Dudda cites "irreconcilable differences regarding content" as the reason. The agricultural journalist took up the position of editor-in-chief of the magazine in March 2014 (Werbewoche.ch reported). According to the press release, the responsible publishing house Mespro has now commissioned an advertising agency with the editorial work. Agronomist Eveline Dudda remains managing director of the office "Journalismus im grünen Bereich" (Dudda.ch) and works - as before - as a freelance agricultural and gardening journalist. She is also open to publishers who share her vision of a journalistic gardening magazine, says Dudda.

As of fall 2015, the partners ORF, ARD and SRF will redesign the "Musikantenstadl", as detailed in a press release on Monday. Numerous content developments will be implemented to continue the tradition of the popular and strong brand, as well as to appeal to a new audience in addition to the regular audience. An initial signal for the reform is a new type of presentation - both in terms of content and personnel.

Andy Borg will say goodbye to the open-air live show from Pula, Croatia, on Saturday, June 27, 2015, after nine successful years together as host of the "Musikantenstadl": "I wanted so much and fought so hard for the Stadl to continue. Of course, it hurts that I will no longer be involved in the extension. In any case, I really enjoyed my nine years on "Musikantenstadl". And I hope the viewers continue to enjoy it!"

Borg publicly spoke out against the planned rejuvenation of the show last November (Werbewoche.ch reported).

Christoph Gebel, Head of the Entertainment Department at SRF: "Andy Borg's passion for the "Musikantenstadl" has thrilled audiences time and again over many years. With his professionalism, he and the team have continued the Stadl and provided viewers with many unforgettable television moments. We would like to express our heartfelt thanks to him for this. However, it is now also important to take the pulse of the times, further develop the successful format and make the show fit for the future."

According to the press release, Andy Borg will also be invited back to the new "Stadl" as a guest artist. Further adaptations - such as new program elements, a slightly different musical spectrum and the actual number of live shows - will be worked out over the coming weeks and months. (pd/hae)

FC Muhen is 55,000 francs short of what it needs to keep going. A big hole for a small club. In order to raise the necessary funds, the amateur club celebrated the launch of its own scrapbook last Saturday. There are 289 pictures to be collected, representing not only the players of the entire junior, women's and men's teams, but also all the other people who work day in, day out to ensure the smooth running of the club - the officials, but also the school caretaker, for example, as President Christian Stecher told Tele M1 explained.

Images: FC Muhen/Screenhots Tele M1

The sticker album was realized with the Berlin-based company Myfooza.comwhich has already produced around 60 albums for amateur clubs. The costs for the 400 albums printed in Switzerland and the 10,000 stickers produced in Berlin are covered 100 percent by sponsors. According to the association Aargauer newspaper Income in the mid four-figure range - the pictures can be bought for one franc per pack of five at the butcher, in the stationery shop, in the garage or from the trainers.

In contrast to Germany, football clubs publishing their own collector's albums is still a rare phenomenon in this country. However, the idea is not quite as new as some media have made it out to be. For example, FC Goldach and its initiators Beni Eugster and Claudio Bellini launched a self-produced album called "Bennini" back in the 2007/2008 season and it was a big seller with 120,000 pictures sold.

Swap Vujo for groundsman

However, the actual album pioneer in Switzerland is none other than FC Zurich. According to football magazine Zwölf, the club published an album called "Total FCZ" back in 2003. A complete inventory of the city club: from the sausage seller to the secretary to the groundsman, there was room for everyone on the collector's pictures. And of course all the FCZ footballers. For example, young hopeful Vujo Gavric. Or thirteen-year-old Marco Schönbächler and fifteen-year-old Shkelzen Gashi. Or FCZ veteran Dani Wyler. A great contemporary document.

Source: Twelve, No. 46, "Adhesive with long-term adhesion" by Pascal Claude

Even if the FC Muhen album will probably not produce quite as many big names and bachelors: The joy of collecting should also be great enough in the environment of the Aargau amateur club to make the campaign a success. (hae)

As Schweiz am Sonntag writes, Helvetia wants the Nationale Suisse brand to disappear after buying it last year. Nationale Suisse is Federer's sponsoring partner. After the disappearance of the brand next May, Federer and Helvetia would need a new contract, the deal can not simply be taken over. The advertising slogan "Herkunft verbindet" ("Origin unites") of the Basel-based insurance company Nationale Suisse alludes to Federer's birthplace. Helvetia, on the other hand, is perceived as an eastern Swiss company.

In St. Gallen, there seems to be little interest in sponsoring Federer. Helvetia does not sponsor individual athletes, but rather thematic areas such as skiing. A corresponding entry into the sport of tennis is not said to be planned.

If Helvetia does not reach an agreement with Federer, he will become a kind of advertising pensioner who no longer has to advertise but still receives money - two million francs a year, according to the Sonntagszeitung. Federer does not have to withdraw completely from advertising, however, as his multi-million commitments with companies such as Jura, Sunrise, Lindt and Credit Suisse will continue unchanged. (hae/SaS)
 

The discussion entitled "SRG fees - rip-off or solidarity?" on March 3 in Zug will take place without trade association representative Ruedi Horber, as the NZZ am Sonntag writes in its current issue. In the cancellation letter, SGV Director Hans-Ulrich Bigler and President Jean-François Rime accuse the SRG of "shamelessly using its quasi-media monopoly" one-sidedly in favor of the SRG in the referendum campaign. Proof of this is the fact that "Club" presenter Karin Frei is moderating the panel - at the expense of Billag payers. The trade association is also annoyed by the fact that SRG organizes further training courses in which members are sworn in to the arguments of the company management. Since there is no objectivity on the panels, the trade association will stay away from panels organized by SRG, Bigler said.

SRG rejects the accusations. Spokesman Iso Rechsteiner emphasizes to the NZZ am Sonntag that Karin Frei is not paid and that the evening is not counted as working time. She merely receives "a small gift". The SRG section of Central Switzerland accuses the trade association of refusing to discuss the matter - one wonders whether the SGV is at all interested in a fair, public discussion of its own referendum.

However, Bigler wants to take part in the discussion on the "Arena" program. In contrast to the podiums, this is subject to clear rules. In the event of a one-sided discussion, the Independent Complaints Authority (UBI) could also be called upon. The trade association's referendum against the new radio and TV law came about in December (Werbewoche.ch reported). The SGV is particularly upset that all households will have to pay a reception fee in the future. (hae/NZZaS)

Teaser image: Keystone/SRF

Last week, Swisscom provided good news for customers with its new mobile subscriptions: roaming is being abolished. Even with the cheapest - unchanged price - subscription "Natel infinity plus XS" (59.-/month), customers can make unlimited calls within the EU for 30 days a year. With more expensive subscriptions, this is possible on 100 (129.-/month) or even 365 days (179.-/month). This is an attractive pricing model for travelers, as roaming was previously a very expensive "fun" for Swiss end customers. Even if the competition appears to be unimpressed, Swisscom's new roaming policy is likely to force them to follow suit sooner or later.

Swisscom is also lowering its standard roaming prices for customers with "normal" subscriptions to 45 centimes per minute within the EU. "Swisscom thus has by far the cheapest roaming offer on the Swiss market and is also ideally positioned compared to the most important European providers," the telecoms provider wrote in Thursday's press release.

As the NZZ am Sonntag points out in its current issue, this is not entirely correct. Swiss offers the cheapest roaming tariff. The airline entered the telecommunications market last October (Werbewoche.ch reported) and has been offering a SIM card in its duty-free store ever since. With success, as Swiss spokeswoman Sonja Ptassek reveals to the newspaper: just two months after its market launch, the offer is the best-selling duty-free product after cigarettes.

With the Swiss offer, not only can calls be made from 180 countries to Switzerland for 14 centimes per minute, but calls can also be received free of charge. The airline thus offers a significantly cheaper product in all respects, including mobile Internet. However, Swiss Mobile also has disadvantages: The SIM card has to be changed and you get an English telephone number. In addition, customers do not enter into a contract with Swiss, but with a Thurgau-based company called Naka. The company is stingy with transparency and keeps a low profile when it comes to management and shareholders. In the DNS of the domain Nakamobile.com the name Achilles Rupf also appears. Rupf was in the management of the liquidated company United Mobile, which had a similar business model to Naka. However, the NZZ am Sonntag emphasizes that this is not sufficient proof. Swiss also emphasizes the professionalism of the cooperation and that the investors are known. (hae/NZZaS)
 

It is well known that the European Court of Human Rights has a lot to do. But it also has to deal with really important issues often enough. Most recently with Dieter Bohlen. Even after 13 years, he still does not find an advertisement by the Lucky Strike cigarette brand funny. In 2003, the Hamburg agency Geometry Global pointedly alluded to the pop titan's book "Behind the Scenes", which was published in the same year. Because some of the celebrities described in the book had successfully sued, certain passages had to be blacked out.

Like many passionate spankers, Bohlen does not seem to like taking it. Together with Ernst August Prinz von Hannover, known as the "Prügelprinz" and also a "victim" of this campaign three years earlier, Bohlen turned to the Federal Court of Justice (BGH) in 2008. The claim for damages for personal injury was rejected.

Seven years later, the European Court of Human Rights (ECtHR) confirmed the ruling and, according to Wuv.de even praised. The ECtHR ruled that the advertisement was satirical and therefore permissible in the context of freedom of expression, as Horizon.net writes.

British American Tobacco and the agency responsible are celebrating the victory by rubbing a little salt into the wound of Bohlen's painful (supposed) personality violation. A new Bohlen subject complements the "Echt." campaign launched in 2013, in which - surprise! - sentences are cut down so that only the genuineness of the cigarette brand remains (e.g. "Hauptsache you make it all rreal" or "Almost as good as the original").

Hopefully Bohlen will take it in his stride and leave Strasbourg alone this time. And doesn't appeal against the latest ruling. Then perhaps the important court will finally have time to deal with real human rights cases - for example Roger Schawinski's Radio license - to take care of. (hae)

The former "Aktenzeichen XY...ungelöst" presenter would have turned 76 in May. The Swiss presenter gained international fame through the television program. Between 1976 and 1998, he announced police search reports and pertinent information from Swiss viewers from the recording studio in Zurich. Thanks to his dry presenting style, Tönz, together with co-presenter Peter Nidetzky from ORF and ZDF presenter Eduard Zimmermann, became an icon of the 1970s. As an after-effect of this popularity, the legendary Konrad Tönz Bar in Berlin was even named after him.

After his successful work in radio and television, he became managing director of PMA (Presse- und Medienarchiv AG Medienbeobachtung Zeitungsausschnittdienst) in Zurich in 1984. In 2000, the merger created ZMS/PMA Medienbeobachtung AG, on whose Board of Directors Tönz served until 2011. Konrad Tönz was married and father of four adult children. (SDA)

The closer cooperation will result in editorial synergies and interesting new offers for advertising customers. The individual titles, which are very well established in the market, will retain their profiles, but will now be managed centrally by SI Style Editor-in-Chief Sabina Hanselmann-Diethelm. Bolero Editor-in-Chief Sithara Atasoy will remain with the magazine as Senior Editor with a fixed section. In Zurich, the editorial team of Bolero will move together with that of SI Style in the Ringier Pressehaus - in Lausanne, Edelweiss will become part of the newly designed newsroom. The editorial teams were informed today about the launch of the Fashion Factory project.

Urs Heller, Managing Director of Magazines Switzerland: "Thanks to the new synergies, we will be able to produce magazines of even higher quality in the future and are now working with the editorial teams to design the Fashion Factory." The detailed concept should be available by the end of March.

A Ringier spokesperson told the SDA news agency that it is still open whether there will be any job cuts. Ringier is working out a detailed concept for the planned Fashion Factory by the end of March. (pd/hae)

With the #project360, Swiss mountaineering specialist Mammut provides virtual and visual access to the Matterhorn and the Eiger North Face - from a climber's perspective and directly from the wall. The images for this are provided by a specially developed backpack with six cameras for a complete all-round view. Professional alpinists carried the camera backpacks over the Hörnligrat on the Matterhorn and through the legendary Heckmair route on the Eiger North Face. The

Result: Nothing less than an impressive 360° all-round view from the wall, to be seen under Mammut.ch/project360 and in the App Store (Android and iOS) under the name Mammut #project360. The recordings make the legendary routes of the first climbers come alive step by step for everyone online and tangibly convey the fascination of the famous mountains: With just a few clicks, the user moves through the walls, looks up or down, and can study the course of the route up close. The user determines the viewing direction himself.

"Street View" in the third dimension

Spectacular images from the famous mountains were just one aspect of #project360: the extraordinary views of the route contribute to a unique and novel user experience, turning the website as well as the app into a kind of vertical Street View. "With #project360, we are extending what Google implemented with Street View in length and width: We open up a third dimension with a depth view - and in a much higher quality than previously possible," says Rolf Schmid, CEO of Mammut and personally enthusiastic about the depth views. Among other things, the 360° views can be controlled on smartphones and tablets simply by moving them.

Virtual reality on the mountain thanks to the mobile app

Since February 3, 2015, Mammut #project360 has also been available as an app for the popular operating systems. The app #project360, developed by the Swiss mountain sports specialist Mammut, allows the user to experience the great ambience of classic ridges, glaciers and steep walls in true-to-life 360° panoramic images and videos with a smartphone or tablet. He becomes part of the rope team of Pro Team athletes and mountain guides. The viewing angle on smartphones and tablets can be controlled simply by moving the devices.

With an appropriate head-mounted device (e.g. Google Cardboard, Zeiss VR One, Homido, etc), the images can be displayed as virtual reality, bringing the user even closer to the action. Together with the professional mountaineers, he ventures into the lofty heights of the Matterhorn or alternatively into the notorious cold of the Eiger North Face. The viewing angle effortlessly swivels along with the head movements. Suitable for all ages, provided they do not suffer from vertigo.

Technology for performance on the mountain

The gigantic project was preceded by intensive preparation. Together with the photographer Matthias Taugwalder from Concept360 and the Munich advertising agency Heye, the decision to carry out the extensive project was made at the beginning of 2014. It quickly became clear: With "Project 360," all those involved would be doing pioneering work in digital cartography. The technical equipment of Mammut Pro Team athletes Stephan Siegrist and Dani Arnold was particularly decisive. Because regardless of the images from the wall, the safety of the alpinists was paramount at all times. In concrete terms, this meant that the technology had to be lightweight and could neither restrict movement nor interfere with climbing. The first step was therefore to select the right camera technology and attach it to a backpack suitable for climbing. In extensive test runs in climbing gyms, in the Swiss Alps and on the Eiger North Face itself, models from a wide range of manufacturers were tested.

A 360° video system from GoPro proved to be the best solution, with a total of six cameras and a system weight of just under two kilograms. The system offered numerous other advantages during the tour: an automated shutter release also enabled pictures to be taken in difficult places on the route, and the entire system impressed with its ease of use in a wide variety of climbing situations. The insensitivity to the low temperatures on the mountain also spoke in favor of this solution. But it was only the integration into an alpine backpack specially developed by Mammut that made the camera technology suitable for climbing: based on the "Trion Nordwand" model, the development department of the Swiss mountaineering specialist designed a backpack that met both the alpine and technical requirements.

Z is intended to set itself apart from other lifestyle magazines both visually and haptically. Thanks to its special format, high-quality paper, sophisticated photo series and playful use of different typographies, it is intended to have a classy look and feel, but at the same time exude understatement. Generous and elaborate reportages will shed light on the background of the luxury sector and not just depict its products.

The understanding of luxury has changed: Individual experiences are more important today than prestige objects. Z is following this trend and wants to set new standards in the lifestyle magazine market. Nicole Althaus, Z editor-in-chief: "The reader should experience luxury, get to know the makers of the industry, learn about the background and conditions of their creations instead of just leafing through a product catalog." Z goes into depth, telling the stories of passionate designers and exciting locations. Well-known personalities provide first-hand insider knowledge about design, fashion, beauty, cuisine, travel and art.

The new version of Z was designed by Tyler Brûlé with his agency Winkreative. The first issue will be published on March 7 and 8, 2015. The magazine is published eight times a year as a supplement to the Neue Zürcher Zeitung and NZZ am Sonntag.