From now on, the 100cl glass bottle of Henniez presents itself in a new design. In keeping with the brand's unmistakable style, the Swiss mineral water icon is now even slimmer, more modern, and simpler. The shape of the new bottle was realized internally with the manufacturer.

The new bottle is 32 grams lighter than its predecessor (580 instead of 612 grams), requires fewer resources in production and is easier to stack, which will reduce the number of transport movements during distribution. The high quality of the glass should also increase the number of filling cycles for each bottle. This measure is expected to reduce the carbon footprint by 90 tons of CO2 per million bottles filled and nine tons of CO2 per million bottles transported, according to a press release.

The brand has every reason to celebrate: last December, the mineral water welcomed its 10,000th customer. Facebook-In 2015, the brand celebrates its 110th anniversary. But that's not all: the brand is also giving itself a visual makeover and is appearing in the anniversary year with a new Website and in a fresh look. The Geneva agency M&C Saatchi is responsible for these measures. (hae/pd)

The company has now expanded its range to a total of 20,000 products and added a large selection of office supplies to its range. The task for Walder,Werber was to communicate this message in a striking way. The result is advertisements that promote the new product range in a very reduced but eye-catching way. The headlines search for a deeper meaning - even for office supplies. Because they have never been looked at in this way before.

Responsible at Ecomedia: Sandra Hurter (Head of Marketing). Responsible at Walder,Werber: Sandro Walder (overall management); Stefan Moeschlin (concept/text), Manuel Steiner (AD), Corsin Kessler (DTP).
 

Even after the appreciation of the Swiss franc, the Swiss metropolis of Zurich remains one of the most interesting locations in Europe for international corporate headquarters. The global strategy and brand consultant Prophet is therefore underlining its belief in the strategic importance of the Swiss metropolis by expanding its office there and appointing Jan Döring as head of the office in mid-February this year.

Döring wants to expand the Prophet office in Zurich and significantly increase the number of employees from the current 20. "Switzerland is one of the most important markets for us in Europe, so we want to continue to drive growth there and offer companies our expertise and competent services," says Döring. The local customers are mostly international groups based in Switzerland or local Swiss companies. The expensive Swiss franc will not affect the plans, says the Prophet consultant. He does not fear any long-term strategic changes on the part of his clients with regard to Switzerland as a business location. On the contrary, Prophet assumes that many companies will (have to) focus on growth right now.

Döring has been working for Prophet since 2011 and was previously based in the Berlin office. He is an expert in brand and business strategies as well as strategic concepts for digital transformation. In the years before that, the consultant successfully built up and managed the consultancy Noshokaty, Döring & Thun, which merged with Prophet four years ago. Prophet President Rune Gustafson is delighted about the expansion of capacities in Zurich: "We are very pleased that Jan Döring will be responsible for our very important Zurich office in the future. This underlines our vision of growth and excellent customer solutions for international groups working from Switzerland".
 

Almost a third of Swiss online shoppers have used a smartphone for online shopping in the last twelve months. The Swiss prefer to make mobile purchases via apps and particularly appreciate the convenience of paying by smartphone. However, smartphones, tablets and the like are not only used for the purchase process itself: smartphone users often search for product information or read testimonials from other shoppers before actually making a purchase. These are the results of a survey commissioned by Paypal and conducted by the market research company Ipsos*. 17,500 people in 22 countries were asked how they use mobile shopping services, what obstacles they see and what opportunities lie in m-commerce.

Online shopping via app is clearly ahead

Shoppers can go on their mobile shopping spree via app or mobile browser. As the survey shows, they clearly prefer apps: 56% of Swiss smartphone shoppers have shopped via apps in the last twelve months, while 52% have chosen to shop via a browser. Consumers who have tried both types of mobile shopping clearly prefer shopping via apps: For 47 percent, apps are the more popular way, with only 19 percent preferring to shop via a mobile browser. This reflects an international trend among Swiss smartphone shoppers: worldwide**, 47% of smartphone users who have shopped using both an app and a browser prefer shopping via apps, while only 27% prefer shopping via a mobile browser.

Payment, for example, is seen as an advantage when shopping online via an app. 28% of Swiss smartphone or tablet owners stated that they find paying via apps particularly convenient. 22 percent appreciate the speed of paying via app. The independence from a wallet (15 percent), how easy it is to pay by app compared to cash or card (15 percent) and the fact that you can take advantage of special discounts and offers in this way (14 percent) were cited as further advantages. Apps are also well received internationally: Worldwide, paying via apps was mentioned most frequently as a convenient way to pay (35% of smartphone or tablet owners) and as a quick way to pay (30%).

Smartphones are primarily a source of information

In-store tablets and smartphones offer customers new opportunities for interaction. They can search for offers or information on the move, compare products or order, buy and pay for goods directly online. This means that the smartphone is also used beyond the purchase process. The purchase itself is not always necessarily completed on the move, but often on site at the checkout. When buying consumer electronics, 21% of those who have bought something from this product group in the last twelve months would search for information in-store via smartphone, but then buy it in-store. 16 percent do this when buying furniture or household appliances.

According to the Ipsos survey, a total of 33% of smartphone users in Switzerland have searched for product information on their mobile devices in the last twelve months. 24% of them have found a store or information about it using their smartphone. 18% have also scanned a barcode or QR code. Here too, the Swiss are following the international trend: 36% of smartphone users surveyed worldwide have searched for product information on their mobile devices. The second most common activity was searching for stores and information about them (27%). Every fourth smartphone user has also read customer and user reviews on their mobile in the last twelve months.

Still hesitant - the Swiss and mobile shopping

Despite the growing number of smartphone and tablet users, the Swiss are still holding back when it comes to mobile shopping. 46 percent of online shoppers who are not yet mobile shoppers stated that they prefer to shop on their PC or laptop. 42 percent said that the screen of their mobile device was simply too small for them.

Nevertheless, mobile devices are becoming an increasingly important and rapidly growing sales channel. Specifically, the Ipsos survey predicts that Swiss spending on mobile commerce will grow by 41% in 2015 compared to the previous year, with Ipsos forecasting 39% year-on-year growth for 2016. Younger consumers are the main driving force behind mobile growth; 55% of Swiss smartphone shoppers are between 18 and 34 years old.

*On behalf of Paypal, Ipsos conducted a representative survey of 17,519 adults (aged 18 and over) who own/use an internet-enabled device. Around 800 consumers in 22 countries (UK, France, Germany, Austria, Switzerland, Italy, Spain, Netherlands, Sweden, Norway, Denmark, Poland, Turkey, Russia, Israel, UAE, USA, Canada, Brazil, Mexico, China and Australia) took part in the survey, which was conducted between September 9 and November 3, 2014. In Switzerland, the survey was conducted between September 19 and October 29, 2014 with 800 participants. The data was weighted according to the known activity of online shoppers in all countries and the demographic profile of internet users in seven countries, including Switzerland.

** The figures given as global are the average of the 22 markets surveyed and were not weighted by population.

The motto of Coop's entire sustainability communication is "deeds not words". Coop has been committed to a sustainable product range, animal welfare, environmental protection and social issues for more than 25 years. The more than 250 sustainable deeds were numbered and collected on the online platform taten-statt-worte.ch, for whose interactive conception, implementation and content Goldbach Interactive and YJOO Communications are responsible. This "Tatenbank" forms the heart of sustainability communication and not only provides an overview of Coop's commitment, but also makes the individual measures tangible through facts and figures as well as multimedia content such as images and videos. The website is constantly being expanded, because new actions are being added all the time. And it is supplemented by the "Principles and Issues" section, which provides in-depth background information for interested parties, and the "News and Future" news stream.

Actions instead of words in Coop newspaper, on posters, print subjects and in TV commercials

The deeds for people, animals and nature can not only be discovered online, but the Coop newspaper also reports weekly on new measures in the section "Deeds instead of words". In addition, the deeds play a central role on the poster and print subjects as well as the TV commercials. Whether it's about sustainable fishing, fair and organically produced clothing, exercise for animals, Ünique vegetables or Fairtrade, the five TV commercials tell short stories about Coop's commitment to sustainability. In each case, the focus is on people, such as the inhabitants of a fishing village or children playing while shopping. The honest and light-hearted approach to fundamentally serious topics makes some of the most remarkable deeds emotionally accessible in this way.

Printsubjects

The nine print subjects also pick up on lesser-known deeds in words and images. They address both general commitments, such as animal-friendly attitudes, and concrete actions, such as Coop offering only fresh pineapples from fair trade. The pictures are taken from life and show Coop's commitment in all its facets in a light-hearted and unpretentious way. The round image section is reminiscent of the shape of the earth and brings the deeds visually into focus.

POS measures and online banners

TV commercials, posters, and print subjects will be flanked by various POS measures and online banners. The long-term measures will be seen for the first time throughout Switzerland from mid-February 2015.
 
Responsible at Coop: Jörg Ledermann (Head of Communications, Quality, Sustainability), Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Denise Stadler (Head of Media), Christof Braun (Project Manager Advertising), Oliver Johnson (Head of Digital Marketing), Bruno Cabernard (Head of Sustainability), Conradin Bolliger (Head of Sustainability Own Brands), Karin Heliopoulos (Head of Media). Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Peter Schäfer (strategy), Michael Kathe, Oliver Kessler (creative direction), Andrea Huber, Denis Schwarz, Hanning Beland, Peter von Ah (art direction), Torsten Maas, Jan Hertel, Christoph Hess, Markus Tränkle (text), Anne-Marie Pappas (graphics), Walter Tagliaferri, Sandra Willi, Franziska Wiesner (Consulting), Peter Rehnke (Digital Direction), Claude Eberhard (Digital Creative Direction), Eric Markowski (Digital Concept), Merlin Zuni (Digital Art Direction), Constantine Wrage (Agency Producer), Luki Frieden (Director), Bruno Augsburger (Photographer), Joe Berger, Jens Derler (Production Pool). Responsible at YJOO Communications (Content concept and content web platform): Nina Krucker (overall responsibility), Christian Nill (text), David Shriqui (video). Responsible at Goldbach Interactive (Interactive concept and implementation web platform): Nicola Schlup (overall responsibility), Alain Ryser (consulting and project management), Dominic Zach (conception), Raphaël Liechti (art direction), Sébastien Gerber (screen design), Susanne Fankhauser, Florian Mäder, Sergio Abad (frontend development). Responsible at TWMedia: Stephan Küng (Managing Director).

The number of new HIV infections should also be drastically reduced with the "All In" campaign presented in Nairobi on Tuesday. According to UN statistics, the immunodeficiency disease AIDS is the second most common cause of death among 15 to 19-year-olds worldwide. In Africa, it is the number one killer.

The campaign by various UN organizations is also an admission that too little attention has been paid to young people in the fight against AIDS. They are the only age cohort in which the number of AIDS-related deaths is not declining. Around 120,000 young people died from the consequences of AIDS worldwide in 2013. According to UN data, a total of 2.1 million young people worldwide are HIV-positive, more than 80 percent of them in Africa. Girls and young women are particularly affected. According to UN statistics, they accounted for around two thirds of the 250,000 new HIV infections in 2013. Particularly in poorer and patriarchal African societies, they often lack the knowledge and self-confidence to insist on using condoms during sexual intercourse. (SDA)

Teaser image: Keystone

The conviction: "Every great creator, athlete and explorer is driven by an inner fire - the desire to turn their dreams and ideas into reality." This obsession is a state of mind, an inner drive, as Oakley writes in a media communiqué for the new campaign. It is not about results, winning or perfection. The journey is the reward and true happiness lies in the pursuit. "It's not about the actual destination and there is always a special place to return to."

Oakley's new campaign "One Obsession" starts today, February 17, and will run throughout 2015. It invites people to be inspired and join the brand's global network of renowned athletes living their passion. The campaign spans 22 countries and includes digital and social channels, advertising, outdoor and retail, live events and an enhanced digital experience on Oakley.com/oneobsession.

Starting in April, "One Obsession" will create unique brand moments around the world: There will be three public hubs where everyone can live out their passion in skating (Los Angeles), urban biking (London) and baseball (New York).

"Oakley celebrates those who relentlessly follow their passion, and we encourage others to do the same," said David Adamson, Oakley's Senior Marketing Director.
 

But instead of turning his exclusive Twitter addresses into money, he uses them to make gifts to cities and countries. The latest beneficiary is Rio de Janeiro.

With the signature @riodejaneiro, the Brazilian city can send its messages at the Summer Olympics in a year and a half.

The 50-year-old explained to the AFP news agency why Castaño is not turning his pension into money: "I'm a poor shoeshine boy, but I have the privilege of giving a gift to eight million people in Rio." Castaño sent the city administration the password for the Rio account after they confirmed their identity. Of course, there was also a little thank you: "We are happy that we can use the name of our city in the social network," explained the Copacabana metropolis' tourism officer, Antonio Pedro Figueira Mello. Especially in view of the upcoming Olympic Games, the new Twitter name is "of great value" for Rio.

Castaño secured the Twitter name back in 2007, when the short messaging service was still in its infancy. Twitter is now so well established that countless official bodies use it to spread their messages. Castaño has already handed over the @canada and @madrid addresses to the respective authorities. Now he only has @japan. (SDA/uma)

The winners will be announced at the Award Night on Wednesday, May 13, in Zurich. The exhibition will then show the 21 best works and all the other shortlisted works on contact sheets from May 14 to 31. It thus allows visitors to form their own opinion on the jury's selection, seeing the final round of judging before them.

New location and new orientation from 2016

The main sponsor EWZ has supported ewz.selection for 14 years. This sponsorship is coming to an end as part of the reorientation of EWZ's sponsorship commitments from 2015. For this reason, the Award Night will be held for the last time at EWZ's Selnau substation before the Award moves to the Photobastei at Sihlquai 125 in the next few years. Since 2001, ewz has operated its own culture and event center at the Selnau substation in Zurich, where the photo exhibition is also shown each year.

The Swiss Photo Award showcases the full range of Swiss photography in advertising, fashion, architecture, editorial, reportage and art. For 17 years, it has annually selected the best works based on their high level of craftsmanship and artistry. The Photo Award is supported and borne by Swiss media, by the photographic industry, by various training courses and professional associations, by museums and galleries, and by the public sector.

The focus is on the full potential of digital technologies, developments in politics, security and compliance as well as the requirements for cross-border information and value creation. The consequences of universal digitalization are revolutionary and existential for the economy and society, according to a press release issued on Tuesday. The speed of innovations and concepts is so breathtaking that start-ups are competing with large corporations in the shortest possible time. Business leaders are challenged to keep their bearings in a process of change that constantly requires new thinking, new rules, new partners and increased change. With the DEF, entrepreneurs Oliver Stoldt (Premium Conferences) and Hans-Jürg Rufener (Rufener Events) have created a new platform in Zurich that brings together new trends, standards and the people behind them, regardless of industry. The organizing team includes Christian Wenger (Wenger und Vieli), Vera Brannen (Usable Brands) and Marcel Altherr (Inventique).

The DEF focuses on the global potential of digital technologies, developments in politics, security and compliance as well as universal information and value creation. The new forum harmonizes with the "Digital Zurich 2025" initiative of Zurich media entrepreneurs, politicians and banking and business representatives, which aims to turn the greater Zurich region into a digital cluster of European significance. With the forum, DEF founder Oliver Stoldt wants to "bring the greatest digital expertise to Zurich for a knowledge-hungry audience and enable an annual assessment of the current situation in a digitalized world". It is aimed at CEOs and CIOs from large companies and SMEs as well as information and communication technology (ICT) experts.
 

Catherine Purgly has worked as a marketing communications consultant for Swiss creative agencies for around 20 years. From 2003 to 2011, she was a member of the management team at Draftfcb/Lowe Group. First as a consulting group leader, then as the person responsible for strategic planning. In addition, she was responsible for new business and strategy workshops for national and international clients.

Catherine Purgly holds a degree in communications management and speaks German, English and French. From 2011, she managed her own mandates in the areas of brand management, branding as well as holistic marketing communication solutions. Catherine Purgly succeeds Peter Leutenegger, who successfully led the association for four years and will continue to be available for special tasks.
 

The Danish toy manufacturer is extremely popular with both children and adults and has been able to expand its brand presence thanks to successful investments, writes the British brand valuation and consulting company Brand Finance in a press release on Tuesday. The Italian sports car manufacturer Ferrari was previously number one in the Brand Finance ranking for many years.

The strongest brand in Switzerland is Rolex. In addition to hard brand value, brand strength also takes into account soft factors such as popularity with customers and employees.

Tech companies are the most valuable

If only the brand value is used as a valuation measure, the IT group Apple remains at the top with a value of 128.3 billion dollars. The top ten most valuable brands include no fewer than nine tech and telecommunications companies, including Samsung in second place (81.7 billion) and Google in third place (76.7 billion).

Another indication of the dominance of tech companies is the rise of Twitter and Facebook. Twitter was able to increase its brand value by 185 percent to 4.4 billion dollars compared to 2013. And Facebook jumped from 122nd to 30th place. Chinese technology companies such as the search engine Baido are also gaining ground in the brand ranking.

According to Brand Finance, it calculates brand values based on the question of what license fees a company would have to pay if it did not yet own the brand in question. (SDA)