The picture shows Jon and Alex, a gay couple during an intimate moment in Saint Petersburg, Russia. Life for lesbian, gay, bisexual or transgender (LGBT) people is becoming increasingly difficult in Russia, with sexual minorities facing growing harassment, legal and social discrimination, and even violent hate crimes from conservative, religious or nationalist circles. The World Press Photo of the Year 2014, which also won the first prize for the Contemporary Issues category, is part of the comprehensive project "Homophobia in Russia" by Mads Nissen on behalf of Scanpix.

The 17-member international jury selected the best works in eight categories from 97,912 proposals submitted by 5,692 photographers from 131 countries. U.S.-based Michelle McNally, jury member as well as director of photography and deputy editorial director of The New York Times, explained the choice this way: "It's a historic time for the image... the winning image must be aesthetic and meaningful, and at the same time have the potential to become an icon. This image is aesthetic, powerful and has humanity."

For the eighth time, Keystone - together with the Leading Partners Canon and Baumann & Cie, Banquiers as well as gdz and the media partners NZZ am Sonntag and persönlich - brings the World Press Photo exhibition to Zurich: From May 7 - 31, 2015, the award-winning photographs will make a guest appearance at the Folium in Sihlcity. Jean-Claude Biver, "Chairman of Hublot and President of LVMH watches division", will open the exhibition in Zurich.

 

The leaves of the moringa tree carry large amounts of vitamins, minerals, trace elements, amino acids and antioxidants. Moringa can be taken as a dietary supplement and is used in the manufacture of cosmetic products. The raw material for Moringa Pure is grown in Tenerife certified organic without fertilizers and with the exclusion of any pesticides.

The freelance art director Catherine Martin designed and realized the overall appearance for Moringa Pure on a direct mandate. It includes all measures, from the naming to the logo, claim and letterheads to the Websitee-shop and the packaging of the extensive product range. The appearance is to underline the Moringa philosophy that health and pleasure do not have to exclude each other.

Responsible at Catherine Martin Art Direction: Catherine Martin (concept, art direction and graphic design), Markus Graf (image editing), Reto Knödlseder / Webgarage (programming).

 

At Free-valentine's-day.ch you can practise with Christa Rigozzi how to give the right compliments, listen attentively and choose the right gift. Among other things, ten romantic weekends in Paris will be raffled off among the participants. The promotion will be advertised with POS measures, advertisements, Facebook ads, online banners and pre-rolls.

Responsible at Chocolat Frey: Christian Plume (Brand Manager Confectionery). Responsible at Leo Burnett Switzerland: Barbara Hartmann, David Hugentobler, Pablo Schencke, Lukas Tauss (creation), Johannes Raggio (ECD), Michael Gassler, Fernando Gort, Tiffany Gaggia (consulting), Erasmo Palomba (FFF), &Söhne (film production), Tobias Weber (director), Pierluigi Macor (photography), Süsstrunk & Jericke (image editing), Station (online).
 

 

Maybe you know what it's like: you're sitting in your office and freezing because the heating is acting up; the wall is covered in gray stains because the facade is poorly insulated; or you can't concentrate since a music teacher has taken up residence in the room next door. Such conditions can be quite annoying for tenants. Or - as the lawyers put it - they restrict them in their contractual use of the rented property. These are deficiencies under tenancy law that the landlord has to remedy. So in the most extreme case: replace the heating, insulate the facade, put the music teacher on the street. Even if milder measures often lead to a solution, landlords sometimes do not have an open ear for problems of this kind. As a tenant, your only option is to deposit the rent in a blocked account, which will be made known to you by the competent arbitration authority in rental matters. Simply paying less rent is not advisable - this can result in debt collection or even premature termination! Therefore, set the landlord a deadline by registered mail to remedy the deficiency and threaten him that you will otherwise deposit the future rent. If he lets the deadline pass unused, inform him - again in writing - that you will now deposit the rent. Then file a request for arbitration within 30 days of the due date of the deposited rent. The arbitration proceedings will deal with the remedying of defects, but also with how much of the deposited rent will be paid to you in the form of a retroactive rent reduction and how much the landlord will receive. The conciliation procedure is free of charge. If it ends without a settlement, the authority can submit a proposal for judgment to you, which becomes a legally binding decision if neither party rejects it. Otherwise, the rejecting party will be granted the right to sue. However, the authority can also issue the authorization to sue directly to you as the complaining tenant. From the time the action is filed with the court, procedural costs are incurred, which must ultimately be borne by the losing party.

But be careful: A landlord does not have to remove every defect, no matter how minor. As a tenant, you are responsible for the so-called minor maintenance. This does not just include replacing a light bulb. However, the tenant does not have to carry out a lot of work that is passed on to him in the rental agreement: In recent years, various court rulings have made it clear that only minor maintenance can be what an average tenant without specialist knowledge is capable of doing himself. If a specialist is needed, the landlord must pay. The fact that these decisions concerned apartments does not change anything - the legal provisions for renting commercial premises are largely the same. A special case is, of course, the rent for unfinished buildings: Here, as a rule, you as the tenant must pay for all defects in the parts you install.

Patrick Strub is a consultant in the Observer Consulting Center

Observer.ch/bookshop

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Description

Gold fever is a mildly contagious infectious disease caused by the gold fever virus. Creative professionals serve as intermediate hosts for the virus, transmitting it to regular photo, film and radio productions.

Pathogen

Gold fever viruses belong to the family of reputational viruses. Two subspecies are known. Aurivirus extramile makes dialogs funnier, pay-offs more surprising and logo charts more beautiful, while the virus of the far more common species Aurivirus focus is designed to restore rudimentary basic ideas destroyed by pretests.

Transmission

The gold fever virus is transmitted by retrieving an alternative version of the manuscript as soon as the advertising client has left the filming location or recording studio for good or only goes to the toilet briefly. The entire production team can become infected with the exception of lighting technicians, who have lifelong immunity.

Course of the disease

Gold fever leads to an increase in working hours on both the agency and production side, while at the same time reducing the profit level. In the actual execution phase, the affected creatives show brief mood boosts, which are neutralized in regular spurts by budget managers who are still present. In 0.5 percent of cases, a second phase of the illness manifests itself with an award win at an Eastern European festival.

Published so far:

Platitourette (repetitio nausea)
Visual fetishism (stimulus best practice)

 

I feel sorry for the poor guy who spends 20,000 francs to be able to tell the time. That's why you have a cell phone," Jean-Claude Biver once said in a speech. The former Swatch manager, who later made the luxury brand Hublot big with his own company, not only knows what watches are for. He also knows what makes his customers tick: "In the luxury market, you can see that someone who spends 4,000 francs on a watch is unlikely to buy a second one in the same year. The customer doesn't come back even in the third year." Someone who buys a watch for 20,000 francs and likes it, "buys at least three or four more after three months," reveals Biver.

The SIHH in Geneva is one of the most renowned watch fairs in the world (above). It is only aimed at sellers. The fair in Basel (below) is also open to end customers.

You don't learn that in marketing school. And that's why advertising for watches usually looks like it comes from a completely different era. With a watch in the luxury segment, people want to afford something different. They want to fulfill a dream and buy a status symbol to do so.

"A watch shows who I am, what upbringing I have, what culture and what personality," is the most important insight of watch advertising strategists. Image is therefore the driving factor behind the mechanics of the watch market. This is also demonstrated by the campaigns that are awarded annually in October at the "Prix Suisse de la Campagne Horlogère de l'Année". The competition organized by the Ringier publication Montre Passion chose the "L'instant Chanel" campaign - with stylish black and white images of exclusive moments - as the winner for 2014. The winner in the film category was "Don't crack under pressure" by Tag Heuer - with images of personalities successfully mastering situations in sport, on stage, painting or cooking in a gourmet restaurant.

The luxury brand Hublot is sponsoring the European Football Championship. But Jean-Claude Biver doesn't want to sell watches at this mass event, he just wants to create a myth for his image
build up. To this end, he also has a brand ambassador such as Pelé appear. The IWC label relies more exclusively on stars as brand ambassadors, for example Emily Blunt and Christoph Waltz. Formula 1 regularly serves as the backdrop for the dream worlds of watch advertising.

Everything is experienced and decided at the POS

The staging of such a prestigious world culminates each January at the watch fair in Geneva. For this event, where selected luxury labels celebrate their new products, decorative structures costing several million are erected for a few days. However, it is not the end customer who gets to see them, but only invited retailers. In Geneva, they are wooed with exclusive events where retailers can actually forget about time for a few hours in the company of illustrious guests from the world of glamor and concentrate solely on understanding dreams. Another mechanic of watch advertising shows that a potential customer is "advertised" primarily at the POS.

Selective distribution is the type of distribution channel. The large luxury watch groups want to be represented worldwide by their own boutiques for their flagship brands and thus be perceived as uniform and authentic. Smaller brands are also increasingly striving for their own forms of distribution. With these, a brand can create its own environment, present its image anywhere in the world and showcase its complete range.

Nevertheless, the masses are not completely ignored in watch advertising. Once again, it is Jean-Claude Biver who brings together two seemingly completely incongruous worlds for his Hublot. The luxury brand already sponsored the popular Euro 08 football event in 2008 and the European Championships in Ukraine in 2012. But who would buy a 20,000 franc watch in the stadium there? "The myth of a brand is not created where it is sold," says top salesman Biver. And he can prove his theory: Every child in the favelas of Rio knows the Ferrari brand. For millions of TV viewers, this car is a dream. But hardly anyone can afford such a car. "The dream is all the more fulfilled for those who have really made it."

Andreas Panzeri
 

Personal details: Andreas Wiebe, born in 1974, is a Russian-German. He came to Germany in 1989 and studied industrial electronics in Bonn. He founded various companies whose products have won several IT innovation awards. In 2008, he founded Hulbee AG for hardware and software development in Switzerland.

Swisscows.ch is operated by Hulbee AG in Egnach TG. Werbewoche spoke to Andreas Wiebe, CEO and founder of Hulbee, about his project, business model and expansion plans. Wiebe will also be appearing at the Swiss Marketing Day in Lucerne on March 3.

 
In 2014, the Swiss most frequently googled "World Cup 2014", "iPhone 6" and "Michael Schumacher". Your search engine Swisscows was launched in July, in the middle of the World Cup - what does the Swisscows ranking look like?
Andreas Wiebe: World Cup 2014, iPhone 6, Conchita Wurst.

Swisscows.ch is not just a search engine, but the first intelligent answer engine, you write on the website. Can you elaborate on this?
With search engines such as Google or Yahoo, the search term entered is searched in the index of the engine and returned, regardless of the topic it matches. This results in thousands of documents. But as the volume of information grows, this is not fit for the future. That's why we at Swisscows rely on a semantic search: behind each term is a thick folder with many keywords that match the search term. World Cup 2014, Brazil, Messi, Blatter, but also World Cup 2010, World Championships in Athletics or Wachtmeister (Wm) match "World Cup". Swisscows analyzes them, summarizes them and displays them in the form of tiles.
 
So I don't just get pages and pages of results, but also a visual representation of possible correlations that allow me to narrow down the search with a single click?
That's right. Overall, the searcher gets to the desired information more quickly. That's why we're talking about an answer engine.
 
After launching the web search, you launched additional assets.
Secondly, we launched "Annonce" for advertisers. This is the place where companies can place advertisements. It works in a similar way to Google's Adwords, but was developed in-house. We then launched image search, video search in November and music search in December. We now also have a mobile app.
 
What is different about image and music searches compared to Google?
If you move the cursor over the images, three functions appear that make this image search more efficient. It can also be narrowed down geographically. For the music search, we work together with Soundcloud, probably the largest music database. Thanks to a player, users can also put together their own playlist and listen to it on the go. The security of the user is important here: this area remains completely anonymous.
 
What added value does Swisscows offer in the video search?
At the moment, it's just a search on YouTube, because that's what our users wanted. However, as YouTube monitors and evaluates its users, we interposed a proxy server. This means that YouTube can neither see where the user comes from nor who is searching for what. The only thing YouTube can see is that the search is being carried out from Swisscows. The user can therefore search discreetly. However, if they want to watch a video, we will warn them because they will then leave the protected area. However, we are in the process of setting up our own video portal, but that will take some time.

Are you planning anything else?
In the second half of February, we will be launching a translation service. This will be followed by a tool that allows users to search videos for audio and text. Thirdly, we are planning a service with which texts and even entire books can be summarized to any length.

The website states: Swisscows does not store any user data. Neither IP addresses nor tracking cookies, nor search terms. Nothing at all. Why?
I have been warning about surveillance for 14 years. We are not interested in this data and we don't want to pass it on to anyone. Our marketing department did raise the objection that we were foregoing quick revenue. But we have decided in favor of user security.

Who can guarantee that you really don't store any data?
At the moment, as the founder of Swisscows, I simply give my word of honor. But we are in the process of setting up a security advisory board made up of credible and competent people who can confirm our decision not to use data storage.

This is all the more necessary as a European secret service once bought a software license for document management from you.
Yes, that was in 2002, but at one of my other companies. Hulbee AG does not do this.

Nevertheless, this brings you close to the secret services and the military. Doubts as to whether you and Hulbee AG are really clean would be understandable.
It's the other way around: precisely because I saw what was going on with the secret services at the time, I came to the conclusion that the user must be protected at all costs. Edward Snowden also worked in the NSA system and decided to leave at some point. I felt the same way, even though I was never as deeply involved as he was.

Swisscows claims to have 3.5 million page impressions (PI) and around 800,000 unique users (UU) per month. However, Swisscows cannot be surveyed by NET-Metrix.
Because this requires us to set cookies and thus store some of the user information.

But how do you arrive at the figures?
Our server shows us how many search queries have been made and which search terms have been entered. There are currently 3.5 million search queries per month. From this, we deduce that around four to five sites are viewed for each search query - just like Google. This gives us the approximate number of UUs. However, we do not know their IP addresses, where they come from or where they go.

So you count the search queries, but cannot have them authenticated.
Correct. And the number of UUs is just an estimate.

800,000 UU correspond roughly to the reach of Bluewin or Blick online. 3.5 million PI correspond roughly to the page impressions at Ticketcorner.
We are very happy that Swisscows is already meeting with such good demand after just six months.

What does your business model look like?
We have the "Annonce" offer, which can be found at the bottom of our website. An ad there costs at least 150 francs and it works like Google: if someone clicks on it, one franc is deducted from their credit.

How are your advertising sales doing?
It is rising slowly. Large companies are also currently testing us. This test phase should come to an end in the middle of the year. Like Google, we will then charge different prices depending on the search term. Placing an ad in the "iPhone" environment will then cost more than for "marsh marigold". In terms of price, however, we will be cheaper than Google.

When do you expect to break even?
Swisscows should break even at the end of 2015. We also have a banner tile on the homepage - this is for branding advertising and therefore more expensive than an advertisement.

How much have you invested in Swisscows?
A few million. There are currently 54 employees working for the company.

How did you come up with the name Swisscows?
We definitely wanted Swissness in the name. For several reasons: We want to emphasize that we operate from Europe and not from the USA. In the current cyber war, Swiss also stands for neutrality. Thirdly, Swiss also stands for quality. For the second part of the name, I was looking for a term that symbolizes Switzerland. For me, it's the cows, more than Rolex or cheese. What's more, the cow is not aggressive and its milk is a wonderful product. It's the same with Swisscows: We don't want to attack or spy on anyone. Our product should only benefit people. 

Are you thinking about expansion?
We are already active in Germany and Austria, and demand there is also high. As we have received many inquiries from the UK and the USA, we will also be active there from around May 2015 - under the same name. However, the servers will remain in Switzerland. We are also continuing to develop our offering. Because what we are proving with Swisscows, we will now also offer as products for companies - for their search for internal data. We have already had a lot of requests for this.

Swisscows is therefore the figurehead for Hulbee, so to speak.
Correct.

You will be appearing at the Swiss Marketing Day on March 3, 2015, which has the motto "From Big Data to Big Inspiration". What will your message be?
By big data, I mean all the unstructured data that is stored unused in companies. Big data is knowledge that is in chaos. Those who learn to understand and use this knowledge will shape the future. Nevertheless, I appeal to companies: Refrain from tasking your employees with structuring this data. Instead, get tools that analyze this information automatically. Hulbee has been developing such tools for years, such as the "DataCloud" software (http://www. hulbee.com/products/datacloud/).

Markus Knöpfli

This spring, Ford is once again presenting its latest model range to its existing and potential customers. Based on the spring campaign also developed by Ogilvy & Mather Zurich, which will appear under the motto "Ford Freetech", the so-called Carline brochure focuses on the technical highlights of the various Ford models as well as various customer benefits in relation to Ford technologies.

Ford Freetech is the name of a sales campaign in the course of which Ford will emphasize the outstanding technological innovations available across the entire product line this spring and make them known to the public. Among other things, Ford is equipping various of its models with special technology packages and offering them at particularly advantageous conditions.

This campaign also formed the basis for the content and design of the new Ford Carline brochure. As an insert in selected press titles, the 16-page brochure will draw the attention of a wide audience to the Ford Freetech range as well as the broad Ford range and, of course, the latest innovations. At the same time, the brochure will play an important role in supporting sales at dealerships.

Responsible at Ford Motor Company Switzerland: David Frey (Marketing Director), Stefanie Schaer (Head of Marketing and Events). Responsible at Ogilvy & Mather: Thomas Bolliger (CD); Stephanie van Ophuisen, Urs Westermann (art/graphics); Marcel Elsener (text); Michela Girola (consulting); Jonathan Schipper (overall responsibility).
 

Content marketing is the buzzword of the moment. Just hype? Not at all. According to our research, there is a fundamental reorientation in marketing communication: the content turn. This refers to the shift of companies towards an increasingly content-driven communication approach that focuses on informative, advisory or even entertaining, but in any case journalistic content for the target groups.

Indications of the content turnaround

The latest FCP Barometer, which we conducted together with Forum Corporate Publishing, the association of service providers for CP and content marketing in Switzerland, Germany and Austria, provides indications of such a content turnaround. The in-depth survey of more than 50 marketing decision-makers from leading companies in the three countries makes it clear that more and more managers see journalistic, regular communication with consumers, business customers or employees as an important key to success. The vast majority are convinced that a brand is nothing without content: In the barometer, 96 percent of managers (fully) agree that you need to use stories to get people excited about your brand and to build loyalty. In fact, more and more companies seem to be turning to a content-driven strategy. For 2017, 81% of study participants expect their company to pursue a (more) content-driven communication approach. Only a small minority of 4% expect a (more) advertising-oriented communication strategy in the future.

The driving force behind this reorientation is the limitations of advertising. Consumers and other target groups often no longer perceive traditional advertising messages, are tired of them or only have limited trust in them. According to Nielsen's Global Survey of Trust in Advertising, only 62% of global consumers trust TV advertising and 61% trust newspaper advertising, while 57% of consumers trust outdoor and radio advertising respectively. Online video advertising and advertising on social media (48% each) are trusted even less. In contrast, significantly more trust is placed in content-focused, company-owned media such as brand websites (69%) and editorial content (67%). This trust bonus is significant; after all, various studies clearly show that the attitudes that target groups have towards the media are a decisive factor in the impact of communication.

Challenges of a content-driven strategy

But what are the challenges for companies that are committed to a content-driven communication approach? A key challenge is content creation, i.e. the creation of suitable target group-relevant content. In the barometer, 45% of marketing managers rate the creation of content as fairly challenging and a further 13% as very challenging (see Fig. 1). It is also clear that it is primarily about the quality and less about the quantity of content: 87% of study participants (fully) agree that creating and using really good content will be crucial to success in the future. The structured, target group-oriented distribution of this content via the appropriate media and channels was rated by 36% of decision-makers as fairly challenging and 6% as very challenging. From the point of view of marketing managers, a cross-media approach is important here, which includes print media such as customer magazines as well as brand websites, company blogs or content apps. In the barometer, 79% of respondents are convinced that stories need to be told across all media.

Defining a suitable content strategy, i.e. setting communication goals, planning content and stories, deciding on suitable journalistic formats and choosing the right channels, is seen as an even greater challenge than content creation and distribution. 53% of those responsible consider the development of a suitable content strategy to be quite challenging, 13% even consider it to be very challenging. It is therefore not surprising that there is a clear strategy gap in practice: According to the barometer, only 19 percent of companies currently have a clearly defined content strategy.

However, the greatest challenge lies in the systematic, regular measurement of communication success and the subsequent optimization of activities. Seven out of ten respondents to the barometer consider this to be fairly (51%) or very challenging (21%). This assessment is also reflected in the fact that so far only a small proportion of companies regularly measure the success of content-driven communication measures. For example, only four out of ten of those companies that use their own magazines to communicate with their customers examine the impact of these magazines.

Support for content-driven communication

Anyone who wants to successfully master these challenges needs a broad portfolio of skills. Examples include precise knowledge of the media needs of the target groups, content expertise, profound journalistic skills and cross-media know-how. As a rule, additional skills and experience are also required, e.g. in editorial and web design, app and software development or in measuring the success of corporate media. Only a few companies can provide these special skills themselves. It is therefore usually a good idea to work with partners. Our research shows that nine out of ten companies that use customer or employee magazines and eight out of ten companies that use digital corporate media rely on the support of external partners. To find out which external service providers can best support companies, we asked the managers surveyed in the barometer for their assessment. According to the survey, specialized corporate publishing and content marketing agencies and publishers offer the best competence profile - they are seen by 83 percent of the survey participants as the ideal partners for the conception and implementation of a content-driven communication approach (see Fig. 2). A clear vote: Potential other service providers such as PR (40%), online (19%) or advertising agencies (6%) are seen as having significantly less expertise.

Clemens Koob

Gähwiler and his team were able to win one of Germany's largest publishing houses, M. DuMont Schauberg, as their first customer. "It's great to join this company at this point in time and to have so many opportunities to bring joiz Global technology with its numerous creative applications to the market," said Gähwiler. "With its range of interactive, e-commerce, games and red button applications, joiz Global offers something unique and powerful to the international media industry," Gähwiler continues.

As part of his new role as Managing Director of Joiz Global, Gähwiler is responsible for, implements and develops the company's creative and business strategy. He works with clients and Joiz developers to devise customized marketing solutions based on the unique Joiz technology. He helps business partners optimize and monetize their products and services in innovative ways. In addition to financial management and leading the management team, Gähwiler also controls all day-to-day operations.

Before joining Joiz Global, Samuel Gähwiler worked as Controller of the Digital Division at the Tamedia publishing and media group, where he oversaw and developed the Internet TV, online classifieds, online advertising, e-commerce and transactional business models. Prior to that, he worked as Head of Corporate Development and Mergers & Acquisitions for Orell Füssli Holding, founded a corporate venture in the media industry and worked as a consultant for PWC.

"I am delighted to welcome Samuel as Managing Director at Joiz Global," said CEO Alexander Mazzara. "This important appointment comes at an exciting time for the company, as it was recently announced that M. DuMont Schauberg has licensed Joiz technology for its Big Data strategy to establish Köln.tv as Germany's first interactive regional TV network. Samuel is an experienced executive with both strategic and creative credentials. His expertise, experience and vision are the core foundation for the continued success and expansion of Joiz Global."

Joiz Global recently signed a licensing agreement with the M DuMont Schauberg media group. Joiz Global's solution supports Köln.tv, Germany's first interactive regional TV station, in the development of an interactive program consisting of news, sports and lifestyle shows. In addition, the digital platforms of two of M. DuMont Schauberg's most successful regional newspapers, Express and Kölner Stadt-Anzeiger, have been integrated into this agreement, so that cross-platform content is first shown on express.de and ksta.de, as well as koelntv.com, before being broadcast on the TV network.

Joiz Global is pleased to announce another weighty new addition from Israel: Itai Aaronsohn will be the new Head of Product Development at Joiz Global. He is responsible for the development of new mobile and online platform projects. He also manages the integration, deployment and implementation of Joiz Global's technology solutions for the company's retail partners. Aaronsohn will work closely with the business partners to ensure the successful development and implementation of the technology and data solutions, as well as implement the interactive, e-commerce and gaming processes. He will also set up and implement the required training.

A trained lawyer, Itai Aaronsohn joined Joiz Global from the media agency Kumma, where he was Head of Business Development and built up the Direct Publisher and Video Ad divisions. Previously, he founded and launched Foodsteps - a successful social content marketing platform for chefs and restaurants. He was also VP of Business Development for the Logia Group.

What is Joiz Global?

With its proprietary cloud-based technology, joiz Global offers innovative community marketing solutions for companies worldwide. The joiz Global platform combines TV, online and mobile to increase and improve user interactions and transforms them into rich behavioral data. Joiz was founded in 2010 and also operates two interactive TV channels for young people in Switzerland and Germany.
 

Angélique Wälchli has many years of experience in radio. From 1999 to 2002, she was editor and presenter at Radio Förderband - later Radio BE1. She then held the same position at DRS Virus until 2004. After a longer stay abroad and a detour into the communications industry, Angélique Wälchli became editor-in-chief at Radio Canal 3 in Biel/Bienne in 2006. Since July 2008, the 39-year-old has been working for Swiss Radio SRF as an editor and service manager in the newsroom in Berne and as a presenter of "Info 3".

Angélique Wälchli's education is multifaceted. In addition to basic journalistic training through various in-house courses and internships at Radio DRS, she also holds a Master of Advanced Studies (MAS) in Communication Management and Leadership from ZHAW Winterthur. She also graduated from the European Film Actor School in Zurich. Angélique Wälchli will join the editorial team of "Tagesschau" on June 1, 2015, succeeding Pascale Menzi, who, as previously announced, left SRF at the end of January 2015.

Angélique Wälchli in a press release: "Already at my first "Tagesschau" visit I would have liked to stay the same: a great team that does sensational work in my eyes and that day after day. I think it would be great to soon become a member of this editorial team. After many exciting years behind the radio microphone, I'm now looking forward to working in front of and behind the TV camera, too."