.

Stories and great emotions

The broadcasting concept of "Die grosse Show der Träume" remains somewhat mysterious: The singer will "welcome national and international star guests as well as talents of all kinds from various genres", according to the SRF media release. Beatrice will also talk about her life. Her stories will be shown in clips and talks.

The show, which is being produced in cooperation with Bayerischer Rundfunk and SRF, will be recorded in Munich on Friday, June 19. 

But it's not just the game that is eagerly awaited, but also the commercials during the breaks. A 30-second spot costs a whopping 4.5 million dollars. Big companies like Mercedes Benz, Snickers and Victoria's Secret are happy to pay for this, hiring superstars by the dozen and outdoing each other with funny and creative spots. From cute cat videos to running Pac-Man, this year's edition again featured pretty much everything. Yes, the financial spend on the Superbowl is big. The Internet, however, is known to be even bigger. That's where millions of people discussed this year's most innovative, amazing and worst Superbowl commercials in advance. Nowadays, companies are increasingly integrating social media into their advertising and communication strategies. The commercials at the Superbowl didn't miss this either. I'm therefore much more interested in which brands managed to incorporate social media into their advertising to achieve a viral hit online.

Hot for men

Let's start with the Victoria's Secret angels, who have been there every time since 2008: Candice Swanepoel, Alessandra Ambrosio, Adriana Lima, and whatever their names may be, showed up in salacious lingerie at locations in all corners of the world while Brenda Lee sings "I'm in the Mood for Love." This commercial, of course, warmed men's hearts in a flash and gave them ideas for the next Valentine's Day gift. The clip was also hotly discussed on Twitter, but not only by men.

The Internet world can be bleak and sad, but it can also be fun and joyful. This was demonstrated by the Coca-Cola commercial: a technician spills a bottle of Coca-Cola in a data center - the liquid not only spreads across the servers, but sends a happy message to all online users. The dreary scenes transform and draw a smile on everyone's face. The commercial ended with the claim: "The world is what we make it." A clear answer to cyberbullying and nasty online comments. Within seconds, the hashtag #MakeItHappy spread across the web and clearly in a positive way. "I join Coca- Cola in being against internet hate." Or: "So much negativity on Twitter, it doesn't have to be - thank you Coca-Cola!". Coca-Cola is thus sending a clear signal against hate and anger on the Internet and giving users a lasting impetus to turn the Internet back into a positive medium.

But one spot in particular was discussed: The depressing advertising clip of the insurance company Nationwide caused fierce criticism on the net. A boy is shown telling what he will miss out on in life because he will die prematurely. At the end, it is pointed out how many children die in accidents at home. This sad message did not seem to please the online community at all. Under the ad's official hashtag #MakeSafeHappen, users complained, "How depressing is this? Doesn't fit at all!".

What do we conclude from this? Above all, the Superbowl commercials have to be funny and real, otherwise the network will show no mercy.

Manuel P. Nappo, Director of Studies CAS Social Media Management HWZ (Zurich School of Business). www.fh-hwz.ch/smm