To launch the 2015 fundraising campaign, the Cancer League turned to Maxomedia, with whom it had already successfully implemented campaigns in previous years. The aim was to raise awareness of the Cancer League's commitment, highlight the importance and urgency of donations and, as a compelling consequence, generate donations.

The question arises: how can the importance of donations be dramatized without using the threat of death as a compelling argument? Cancer is a difficult topic that people who are not affected tend to turn away from. As people generally tend to suppress and avoid negative messages, a positive approach to the topic had to be found. The campaign had to credibly prove that donations work. To do this, Maxomedia relies on the strongest argument for donating to the Cancer League: people who have survived cancer.

The campaign visuals therefore each show a selfie of someone who has survived the disease. In contrast to this captured moment of happiness is the message in the form of a warning: "Donations work: I am living proof." This immediately makes the viewer aware of the importance and urgency of donations and makes them realize that they too can contribute. The outstretched arms on the selfie also give the impression that the person wants to hug the viewer and thank them. In this sense, the viewer is not asked to donate, but rather invited to donate with "Thank you for your contribution".

The campaign includes APG posters, advertisements and banners. Depending on the measures, various options are offered for donations, e.g. via a donation account or simply via SMS. In addition, a Website where you can donate and find out more about the Cancer League and the campaign.

Responsible at Maxomedia: Simon Muster (overall responsibility), Michel Sulser (consulting), Reto Schild (CD), Dominique Wittwer (AD), Urs Ander & Anouk Karrer (text), Lukas Binggeli, Noah Moor (graphics), Stefan Schärmeli, Dario Baumgartner (web), Maximilian Lederer (photography). Responsible at the Cancer League: Felizitas Dunekamp (Head of Fundraising), Bettina Junker (Head of Communications), Barbara Iseli Sczepanski (Head of Campaigns & Events), Sonja Meierhans (Campaigns & Events Specialist), Alejandro Ortega (Head of Digital Media), Evelyne Hug (Head of Public Fundraising).

The exhibition "Rituals. A Guide to Life" was dedicated to the small and large rituals that accompany us through everyday life and festive days. 31,000 interested people saw the exhibition, 90 percent of the visitors rated it as good to very good, according to a press release. On view until July is the temporary exhibition "Oh Yeah! Pop Music in Switzerland". According to the museum, it was very well received in an initial survey: Over 96 percent of visitors expressed very positive opinions. Starting in fall 2015, the museum plans to address a current socio-political topic: "Dialogue with Time" is an exhibition about aging. (SDA)

In England, dogs seem to be ideally suited as likeable conveyors of advertising messages. For example, romantic terrier Harvey recently shown. And the next four-legged public favorite, Sammy the shaggy flute, is already forcing his way into the hearts of TV viewers. He was created by AMV BBDO and is part of the ten million pound "Winning" campaign that Mars recently launched on the island. It is about the small victories in everyday life that make life sweeter. Even if you don't bite into the sticky bars afterwards. For example, when you get the last seat on the bus or are the first to fish your suitcase off the baggage carousel at the airport. Or when your dog is simply a little more capable than the other person. (hae)

Born in Paris in 1936, Cunéo initially grew up in Italy. After the war, she moved to Lausanne at the age of eleven. She later lived in Zurich. From 1973, she worked as an assistant, screenwriter, director and journalist for French-speaking Swiss television, and later also for German-speaking Swiss television.

Cunéo dedicated her entire life to writing in its various forms, according to her former employer RTS: Autobiographies, poetry, theater, journalism - Cunéo mastered a wide variety of genres. The Vaud native with Italian roots was the most widely read author in French-speaking Switzerland. Her books were also translated into German and other languages.

Cunéo has received numerous prizes, including the Schiller Prize for her complete works and the Grand Culture Prize of the Canton of Vaud. She was also awarded the French Order of National Merit. For her novel "Trajet d'une riviere" ("The Course of the River"), published in 1993, Cunéo was also honored with the "Madame Europe" literary prize and the Prix des Auditeurs of French-speaking Swiss radio. Her most important works include "Eine Messerspitze Blau", "Station Victoria", "Vor Tau und Tag", "Die Zeit der weissen Wölfe" and "Hotel Venus". (SDA)

Image: Keystone

At the beginning of 2011, Swiss radio and television were merged under one roof. From then on, the organization was called Schweizer Radio und Fernsehen SRF. At the end of 2012, the various television and radio stations were also launched under the SRF brand.

This stunned the Swiss Retail Federation, which has abbreviated itself with the three letters SRF since 2000. The retailers' association filed a complaint. Swiss Radio and Television could have easily found out that the abbreviation SRF was being used by the Swiss Retail Federation, emphasized the plaintiff's lawyer before the Commercial Court on Wednesday. The Swiss Retail Federation had only used the abbreviation SRF informally and sporadically prior to the legal dispute, emphasized the defendant's lawyer. This did not constitute a right to protection of the name. Before the Commercial Court, both sides expressed their willingness to enter into settlement negotiations. Their aim is to settle the dispute out of court. If this is not successful, the court hearing will continue.

The Swiss Retail Federation was founded in 1937 as an association of Swiss department stores. According to its own information, the industry association protects and promotes the interests of medium-sized and large companies in the Swiss retail trade. (SDA)

High mountains, deep valleys and seasons that truly deserve the name... Switzerland is without a doubt quattro country. Thanks to long-standing partnerships, Audi is already present at the most important destinations in the Alps and uses the valuable synergies to communicate in a variety of ways with locals and visitors on site - and now also online.

The new Quattro Microsite combines partners, destinations, activities and interesting facts about quattro technology and presents them attractively. The Responsive Design page closely follows the quattro layout and makes you want to discover the whole world of Audi on your desktop and smartphone or tablet. In addition to general information on partnerships and events, exclusive special offers for Audi drivers also generate a lot of traffic.

Responsible at Amag: Donato Bochicchio (Head of Brand Audi), Christian Frey (Head of Marketing Audi), Barbara Wernli (Project Manager Communication Audi Land of quattro). Responsible at Exxtra (Member of Y&R Group Switzerland): Markus Gut (CCO), Thomas Engeli (ECD), Sandro Kümin (Art Direction), Stefan Cramer (Text), Susan Baumgartner, Lukas von Wartburg (Consulting), Lukas Zgraggen, Paolo Brocco, Michael Höhn (Programming).
 

With UBS Advice, UBS sets the benchmark in investment advice. Clients can base their investment decisions on a systematic process in which the investment strategy is constantly reviewed and thousands of scenarios per portfolio are calculated overnight. In the event of deviations from the investment strategy, investors are guaranteed to receive notification and recommendations from UBS's global network of experts.

Publicis has designed a campaign aimed at people who have already gained their own knowledge of investing money. They benefit from the nocturnal and proactive components of UBS Advice, which the creatives thematize as benefits. A campaign mix of numerous offline and online measures was realized, which will be used in various media from mid-February.

Responsible at UBS: Daniel Fischer (Head of Marketing UBS Switzerland), Daniela Ciotto (Head Swiss Marketing Initiatives), Manuela Gualeni (Project Manager Swiss Marketing Initiatives), Daniel Hünebeck (Head Online Marketing), Markus Stöckle (Project Manager Online Marketing), Mirela Jusic (Digital Campaign Manager). Responsible at Publicis: Ralph Halder (ECD), Jürg Ernst (AD), Albert Matzinger, Antonio Lopez (Text), Wim Roelfs (CD Digital), Norihito Iida (AD Digital), Pascal Schaub (Group Head/Strategy), Maggie Weber, Ursula Jaag, Selina Zaugg (Consulting), Benjamin Kägi (Art Buying), Tiago Dias, Massimo Giannotta (Programming). Adrian Hähni, Sam Bollow (Services).
 

In the 2012/2013 season, the self-employed lawyer drew attention to himself at EHC Biel home games in the following way: The stadium announcer announced the player penalties each time with the announcement: "Strafe - Pénalité presented by". This was followed by an advertising flash on the several-square-meter scoreboard with the slogan "aues was rächt isch... - tout ce qui est droit...", accompanied by the name, address and other details of the lawyer's office. The viewers were treated to the eight-second advertising flash a good seven to eight times per game.

In March 2013, the Bar Supervisory Authority of the Canton of Bern opened disciplinary proceedings against the lawyer and came to the conclusion: the advertising violated the limits of lawyer advertising set out in the Lawyers Act. Both the Bernese Administrative Court (Werbewoche.ch reported), as well as the Federal Court support this decision. For, all that is right, a lawyer's advertisement at a sports event in the present form must be considered lurid from the outset and therefore cannot be permissible. This is the ruling of the Federal Supreme Court. Restriction justified Lawyers' advertising must, according to the law, be objective and meet the public's need for information. This is because "an excessive, abusive or inexpedient demand for the lawyer's services is to be prevented".

The lawyer argued that he was being restricted in his economic freedom. With such an interpretation of the advertising permissibility for lawyers, he would have no other options apart from the use of his letterhead and the signage on his doorbell. The Federal Supreme Court sees things differently. Between the "very effective advertising" in the hockey station and the doorbell, "there are still numerous possibilities of permissible lawyer advertising." The restriction is justified because the reputation of the legal profession must be protected. (Judgment 2C_259/2014 of 10.11.2014/SDA)

Image: Keystone

The agile main character collects points in the style of a video game hero and thus jumps from career level to career level in a rush. His acrobatic skills show that an HSO course can easily overcome obstacles on the way to a professional high score.

Responsible HSO Business School Switzerland: Stefan Leuenberger (CEO), Sara Stocker (Head of Marketing & Communications), Eveline Ulmer (Advertising & Event Manager). Responsible at Bold: Lindo Ganarin, Tino Niederberger (Creative Direction), Philippe Hansen (Overall Responsibility), Production: Maybaum Films.

Schelker made his feature film debut as Röbi Rapp in Stefan Haupt's hit Swiss film "The Circle." On Monday, Sven Schelker stepped into the spotlight of the international film scene when he walked the legendary red carpet into the Berlinale Palast with festival director Dieter Kosslick, event patron Natalie Portman and his fellow award-winning European Shooting Stars 2015 colleagues.

The moment on the Red Carpet was followed by the Award Ceremony, where the celebrated Hollywood star, as godmother of the evening, individually presented the 10 most promising European acting talents and awarded them with the Shooting Star Trophy.

With the Shooting Stars Award, the European Film Promotion (EFP) annually promotes the most talented young actors in Europe. The Swiss Sven Schelker won against the best young actors with just one film and, as a member of the selected Top 10, was allowed to spend a week at the Berlin Film Festival establishing relationships with important casters, film producers and other people from the international film industry.

Sven Schelker

25-year-old Sven Schelker from Basel completed his acting studies at the Otto Falckenberg School in Munich. In 2010 and 2011, he received the Migros Culture Percentage study prize in the field of acting. Since 2012 he has been a permanent ensemble member at the Thalia Theater Hamburg. The multiple award-winning Swiss film "Der Kreis" directed by Stefan Haupt and produced by Contrast Film Zurich is Schelker's first feature film experience.

The Circle": Successes at the Golden Globes and the Swiss Film Awards

"The Circle" entered the Oscar race for Best Foreign Language Film in fall 2014 as the official Swiss entry (Werbewoche.ch reported). The film did not receive an Oscar nomination, but still achieved a historic success: "The Circle" managed to convince the Hollywood Foreign Press Association HFPA and qualify for the Golden Globes, the second most important award in the film industry (Werbewoche.ch reported). No other Swiss film has achieved this in the last 20 years (source: Swiss Films). In addition, "The Circle" received five nominations at the Swiss Film Awards two weeks ago. The film has been sold to more than 18 countries on four continents so far and will be screened at its 100th international film festival before the end of February. "The Circle" is currently showing in cinemas in Switzerland at Stüssihof Zurich.

Ten European Shooting Stars

In addition to Sven Schelker, the following European actors have been awarded Shootings Stars: Joachim Fjelstrup (Denmark), Jannis Niewöhner (Germany), Emmi Pavianen (Finland), Hera Hilmar (Iceland), Moe Dunford (Ireland), Aistė Diržiūtė (Lithuania), Abbey Hoes (Netherlands), Natalia de Molina (Spain) and Maisie Williams (England).
 

Images: Vittorio Zunino Celotto / Getty Images for European Shootings Stars 2015 / Swiss Films / Contrast Film

A classic of urban travel culture: Visitors want to get to know the «real» city, away from sightseeing buses, tour groups with signs, and overpriced tourist traps—where the locals hang out among themselves. Trendy travel guides lead you to the hip local hangout, where everyone goes—except tourists. And you, of course. That might work out once in a while—but in most cases, there’s little overlap. Tourists tend to go where other tourists go. Eric Fischer’s project visualizes where locals and tourists spend their time in a city—or rather, who takes photos where—which is probably a good indicator of popular hangouts. To this end, he has been collecting geotagging data from photos taken in major cities for years. He colors visitors red and locals blue. Anyone who takes photos in the same location over a period of months is classified as a local. Ambiguous cases are colored yellow. Already 136 cities Fischer shows in his Flickr—Profile. Unfortunately, none from Switzerland yet.

For those familiar with the area, the maps offer plenty of material for analysis and interpretation. Those unfamiliar with the area, on the other hand, could use them to pick out the truly trendy spots for their next city trip. And besides, the graphics are simply a pleasure to look at. By the way, each one can be downloaded in a resolution of up to 6137 x 6137 pixels. (hae)

Photos: Eric Fischer, CC BY-SA 2.0 (via KFMW/Motherboard)
 

As planned, business founder Louis Dreyer retired from management at the same time. He will remain a member of the Baden-based agency as a senior consultant. Before joining Mach in June 2013, Mavis Clarisse worked for over 6 years in sales and marketing at what is now United airline. After a further three years as publishing director in a medium-sized publishing house, she acted as co-founder/co-owner of Isno Event.

Mach Corporate & Werbung Baden is an owner-managed communications agency and has been run by Dano Dreyer in the second generation since August 2012; founded in 1988, it soon became one of the leading agencies in Aargau. It employs six people. As
As a strategic and creative partner for corporate communications and advertising, Mach supports clients from the service, political, administrative and industrial sectors.