(pr) Beobachter.ch is celebrating its
10th Anniversary. Since our first, rather tentative offering in 1995
beobachter.ch has become a veritable online advice platform
developed.
Ten years ago, the Internet was still uncharted territory for many—a veritable blank spot.
Der Beobachter was the first magazine in Switzerland to dare to,
to break new ground: In October 1995, he presented his
first website.
At first, the response was still modest—just a few tips and a few
Articles were published. However, it became increasingly clear that the
The Internet is a good complement to the magazine—if only because of the
Ability to find content using search queries. That's how beobachter.ch came to be
has been steadily expanded to about 10,000 pages today; since 1999,
Virtually all of the content from the print edition is also published online.
And the current issue is still freely available!
But it's not just reading articles that attracts many internet users to
beobachter.ch. The forums are very popular. Whether you use the
A computer is struggling, is in love, and doesn't know how to tell the or the
Whether you want to confess your feelings to someone you admire, or if you need some diet tips: The
Forum participants are helpful and know how to handle almost any situation
Advice.
However, advice isn't just provided by the community: The
The counseling center has been operating HelpOnline since early 2003. In this well
The structured database contains information on the following topics: work,
Housing, Consumption, Family, AHV/IV/EL, Traffic, Money, and
Social Issues: Many Answers to Pressing Questions.
If all this is too dry for you, or if you just want a change of pace
...can enjoy this popular trivia game.
It's a fun way to test and expand your general knowledge.
And there's even something to be won: Every two weeks, a drawing is held among
Attractive prizes will be raffled off among all participants.
Speaking of winning: A contest is running on beobachter.ch through October 28
Anniversary Quiz. Whoever answers the 10 multiple-choice questions
who answers the question can win one of 10 iPods. But even for those who
Come away empty-handed: The 10 years of beobachter.ch have been a
Prize. For more information: www.beobachter.ch/10

MTV Networks has paid approximately 49 million
US Dollar has acquired the online movie database Ifilm, according to Adage.com
reports. Ifilm is an online library of movie clips,
Video game trailers and homemade videos, 10 per month
attracts millions of users. The site remains independent but shares content
and resources with MTV's online division. Ifilm retains its
Staff and continues to work directly with existing customers, of whom
many of whom come from the TV and internet service provider industries. Ifilm will not
"It's changed," Jason Hirschhorn of MTV assures us. Adage speculates that
the new acquisition fits in with the strategy of Tom Freston, who
Co-president of Viacom, which owns MTV Networks. He said he needed
New media acquisitions to fuel Viacom's growth
provide. In addition, Ifilm guarantees MTV access to the section of
user-generated content. MTV wants to give its users a voice of their own
and give them the opportunity to create their own videos and audio streams
"to publish," Hirschhorn told analysts.

The Cannes reel is now also available in
can be enjoyed in a cozy living room atmosphere: Cinecom offers
together with its long-standing partner, the Swissfilm Association, the
Cannes is releasing this year's edition on DVD for the first time. The „Swiss DVDs of
“Cannes" is included in a two-DVD box set along with Swiss Reel
(all film submissions from Switzerland this year) for 280
Available for 1 franc at Cinecom or directly from Werbewoche at .

The pay-TV channel Premiere sees
Currently, there is no basis for an agreement with EM.TV regarding a
A purchase or a partnership with Deutsches Sportfernsehen (DSF), as the
FAZ reports. Premiere acquired the UEFA broadcast rights in August
acquired the Champions League and, in doing so, committed to paying a portion of the
To broadcast games live on free-to-air TV. Afterward, rumors began to circulate
It had become clear that the company was interested in buying DSF. „It has
“I have had discussions with EM.TV on this matter," he confirmed
Premiere CEO Georg Kofler in conversation on Friday with
Dow Jones Newswires. However, they are not willing to pay 200 million euros for
to pay for this deal. Media reports mentioned this amount
There has been speculation over the past few days. EM.TV CEO Werner
DSF subsequently described Klatten as "not for sale," as
The FAZ writes. Without directly referring to Premiere, it had
Klatten, however, said that he was looking for a strategic partnership in the
could envision in the sports sector. This could also lead to shifts in market share
at EM.TV's subsidiary DSF.

Online marketplaces for vehicles
are recording a huge success. Building on experience and
Know-how from the auto trade now covers a new, comprehensive
platform meets the needs of professional and private providers as well as
buyers in the best possible way. Moto4You is the new online marketplace for
Motorcycles of all kinds, from scooters to ATV/Quad to classic cars.
Already during the conception of Moto4You, technology
and functionality at the center. Prospective buyers can easily and
comfortably search for vehicles or for dealers. The
Online marketplace is completely bilingual and even for inexperienced
User self-explanatory.
An integrated mail form makes it easy to contact the
seller particularly easy. Thanks to a comprehensive database with the
technical specifications of all makes and models must be taken into account in the
Insertion only deviating data are recorded. Each advertisement can be entered without
additional costs can be supplemented with up to five images.
Xmedia AG in Flamatt is responsible for the technology behind Moto4You.
responsible. The e-media specialist has the largest
Knowhow in setting up and operating electronic classified ads. Thus
Xmedia develops and manages the leading national
online platforms AutoScout24 and ImmoScout24 and countless others,
above all regional marketplaces as well as the
Online-to-print functionality from JobScout24, TopJobs and Homegate.

Giuseppe Genetelli is the new
Managing Director of the St. Gallen-based Trendcommerce Group. Previously, he served as
as managing director of the subsidiary CallWorld Telemarketing
responsible. Credit Suisse and the RBC Group were also among
on his career history. In addition, Jürg Hüppi,
who has been with Trendcommerce since June 2005, working in Group Sales and Marketing
is responsible for this; he is a member of the executive board. Previously, he was
has worked for Ascom and Diax, among others. The Trendcommerce Group brings together
four centers of expertise in the field of professional direct marketing
Under one roof: Trendcommerce, CallWorld Telemarketing,
PrintOne and DialogWorld.

"Just listen" is the name of the game for the
European Eyes and Ears Award. The Swiss
Awareness campaign by ProSiebenSat.1 and Ikea Switzerland created
in the category "Best Social Spot" at the annual award ceremony.
and/or socially engaged campaign" in the top three.
 
In 13 different TV and radio commercials, past
Winter the Swiss national football coach Köbi Kuhn, presenter and
advertiser Frank Baumann, TV presenter Anna Maier, and ex-boxer and
Book author Stefan Angehrn with boys and girls aged between 5 and
7 years. However, the focus was not on the four Swiss
personalities, but the children and what they say. Adults
The aim of the campaign is to motivate employees to take time for a
Child to take.
Einfach mal zuhören" was developed and realized by Hartmann
Media makers in cooperation with SevenOne Media Switzerland, Ikea Switzerland
and Wirz&Fraefel Productions. The European Eyes & Ears Award
will be held on October 27 in Munich by "Eyes & Ears of Europe," the
European Association for Design, Promotion and Marketing of the
audiovisual media, awarded.

The magazine reveals more details about its planned book series. The weekend supplement of the Basler Zeitung,
Berner Zeitung and the Tages-Anzeiger will start at the beginning of December 2005 with
the publication of a 20-volume series on 20th century Swiss literature.
Century. The first five volumes will be published on December 9, 2005,
including "Matto regiert" by Friedrich Glauser and "Bis bald" by
Markus Werner, will be available in bookstores, as detailed in a communiqué.
can be taken from the magazine. Together with the editorial team from the
SF DRS literary club, the well-known critic Corina Caduff, the
literature professor Peter von Matt, the literary director of
Basler Zeitung, Berner Zeitung and Tages-Anzeiger and others
literary experts selected their 20 favorite books. The design is
the hard-cover edition by graphic designer Ludovic Balland (The
Remingtons, Basel). The books are available individually and as
Complete edition in direct sales via the magazine carrier titles, via all
other Tamedia media and in retail outlets. To the
No information was provided on the unit price; at the beginning of October, the
Börsenblatt des deutschen Buchhandels, that the cost is 12.80
francs per band.

At the 3rd Annual General Meeting of the
Association of Strategic Planners of Switzerland (APGS), a job
Description for the activities of the planner: Accordingly
the strategic planner "an important success factor in the creative process
and in brand management. He works as a catalyst in the team of
agency specialists from consulting, creation and media and presents the
interface to the marketing strategy of the advertising client." To
APGS's tasks include ensuring that the strategic planner Consumer
insights and analyzes market data, positions brands and
brand messages defined. It is also part of the specifications,
to explore contact points for brand experiences, to prepare the briefing for
and to inspire and channel creation.
The planner should also manage brands coherently and sustainably and
create emotional market values.
The APGS distinguishes this role from other functions: "Unlike the
market researcher, the strategic planner is in a position to turn bare
figures to draw communicatively relevant conclusions, so-called
Consumer insights, i.e. tracking down previously undiscovered truths,
that consumers can associate with a brand. Unlike the
management consultant, the strategic planner is in a position to develop concrete
to initiate measures to make brands an emotional experience.
in practice and thus create measurable added value.
create."
They were looking for a joint appearance that would be visible to the outside world.
Cary Steinmann, APGS President, explains the reasons for the
Adoption of the job description. "The first step was to get
we have as many different definitions of our work as we have
have members. The present version is a condensate behind which
the Board of Directors and all members can stand by." However, there was no
There was no dispute about methods, Steinmann assures us.
Four new members were also elected at the Annual General Meeting.
recorded: Simone Raubach (Lowe), Mirko Paci (Publicis), Eirik
Langaas (AY&R) and Caspar Coppetti (AY&R). The APGS comprises
thus now 26 members.

The German advertising publishers
expect further growth in their advertising revenues this year. This is the result of the annual conference of the
Bundesverband Deutscher Anzeigenblätter (BVDA) in Leipzig, as reported by W&V. The
Growth is no longer expected to be as strong as in 2004, when
advertising revenue increased by more than 5 % to 1.84 billion euros
was. 2 to 3 % growth is expected for 2005 according to industry opinion.
quite realistic. This means that the free titles with their
advertising revenues overtake consumer magazines according to W&V and
further increase its share of the overall advertising market from the current nine percent
expand. In 2004, they were on a par with magazines.

Swiss Radio DRS 1 to be canceled as of December 1
2005 the morning sports bulletins from the program. This step calls
outrage among sports journalists and officials, as the
radio magazine reports. However, sport is not being completely pushed aside,
The reporting is included in the twelve-minute information magazines
at 6, 7 and 8 o'clock. In 2006 there will also be a new
sports concept and an increase in resources, announced Colette
Gradwohl, Head of Information at DRS 1. Sports enthusiasts can
does not see much merit in these measures. "After the continuous
quantitative and qualitative dismantling of sports reporting in
In recent years, Radio DRS has taken the final step with this decision.
signed a declaration of bankruptcy," said SF-DRS head of sports Urs Leutert
told the radio magazine. It gives him the impression that the
Sport on Radio DRS is produced for those listeners who
are not interested in sport. Marc Furrer, former
President of the rowing association and candidate for the presidency of
Swiss Olympic, regrets the abolition and thinks it is wrong. He
fears that sports news will now be lost in the flood of other news.
will go under. Scolding is also coming from the federal government. "A broad
Sports reporting that goes beyond the mere communication of results
is an indispensable part of the public service,
Matthias Remund, Director of the Federal Office of Sport, will be
Radio magazine quoted.

(pr) Action Agency has teamed up with Dr. Oetker
to report a new customer. To support the classic
advertising campaign and the POP measures at the market launch of the
hot snack line "Intermezzo-quick" awards the Zurich communication
and promotion agency for concept and realization of the
Below-the-Line Offensive Responsible.
For sampling and tasting in public spaces, promoters in the
trendy intermezzo-quick outfit with a so-called pling-mobile
from mid-November to Christmas through the main Swiss
Tour cities and actively approach consumers to be wooed.
According to Annette Weisskopf, managing director and co-owner of Action
Agency, can be used during this time at the 16 planned locations around
140,000 product contacts will be generated. For this purpose, the Pling-Mobil,
a funfair/chilbi trailer in retro style, among others with 9
microwave ovens, in which the products are freshly prepared on site.
heated up. The name Pling-Mobil comes of course from the typical
Pling sound that is heard on microwave ovens when the preparation is finished
is. A continuation of the promotional campaign next year is planned according to
Action Agency already planned.
The new Intermezzo-quick line offers a quick option for a
attractive snack. The sandwiches are available in the variants
Hawaii, pizza style and tomato feta to be had and will be available in the
Microwave prepared in a flash and crispy.
The visual design of the Pling mobile comes from the agency Matter
& Partner, which also manages the classic part of the campaign.