The New York Festivals have the shortlist
of their competition for interactive and alternative media.
Two Swiss agencies have made it to the final: Euro
RSCG Zurich with the Stop AIDS campaign under the slogan "Love Life" and
Spillmann Felser Leo Burnett with "Snowcar", the snow-covered cars for the
Announcement of the early winter season of Flims Laax Falera. The winners
are to be announced in October.

As of January 1, 2006, Patrick
Cuénoud the regional management of Publicitas Romandie Combi (ROC). The
ROC consists of the titles Le Quotidien Jurassien, Le Journal du Jura,
L'Express, L'Impartial, La Liberté as well as Le Nouvelliste. Cuénoud will
Successor to the recently deceased Robert Zuber. In his new
function, he joins the management of PubliPresse.
Cuénoud has been with Publicitas for more than 22 years. Today he manages
he was director of the Publicitas branch in Neuchâtel. This function
he will continue to perform.

In September, the Publicitas Index remained
at the record low of 93.5 points that it reached in August.
had. The index for advertising expenditure in the daily press fell from mid
2001 to fall 2003 and has been bobbing around the
95-point mark. A change in trend is not yet apparent,
comments the advertising agency Publicitas. The commercial
Advertisements continued to show a downward trend and prevented
This was the reason for the upswing in the index. In contrast, according to the press release
job and real estate advertisements as well as occasional advertisements in the
September above the previous year's level. The votes on September 25
would have made political advertisements significantly more dynamic. The index of
Job advertisements showed an increase of 1.3 points to 132.0 points.
It has been rising almost continuously since June 2004.

The Neuchâtel authorities have
Permission for a poster campaign of the Raëlians rightly denied,
finds the Federal Court. The ban on advertising is not justified because of the
unlawful ideas of the UFO sect justified. On the poster that
2001 should have been hung in the city of Neuchâtel, stood "The
Message from the extraterrestrials" and "Science finally replaces
the religion". In the middle were pictures of aliens, a
Pyramid, a UFO and the earth to see. In addition, it contained in large
The web address of the Raëlians. The poster itself arouses
However, the ideas that the sect put forward on its website were not
website is extremely questionable, the Federal Court ruled. To
The link to Clonaid, for example, is objectionable. This from the Raëlians
created company offers various cloning services,
which are illegal under Swiss law. Furthermore, could
certain passages in the books advertised adults to have sex with
minors. With its decision, the Federal Court
dismissed the appeal of the Raël Movement Switzerland and the
Denial of the billposting permit confirmed. The Raëlian sect
is said to have 55,000 followers. It was founded in 1973 by
the French ex-sports journalist Claude Vorilhon, known as "Raël".
founded.

At this year's festival
Cannes Lions CEO Terry Savage plans to introduce categories in 2006
for design and promotion
announced. Now the Design category will not be added until 2007
will be launched, according to the advertising festival. Sales Promotion will
on the other hand like
announced for the Cannes Lions competitions next year
added.
Since the Radio Lions category was already launched in 2005 and
At the same time, the Titanium Lions division was relaunched.
It is better to integrate just one new category in 2006, explains Savage.

Starting in May, Südostschweiz is launching
In 2006, the first regional newspaper to publish a
Sunday edition (see newsmail of 18.10). According to the latest
Mach figures is the only growth area besides free papers
in the Sunday titles. Therefore it is not further
astonishing that, in addition to Südostschweiz, other regional newspapers
flirt with a holiday edition. The Mittelland Zeitung makes
itself
most intensively corresponding thoughts, reports the Tages-Anzeiger.
"A Sunday edition has been an issue with us for some time," explains
Ueli Eckstein, Head of Print Media at the Aargauer Medienhaus, to
the newspaper. However, it is not to be expected that in the next
half a year would be something concrete in this area. According to the publishing director
Roland Steffen
For some time now, the Basler Zeitung has also been considering adding additional
to appear on Sundays. According to the report of the Tages-Anzeiger.
both
Regional newspapers the expansion of Südostschweiz with great interest
and, in the event of success, to possibly establish its own
Launch Sunday edition.

According to the EU Commission
the reduced postal rates for the Swiss press under certain circumstances.
illegal state subsidies. The price reductions could
distort competition with foreign newspapers, reports the SDA.
The topic will be included on the agenda of the Joint Committee on the
free trade agreement of 1972, an EU official confirmed a
Le Temps reports to the news agency. According to the Geneva
newspaper, importers of
foreign newspapers complained to the EU that, unlike the
domestic publications would have to pay the full price. The
official told the SDA that the EU Commission
became aware of the problem through a study. From
this
clearly showed that the treatment was inadmissible and that a
state aid. "We will continue to
Switzerland to inform us officially and, if the situation develops
confirmed, demand that the situation changes," says the
EU officials continue.
The topic is also topical in Switzerland.
The federal government currently contributes CHF 80 million a year to reduce
with. However, this regulation expires at the end of 2007. Federal government, publishers and post office
In the so-called one-third model, equal shares are paid for the
press promotion via postal taxes. A resolution passed by Parliament
Motion calls for the continuation of indirect press funding;
However, it should be more targeted than before.

The 76th Zurich Press Ball, which takes place on 29.
October 2005 at the Marriott Hotel in Zurich, this year's event will attract
plenty of media celebrities. With Peter Hartmeier
(Tages-Anzeiger), Roger Köppel (Die Welt) and Res Strehle (Das
magazine) some well-known editors-in-chief on the guest list
registered. The host country Spain is represented by Miguel Rodríguez,
Editor-in-Chief Mundo hispanico, while Christoph Nussbaumer,
Editor-in-chief of the Freiburger Nachrichten, for the host canton
Freiburg will dance through the ball night. The press ball organizers
are offering a new night owl ticket this year. This entitles
for entry from 11.45 pm and costs 150 francs. The aim is to create a new
audience can get a taste of ball air. The ball night starts at 5 o'clock with
the so-called hangover breakfast in the Kongresshaus. In addition
also some dinner tickets (admission from 18.00 hrs) and
Champagne tickets (admission from 21.00) available. You can order
tickets by telephone (043 960 70 68) or on the Press Ball website.

The news agencies Pressetext
Europe, the CIA and SITA last week held a meeting in Vienna to
which facilitates the exchange of information between Eastern and Western Europe.
is to be strengthened. The News Distribution Network (Nedine) is intended to
Intensify cooperation between non-governmental news agencies.
Nedine is to publish editorial and paid news reports from the
throughout Europe. At the same time, a platform
for the transnational distribution of press releases
will be available. It should also be possible for every recipient to send messages in
his language.
At the founding meeting of the Nedine Association
Pressetext CEO Wilfried Seywald elected Chairman of the Management Board. As
The deputies were the Managing Director of the
Czech news agency CIA, Hanna Pavlistová, and the
General Director of the Slovakian news agency SITA, Pavol Mudry,
and its Executive Director, Dusan Devan. Until the end of the year
In 2006, five more news agencies are to become Nedine members.
be acquired. Nedine is to be financed by membership fees,
a percentage from the message exchange business and
Funding from public institutions. The origin of the
Association from a funded project under the EU program
E-Content.

The young Geneva agency Neo Advertising
has developed a TV pilot project for the national wholesaler Carrefour.
developed. Carrefour will be the first European store chain to have
have their own TV channel, Carrefour Live. On flat, over
Internet-managed screens are intended to offer Carrefour customers
news and weather forecasts. At the same time
the TV channel alerts consumers to campaigns and promotions of the day.
to draw attention to it. The TV program, which primarily provides information and
entertainment is to be expanded in future through a partnership with
be enriched by a press group. The company is already conducting
negotiations, according to a press release. The
The information channel, which is financed by advertising revenue, has been
recently started operating in the Dietlikon hypermarket.

In future, the Graubünden daily newspaper
Südostschweiz will inform its readers seven days a week. A Sunday edition will be launched on May 7, 2006, according to
announced Südostschweiz Presse. The local newspaper rises
thus became the first Swiss daily newspaper to enter the Sunday market. The
The circulation of "Südostschweiz am Sonntag" will be around 40,000 copies.
lie. It competes with the three
previous national Sunday newspapers SonntagsBlick (280,280
copies), SonntagsZeitung (202,599) and NZZ am Sonntag (115,671).
Compared to the already existing
newspapers, Südostschweiz am Sonntag brings the advantage of the
regional reporting, explained Andrea Masüger,
Director and Editor-in-Chief of Südostschweiz, told Werbewoche.
In terms of content, the paper will focus on the events on Saturday and
additional background reports and entertainment for readers
who have more time available on Sunday than during the week.
week. The layout and structure of the newspaper remain the same as for the
Weekly edition.

Südostschweiz promises advertising customers and advertisers an increased
Attention level of the reading public on Sunday. The Südostschweiz
Publicitas will provide advertising space for local, regional and national advertisers
at favorable rates. In particular, advertising should also
become attractive again for regional advertisers, says Masüger. So far
the regional advertisements were relatively expensive. The
Südostschweiz aims to increase the attractiveness of the advertising medium
further increase.

The Sunday edition is published in the early delivery area, not
but in places with postal delivery. There, the newspaper should be available at kiosks
and service stations. However, other options are also being tested
drop-off points such as restaurants and newspaper boxes. Until the
Renewal of the current subscription, all subscribers in the
early delivery area receive the Sunday edition free of charge. After that
slightly increased the prices. The subscription prices outside the
early delivery area remain unchanged. For how many francs the
Sunday edition will be available at newsstands is still unclear,
explained Masüger. "However, the Sunday edition will probably be cheaper
than the weekly edition," Masüger continued.

The editorial offices in Chur, Glarus and Uznach are to be strengthened in terms of personnel.
Südostschweiz Presse reported on Monday. "The areas
Production and sales will also be increased. In total
around 40 new jobs," Masüger confirmed the announcement.

Rona Grünenfelder

Picture: Andrea Masüger,
Director and Editor-in-Chief of Südostschweiz

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