An insurance broker had been filmed with a hidden camera. The Zurich High Court sentenced the four journalists responsible to conditional fines. The court accused them of recording other people's conversations and violating the broker's confidential and private sphere. Swiss television broadcast the program at the end of March 2003. However, the Federal Supreme Court overturned the conviction for breach of confidentiality and privacy following an appeal by the convicted persons, as this accusation was not included in the indictment. As the Strasbourg judges stated in their ruling published on Tuesday, the public's interest in receiving information about the actions of brokers in the insurance sector outweighed the broker's right to privacy.

The criticism of the report was not directed at the insurance man personally, but at his business conduct. In addition, his voice had been distorted during the broadcast and his face had been made unrecognizable. Even though the judgments of the Swiss courts in this case were relatively mild according to the ECtHR, they may lead to the media exercising restraint when expressing criticism.

Milder variant

According to the Federal Supreme Court, it was not necessary to secretly record the conversation. A protocol based on notes would have sufficed. In addition, the highest Swiss court found that the conversation shown was only of limited informative value, as there is always bad advice in individual cases. Statements about the extent of the abuses would have been more interesting for the public. However, the secret recording hardly contributed anything to this.

"Great satisfaction" at SRF

According to an SRF press release, Tristan Brenn, Editor-in-Chief of TV at SRF, is very pleased that the European Court of Justice has declared the actions of the "Kassensturz" journalists to be legal. "We now have a new legal starting position," Brenn said. "So if we have another case of public interest that can only be documented via the hidden camera, we will also make use of this tool." (SDA)

Goldbach Media planned a three-week TV campaign for the "Gorilla" project on various small stations in German- and French-speaking Switzerland for its long-standing client, the Schtifti Foundation, in spring 2014 and conducted an impact analysis of the campaign afterwards. According to the statement, the evaluation of the campaign clearly shows how effective TV is, especially on small stations: Both the app downloads and interaction on iPhone and Android, as well as the use of website Gorilla.ch have increased massively during the campaign period.

In March 2014, the TV advertising campaign for "Gorilla," a program of the Schtifti Foundation that raises awareness among Swiss children and young people about the topics of exercise and nutrition, ran for two weeks in French-speaking Switzerland (on the channels Cartoon Network, Rouge TV and TVm3) and for three weeks in German-speaking Switzerland (on the channels Comedy Central, DMAX, MTV, N24 and Viva Schweiz). The campaign was designed to increase brand awareness of "Gorilla" and its core themes on the one hand, and awareness and interaction on its website and app on the other.

The impact analysis clearly shows how effective TV is, especially on small stations: In French-speaking Switzerland, a total of 331,082 people were reached during the two-week campaign period and the TV spot was seen an average of 5.8 times. During this period, Schtifti Foundation recorded a 315.4% higher usage of the Android app, a 72.6% higher usage of the Apple device app and a 152.4% higher usage of the website compared to the previous month. In German-speaking Switzerland, 2,725,240 people (net contacts) were reached during the three-week campaign period and the TV spot was seen an average of 5.6 times. During this period, usage of the Android app increased by 443%, usage of the Apple device app by 252% and usage of the website by 117.9% compared to the previous month.

In total, the "Gorilla" app recorded 1,277 new Apple downloads and 1,630 new Android downloads, and a 50-70% share of new visitors compared to returning visitors to the website. For Bastian Sarott, Partner Relation Manager at Goldbach Media actually no surprise: "We are happy about the success of the Gorilla campaign, because it shows wonderfully what kind of advertising impact especially small TV stations can achieve. Brands are often even perceived more positively on niche channels than on the big competitors."

Roger Grolimund, CEO and founder of the Schtifti Foundation, is thrilled with the impact Goldbach Media is able to demonstrate with the case: "The results are really indescribable for us: With all our other efforts, we have never been able to record such high swings in visitors to our website before. We were able to ideally reach our target group, the 10- to 20-year-olds."
 

The central goal of the "project50" campaign is to help USM achieve a new level of desirability - by positioning the brand even more strongly in the design world as a pioneer of modularity. To this end, USM is entering into a discourse with a new generation of designers and architects about the concept of modularity and its significance for the future as part of the campaign. The goal: to inspire the opinion leaders of the future for USM.

At the center of the dialogue is the cultural initiative "rethink the modular" developed together with the curators Tido von Oppeln and Burkhard Meltzer. Within the framework of this initiative, the internationally renowned personalities from design, architecture and art, Allan Wexler, Go Hasegawa, Thomas Lommée, Wolf Mangelsdorf, Lorenzo Bini, Bless and Dimitri Bähler, put together seven USM Masterclasses. The participants: the most talented students from the renowned universities ENSCI les Ateliers Paris, ECAL Lausanne, Politecnico di Milano, Tokyo Institute of Technology, Parsons The New School for Design in New York, HfG Karlsruhe and Architectural Association School of Architecture in London. Together with their mentors, the students designed their visions of modularity during a one-week workshop at the design workshop location Domaine de Boisbuchet. The resulting projects are currently being further developed and prepared for a comprehensive exhibition at the Salone dei Tessuti during Milano Design Week, in mid-April.

At the same time, a revealing experiment was carried out at the participating universities. The aim was to find out what relevance the design classic has among budding designers and architects. For this purpose, 50 pieces of USM Haller furniture were placed at exposed locations on campus and the students were asked to "steal" them. What happened afterwards was documented by a video team.

These two campaign modules will now serve as content suppliers for all activities of the international anniversary campaign "project50" during the course of the year. Whether classic measures such as print ads, showroom staging, dealer measures and a compendium on modularity, or digital activities such as banners, social media, etc., all measures will be fed from the two content vessels during the anniversary year.

At the heart of the campaign - in the sense of a content hub - is the digital platform also designed by Scholz & Friends Switzerland Project50.usm.com. It documents all the activities of the anniversary year and uses photos, texts and over 60 videos to provide a deep insight into the "rethink the modular" cultural initiative, the experiment and the many other measures of the anniversary year. The blog is fed by contributions from renowned authors such as the design and culture journalist Max Borka or Rick Poynor, the founder of the highly regarded blog "Design Observer", as well as from participating students and social media users. Thanks to the constant expansion of the platform, visitors will always find up-to-date, inspiring content and will thus be encouraged to return regularly and participate in the dialog about modularity.

Responsible at USM U. Schärer Söhne: Alexander Schärer (President), Stéphanie Borge (Group Marketing Director) Deepak Matthews (Digital Marketing Manager), Sandra Schär (PR). Responsible at Scholz & Friends Switzerland: Dan Nessler, Manuela Miksa, Gregor Fitz, Sabine Bremermann, Lukas Frei (creation); Michèle Gutmann, Tanita Bohny, Petra Moser, Tobias Baumann, Martin Samsel (consulting and strategy).

The demand for products that are produced regionally & organically is high in Switzerland. Since Farmy was founded in the summer of 2014, the online farm store has grown by around 50 percent every month, according to a statement. In the meantime, the Farmy bike couriers are on duty almost around the clock, and the office they just moved into is bursting at the seams at rush hour.

Just like in Gottlieb Duttweiler's day

"We have hit a market niche that neither the big retailers nor the market drivers can fill," says Roman Hartmann, one of the founders of Farmy.ch. And Adrian Bührer, the first investor and member of the board of directors, adds: "We are actually like Migros in Duttweiler's day: We connect consumers directly with producers and cut out the middleman. As a result, the products are fresher and the quality is significantly better. The Internet helps us do that."

Everything the heart desires

What can you buy at Farmy? "Everything you would buy in a farm store or at the Bürkliplatzmarkt. Fruits, vegetables, meat, flowers, bread, dairy products and homemade products like jam or syrup. Either put together yourself, by subscription or for the very fast shoppers in product baskets put together by us. The difference is that we get it directly from the farmer and bring it to our customers," says Hartmann.

Parsnips from Brüederhof, bread from John Baker, flowers from Urs Bergmann Farmy attaches great importance to the selection of producers and the uncompromising focus on quality and transparency. All producers are described and identified. In addition to regional farmers, Farmy also exclusively offers bread from the Zurich bakery John Baker. The startup is equally proud to be able to distribute the flowers of Zurich florist Urs Bergmann.

Regional launch campaign - start on February 23rd

To expand its fan base and attract new customers, Farmy is launching a regional advertising campaign. In the greater Zurich area, the brand will be advertised on billboards, in radio spots, and online. Targeted member-get-member campaigns are also designed to attract attention. The entire campaign was developed by the Farmy team itself, from the radio spot and online sponsored content to the posters and member-get-member promotions.

They were once the pride of an entire nation. Today, hydropower plants that have become unprofitable are causing the Swiss energy sector no end of headaches. Do we still need them at all? How important are they for the Energy Strategy 2050? The Association of Swiss Electricity Companies (VSE) and the Swiss Water Management Association (SWV) commissioned C-Factor to package the answers to these questions in a short information film and an infographic that can be easily shared via social media.

Customized explanation format

Is the Swiss forest systemically relevant for our environment? And what do forests have in common with Swiss hydropower? Together with Eclipse Studios, C-Factor developed a surprising story for the web film and further developed the familiar "flipchart" format of previous VSE films. The focus is on VSE Director Michael Frank as a committed head of the Swiss energy sector. An accompanying infographic provides relevant background information on Swiss hydropower. C-Factor attached great importance to providing new insights into the topic and translating the messages into attractive and easy-to-understand images.

Infographic as an ideal supplement

"VSE's explanatory film in animated illustration style has set a precedent in the energy sector," says Dorothea Tiefenauer, Head of Communications and Human Resources. "Now C-Factor has once again succeeded in developing a convincing story for our topic. The film is characterized by a high degree of technical precision and is excellently complemented by the infographics and underpinned with facts."

Responsible at VSE: Dorothea Tiefenauer, Head of Communications and Human Resources. Responsible at C-Factor: Philipp Metzler (concept/text), Andy Dreckmann (consulting). Film production: Responsible at Eclipse Studios: Michael Burtscher (CD/concept/direction), Faro Burtscher (illustration, post-production), Reto Coaz (AD), Adrian Seifert (camera), Alex Müller/Recomp (sound). Design infographics: Media-Work, Marc Lustenberger (concept) and David Ormerod (graphics).

Over 100 invited guests from the communications industry, journalists and members of the Zurich Advertising Club gathered on Friday, February 20, 2015, at the premises of the former Genossenschaftsschreinerei Zürich (G27). The occasion for the celebration was the merger of the long-established associations comm-on and the Zurich Advertising Club, which meant that "the" communication club in Zurich was now born.

Guests were greeted with torches, lanterns and a warm welcome aperitif that made gourmets' hearts beat faster. Freshly sliced meat variations, creations made from dried, pickled or marinated vegetables, various cheeses and crudités made from fresh fruit, pide bread and dips created in-house delighted the guests' palates.

After a short speech by the President of the Zurich Advertising Club, the stresses and strains of the working week seemed to be completely forgotten. The guests chatted and joked. They enjoyed home-cooked food and indulged in the unique, industrial yet intimate atmosphere of the gallery space. Judging by the empty bottles, the selection of alcoholic and non-alcoholic drinks was very popular, which contributed to the unique atmosphere.

By the time dessert was served at around 9 p.m., most of those present were no longer feeling hungry. However, many were unable to say "no" to fruit, chocolate cake with crème de la Gruyère, espresso and fresh mint tea. And so the ZW Big Bang Party ended well after 10 p.m. with satisfied bellies, happy faces and a little melancholy because the evening was over so quickly.

How do you bring emotion and attention to a sober stairwell? Through an exciting staging that puts the product in the center and creates a suitable setting. For Geberit's training center in Jona, Frontwork developed a solution consisting of laminated glass. Together with the team from Brogleworks, Frontwork's glass specialists created new materials that also meet the high fire safety requirements in the escape route area. Wood, wallpaper and print were used to create laminated glass using the concept glass process. Four niches were lined with these glasses and fully backlit with LEDs. The floor can be walked on and the installation depth of the light boxes is only 8 cm. The result is intended to motivate training visitors to learn more about the high-quality products.

Responsible at Geberit: Hansjürg Kläsi (builder). Responsible construction management: Broglework, Patrick Westerhold (design/implementation). Responsible Design: Tribecraft, Miriam Nietlisbach (design/materials).

The brochure was not designed exclusively for seniors, but is also intended to inform authorities, politicians, business and the press. The newly developed design concept reinforces the corporate philosophy of "Closer to people". The brochure in oversize format can be flexibly expanded with overview flyers, house brochures or additional documents.

"Here we go again!" reads the front page of the weekly newspaper revealed Monday. Pictured is a cartoon on a red background showing a dog with a Charlie Hebdo issue in its muzzle being chased by a slavering mob. Among the pursuers are a dog with a Kalashnikov and a headband - as a caricature of a jihadist - the pope, the conservative former head of state Nicolas Sarkozy and the leader of the far-right Front National (FN), Marine Le Pen. In other words, groups and personalities that Charlie Hebdo has repeatedly made fun of with cartoons. After the issue, which was published a week after the attack on January 7 and gave the magazine a record circulation of around 8 million copies, the editorial team initially suspended publication of the magazine.

"We had to take a breath and rest a bit," Charlie Hebdo editor-in-chief Gérard Biard recently told the AFP news agency. "Some, like me, had to continue working immediately, some wanted to take more time."

From now on again weekly

The February 25 publication date was a "compromise. From now on, the satirical newspaper is to appear weekly again. The paper is now run by the cartoonist Riss, who was injured by gunshots during the attack. For French-speaking Switzerland, Naville has ordered 20'000 issues compared to 26'000 copies for the last issue and 700 for the issues before the attacks. In German-speaking Switzerland, about 500 copies of the magazine are for sale, according to 7Days Media Services. "We expect the run to be somewhat smaller than after the attacks," a spokesman told news agency SDA.

Before the attack, Charlie Hebdo had a circulation of 60'000 copies and around 10'000 subscribers. In the meantime, the magazine has exceeded the threshold of 200'000 subscribers. With the magazine's increased sales, numerous donations and public aid, Charlie Hebdo's revenues have risen sharply - a boon for the magazine, which was still suffering from financial problems before Jan. 7. (SDA)

The campaign is intended to stabilize the important home market and will cost around CHF 3.9 million. Federal Councillor Johann Schneider-Ammann will also make an appearance within the campaign, raving about Swiss tourism, as the industry organization writes in its statement. However, Switzerland Tourism also wants to strengthen advertising in less price-sensitive markets in Europe. These are primarily the Nordic countries. Well-earning tourists in the Baltic States, the Balkans and Turkey are also to be addressed. According to the statement, this is being done in cooperation with the airline Swiss, among others, which is now serving these urban centers with direct flights. In the markets in the USA, India, Southeast Asia or China, the planned measures will be further pursued and accelerated, writes Switzerland Tourism. (SDA)

Dairy cow Sonja, billy goat Konrad, farm dog Max and a red kite tell us what their farming families achieve every day: they produce high-quality food, they use natural resources carefully, they ensure a high level of biodiversity and their work shapes the landscape of Switzerland. Today, over 75 percent live in cities or their agglomerations. Most of these people are unaware of the interrelationships, the special services provided by agriculture and the seasonality of the products. The campaign aims to inform people about the added value of local produce and motivate them to buy it out of conviction, despite the higher prices.

The popular poster motifs replace a series of television commercials that ran in 2011-14. They are a further development of the previous campaign from 2006-10, when celebrities such as Michelle Hunziker and Fabian Cancellara made comments about Swiss agriculture in a farmer's shirt.

The campaign was launched last week with an eye-catching guerrilla display in the cities of Zurich, Bern, Basel and Lausanne. On the night of Ash Wednesday, around 800 stickers with the heads of Sonja the cow and her colleagues were wildly put up and collected again a few days later.

The official poster display will now start throughout Switzerland on Monday. Accompanying measures include a Web SpecialThe campaign also included a making of, Facebook, advertisements, promotional materials for the farms, T-shirts, carrier bags and various promotional items. Karling won the mandate eight months ago in a pitch. The campaign will be expanded over the next four years with numerous other farm animals and various online and offline activities. Incidentally, the farm animals Sonja, Max and Konrad are not fantasy products: they live together on the Hensler family farm in Einsiedeln in the canton of Schwyz.

Emanuel Freudiger, photographer and picture editor at TCS, replaces Nicole Aebi from Kontrast, who has been jury head for many years. Marius Egger, member of the editorial team at Watson, was also appointed to head the jury for the new online section, which will be announced for the first time in 2015. With Emanuel Freudiger (Photo), Marius Egger (Online), Josefa Haas (Print), Vinzenz Wyss (Radio) and Toni Zwyssig (TV), the jury of experts for the Media Award Aargau/Solothurn, headed by Peter Schellenberg, is once again complete.

The 17th award ceremony of the Media Prize Aargau/Solothurn, presided over by Thomas Müller, Dietschi Print&Design Olten, will take place on Monday, April 27, 2015, at the Stadttheater Olten.

Jury President:
- Peter Schellenberg, journalist and former director of Swiss Television

Expert jury print:
- Josefa Haas, Head of the Media Institute of the Swiss Press Association (Head of Jury)
- Catherine Duttweiler, Head of Communications, Swiss Federal Statistical Office, former Editor-in-Chief, Bieler Tagblatt
- Benjamin Geiger, Editor-in-Chief Zürichsee-Zeitung
- Josef J. Zihlmann, WB Willisauer Bote

Expert Jury Radio:
- Vinzenz Wyss, Professor of Journalism and Media Research at the ZHAW (Head of Jury)
- Andy Melchior, former editor-in-chief of Radio Z, communications consultant
- Denise Bolle, former member of the management board of DRS3, former head of programming at Radio Canal 3, head of advertising agency IBL und Partner, Solothurn

Expert jury TV:
- Toni Zwyssig, television journalist and former head of training SF Schweizer Fernsehen (head of expert jury)
- Oliver Kuhn, TV journalist, Editor-in-Chief Tele 1
- Bernd Merkel, TV journalist, Director of Studies Diploma in Journalism MAZ-The Swiss School of Journalism
- Rolf Elsener, television journalist, Head of Communications City of Zug

Expert Jury Photo:
- Emanuel Freudiger, Photographer/Picture Editor Touring Club Switzerland

Expert jury online:
- Marius Egger, Member of the Editorial Board Watson