Because if you really love something, you want to protect it in the best possible way. FCB Zurich/IPG has now also implemented this insight for Zurich car insurance. Among other things, in a TV commercial that focuses on the true love of cars. The film is flanked by posters, advertisements, banners and a Microsite with a competition. The winners will receive car insurance for a year, during which they can of course also benefit from the best protection in their immediate vicinity: thanks to 2179 Zurich experts in 193 agencies and 26 Help Points.

larger representation

Responsible at Zurich Insurance: Priska Kaspar, Philipp von Schulthess, Andreea Prange, Petra Mosberger, Marie-Sophie Teyssier, Tania Moghrabi Cook. Responsible at FCB Zurich/IPG: Dennis Lück, Flavio Meroni, Marietta Mügge, Fabian Rietmann, Christoff Strukamp, Sarah Buchanan (creation), Carmen Köll, Stephanie Schmutterer, Annika Hofmeester (consulting).

The 56-year-old has 23 years of entrepreneurial management experience in the marketing and communications industry. Most recently, the Zurich native was Chairman and Managing Partner of Grey Worldwide and Head of Grey Global Group Switzerland with agencies and companies for advertising, direct marketing, public relations, corporate identity and the Internet. In addition to his diverse lecturing activities (including eight years at the HWZ), he has been advising companies in the areas of branding, marketing and communication for almost ten years. "Technological, economic and social change requires strategically clever and creative marketing communication," says Vogler. "I look forward to passing on my knowledge and 30 years of brand experience to the students of the CAS Marketing Communications together with the lecturers," explains the brand expert.

CAS Marketing Communications

The Certificate of Advanced Studies (CAS) in Marketing Communications provides students with new answers and a career-relevant foundation for the modern management of brands and customer relationships in 18 course days. The focus of this advanced course in marketing communications is on strategic communication planning for product, service, corporate or personal brands in all channels. The course is sponsored by bsw leading swiss agencies and the Swiss Advertising Association (SWA). The next course starts on August 21, 2015.

Cleverly staged or unintentional lapse? At the beginning of February, the Dinkelsbühl Summer Festival caused a stir throughout Germany with its poster, triggering (yet another) discussion about blasphemy and artistic freedom. In an allusion to the musical "Jesus Christ Superstar," the advertising motif shows the crucifixion on Mount Golgotha. The stumbling block is the notice "Get the best seats!" placed directly under the crosses.

Intendant Peter Cahn was annoyed by certain angry letters to the editor in the local press accusing him of blasphemy. "We expect a lot of tolerance from everyone today, but we also have to be tolerant with regard to our own faith. To throw around the word blasphemy in such an inflationary way I think is very dangerous," Cahn told the FAZ. But he also admitted mistakes, calling the signature "unfortunate choice". He had not had the association when the billboards were made.

Calculated provocation is often excused in retrospect as an oversight. Providing a talking point beyond the country's borders at minimal financial expense - presumably one is happy to put up with a few angry reactions. In the case of Dinkelsbühl, however, the lapse seems credible. For a cleverly staged PR coup, the whole thing - especially the typography - seems a bit too handmade.

It is well known that religion is even better suited than naked skin to provoke attention. So it's understandable that Jesus is a regular on the advertising subjects of this world. Someone is always upset, something is always banned, some medium always reports about it. Some examples of how Jesus - sometimes creatively, sometimes rather clumsily - has been used as a "bait and switch" in the past. (hae)

"Really good bread." Tröller Bakery, 2011, Lukas Bausch

"Life is short. Enjoy it in a beautiful home." Koger & Partnerid, 2008, Taevas Ogilvy Tallinn

"More than 25'000 children live on the streets of Brazil.", Aid For Homeless Children In Brazil 2004, Jung von Matt/Fleet.

"Black Jesus," Pony, 2004, Goodby Silverstein, San Francisco.

"Pure Spirit of Brasil," Sigatiba Vodka, 2006, Saatchi & Saatchi New York

"Should have used a Diamond," Diamond Power Tools, 2012

"Jesus, what a pair of jeans!", Robert Kalinkin, 2012, AD McCann Erickson Vilnius.

"Jesus Rose," Radioactiva, The Rock Planet, 2007, Ade, Bogota.

"Was Jesus married?", Canvas TV, 2006, Duvalle Guillaume.

"Thou shalt have no other Gods before me," Harley Davidson, 2005, Y&R Prague.

"Kit Kat Jesus Hoax," Nestlé, 2010, UbachsWisbrun/JWT.

"The Good Guys," Unicef Sverige, 2013, Forsman & Bodenfors.

The Zurich-based company was founded in 1974 and employs around 50 people in the areas of asset management, fiduciary, legal and tax consulting. As part of a strategic focus, the brand identity was revised.

In an initial project phase, the foundations for the brand personality were defined together with the management and partners. The aim for Treuco is to position itself as a traditional and long-term partner for asset, trust, legal and tax matters, offering national and international clients independent advice and comprehensive support.

Creative Director Pascal Geissbühler comments: "The brand is becoming an important differentiating factor for the financial sector. The aim is to make an independent advisory experience tangible through employees and the brand identity." Treuco's advisory philosophy is reflected in its core promise - the new claim "Trust & Care". Treuco accompanies customers through various phases of their lives and businesses. Trust, personal support and the client's well-being are at the heart of this. The dynamic nature of the national and international market also calls for a suitable combination of classic and modern values in the brand image. This is reflected, among other things, in the logo, whose modern typography is combined with a classic pictogram that abstracts the letters T and C. The illustration concept, which is unique in the industry and features drawings by Hamburg-based illustrator Julian Rentzsch, reinforces Treuco's claim to independence. The new appearance will be implemented on an ongoing basis from February in print and online media, labeling and correspondence.

Responsible at Branders: Pascal Geissbühler (Creative Director), Maria Fahringer (Executive Brand Designer).

The schoolchildren deposit their cell phones in a box in the morning and early afternoon and receive them back after school, as Laurent Muehlethaler, head of the basic level (kindergarten and elementary school), explained to the SDA news agency on Monday. The cell phones also remain locked up during the breaks. The measure was not taken in response to a specific incident, said Muehlethaler. However, the "inappropriate" use of cell phones had increased. For example, a teacher had been filmed by pupils during lessons. Problems were also reported in the checkrooms and showers.

In addition, the number of filmed assaults ("happy slapping") is increasing. Although violence has not increased, it has become more visible thanks to new communication technologies and is circulating on social networks. A total of 680 pupils at three elementary school are affected by the seizure of cell phones during lessons. The measure is supported by the parents' council, the school commission and the teaching staff. (SDA)

Image: Keystone

Strapp has worked at SRF since 2010 as project manager for communications and media spokesperson. This means that Bernard Strapp and Marc Maurer now form the media spokesperson team at upc cablecom.

Thanks to his many years as a media spokesman, Bernard Strapp has in-depth knowledge of the Swiss media landscape and brings with him a wealth of expertise in the field of entertainment and media, according to the press release. In addition to his role as media spokesman, Strapp was also responsible for "The Voice of Switzerland" and the "Eurovision Song Contest" at SRF, among other things as project manager for media relations. Bernard Strapp holds a bachelor's degree in journalism and organizational communication from the Zurich University of Applied Sciences (ZHAW).

As media spokesperson, he thus completes the external communications team at UPC Cablecom and will represent the company to the public. UPC Cablecom's Public Relations Switzerland department has been headed by Marc Maurer since September 2014. Roland Bischofberger has overall responsibility for corporate communications at UPC Cablecom and UPC Austria.

Now that he doesn't have to say anything about the offers as a brand ambassador, he has time for other things. What exactly Sunrise and Roger Federer will be showing on an ongoing basis in short episodes that can be viewed on the microsite Sunrise.ch/RF in full length and on TV as short commercials. In addition to posters, print, POS and CRM advertising, further online measures will be used. And anyone who wants to hear from Roger Federer himself about what he's up to can call him directly on his Sunrise number 076 333 37 37.

The fact that Roger Federer has time off and doesn't have to say anything is a topic of conversation: The topic has been taken up in countless blogs - and sometimes also acknowledged with articles on the official ATP website and by Sports Illustrated.

Responsible at Sunrise: Timm Degenhardt (Chief Marketing Officer), Fabrice Allegro (Executive Director Marketing), Tobias Händler (Head of Marketing Communications), Minh Dang Nguyen (Senior Brand Manager), Anna Leutar, Barbara Hasenböhler, Linda, Forster, Uri Barasch, Sandra Seydel (Marcom), Dominik Krattiger, Andreas Jaeggi, Nora Angstmann, (Creative). Responsible at TBWA\Zurich: Matthias Kiess (CEO), Simon Rehsche (strategy), Cyrill Wirz, Bruce Roberts, Tizian Walti, Bettina Klossner, Mischa Müller, Silke Erschbaumer, Wanda Michel, Stefanie Wolf (creation), Petra Zehnder, Sharon Nehrenheim, Stefanie Rübenacker (consulting); film production: Chocolate Films: Marcel Langenegger (director), Michela Trümpi (producer), Danny Hiele (DOP); photography: Tobias Stahel (photographer), Lorenz Wahl (image editing).

The publishing house in Bern includes the titles BZ Berner Zeitung, BZ Langenthaler Tagblatt, Der Bund, BO Berner Oberländer, TT Thuner Tagblatt and Bernerbär. According to the press release, the new, centrally managed publishing house under Robin Tanner will further strengthen the cooperation between the BZ Berner Zeitung and the Zurich regional newspapers. The two newspaper associations have already been working together successfully on national reporting since last summer.

As part of the reorganization, the central back office will also be affiliated to Marcel Tappeiner under the management of Tanja Larghi, who will continue to head the Tages-Anzeiger and Sonntagszeitung publishing houses.

Michael Seiler, the former Publishing Director of Espace Media, will take up a new challenge as Publishing Director at the specialist newspaper Schweizer Bauer in Bern on April 1, 2015.

In the more than 25 years of her career, Dölz has witnessed the beginnings of private television as well as the lasting changes in the media market brought about by digitization. After starting her career on the agency side, where as a media expert she looked after international blue chips such as Unilever, Allianz and Adidas, she became Managing Director of the Hamburg-based media agency Initiative Media at the age of just 29. In 2006, she became CEO of Initiative Germany and a member of Initiative Media's EMEA Board. After 22 years on the agency side, she moved to the Handelsblatt publishing group, where as Managing Director she headed the advertising marketing subsidiary IQ Media Marketing and was responsible for sales and product marketing for Handelsblatt and Wirtschaftswoche.

The experienced media manager has served on numerous juries in the communications industry, including Cannes Lions (2006) and GWA Effie (2007 and 2008). She has also received several awards herself, including "The 100 Top Women in Business" (2010, Handelsblatt) and "Top 100 Managers" (2010, 2013, W&V). After many years in large companies, Marianne Dölz took a stake in the Hamburg-based start-up Liberta Motorcycles with other partners to gain new experience. "Leading Facebook in the German-speaking region is a task that grabs me and that I am insanely looking forward to," Marianne Dölz said in a statement on Monday.

Dölz' predecessor F. Scott Woods, who had held the job since 2009, wants to devote himself to new tasks within the company at his own request.

The latest subject of the multiple award-winning VBZ campaign shows the cars in the Fraumünster parking lot, all wrapped in blue protective covers (affectionately called car pajamas by some). These protective covers are often used when the car is not needed for a longer period of time. Ruf Lanz has found another use for them. The agency uses the protective covers as an advertising medium to stage the VBZ slogan "Umsteigen lohnt sich" ("It's worth changing trains") with a wink. The motif appears as a double-page and full-page advertisement, as well as on posters and on the rear walls of VBZ vehicles.

larger representation

Responsible at Zurich Public Transport: Heinz Vögeli (Head of Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Marcel Schläfle (Art Direction), Laura Hofer (Graphics), Rico Rosenberger (Photography).

 

Hawa's customer magazine was the most convincing in the B2B/Construction category. Hawa develops and produces high-quality sliding hardware systems and is successful in the international design and architecture market. To consolidate its leading position in sliding, the company publishes a magazine twice a year, each issue exploring in depth a topic that highlights the benefits of sliding. The magazine is published in German, French and English.

Responsible at Hawa, Mettmenstetten: Rolf Arnold. Responsible at Basel West Corporate Communications: Consulting, concept: Thomas Aerni, Markus Siegenthaler (consulting, concept); Thomas Aerni, Frédéric Giger (design); Stephan Lichtenhahn, Willi Näf (editing).

Other awards with Swiss participation:
 

Category	Agency	Customer	Award
Custom Publications - General Audience	Wob (D)	Hoerbiger (CH)	Bronze
Employee Publication	-	F. Hoffmann-La Roche	Silver
Websites/Emerging Media	Wob (D)	Hoerbiger (CH)	Silver
	Joko Media (D)	Basler Insurances (CH)	Silver
	Grass and stars (D)	Basler Insurances (CH)	Gold
Publicity	Wob (D)	Hoerbiger (CH)	Honors

All winners under Mercommawards.com

"We are delighted to have found in Ms. Alice Baumann the personality who will assume overall responsibility for our company, which is active in usage research, represent the company externally and be responsible for the commercial management of our organization. She will bring to Mediapulse her rich experience from a wide range of activities in the management, communications and media sectors," says Franziska von Weissenfluh Stäheli, President of the Board of Directors and Foundation Board. Baumann's task, she says, is to implement the revised strategy with structural adjustments and process flows and, together with the research department, to actively tackle the challenges of digital transformation.

Alice Baumann has helped shape numerous change management projects. As a dedicated co-founder and co-owner of an agency for strategic brand management, she has led challenging transformation and succession processes as well as complex communication projects to success with clients from large corporations, SMEs and NPOs. "I am looking forward to the challenge of leading Mediapulse with a strong research team into an exciting era of technological development in audio, video and internet and thus the changing use of media," Alice Baumann said in a statement. "We will accomplish this strategic realignment with clear goals in mind and sporting ambitions, doing everything we can to fulfill the wishes of our various stakeholders."

Baumann holds a Master's degree in Corporate Communication Management and a Certificate of Advanced Studies in Social Media Management. Further training at the HSG University of St. Gallen and the ZfU Center for Corporate Management expanded her knowledge of corporate management. She also has profound knowledge of the Swiss media landscape and the digital challenge. As a diversified entrepreneur, multiple board member, head of communications of various organizations and long-time employee of a business newspaper, she is well connected in the Swiss economy. She also looks back on a long career as a media professional for print media and Radio SRF.

The Mediapulse Group, which is currently undergoing restructuring, employs a good 30 people. It measures and markets the official radio and television ratings. The daily data from the two measurement systems (Mediapulse radio and television panels) are used by broadcasters for programming and by the advertising industry for selling advertising to specific target groups. Their services are the basis of the entire Swiss advertising market, which manifests itself in the electronic media. With a budget of 20 million Swiss francs, Mediapulse indirectly influences 800 million Swiss francs of advertising money. The supervisory authority is the Federal Department of Environment, Transport, Energy and Communications Uvek, led by Federal Councillor Doris Leuthard.

Image: Linkedin.com