Since mid-October, Carlo Steiner has been strengthening
the advertising sales of the Finanz und Wirtschaft publishing house. He takes over
the consumer and luxury goods industries, at the same time cultivating
contact with the creative and media agencies. Thus Steiner returns
back into the print business after around six years. Most recently, he worked
for SRG marketer Publisuisse as Account Manager Zurich. Previously
he held various positions at Ringier. Among other things, he built
as sales manager, set up advertising sales for Cash. Also
he was engaged as sales manager for the Curti Group/Jean Frey
Media.

From December 5, the "Tagesschau
Nacht" will no longer be realized by the "10vor10" editorial team as before.
In future, the "Tagesschau" editorial team will broadcast the late edition at 11.45 pm.
produce it yourself. The 10-minute program is broadcast from Monday to Friday
and is intended to convey the latest news and provide a
provide a brief overview of the most important events of the day.
Due to the changeover, the "Tagesschau" editorial team will be reinforced by three
Editors who previously worked in the "10vor10" editorial team
have realized "Tagesschau Nacht". They are Cornelia Boesch, Andrea
Vetsch and Urs Gredig. The moderation team of the "Tagesschau" editions
from 13.00, 18.00 and 23.45 therefore now consists of: Catherine
Mettler, Pascale Menzi, Cornelia Boesch, Andrea Vetsch, Matthias
Aebischer and Urs Gredig. The main edition of "Tagesschau" will be broadcast as
Katja Stauber, Béatrice Müller, Heinrich Müller and Franz Müller.
Fischlin moderates.

The media trade union Comedia and the
Kaufmännische Verband Zürich are outraged by the actions of the
publishing house Tamedia to cut jobs in the advertising sector.
Tamedia had announced in August and September that it would
eight in telephone ad acceptance and nine in ad production.
jobs will be cut. A total of 23 employees will be made redundant.
Comedia and KVZ are defending themselves with those affected against the
downsizing measures and are demanding that Tamedia should once again
fundamentally reviewed. "It is particularly disturbing that Tamedia
unilaterally offers so-called supplementary services instead of jointly
to negotiate a social plan with those affected," said
Comedia Central Secretary Serge Gnos. The proposed benefits
are better than the last negotiated agreement in some respects.
social plan, which expired at the end of June 2005. Overall, the
proposal is more disadvantageous than the benefits catalog agreed in 2003.
"Tamedia has not shown any willingness to talk," explained Brigitte
Tamburini from the Zurich Commercial Association. "We have written to
asked for an appointment, which we did not receive." The
However, it was not only with the trade unions that the discussion did not
but also the people concerned would feel ignored
feel. "What particularly bothers me is the fact that the
The majority of those affected are women who have been loyal to Tamedia for years.
were. As many of them are now at an advanced age, they will now have a hard time
have to find a new job. It simply affects the weakest",
says Tamburini.
Tamedia does not want to accept the accusations: "It's simply true
not that we are not continuing the social plan," said Franziska
Hügli, Head of Corporate Communications at Tamedia. "As part of the
We have taken over all services that are included in the
were included in the expired social plan. With two exceptions; we have
the severance payment is replaced by a longer notice period,
which in our view is better for those affected, because then the
insurance benefits continue to run. In the second point, occupational
pension plan, we were no longer able to act immediately, as the pension fund
has changed its regulations in the meantime." They have a
equivalent alternative was sought and found. The dismissals
would be carried out for economic reasons, as the order volume in the
advertising sector is clearly in decline. It is also not true that
had not been discussed with those affected, emphasized Hügli. "We
are in constant contact with them. Our social counselors and the
Area HR managers coach the people and support the
affected employees in determining their current position and
job search." Tamedia's primary concern is the conversation with
the employees affected and the search for solutions.
Serge Gnos from Comedia believes that one-to-one meetings can
negotiating position of those affected is weakened: "As an individual
one naturally dares to defend oneself less than if one is a collective
can occur." The union and the KV demand that the
Those affected will be offered other jobs within Tamedia
or sought solutions in joint discussions with Comedia and KV
that, for example, by means of alternative working time models
as many of the jobs as possible could be retained. "That
Personnel management ensures that the employees of positions
at Tamedia that match the respective profile," said Franziska Hügli.
Carole Scheidegger

The electronic
TV program guide from Bluewin TV 300 also via cell phone
retrievable. The hard disk recorder can now also be programmed via cell phone.
become available. Prior to this, Bluewin TV customers must complete a
set up a personal account. Swisscom Mobile customers are registered with the
Access automatically recognized. However, the new service also works for
Customers of other mobile phone providers. The use of the
mobile TV guides and remote programming, in addition to the
No additional charges for cell phone use, it says
in a press release. Swisscom Fixnet offers Bluewin TV 300 in
a rental model. The hard disk recorder can store around 200 hours of television content and works with
all cable TV connections.

SexSellsMode: To Each His Own—or Why Blondes Prefer Elephants. Former Benetton Photographer Oliviero Toscani
At least he'd rather put his brunette on a panting four-legged friend
the same hair color, while fashion designer Dennis Basso at
heavier artillery is at the ready. Maybe a link to the fact that
He used black-dyed fabric to create his wardrobe
Elephant leather is used, and the toothless giant much prefers the feel
has to come to terms with the sudden death of a family member and not
an animal-friendly model. Be that as it may: For once, the
The brunette takes off more clothes, while with the blonde, you don't know,
whether the elephant finally realized what he was actually holding in his trunk
… (ck)

Guest commentary With the free newspaper
Le Matin bleu, Edipresse not only wants to convert non-readers,
but also its own journalists, fears Jürg Altwegg.
of the association's magazine journalists.ch. Bouchat is a
Journalist with a keen sense for the market and for topics, and at
Edipresse is responsible for launching the free newspaper Le Matin bleu.
It will be distributed to commuters and passers-by in western Switzerland from the end of October.
distributed. Bouchat calls them "non-readers". He wants him, the non-reader
and at the same time educate its journalists.
Because they are actually to blame for the fact that even in the cultivated
something as outrageous as a free newspaper on the
tracks. Bouchat calls the journalists "master thinkers"
(and "self-appointed" ones at that) and demands from them a
"Examination of conscience". "Because the real debate is not financial
Art," writes Bouchat. Of course not: anyone who makes a commuter paper,
pursues noble cultural policy goals. And the fact that it does so is
journalists, who are not able to meet the "needs of non-readers".
ignored and those of the "traditional readers" (meaning the
paying) "have not always been satisfied".
In the face of such principles, which Bouchat has developed in no man's land and
between non-readers and master thinkers, could
You could almost think the man had dishonest intentions. Or suspect that the
panic fear that he has instilled in journalists of the new zero medium
is nothing compared to the shame of the Edipresse publisher,
who does not earn money with Le Matin bleu, but merely wants to
lost sheep before the winter.
Blue against orange: The fact that the new freebie has its tabloid-esque
The fact that the paid parent company will compete with the newspaper is part of the calculation. The
Zero number from Le Matin bleu
is not without its challenges. No comments from master thinkers. The
Material is prepared from agency reports - according to the familiar pattern
for non-readers.
The issue is dated October 7, a Friday. With the
corresponding TV program. But in the sports section, the broadcast of
Switzerland-France. Not the juniors are meant. And on
page one talks about the game "tonight".
Perhaps this is how the newspaper of tomorrow will be invented. Similarly subtle is
the caption on the front page: "In Bern, the fans of the thirteenth
be a player in Köbi Kuhn's team." We would like to thank our colleagues from
free newspaper in no way imply that they are playing football for a game
with twelve players. Presumably their twelfth man is simply
the Köbi ...
With such multi-layered confusion and intellectual
In any case, the demands they place on their non-readers are
Edipresse is on the right track: Edipresse will probably continue its blue Matin
soon have to sell them at the kiosk.

Jürg Altwegg is the media and culture correspondent for the Frankfurter Allgemeine Zeitung in Geneva.

The Swedish clothing chain Hennes
& Mauritz has changed its media strategy, as the Handelszeitung
reports. "At the end of August, we started making TV commercials
and to reduce the number of billboards," said Verena
Cottier, Head of Marketing and Communication at H&M Switzerland,
told the Wirtschaftsblatt. "We are limiting our outdoor advertising
on large-format posters on house walls, e-boards and Rollingstar at the
large railroad stations." This decision was made at the headquarters in Stockholm
pleases.
The Handelszeitung evaluates the move away from mass displays on
street posters, bus and streetcar shelters as a serious blow to the
Outdoor advertiser. In the current year to the end of August, H&M had sold 7.1
million francs gross invested in billboard advertising, which corresponds to 74 % of the
of the total advertising budget. APG alone will now have a
loss of around CHF 3.5 million. This
Although the loss is painful, it will be compensated with other major customers.
compensated, said Ivan Schultheiss, APG Sales Manager Switzerland,
to the Handelszeitung.
A feature of H&M advertising since
years, scantily clad beauties smiled from the posters.
H&M had thus created a recognition effect that led to the
corporate identity and was style-defining for the entire
clothing industry. "With our poster style, we are no longer the
and therefore no longer stand out as much as they used to," said
Verena Cottier told the Handelszeitung newspaper that one reason for the
Change of strategy.

Fabiana De Cassan has taken over the management of Edipub in Zurich.
Edipresse, the second-largest publisher in the
Switzerland and the largest in French-speaking Switzerland has not yet been
present. However, because the advertising market is also worth 70 % of Edipresse's money.
percent in the German-speaking part of Switzerland, the French-speaking publisher
Edipub SA was founded in Seefeld. This has been in operation since September 1.
managed by Fabiana De Cassan.

The magazines Bilan and Femina used to be published by Senger Media,
Télétop and TVGuide were managed by Publimag. With Edipub, the
magazines are now concentrated and marketed independently.
Edipub employs 20 people, 15 in Zurich, 4 in Lausanne and 1
in Geneva. Under Marcel Siegenthaler, former Managing Director of
Edipub and responsible for the entire advertising market since March 2005
of Edipresse, De Cassan built up Edipub from scratch as COO. It
She was excited to help build a new organization from day one.
to participate. Implementing a new IT system, reorganizing processes
Organize, standardize reporting tools, train personnel
further training, the know-how in the advertising market to Edipresse
transfer - and all on the job. That was hard, but also very
exciting.

De Cassan was brought in for this position because in her seven
years ago at Blick and Ringier, he had already successfully
reorganized the back office. She later headed the back office at Ringier.
project to organize a database to store all customer data of the
centralize the magazine and newspaper divisions. At the same time
she was a co-initiator and helped to set up the website
go4media.ch.
De Cassan entered the world of media at the then
Advertising agency D'Arcy McManus & Masius. The clients were called Effems,
today Masterfoods, Colgate and Alfa Romeo.
After the birth of her child, De Cassan worked with her husband for
emigrated to Italy near Venice for three years. In this
However, the young mother kept in touch as a freelancer
for agencies such as McCann, Aebi and Impuls. In 1988, the family returned to
back to Switzerland.
At the Kern + Kern advertising agency, De Cassan worked 20 percent of the time
the media department. After four years, she moved to Blick in 1994.

Fabiana came to Switzerland from Italy when she was eleven. She
did a commercial apprenticeship in a silk weaving mill and then worked for five
years in a bureau de change for Italian guest workers. "At 20
years, I traded large amounts with the banks on a daily basis",
she recalls with pride. She did everything, from bookkeeping
up to the counter service. But when you're young, you want to see the world. It
This was followed by a few months in England and temporary jobs. As she later found "nothing
big things" like a bank or insurance company, she applied for
the advertisement from D'Arcy, McManus & Masius. "Can you deal with numbers
how do you deal with it?" was the first question when we were introduced. After the answer "Yes"
she could start right away the next day. "Those were the golden
Eighties."
There was no training for media back then, just as there was no
Media agencies. De Cassan initially worked alone. Later, Yvonne
Boller comments. Media planning became more and more complex and interesting.
Know-how from America and England has been incorporated into the work. "We
Everyone heard GRP for the first time - and nobody knew what Gross Rating
Points means." But you learn something new with every job.
Today, the media woman likes the fact that the industry is constantly on the move.
Over the past 25 years, private radio and television, the Internet
and countless new print products have been added. In addition to the magazines for
Since the spring, De Cassan has also been responsible for the marketing of nine
various Internet sites of her publishing house.

Her husband also works in the industry as a graphic designer. Their son is studying
biology in the meantime. In her free time, Fabiana De Cassan loves
spontaneous short trips to a region in central Italy that she describes as
insider tip or "second Tuscany" but wants to keep to itself. Tennis
and walking with a good friend are other hobbies she mentions.
Professionally, the Managing Director of Edipub wants to promote greater market proximity
and demand. She is convinced that the offers must be made more creatively.
become. It is no longer enough to simply negotiate the price.
Additional benefits, win-win offers and cross-media are the name of the game here.
development. As a result, sales staff are no longer organized according to
magazines, but by sector. Customer advisor
i.e. for watches, cars, travel, etc.
The relationship with French-speaking Switzerland has now matured. With one day per
week in Lausanne, she knows: "Romands are more relaxed in their dealings and
more diplomatic than the German-speaking Swiss, but also appreciate
at the same time our efficiency and accuracy as a good
Decision-making basis for their diversity of ideas."

Andreas Panzeri

Newspaper/advertising Labels make newspapers more interesting for advertisers. Self-adhesive labels are one approach to
Strengthening printed media and information resources - they are also
excellent promotional tools. Even the newspapers learn
This enhances their value as an advertising medium: for example, they arouse
Labels that look like handwritten notes, or
those that are brilliantly printed, arouse curiosity and thus function as a
almost unmissable eye-catchers. With the help of newspaper pages
labels can be used to indicate special features in the hands.
newspaper, for example to a specific page,
a specific article, advertisements or competitions.

On the front, on the inside, and with high precision
Tesa Bandfix AG has developed a special labeling system for newspapers,
Bergdietikon, in cooperation with Lange AG, Urdorf, and the
Ringier Print Adligenswil AG, Adligenswil, a labeling system
developed to meet the high requirements of the
newspaper printing industry. "With our labeling systems
labels can be found not only on the front pages of newspapers
but on almost any side - and very much so.
precise with a tolerance of just two millimeters," explains Bruno
Hiltl, Domestic Sales Manager at Tesa Bandfix. Conceivable and possible is
for example, the application of labels that indicate something,
or the application of brilliant, if desired also with glossy
mirror effects printed self-adhesive stickers and promotional stickers. Furthermore
it is possible to stick in collection or bonus points, which can be
cleanly from the pages of the newspaper without damaging the
thin newspaper tears or adhesive residue remains. In addition
is the gluing in of multi-layer labels, coupons, scratch-off tickets or
labels - also numbered consecutively so that they can be
vouchers or lottery tickets can be redeemed - or the
Application of promotions with response options can be realized.
To ensure the most efficient production process possible,
the labels are produced by the labeling machine specially designed for labeling newspapers.
developed method is not subsequently glued onto the pages, but
directly when printing the newspaper. This integration of the
labeling process in the printing press poses special requirements
to the labeling technology, as they function absolutely reliably
and must be able to work at high performance. Impressive to see
This high-performance labeling process at Ringier Print
Adligenswil. Various, in some cases very high-circulation
Publications such as Cash or Blick printed. Ringier Print Adligenswil
has integrated four labelers directly into its
Newspaper rotary presses integrated with
print at web speeds of up to 550 m/min. When printing the
paper webs, the labeling machines automatically adapt to the
web speeds of the printing presses.

Label storage for easy roll changes
The major challenge that this labeling solution overcomes
was above all to create a very fast, very efficient
precise and absolutely reliable running labeling system to
to avoid delaying the newspaper printing process. In addition to the
high performance of such labeling devices, it is a necessity that
an empty label roll can be replaced with a new one in the full run
can. Technically, this was implemented using very large so-called
Memory with which the labelers are equipped.
Especially when printing daily newspapers, it is important that the
tight production timeframe is strictly adhered to. The
The slightest delay would mean that the newspapers would be delivered too late.
reach their subscribers or at the kiosk or POS. Therefore it is
problematic to control the newspaper printing process in any way.
change. "It was clear to us from the outset that we were 100 percent
have to supply functioning labeling systems - and without
Compromises. Because if the delivery of a daily newspaper
delayed, immense follow-up costs arise. For this reason, we have
with Tesa's machine developers from the very first day of development
Bandfix," explains Willi Ringeisen, Sales Manager at Bandfix.
of Lange AG. And Bruno Hiltl from Tesa Bandfix adds: "With our
joint development work and our joint appearance as
cooperation partners, we offer our customers a high level of security and
reliable production processes - and at an exceptionally good price.
Price-performance ratio."

The Newspointer attracts a great deal of interest
Jost Keiser, Deputy Marketing and Sales Manager of the
newspaper printing company, emphasizes that the news pointers - as they are called in the
labels glued into the newspaper at Ringier Print Adligenswil
meet with great interest: "Our customers are very interested in
for this new labeling option, which we have been using since the beginning of this year.
offer. The Newspointer is an excellent tool to promote the
to support sales promotion and generate strong interest among the
to awaken the interest of readers."
  

Irene Young

138 candidates from all over Switzerland are
took part in this year's federal examination for PR specialists.
Of these, 122 (88.4 %) passed. They now bear the title
"PR specialist with a federal certificate". The
Swiss Public Relations Institute (SPRI) has published in the
German-speaking Switzerland with 78 successful candidates - with
with a success rate of 88.4 % - contributed to this result. According to
a press release, the Institute in French-speaking Switzerland has started a
success rate of 91.3 % achieved a top result.

Competition for young talent This time it's up to young creatives to come up with a new campaign for the Swiss press.
into a new round. After the agencies that have passed the last
have creatively shown what an advertisement can do 34 times in three years,
this time it's up to the next generation. At the Swiss press competition
young creatives under the age of 30 can work for once without being censored by a
CD to develop their ideas. It's worth taking part, because there are not only
one winning team, but twelve. The winning works will be
from February to September 2006 in over 100 newspapers and magazines
published in German- and French-speaking Switzerland.

Cannes beckons in the best case
An opportunity for young talents to stand out, because as a curious
The target audience for this advertising in favor of the advertisement is the entire
The advertising client sector and advertising and media agencies. With
the publication, the names of the designers and their agency will be
announced. The twelve prize-winning works will each receive a
paid a lump sum compensation of 5000 francs.
According to the invitation to tender, the work submitted should be "comprehensible
and entertaining" and show the audience the advantages of advertising in
print media into awareness.
After the selection of the twelve subjects, a competent jury filters
once again selected two teams to take part in the international
creative competition "Best Young European Team 2006" into a European
metropolis. The winning team there receives - as a reward for
A labor of love - even an invitation to the 2006 Cannes Advertising Festival.
To encourage the youngsters in the agencies to take part in this "Young
Creative" competition, Matter & Partner
launched a campaign itself in advance. "Retire your CD",
is the headline. The visual features well-known creatives who -
probably in view of the dazzling creativity of the new generation - suddenly
look old. Three of these tongue-in-cheek subjects are presented in the
trade press. Petra Bottignole, CD from Euro
RSCG, retired early. He was succeeded by Alexander Jaggy.
The Jung von Matt/Limmat CD is available for the photo shoot at the same time as
an elderly gentleman. The portraits of the two were
then combined in the computer. Next up is Philipp Skrabal, CD
from Publicis, was sent into retirement.
Detailed information on the competition can be found at
.
    

Andreas Panzeri

Commissioning Tamedia and Publicitas come together to find a solution After more than a year, Tamedia and Publicitas have
Publicitas in its dispute about the 
Advertising Commission found a "sensible solution" that "would
regulates the past, the present and the future". Otto said
Meier, General Director of Publipresse, on Tuesday when asked.
Further details will be announced soon.
The background: Following the Zurich press deal between PubliGroupe and
NZZ in July 2004, Tamedia terminated the commissioning agreement at the end of
2004 - because of the "greatly changed
Market situation in the greater Zurich area".
From Tamedia's point of view, this means that since January 1, 2005 a
no contract, but in the case of P the termination is considered to be
as null and void. We can now look forward to the concrete solution, including
because, since the beginning of the year, Tamedia has been offering agencies working for Tamedia titles
advertise directly instead of via Publimedia, a
"Direct booking compensation" is granted.    

Markus Knöpfli