Rolf Wirz, editor-in-chief of the Sissacher
local newspaper Volksstimme, moves to the Baselbieter
cantonal administration. As of February 1, 2006, Wirz will work in the
Public Relations/Media Service of the Basel-Landschaft Police Department
work. The head of the department as police spokesman is Meinrad
Stöcklin. Wirz will probably be elected as Stöcklin's deputy,
reports Onlinereports.ch. Wirz has worked for the
Volksstimme. In 1999 he became deputy editor-in-chief and since 2002
editor-in-chief himself. "The main thing was that after twenty years
I wanted to do something else in local journalism," explained
Wirz told Onlinereports.ch. The succession at Volksstimme is
still open.

On May 11, 2006, the Allgemeine
Poster Society (APG) presented the Swiss Poster Award for the 2nd time. The
The submission deadline for the competition is November 15. The best
Posters in the categories "Commercial", "Public Service" and "Culture"
are awarded gold, silver and bronze; the best of the best
receives the Swiss Poster Award 2005. Application forms can be found at
the APG website.

Press network The NZZ subsidiary FPH is sticking to its pool model. But it hardly contributes to solving the industry's problems. "There is little interest in the press network",
says Bund editor-in-chief Hanspeter Spörri. René Bondt, Deputy
editor-in-chief of the Zürcher Oberländer, has the impression that "the
Press network never really got going." Benjamin Geiger,
Editor-in-chief of the Zürichsee Zeitung doubles down: "There was no question of
how the press network could be used and integrated into the
editorial planning."
Since press network inventor Beat Lauber, member of NZZ Group Management
and until recently head of regional press, about a year ago the
model, the press landscape in the greater Zurich area is
and neighboring north-eastern Switzerland. Three
Zurich's regional newspapers leaned towards the NZZ (Freie Presse
Holding/PubliGroupe), while the Landbote is in line with Tamedia.
recently followed by the Thurgauer Zeitung, which in
will become a wholly owned Tamedia subsidiary in the foreseeable future. "Many
Newspapers are competitors again today," says Geiger. Bondt too
doubts whether, following the emergence of these new alliances, a network
that can endure regardless of the changes "across the
newspaper landscape."

The idea is not convincing
The press network from NZZ was actually intended to
structural change to enable regional newspapers to operate more favorably.
content by exchanging and reusing texts online.
be realized. The idea focuses primarily on the supra-regional
departments that are not part of the core competence of the regional titles, but which
are nevertheless part of a complete newspaper. Savings there
would free up resources that would improve the quality of the regional
could be increased. But the idea does not seem to be convincing, as many
Newspapers are already exchanging articles and using
various joint correspondent pools, which is ideal for
works. "People haven't considered how little we already do for
stories," says Benjamin Geiger. The Zürichsee newspaper
uses, for example, correspondent pools with the Südostschweiz, with the
Limmattaler Tagblatt, occasionally with the Aargauer Zeitung or has
the same Federal Parliament correspondent as the Landbote.
The incentive to save money, one of the main arguments in favor of the press network, seems to be
weak: Journalistic texts have never been as cheap as they are today.
today, the decline in their value is therefore an indication of the
The state of the press. This is where the profession's conscience stirs. "The
The idea is captivating, but what will happen to the freelancers?" asks
says Ivo Bachmann, Editor-in-Chief of Basler Zeitung. "We want to be in the
We don't want to "take the water out of the free market" in the current bad times,
says René Bondt from Oberländer. There are also fears that in
the supra-regional departments, which have already shrunk to their limits
other jobs would be at risk.
In fact, no solution has yet been found, as press articles from the
press network are to be invoiced or, as the case may be, how free
Journalists in a pool with their texts against the competition
could exist. But it's not that far yet. The press network
- still in the test phase - does not want to get off the ground.
"The project no longer has top priority," says Pepe Wiss,
Managing Director of the NZZ subsidiary Freie Presse Holding (FPH) and
Project manager.

Little desire to deliver content
Approved for test operation and the corresponding software installed
ten regional newspapers from the Zurich, Berne, Lucerne and
Northeastern Switzerland. However, their content is limited solely to
Economic issues in the Zurich area.
However, there seems to be little desire to share the pool with
content. "We checked it a few times, but it was
nothing in it," says Unterländer editor-in-chief Christine Fivian,
especially as the paper, by virtue of its expertise in the field of airport
Kloten would have a lot to contribute. Nevertheless, the Zurich
Falkenstrasse that the project will come to fruition: "If enough texts
are in place, then everything gets rolling," Wiss is convinced.
But the needs of the editorial teams differ. For Hanspeter
Spörri from the Confederation is clear: "The newspapers are too different.
Personalities." The inventor of Pressenetz, Beat Lauber, does not see this as
Problem: "There are solutions for everyone", the different interests
could be easily grouped together technically. For Lauber, the
However, the realization of the press network is highly urgent.
environment, revenue erosion will continue to increase. That is why we need
a solution for the entire industry. "But obviously the pressure of suffering
of publishers is still too small." Interest in the press network would be
otherwise greater, he estimates.
Pepe Wiss wants to relaunch the project by next spring and
explore the technical possibilities. If the press network is completely
then the NZZ will also lose a strategic instrument to
in the network of regional quality newspapers, the
to take on a leading role and help publishers willing to expand such as
to stand up to Tamedia.

René Worni

Specialist trade With its very own
definition of field marketing, the Swiss specialist retail chain Blume
3000 to draw attention to their always fresh assortment. Passers-by
took place last week in well-frequented places in Zurich.
text panels in the middle of urban flower beds and tubs.
enthroned with past floral splendor. The message "Fresh flowers
can be found at Blume 3000". The fresh idea for the campaign, however, came from the
Zurich advertising greenhouse Soldini Bienenfeld.

Fashion For Helly Hansen, Publicis gets up close and personal with the high society of St. Moritz, high up in the Engadine Alps.
a place where nothing is easier than spending a lot of money and
where the rich and the beautiful say good night to each other. This
St. Moritz is a place of pilgrimage for VIPs and is also known worldwide
as one of the last bastions for wearers of expensive
Fur coats.
Here, in the middle of the famous Via Maistra shopping street, Peter Wider
(Sportplausch Wider Wallisellen) recently opened the flagship store of the
Norwegian functional underwear pioneer Helly Hansen. That
communication is changing under his leadership, the
local population is already "in the warm-up phase", as Wider the
time before the highly official opening. He found inspiration in
local wisdom, according to which it is easier to skin a bear
than a Grisons man's Helly Hansen.
For the pre-winter partial liquidation, his in-house agency Publicis
with a campaign under the motto "Better fiber fur than fur!". This
Free interpretation of the animal rights activist motto "Better naked than in fur"
makes sense because the outdoor fashion from Helly Hansen is
protects against snowstorms much better than bare skin.
This is demonstrated during the advertising campaign by models wearing only
Stroll through St. Moritz dressed in fiber fur. On posters and in
Ads are sophisticated ladies with too much mink and too little heart for
animals, with the campaign motto stamped over them and the
hint, where you can not only be politically correct, but now also
with a 50 percent liquidation discount.

Luca Aloisi

In addition to calcium and magnesium, Mineralwasser Exxtra now wants to mix emotional values into the water from Aproz.
There is no drought: from the premium table water in the artful
From bottles to cheap imports, everything is available that is practically
quenches thirst without color or taste. Precisely because the
differences can hardly be perceived through the taste buds
differentiation is largely based on communication. As particularly
It is difficult to compete with brands in the mid-price segment against the
Defending discount water: Here, clear and relevant
brand promise and emotionality defend the higher price.
Aproz from Migros, which is positioned as a family water, has
has so far been distinguished by its high mineral content: With 1679 mg/l
it has one of the highest calcium and magnesium contents of all
Swiss mineral water. In the past, Aproz mainly worked with this
mineral content. The company worked with factual PR and a
Water rather dry brochure. As the price war intensifies, Aproz
but to go one step further and to analyze this benefit from the consumer's point of view.
emotional dramatization in order to remain the most popular mineral water.
of Switzerland, Exxtra has recognized.
The market has changed. Many new waters have emerged.
Fine waters such as San Benedetto are already available in discount stores at
buy. Migros also sells luxury brands such as San
Pellegrino or Vitel on offer. For many customers, the
The only difference is the price. But here Aproz is even more expensive than cheap ones
New imports. M-Budget mineral water is also available in-house.
competition that is already popular with many customers.
Against this backdrop, the new advertising campaign from Exxtra
was created. It is intended to lend the Aproz brand emotional values and
rational arguments consistently. The central statement is:
Because Aproz contains so many minerals, it is a source of
strength, energy, health, courage and refreshment.
In contrast to Valser or Evian, Aproz is not intended as a
lifestyle product, but as water for people
of all age groups. Whilst Valser's advertising is based on the rustic
mountains in the Valais and into the modern city with its
elegant lifestyle, Aproz is consciously moving into the
other direction. "We are bringing Aproz back to the Valais mountains",
says CD Dieter Hofmann.
Exxtra Kommunikation wanted to give the strategic own brand, this
Migros, a real Migros veteran, a refreshment cure, without
traditional values such as family, down-to-earthness and health in
question. The photographer of the campaign is the Swiss Stefan
Schacher, who captures the imposing play of light in the Alps in the same way
as the naturalness of the models. Because as testimonials
deliberately did not hire professionals, but "real", authentic people
from the Valais. The campaign is deliberately not based on humor or
surprising statements, but "of aesthetics, calm and sovereignty",
as AD Grischa Rubinick explains. The writing is artful as under
set with an aqueous filter. Different color tones support the
individual statements. Only a small copy explains where Aproz
and what is in the water.
The campaign starts with double-sided advertisements, later to be supplemented with
smaller subjects can be duplicated. Posters are under discussion on
A movie is not made. Migros doesn't even want to get involved.
to engage in an advertising material battle against Valser. There is
The new lifestyle is not the only way to observe that the Coca-Cola Company
as the new owner determines the advertising. "Join in or get out of the way?"
was the question at Exxtra. They opted for an honest approach with
unspectacular, but credible advertising.
People know Aproz, so in the sea of mineral water, the customer only has to think of
be reminded of this brand. Existing customers should be
Purchase selection to be confirmed.

Andreas Panzeri

Radio and TV research Parliament wants
spin off research from the SRG. Opinions differ as to how
Ghosts. SRG is now presenting a new approach to solving this problem.
private broadcasters and the SRG are by no means subject to the same requirements.
An example: To obtain representative data on their programs,
SRG, which broadcasts on a regional basis, requires far fewer samples
than the private ones, which usually cover smaller rooms. Larger
Spot checks result in additional costs, but SRG does not have a
interest in diverting additional fee money for this purpose. The same applies
for target group research: Today Radiocontrol collects the
Radio usage of all listeners aged 15 and over who already want private radio
include 12-year-olds. However, the SRG, which is in favor of
its commercial-free radio programs can do without such data.
In the current situation, however, the SRG has a major role to play in radio and
TV research has the last word, because the research service is a
department within SRG. The company Publica Data AG, which is responsible for the
data to private broadcasters is wholly owned by SRG. This
situation is no longer satisfactory. The private sector criticizes the
lack of independence in research and demand more say.
And the SRG is afraid of ever new, cost-driving requests
of the private sector. SRG has also come to realize this,
that, for image reasons, it should not be both supplier and customer.
of research data (see box on the right).
There is also agreement between private broadcasters and SRG on one point:
Radio and TV research is to be outsourced from the SRG. This
In principle, Parliament has expressed this opinion in the RTVG debate.
connected. On the question of how this is to be achieved,
however, opinions differ widely. The Council of States wants to
solution to the radio and TV industry, the National Council wishes to
An independent foundation for utilization research (see Box 2).
He once again clearly confirmed this position at the second reading.
The Council of States must now decide in December whether it will continue its
open version or joins the National Council.
The differences between the councils roughly reflect the differences between the
Industry: Like the National Council, the private sector also wants to promote research
to a foundation and ultimately transfer the Board of Trustees to the federal government.
can be ordered. The SRG, on the other hand, prefers the Council of States route,
without state intervention.

Uncertainty is spreading
There is another difference between SRG and private broadcasters: The private broadcasters
are in no hurry with the matter, while SRG, on the other hand, wants the spin-off
as soon as possible, preferably by the end of 2005. Walter Rüegg, Director
of Radio DRS and responsible for research within SRG: "For
For us, the separation is a question of corporate governance. It also makes
among the staff of the research service due to the unresolved
situation, uncertainty is spreading." In order to prevent professionals from jumping ship
he therefore wants to press ahead with the reorganization. Already
an internal SRG working group under Rüegg's leadership has developed a model for this.
which was designed in two phases to create a new structure and a change of
ownership structure.

As a transitional solution, SRG is integrating the following in an initial phase
the research service into Publica Data AG and transfers the new
company Medienforschung Schweiz AG (working title) also includes all the necessary
Assets such as Radiocontrol or Telecontrolpanel. Media research
Switzerland would continue its research operations seamlessly and the
take over previous research and distribution contracts. Carrier
remains the SRG for the time being - 100 percent. The Publica
Data Board of Directors, which today also includes one representative each from the private and
Rüegg believes that the advertising industry could continue to exist.
"With the establishment of Medienforschung Schweiz AG, SRG is creating
transparent conditions in terms of personnel and accounting, thus paving the way for
pave the way for a future industry solution, but without
to anticipate," explains Rüegg.

After this first phase, SRG would no longer be in a hurry,
because, according to Rüegg, "the continuity and stability of the
research is secured".

The start of phase two, namely the transfer of media research
Switzerland AG to a new sponsoring organization would then be a matter for politicians and
the industry. Rüegg leaves it open as to how this is to happen and
outlines various possibilities: The shareholders of
Medienforschung Schweiz AG will be opened by selling shares at a
symbolic or actual value to interested associations and
organizations are sold, possibly with
Shareholders' agreement, voting rights agreement or
Disposal restrictions. Or: The interested associations and
Organizations establish a holding association or a
Holding Foundation, which acquired the shares of Medienforschung Schweiz AG from
of the SRG. Whether AG, association or foundation - according to the model
SRG does not claim a majority anywhere, only a qualified majority.
minority (25 to 49 percent). "It is important that majorities only ever
come about via coalitions," says Rüegg. He also considers it
central that the broadly composed and therefore cumbersome
sponsorship is in no way directly attributable to Medienforschung Schweiz AG
influence. Her main competence: she sets a
Board of Directors, which in turn elects a Chief Operating Officer (CEO).

No additional costs for private individuals
It is important to note that SRG has completed the first phase of Rüegg's
model on its own initiative and to implement it by the end of 2005
would like. However, the radio director emphasizes that he needs the consent of the
is important to private individuals. If their resistance is too great,
SRG would refrain from a spin-off. Nevertheless, SRG
various preparations have already been made, including having the
The assets of the company are currently being
Research Service and Publica Data AG. "It should help us
nobody can accuse us of having given false values afterwards",
says Rüegg. He therefore does not want to give any figures yet. Just this much:
Last year, Publica Data AG reported a small profit. Your
Income from the sale of data to private individuals plus the income from the
research service from the sale of data to the SRG units covered
just about the cost of research, says Rüegg. Whether media research
Schweiz AG is to be financed by fees in the future
Rüegg openly states that he himself does not believe this is necessary. Ultimately
determine the policy, he says. In any case, the
Outsourcing would be practically cost-neutral; at best
make minor savings in the area of personnel, he says.
There would therefore be no additional costs for private individuals.

The Rüegg model accommodates the private sector in two respects: Different
than a year ago, SRG is no longer fundamentally opposed to
against a foundation as the (supreme) sponsor of research. Secondly
it now grants the private sector the option to opt out if necessary.
only with a symbolic contribution to the new research company.
participate. In doing so, it takes away the private sector's objection that research is
paid out of fee money and belongs to everyone anyway, a little wind out of the
Sailing.

Whether this is enough, however, is questionable. "I believe that the positions
the most important still existing research on utilization in the entire RTVG.
difference between the two councils," says the Ticino native
CVP member of the Council of States Filippo Lombardi. A solution therefore also appears to be
in the distant future. Without a solution, the entry into force will be delayed
of the RTVA. Lombardi, who is also President of the Private TV Association
Telesuisse is therefore seeking a swift compromise. Recently
Walter Rüegg as well as representatives of Telesuisse and the
Association of Swiss Private Radio Stations (VSP) for a joint meeting
to discuss the Rüegg model. Lombardi
itself does not wish to make a statement in order to avoid a possible compromise.
not to jeopardize it. "If we want to be ready for the Council of States debate in December
be able to present a solution that is supported by the entire industry,
we gain time. If not, then politics will provide us with a solution.
but that will take a very long time," he says.

The VSP, on the other hand, sees no reason to rush. "Our base
remains the National Council's version: precisely because a foundation is inert
is, we want it to be a direct carrier of research, because that gives
more security for private individuals and grants research the greatest possible
Independence from the market," says VSP Vice President Martin Muerner. At the
VSP is in favor of putting the Rüegg model on ice for the time being and
It remains to be seen what the Council of States will decide. In addition, one is
convinced that many points of the Rüegg model are also compatible with the
foundation solution can be realized.

The IGEM (Interessengemeinschaft elektronische Medien) sees
things a little differently. After Rüegg presented his model there in September
the IGEM tenor was unanimous, according to the
IGEM President Urs Renner and emphasizes: "We are of the opinion that the
model points in the right direction, even if many details still need to be
are unresolved," he says. Renner knows what he is talking about, as he sits
the B.G. Media man representing the media agencies at Publica
Data on the Board of Directors.

Markus Knöpfli

In the canton of Graubünden, advertising for tobacco is
and beverages with more than 20 % alcohol content on public property in the future.
prohibited. The Parliament has adopted a
included a corresponding provision in the health law, as the
News agency SDA reports. Against the ban on advertising tobacco products was
no opposition would have arisen, but several council members would have been in
Interest of Graubünden winegrowers against the inclusion of spirits
into law. The Council nevertheless approved the new provision with
94 to 14 votes clearly in favor.

(pr) The Federal Office of Culture and the
mudac will present the 24th edition of the
the award-winning works of the prizewinners of the
The award-winning objects and the award-winning designs of the Federal Design Competition 2005.
Projects come from the fields of fashion and textile design, photography,
Industrial design, graphics, typography, jewelry and interaction design.
256 designers took part in the competition with 221 entries.
Swiss Federal Design Competition. In the final round
of the competition was awarded by the Federal Design Commission under the
Chaired by Lorette Coen 24 objects or projects by 27 female designers
and designers. The statistics show that the efforts of the
Commission will bear fruit and bring back more designers.
Designers from previously underrepresented areas
Swiss Federal Design Competition. In addition to the
professional groups of photographers, which are always strongly represented,
graphic designers and fashion designers this year, numerous jewelry and fashion
Industrial designers can be found both in the field of industrial design and among
the candidates as well as among the prizewinners.
Ten of the award-winning works have been developed as prototypes for a serial
production (or are already in serial production).
Fourteen works were submitted by the participants as unique or
Declared small series.
The award winners can choose between a
cash prize of 20,000 francs, a six-month internship with the
Companies Barber Osgerby (Industrial Design, London), GTF, Practise/James
Goggin (both graphic design, London), Mevis & van Deursen
(graphic design, Amsterdam), Vogt + Weizenegger (industrial design,
Berlin), Akris (fashion design, St. Gallen), Jakob Schlaepfer
(Textile Design, St. Gallen) or a six-month studio residency
in London or New York.
This year's exhibition will take place at the Musée de design et d'arts
appliqués de Lausanne mudac. We hope that it will serve as a platform
contributes to raising the profile of the award winners.
to raise the profile of the prizewinners. The museum shows the works in an environment with
modern design that is suitable for meetings and conversations.

The Zurich advertising agency Krieg Schlupp
Springer & Jacoby (KSSJ) was able to acquire
competitor presentations to win three new customers. Already in
In the coming weeks she will be producing new work for Viva Switzerland.
present, advertise the Bilanz special edition "The 300 richest"
and for a Swiss service and consulting company
advertise. The name of this company is to be communicated at the beginning of December.
will be launched. From then on, the new image campaign will also be on display.
In addition, the internationally active designer furniture manufacturer WOGG
new cooperation with KSSJ. The first measures should be visible this year.
work for the Petite Fleur brothel, which is located close to the agency, and
its newly opened lounge/bar Roxanne. Due to the new customers, KSSJ has acquired numerous new
employees. Since August 2005, Roger
Barak as Head of Traffic and Dany Kielholz and Sabrina Arthur for the
New consultants. As of October and November, Maurus Zehnder
and Anita Kummer as junior art directors. In addition
Laurence Bolinger, Conny Geibel and Raymond Immoos for their advice,
Evelyn Ruch and Andrea Hegele now work for Reception/Administration.

 
(pr) Free of wastage
Promises access to Russia's affluent target group elite
JET-Media, which is published as an in-flight magazine in chartered business jets, but also
in the VIP lounges at European and Asian airports and as a
paid subscriptions in the Russian metropolis.
 
Written in Russian script and with a modern layout, the
monthly magazine contains a summary in English at the end of the magazine and
covers the topics "Business+Company", "Fact+Legal", "Event+People",
"Plane+Airport" and "View" cover a broad spectrum that can be competently
the current economic world in East and West and reports on
various lifestyle areas such as fashion, gastronomy, luxury
Hotels, resorts, yachts and cars. Editorial focus in
Each issue is also dedicated to business aviation as well as the
Presentation of new business jets. International events and the
The editorial section is rounded off by the accompanying "Who's Who".
 
Media planners and advertisers can find all the information they need on
www.jetmedia.ch or at EXPORTWERBUNG AG, Zurich/Switzerland, the
exclusive contact point for advertisements from the European region.

The advertising management for the trade media mobile
of Espace Media Groupe will be reorganized as of November 1. The
Trade journals Automobil Revue, Revue Automobile, Catalog of the
Automobil Revue, Moto Sport Schweiz and Moto Sport Suisse will be
will be managed by Remo De Piano and Andy Varonier in the future. De Piano takes over
as advertising manager, is responsible for the business advertising area.
He was most recently area manager for the Neue Zürcher Zeitung and the NZZ
on Sunday. Previously, De Piano worked within Espace Media Groupe
as sales manager for Espace.ch as well as for TeleBärn and Radio Extra
Bern. As Head of Classified Adverts, Andy Varonier is now responsible for the area of
Occasions. Varonier was in various functions at Mazda Switzerland
most recently as Product Manager.