When Tamedia took over Ziegler Druck in January 2014, it was already known that the printing company's situation was extremely difficult, Tamedia announced on Thursday. In recent months, Tamedia has run through various scenarios, said company spokesperson Christoph Zimmer when asked by the SDA news agency. However, even the relocation of suitable printing orders for Tamedia magazines was not able to sustainably improve the earnings situation. For example, the lifestyle publication Encore and individual brochures were now printed in Winterthur. For several years now, Schweizer Familie has been produced at Ziegler Druck, while Landbote has been produced at the Tamedia printing center in Zurich.

However, Ziegler Druck mainly had third-party customers, including Weltwoche. At the end of the year, orders were lost once again and the cost pressure increased further. In addition, some of the machinery would have had to be replaced in the near future. According to Zimmer, Tamedia saw no other option but to close the company.

Tamedia plans to discontinue the printing of magazines, advertising supplements and brochures, known as commercial printing, at the end of 2015. The digital printing business will be sold to Stämpfli, headquartered in Bern and with a branch in Zurich, as of April 1, 2015. The nine employees in this area will be retained. Stämpfli intends to combine the two digital printing plants in Bern and Winterthur at a single location in the greater Zurich area during the second half of 2015, as detailed in a press release issued on Thursday. Schellenberg Druck, based in Pfäffikon ZH, will take over sheetfed offset printing with the four employees in this area as of April 1, 2015.

Social plan drawn up last year

The discontinuation of Ziegler Druck is expected to affect 106 employees, according to the statement. Of these, 15 employees will be offered early retirement. A further 13 people will be able to continue working at Stämpfli and Schellenberg. The five apprentices will be able to complete their training either at Tamedia or with a partner. A suitable follow-up solution is being sought for a total of 73 employees. For this purpose, a job center will be set up together with a job placement agency. A social plan was already drawn up last year together with the social partners for the employees affected. In addition to the job center, this plan provides for contributions to retraining, compensation payments, a hardship fund and money for early retirement.

The decision to close the commercial web press is subject to the statutory participation rights of employees. This is stipulated by law, as Tamedia spokesperson Zimmer said. It will not be clear until the end of March how many redundancies will definitely have to be announced.

Syndicom not surprised

The Syndicom trade union is not surprised by Tamedia's decision, as stated in a press release on Thursday. The commercial printing plant in Winterthur was obviously a "necessary evil" that Tamedia accepted when it took over Landbote. Nevertheless, the timing of the "anti-social closure decision" is completely absurd. Due to the imminent closure of the NZZ print shop, around 200 print shop employees will be looking for a new job in the coming months. Their chances of finding a new job are not great.

The NZZ Media Group is already closing its printing plant in Schlieren ZH in the middle of the year (Werbewoche.ch reported). A maximum of 125 of the 184 jobs are affected. According to NZZ, replacement investments in the double-digit millions would have been necessary for the printing center in Schlieren. The Neue Zürcher Zeitung and NZZ am Sonntag will in future be printed at Tamedia's Zurich printing center. (SDA)

"Constant availability is a prerequisite in many places," said Giorgio Pardini, Head of Telecommunications and IT at Syndicom, speaking to the media in Bern on Thursday. This also has consequences for health: "Working around the clock is very stressful and makes employees ill." The union bases its findings on a representative survey of employees in the telecoms sector in Switzerland. Around 3,500 employees from Swisscom, Orange, Sunrise and UPC Cablecom took part between spring and fall 2014. According to the media and communications union, the results are alarming: "Many employees in the industry are suffering from stress, time pressure and staff shortages," said Pardini. The phenomenon is not new, but the risks of rapid technological change have not yet been limited.

Clearer rules required

"Employees are often working more, putting in a 45-hour week instead of a 40-hour week," said Pardini. One consequence of this is that the number of burn-out cases continues to rise. This should not be allowed to happen. "We must curb the dissolution of work boundaries." At the same time, the employee representative does not deny that the new possibilities of flexible working also bring opportunities. "Many people want to work from home, and that's not a bad thing," said Pardini. However, he emphasized that clearer rules are needed. The union recommends various measures: more staff to cover the volume of work; more co-determination rights for employees; more recovery time or a reduction in the maximum weekly working hours. In addition, Syndicom proposes technical barriers for business e-mails outside of working hours.

The implementation of the recommendations is realistic, said Pardini. "The companies were involved in the study; they also have an interest in healthy, productive employees." The results of the study will now be used for social dialog.

Opportunities outweigh risks

Swisscom, whose employees also took part in the survey, said in a statement that it was "already in close contact with the social partners". Nevertheless, the experience and feedback showed that the opportunities of modern forms of work outweigh the risks. The job satisfaction of its employees has increased over the past two years, Swisscom wrote. Working from home, part-time work, job sharing, sabbaticals and buying vacations enable employees to balance work and family life. At the same time, modern forms of work are a major challenge. The company relies on employees taking personal responsibility. "We certainly don't expect them to work in their free time or to be available around the clock." (SDA)

Image: Keystone

Organizer Kurt Schwendener, Managing Director of Adresult, has once again put together a top-class programme for the meeting point of the affiliate marketing industry. There will be representatives from the network, customer, publisher and technology sides on site. The main sponsor of this year's conference is the affiliate marketing network Affilinet. Werbewoche is a media partner.

In addition to top speakers from the DACH region such as Matthias Stadelmeyer (International CEO of Tradedoubler), Christian Würst (Executive Vice President Strategy of United Internet and Managing Director International of Affilinet) or Dimitrios Haratsis (Managing Director of Adclear), the Swiss stand-up comedian Stéphanie Berger will provide the humorous part of the event. As things stand today, over 200 tickets have already been allocated. The remaining tickets, priced at CHF 169, are still available at Affiliate-konferenz.ch available. The number of places is limited to 300 participants.

The winners of the seven categories will be announced at the Award Night of Wednesday, May 13. The exhibition will show the 21 best works as well as all other shortlisted works on contact sheets from May 14 to 31. The exhibition thus allows visitors to form their own opinion on the jury's selection.

Impressions from the judging:

The three best campaigns in the advertising photography category:

The Shortlist, as well as the 21 best works with all subjects can be found on Ewzselection.ch

Zurich's Sihlcity shopping center is home to a great many fashion stores. Another 60 stores, cinema, restaurants and a spa complete the offer. From this, Leo Burnett Switzerland has developed a campaign that can be seen on posters and advertisements.

Responsible at Sihlcity: Jörg Engeler (Center Manager), Mara Bonorand, Vanessa Welti (Marketing and Communications). Responsible at Leo Burnett Switzerland: Anna Leudolph, Pedro Moosmann, Pablo Schencke (Creation), Johannes Raggio (ECD), Isabelle Meier, Nadine Stüssi, Ingrid Zumkehr (Consulting), Erasmo Palomba (Artbuying), Sarah Illenberger (Creative/Set Designer).
 

The shortlist thus includes all the participating projects that can legitimately hope for another award, be it as the winner in one of the eleven regular categories or even as Master of Swiss Web 2015: THE most popular and thus best web project of 2015.

The basis for the election of the Masters of Swiss Web is the list of master nominations prepared by the jury, which will be published on our website next Monday, February 23, 2015.
 

You can find the detailed shortlist now on Bestofswissweb.ch

The Best of Swiss Web jury of experts reviewed and evaluated 517 project entries in eleven categories. Due to the particularly large number of entries, the jury even had to be expanded this year. On February 27, the readers' vote by the subscribers of the Netzticker and the newsletter Westschweizer ICTjournal starts. The winner of the coveted buoys will be announced at the Award Night on March 26, 2015 at the Kongresshaus Zurich.

Werbewoche is a media partner.

14 of the 23 sectors were more restrained in their advertising print spending than in the previous year. However, the retail trade (33.5 million, +54.7 percent), leisure, catering and tourism (32.9 million, +28.1 percent), pharmaceuticals and healthcare (22 million, +18.0 percent) and finance (18.3 million, +27.6 percent) sectors have stepped up their advertising efforts.

Tourism industry increases advertising pressure

The leisure, hospitality, tourism sector invested 32.9 million Swiss francs in advertising at the start of the year, an increase of a proud 28.1 percent on the same month last year. At the forefront in January is the provider Trivago, which is fully focused on the TV medium with its advertising spend (+276 percent compared to the same month last year) and appears to be expanding reach. Among the Top 15 and with a clear plus in advertising pressure show themselves among other things the offerers Kuoni journeys (+702 per cent), eBookers (+1532 per cent) and Switzerland tourism (+485 per cent). Valais Tourism is also particularly keen on advertising: with an advertising increase of 71.3 percent, the provider even lands in 14th place in the advertising ranking. Valais sends its regards.

Furnishings: more advertising for more coziness at home

What to do when it's cold and gray outside? Exactly: Stay inside and make your own four walls cozy. Although the construction, industry and furnishings sector only recorded minimal growth of 0.1 percent year-on-year, the furnishings product group, viewed individually, advertised almost 11 million gross Swiss francs in January, representing an increase of around 5 percent. The top 5 advertisers in the sector in January include IKEA, Möbel Pfister, Toptip, Möbel Markt Dogern and Home24. The most advertised products in the furnishings product group include IKEA bathroom furniture, Toptip furnishings, Pfister furnishings, Home24 as well as Elbau kitchens.

Armed for the flu epidemic

Anyone who can't manage to ward off the flu or the common cold at least knows what they can get at the pharmacy. The pharmaceutical industry advertised a whopping 22 million advertising francs in January, an increase of 18 percent over the same month last year. For medicaments against sore throat, cold, flu, cough, stomach/intestine and cold were invested around 10 million advertising pressure francs. The share for sore throat, cold and flu remedies is around 4.8 million advertising print francs. The most advertised products include the well-known names such as Mebucaine F lozenges, Neo Citran, A.Vogel Echinaforce Resistance tablets, Strepsils Dolo lozenges and Pretuval - everything from prevention to treatment.

Media Focus Advertising Market Trend Report 01/2015 (PDF)
 

Anyone who last went to a concert years ago and is finally attending one again today might think they're watching the wrong movie. Audience behavior has changed fundamentally over the last decade: Whereas people used to surrender to the moment, nowadays many visitors want to capture the moment for themselves and posterity in sound and vision. The result: countless blurred recordings of the same concert on YouTube, but large sections of the audience who are primarily concerned with ensuring that the recording is not blurred.

This development not only disturbs the part of the audience that misses the exuberant atmosphere, but above all the musicians themselves. They are degraded to subjects who perform not for a particularly beautiful live experience, but for a particularly beautiful movie. Singer Kate Bush asks the audienceto leave their smartphones in their pockets: "I want to have contact with you as an audience, not with your iPhones, iPads or cameras". Lenny Kravitz also complainsThe "technology stuff" makes it more difficult for people to be in the here and now. Elton John described the development to the Time Magazine as "sick": "I always want to shout to them from the stage: Put that thing down and just listen. Experience the artist directly and not through some damn machine."

Marky Ramone's solution involves far less communication: The smartphone clap made from a seven-inch and a drumstick is used to make short work of filming spectators. Rock 'n' roll! (hae)

Geyst is many things. And likes luxury in all its facets. Especially as a high-quality lifestyle magazine with a print run of 34,000 copies in French and English, which makes the almost inexhaustible world of luxury tangible and readable. Geyst is also producing the second issue of the magazine of the same name for the French luxury goods company Lalique.

Lalique is available in all flagship stores around the world and once again offers the readership with a virtuoso mix of topics. Stagings, interviews, collaborations and background stories breathe new life into luxury on more than 100 pages.

For example, exceptional artist Damien Hirst shakes hands with architect Mario Botta. While the 300-year-old Château Lafaurie-Peyraguey wine estate pours pure wine for the Macallan whiskey dynasty. Timeless but not colorless illuminates the story about candlesticks and those who want to know what the renaissance of the Villa René Lalique is all about will also be served.

Responsible at Lalique: Silvio Denz (Chairman/CEO), Cerise Guisez (Head of Communication), Annemarie Mahler (Managing Editor), Regina Maréchal (Editorial Consultant). Responsible at Geyst: Florian Walz (CEO/Account Executive), Florian Spierling (Art Direction), Fabio Henggeler (Product Manager, Litographs).
 

She has been an employee of Grasshopper Club Zürich since 2012 and is very familiar with the club. Until October 2014, she was Head of Match Operations, Projects & Events and most recently served as Head of Business Development. Soraya da Fonseca holds a Bachelor's degree from the University of Lucerne in Social Sciences and Communication. The previous Head of Communications at NGFAG, Adrian Sutter, is leaving the company at his own request.

Until the start of the 2015/16 season, the new communications management of NGFAG will be accompanied by Hans Klaus, 48, partner of the consulting firm Klaus-Metzler-Eckmann. Hans Klaus, former communications director of FIFA and experienced communications expert (Swissair, FDJP and JT International), will support the establishment of the new communications office and the strategic realignment of communications. The external support phase will last until the start of the new 2015/16 season.