In doing so, they are also following the needs of their readers from the survey conducted in the fall of 2013. The weekly newspapers are now divided into three parts. To facilitate orientation, each section has its own color. The new opening pages and the layout with generous white space improve reader guidance, while the new fonts increase readability. Emotional and expressive images convince through their naturalness and at the same time offer inspiration to the readership. The content is increasingly linked to multimedia. Readers can access further information online, get in touch with the editorial staff, or go to Migrosmagazine.ch and Migrosmagazine.ch join in the discussion. Hans Schneeberger, Editor-in-Chief of Migros Magazine: "The newspaper is younger, more modern and better structured. At the same time, we remain sociopolitically relevant - and we surprise and entertain."

The "People"/"Société" section continues to offer moving portraits of people with exciting lifestyles, interviews with people who shape Switzerland, and reports on relevant topics from the fields of society, politics, or education.Migros has a more compact and dynamic appearance within the newspaper as a whole. The newly created section "Migros-Welt"/"Univers Migros" brings together everything worth knowing about Migros products and promotions, background reports on the company's cultural and social commitment, and news from the ten regional cooperatives.The "Life"/"Au quotidien" section focuses on service and advice. New, exciting columnists write about topics from their areas of expertise. The beauty guide and answers to original children's questions complement the previous topics of family, health, travel, gardening, cars and digital."This section of the newspaper is where readers can expect the biggest change in content," says Steve Gaspoz, Rédacteur en Chef Migros Magazine. "From now on, they will find even more practical and helpful tips for everyday life here."

Werbewoche: Will there be more or less coverage of Migros internals in the new issue?
Hans Schneeberger: We no longer report on Migros topics as before. However, they will now be bundled in a section of the newspaper in the middle, they will have a more compact and dynamic structure and we will no longer differentiate between corporate communications, marketing and regional topics.

What do you like about the new look?
Steve Gaspoz: The newspaper is now better structured. It is clearly divided into three parts, but without falling apart. It has a more modern visual language and some new sections. In addition, we have agreed on a consulting collaboration with the Migros subsidiary Medbase. A broad-based team of physicians will be responsible for a competent health section in the German-speaking part of Switzerland.

Will the changes also be visible online?
Schneeberger: We are currently undergoing a major reorganization of migrosmagazin.ch anyway, which is why we have deliberately held back on changes here. However, we will also publish a large part of the new sections online.

Read a background report on the making of the new design in the next Advertising Week (4/2015).
 

A visit to the Try Store has little in common with the usual shopping experience. The centerpiece is a specially developed shopping application. This allows customers to order products directly via tablet. Every two days, visitors can choose two products, take them home and try them out for free. Werbewoche reported on the Try Store in the print edition of March 15, 2012. first Try Store in Glattzentrum.

From February 17 to March 17, 2015, a Try Store will be set up in Shoppyland Schönbühl. From April 10 to May 9, the try store will be located in the Westside shopping and experience center in Bern Brünnen.

Republica was commissioned to promote the Try Store and organized a kick-off event on Kornhausplatz in Bern as the first campaign. An oversized shopping bag drew attention to the upcoming campaign in Try Store Shoppyland. Further measures include: Posters, shopping bags, web presence, social media integration, public transport hanging boxes, radio spots and passenger TV spots.

Responsible at the Migros Aare Cooperative: Patrizia von Gunten (Head of Strategic Marketing Communication). Responsible at Republica: Chris Morgan, Mike Krüll (creative direction), You-Jin Sin (consulting), Kerstin Berk (art direction), Bala Trachsel (overall responsibility).

With Swisscom's Vivo packages, customers can set the surfing speed according to their needs, choose the right TV 2.0 offer and those who do not want unlimited landline telephony can do without it and save costs.

In the new TV commercial for the Vivo packages, it is the flexibly selectable options that make Sir Roger Moore believe he is being treated as what he is: a celebrity. But that's not the case: "Swisscom does it for everyone," explains the charming store consultant.

"The campaign idea, which shows with a wink that the Vivo range has the right offer for everyone, appealed to us immediately," says Tim Alexander, Head of Brand and Marketing Communications at Swisscom. "With Bond legend Sir Roger Moore and Melanie Winiger, we were able to attract an extremely charming and funny cast for the TV commercial. It shows that every customer can feel like a star with us and receive the best advice and service."

The campaign will be launched on February 21, 2014 and will then be shown nationally on all high-reach channels such as TV, cinema, print and OOH. The spot was produced by Who's McQueen with TV producer Philipp Petersson and directed by Kay Kienzler. The creative agency responsible is Heimat, Berlin; media agency Mediaschneider and online agency Plan.net.

The Basel agency shows man and model, strikingly connected with a heart, which leads to playful statements such as "Mimi loves Mini". "You too can find your dream car on car4you.ch" is the inviting binder that rounds off the emotions with the Car4you branding. The current eight campaign subjects on F12 and F200 are hanging in German-speaking and French-speaking Switzerland until March 8 and are intended to further increase awareness of the major Swiss car portal.

Car4you.ch was launched in 1997 and, with around 89'000 cars, motorcycles and campers, is one of the largest Internet portals for new and used vehicles in Switzerland. In 2011, Car4you.ch was acquired by Tamedia. Since October 2013, Tamedia has managed the platform together with Schibsted in a joint venture. The digital holdings of the Tamedia media group are combined under the umbrella of Tamedia Digital. Car4you.ch is part of the Classified Online portfolio.

Responsible at Car4you Switzerland: Myriam Reinle (Management), Gianfranco Galati (Head of Marketing). Responsible at Kreisvier: Christian Jost (Head of Consulting), Lukas Gysin (Senior Consultant), Sven Kahler, Martin Friedlin (Art Direction), DTP Jlonka Diethelm, Gerald Mink and Tanja Steiger (Text).
 

With 110 employees, the service company Real Clean spruces up offices, surgeries, restaurants, factories and businesses of all kinds. The commercials run on local radio stations in the greater Zurich area.

Responsible at Real Clean: Toni Romano (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Andreas Hornung (Text), Colette Magnin (Consulting). Production: Selmi-Tonstudio, Zurich.

PHD Switzerland becomes media agency of Jumbo-Markt

The evaluation process regarding the future Jumbo media agency has been completed: Jumbo-Markt will work with PHD Switzerland with immediate effect. PHD will thus take over media support for the number two in Swiss DIY markets. The agency prevailed over several competitors.

Flowcube: Customer growth with Teva and Apliqo

Flowcube Communications can start the new year with two mandate wins from different industries. In a pitch presentation, the PR agency prevailed over other competitors and has been responsible for the public relations activities of the American brand Teva in Switzerland since the beginning of February. Teva has been a global leader in outdoor footwear for more than 25 years and is now also conquering the fashion lifestyle segment. Flowcube is responsible for product PR, media relations and press office support. The mandate for business software developer and marketer Apliqo includes management consulting, corporate communications and product PR.

KSP gets off to a sporty start in the new year

At the beginning of the year, KSP Krieg Schlupp Partner is pleased to welcome two new clients from the sports or outdoor sector. The first is Stöckli, the traditional Swiss ski and bike manufacturer. Marc Gläser, Stöckli's new CEO, will work with KSP as a partner to sharpen the brand positioning in the long term. In addition to classic tasks, there will be many digital and social media and community projects for the agency. Second, Vaude, the globally active outdoor outfitter from Germany. KSP is also sharpening the brand positioning for Vaude in the long term, especially with regard to Vaude's pioneering role in sustainability. In addition, there are various projects across the entire communications spectrum, from sponsoring and POS to editorial and social media to packaging and sustainability reporting. Both new clients perfectly complement KSP's client portfolio with its focus on Swissness and sustainability.

New PR budgets for 360 Brand Connection

The sports and lifestyle brands Peak Performance and Goldwin now entrust their public relations to 360 Brand Connection, the PR agency Nahe near Zurich. The focus of the collaboration is to increase awareness and demand for the brands throughout the Swiss market. 360 Brand Connection is pleased to add more sports and lifestyle brands to its brand portfolio with these well-known brands. "This step fits perfectly into our strategy to play our core competencies even better and to use synergies from sports and fashion," says Pirmin Oklé, owner and consultant of the PR agency.

Skepticism and prejudice coupled with anxiety are the biggest hurdles for jobseekers who receive IV support. All too often they are labeled with the "IV stamp" and are not even given a chance when looking for a job. However, many employers have misconceptions about these people. They also know very little about the support options offered by the cantonal IV offices. The FSIO (Federal Social Insurance Office) and the IVSK (Conference of IV Offices) are therefore now addressing employers directly in order to allay concerns and communicate the services provided by the IV offices.

Four success stories of successful integration are presented in a touching film. With different cases from different sectors and specific solutions in each case. From an apprentice baker and a plumber to a warehouse worker and a junior art director.
The film was conceived and realized in cooperation with tbd and Chocolate Films. It is used on the cantonal websites, in digital media and in direct contact with employers.

Responsible at the BSV and the IVSK: Chiara Mombelli, Jean Stöpfer (project manager BSV); Nicole Röthlisberger, Daniela Aloisi, Doris Aebi, Mathieu Mariethoz, Christoph Bürgi, Dominique Dorthe (members of the working group, representatives of IVSK). Responsible at TBD and Chocolate Films: Tom Seinige, Sandro Nicotera (creation), Lukas Wälli (direction), Michela Trümpi, Alexandra Reis (production, project management).

The critics aren't very enthusiastic, but the cinema operators are: "50 Shades of Grey" is ensuring a full box office in Swiss cinemas. The film attracted almost as many viewers in its first weekend as "Dr Goalie bin ig" did in the whole of last year. In the USA, it grossed 85 million dollars on its opening weekend and is the best-attended Valentine's Day film of all time. To summarize: "50 Shades of Grey" is one of the 40 most successful cinema releases of all time.

It's no secret that books and films appeal primarily to women. The novel trilogy has made the genre of erotic literature socially acceptable and brought the sadomasochistic whip into the bedroom at home.

Nevertheless, every now and then a man gets lost in the movies. Out of loyalty to his partner, for example. Or out of curiosity: a man hopes to find out why the books have found over 70 million enthusiastic female buyers worldwide. Others simply want to see naked skin and sadomasochistic scenes (and will probably be disappointed - the SDA headline was "More Hollywood romance than erotic thriller").

We don't know which group the following gentleman belongs to. He certainly seems embarrassed to be seen in the movie in question. As if he were in a sex movie. The anonymity thing didn't work out so well after all - almost two million people have already watched the viral clip "Man caught seeing 50 Shades Of Grey" on YouTube. Watch the movie (hae)

To know what you are eating, you have to look carefully when shopping. Not only when buying meat, as we are used to doing nowadays, but also with other products such as those from Delica. For over 60 years, the company has been responsible for the responsible cultivation, transportation, production and packaging of coffee and long-life foods such as dried fruit, nuts, seeds, spices and pulses. And this is precisely where Alpha 245 has taken a very close look for Delica, making it easier for consumers to do the same: behind every coffee bean and every nut is Delica's local commitment - in other words, a whole story worth telling.

At Delica.ch the user can take a look behind the scenes, or into the core of the raw materials. With one click, the bean or nut opens and in the artfully carved kernel you can find out everything there is to know about the raw material.

Responsible at Delica: Patricia Meier (Trainee), Gina Largo (Head of Marketing Food), Michael Erismann (Project Manager Online Business), Raffaele Sutter (Head of E-Commerce & Online Business). Responsible at Alpha 245: Diana Wick, Patrick Beeli (CD), Patrick Bucher (text), Kathia Le Bescont (AD), Sylvia Kohler (consulting), Suzana Kovacevic (art buying), Pam Hügli (overall responsibility); Zombie Studio (key visuals), Photoby (agent), Notch Interactive (online implementation).

From Weil am Rhein, Lörrach, Rheinfelden, Bad Säckingen to Waldshut-Tiengen and on to Auggen, Neuenburg and Müllheim, residents receive a total of 25 regional broadcasts and the full Fasnacht program. "We are very happy that our region no longer ends at the national borders in terms of media. Now residents in South Baden can also follow events in and around Basel - after all, we are one region," says Telebasel CEO Dominik Prétôt, delighted with the expansion, which the media company has been working towards for a long time. With the expansion, the broadcaster is taking advantage of the location of the Basel region with around 34,000 cross-border commuters from Germany. The Telebasel program will not change. The existing program that Telebasel viewers in the broadcasting area of north-western Switzerland are familiar with will be broadcast on a one-to-one basis. Telebasel will be broadcast unencrypted and digitally in standard quality (SD) on channel 168 and is included in the basic cable connection.

Viewers in the Swiss broadcasting area can now receive Telebasel in HD if the respective cable network operator has already taken over Telebasel's HD signal for this purpose.

Demographic change and increased life expectancy are changing Switzerland and the labor market. More and more older people are continuing to work after retirement, and more and more industries are relying on these experienced workers. Or to put it another way: working after retirement - the 3rd career phase - is becoming a social megatrend. "As a first mover, we want to tap the potential of older workers and specialists," explains Michael Büchel, co-founder and partner of Visberg.

There are many reasons for hiring retired skilled and unskilled workers. "Experienced employees are particularly valuable in the retail sector, for example, because older customers want contact persons of their own age," emphasizes Büchel. In addition, mixed-age teams have been proven to increase productivity and are good for a contemporary corporate image. In addition to the placement of suitable employees, Visberg offers companies competent advice and the option of completely outsourcing HR processes.

Visberg knows the needs of experienced workers, knows which industries rely on the skills of senior experts and reliably places experienced professionals and support staff. Whether for jobs in healthcare, hotel & catering or construction and engineering: registering for the Visberg pool is simple and discreet via Visberg.ch.

Brand identity for a visionary competence center

The Zurich branding agency Scholtysik Niederberger Kraft SNK is responsible for Visberg's overall visual appearance. In close cooperation with Visberg, SNK developed positioning and identity, name, claim and the entire brand presence for print and web. The focus was on convincingly positioning a new theme and a new way of thinking in the market and conveying the visionary basic idea as well as the professionalism of the company.