The International Advertising Association
(IAA) is organizing a cocktail on Thursday, 27 October with Fred
& Farid. The two advertisers are known for their creative and
unconventional ideas. However, Fred & Farid would like to
cannot be described as creative. Rather, they want to
Storytellers. The story of Frederic Raillard and
Farid Mokart started at Euro RSCG in Paris, where the two worked in the
strategic planning and consulting. Together they changed
They went into creation, worked for well-known agencies and were awarded
several Gold Lions and other awards. Fred & Farid
today own "Marcel", an international agency of the
Publicis Group in Paris. At the IAA event in the Zurich Labor
Bar talks to Peter Rothenbühler, editor-in-chief of Le Matin
with the two advertisers. The event costs 50 francs and is
free of charge for members of the IAA. You can register on the website
the IAA until October 24.

(pr) With its monthly magazine "Die Politik"
CVP Switzerland is attracting a great deal of interest. The 12-page booklet is
understood as a mouthpiece against political polarization and
reflects the values and positions of the center party.
Arguments, background information and the philosophy behind a
solution-oriented policy - these are the most important contents of the
"Politics". The magazine offers those interested in politics and
party members a superior basis for argumentation:
Economically liberal, socio-politically sustainable and with a view to
the future challenges for Switzerland.
"Die Politik" is published in a separate, but content-related
identical German and French versions. The initial print run in
February 2005 amounted to around 8,000 copies - in the meantime, the
circulation was increased by 50% to 12,000 copies. The trend is towards
still rising.
MACH Corporate & Werbung developed the design concept for the magazine
and is responsible for the design of the front pages.
Responsible at CVP Switzerland: Reto Nause, General Secretariat.
Responsible at MACH Corporate & Advertising: Rolf Kälin (CD), Britta Egger (AD), Astrid Steiner (Consulting).

Remo Schilliger and Marco Eggenschwiler,
co-founders of the Central Swiss Internet agency Nextage, have
In February 2005, he founded Swissway, a company in Dubai. The new
The company is to provide services and products for
Online communication, the Internet and 3D animations for TV and
offer illustrations. Swissway concentrates primarily on
European companies that have a location in Dubai. The
The company is independent. Nextage will continue to operate as before,
In future, however, the company will benefit from the transfer of know-how and the extended
benefit from Swissway's international environment, as was reported in a
Press release reads. "The experiences of the first few months have
exceeded our expectations, the day-to-day business has developed positively.
developed", the two owners of Swissway summarize the
Start phase.

(pr) Last year, Viva Switzerland reached
weekend, the highest market share since the beginning of the year. In the
target group of 15- to 29-year-olds, the youth channel achieved
programs such as the karaoke show "Shibuya", the glamour formats "The
Fabulous Life" and "All Access" audience ratings, which were
a daily average of 4.1%.
The top performer was "Shibuya" - the new Viva Karaoke format at 17.00
o'clock. A total of 20,700 people watched the program. The
"The Fabulous Life of the Beckhams" at 8.00 p.m. achieved high
Audience figures. This format was watched by a total of 18,100 people.
switched on.
Since the beginning of September, the Swiss broadcaster has been programming music and
chart programs as well as various entertainment shows and series. With the
program adjustment, Viva Switzerland successfully covers the current interests of the
target group, as the latest viewer figures impressively confirm.

The 2006 ADC judging will once again feature
Cubes in gold, silver and bronze. And a shortlist. As before
there are many categories and therefore many
chances of winning an award. However, there is also an important
Differentiation: The
ADC now distinguishes between new campaigns and sequels
existing campaigns, namely in the categories Ads,
Outdoor advertising, film, radio and overall campaign. The only thing that
no longer exists: an invitation to tender in printed
Form. All information, including the submission form, is now available at
Download on the ADC website. The closing date for entries is November 24, 2005.

Since the beginning of October, Philipp Fuchs has been
for the advertising agency Publicitas. The Key Account Manager
is in charge of the Zurich office of Basler Zeitung. Fuchs has worked for the last
four years in the consulting service of Publimedia Zurich.

Over the weekend, speculation has been
The media and market research holding company Aegis has suffered a setback.
Publicis Groupe, which had previously been in acquisition talks, announced its
It was announced that a takeover bid would not be made. It was decided that
A bid for Aegis is not in the best interests of Publicis shareholders
"According to a brief statement," it says. However, the
French advertising holding company plans to bid as well, provided that someone else
makes a purchase offer, or if the Board of Directors of Aegis instructs it to do so
invites. In an interview with La Tribune, Chairman Maurice clarified
Levy said that Publicis would under no circumstances spend more than it had previously
pay the stated 1.4 pounds per share, even if a competitor offers more
should offer. Aegis shares fell 5 % to 1.26 pounds on Monday.
Meanwhile, investor Vincent Bolloré has continued to buy shares, his
Zeichens is chairman of Havas, a competitor of Publicis. On Saturday, he owned
According to the company's website, Aegis already holds 15.86 %. The next largest
Shareholders of the holding company currently hold just under 6 %. Bolloré denies
has so far indicated that it is planning a takeover. In contrast, the British
Advertising holding company WPP confirms that, together with a
An investment firm is evaluating the feasibility of a cash offer for Aegis and
in particular Synovate, the holding company's market research division,
is interested in. According to press reports, the
an unnamed partner associated with Hellman & Friedman, a major shareholder of
ProSiebenSat.1 and Axel Springer.

Do the regional TV stations have
The market sold to the SRG? Which
The discussion surrounding surreptitious advertising and product
Placement in Germany for the Swiss market ? Explosive topics
will be discussed at the congress of the TV trade fair "screen-up", when the
IGEM-Talk among others Publisuisse boss Martin Schneider,
Jean-Frey CEO Filippo Leutenegger, Publisher President Hanspeter
Lebrument and SP President Hans-Jürg Fehr will meet. Exciting
The second panel called "The Television Makers": RTL boss Anke
Schäferkordt reveals how she is closing the gap to Sat.1 again.
Sat.1 boss Roger Schawinski explains what opportunities
a new Swiss TV project, and perhaps he will even let
Elevator TV initiator Dominik Kaiser lets the cat out of the bag and says,
what he wants to do differently from TV3. The "screen-up" 2005 will take place on 25.
October in Zurich. According to a press release, the
Registration good; last registrations for congress section and
Screenings will be available exclusively on the TV trade fair website.
accepted.

The Lucerne-based marketing agency and
Kommunikation Kobalt manages the construction company's communications budget
Brun Brothers in Emmenbrücke. The agency has, in a
enforced a multi-stage process against its competitors. The
A company based in Central Switzerland is active in the fields of general and
It operates in the fields of general contracting, real estate services, and construction.
The latter in the fields of building construction, civil engineering, and specialized civil engineering, and
Environmental technology. The first results of the collaboration are expected to be...
By the end of the year, a revised line of brochures and a new
Website available.

The Migros employee magazine,
M-Brücke was closed by management a few days ago, effective immediately
set. It's nice to have one, but not necessarily
necessary. Migros is now relying on the intranet, explained
Migros spokeswoman Monica Glisenti told the Tages-Anzeiger. The
The in-house magazine had a circulation of 93,000 copies. In
In the future, the content of the employee newsletter will only be available on the intranet
be accessed. The employees had to deal with the abrupt end to
They reacted with disbelief and described the decision as «questionable”
»Cost-cutting measure," reported the Tages-Anzeiger. Not only
Migros employees view the closure of M-Brücke as
Not only is this questionable, but experts are also surprised. «Company magazines are extremely important today,» explains
For example, Philip Meier, managing director of the Zurich-based agency «m/&» and author of *Internal Communication in the Workplace*.
The fact that internal memos are now only available on the intranet
is problematic in that those employees
are at a disadvantage, for whom it is already more difficult to
to inform employees internally. According to Coop spokesperson Karl Weisskopf,
At Coop, similar to Migros, there are only 8 % employees
access to a computer. Despite some criticism, the
Migros stands by its decision. At the
However, according to Monica Glisenti, cooperatives would continue to provide publications to most employees.

(pr) The trade show concept remains the same, but marketing communications are becoming more segment-specific.
Well,
Following the decision to relocate in favor of
From Zurich, the Orbit-iEX 2006 is now also available in a new
Brochure. Instead of the traditional brochure, potential
This year, exhibitors received an invitation in the form of a poster with a new design.
The poster is divided into distinct segments, similar to those used for the
New trade show layout to take effect. The more segment-specific format is a
A commitment to highly targeted marketing communications. They
is intended to achieve an optimal mix of exhibitors and visitors, which is essential for
is most profitable for both sides. With the mailing of the new exhibitor invitation, Orbit-iEX 2006 has been launched.
„Business Software,“ „IT Services & Consulting,“ „Hardware"
& Office Equipment,“ „Web Applications & Business Processes,“,
„Security“ and „Mobile Computing & Communication“—these are the
six segments of the Orbit-iEX 2006. „The decision to do so was not made by
we like at our desks. True to the campaign slogan of a
Communication from the perspective of the target audiences was the outside view
“taken into account by visitors and exhibitors," said the Orbit-iEX trade show director
Giancarlo Palmisani of Exhibit AG. A detailed analysis
The exhibitor and visitor survey conducted in May 2005 had shown that
the segments mentioned, for both exhibitors and visitors
are optimal. In addition, they are also easier to understand.

The invitation to exhibitors is structured as a poster,
that each exhibitor detach and keep their section
or hang up. He can dispose of the rest or give it to partners
who work in other segments. This means that trade show enthusiasts
also provided a simple way to set up the Orbit-iEX on your own
to promote. „Orbit-iEX 2006 aims to build on the positive turnaround in the
Strengthen the development of the IT and communications industries. All
Despite the naysayers, these technologies will be beneficial for all companies
increasingly important. This, too, is intended to reflect the new, more dynamic look of the
“Orbit-iEX," explains Urs A. Ingold, President
Reed Exhibitions Germany/Switzerland is adopting this new approach.

The first Orbit-iEX took place in Basel in May 2005. It was founded
from the Orbit in Basel and the Internet Expo in Zurich. As a marketplace and
trade fair for information and communication technology, it wants to
familiarize business leaders with the technologies that will enable their
will change and simplify business in the near future
can.

The Zurich-based advertising agency By Heart receives
Two new assignments. First, By Heart is to strengthen the position of the new
consolidate the Luzerner Zeitung's position in the Central Swiss readership market and its
Communicate the brand’s character in a contemporary and striking way. The new brand identity
will be launched in the company's own publications at the end of the year. In addition, 2006 is
A major poster campaign is planned. At the same time, the
the same conceptual approach, in collaboration with Publicitas, a
advertising campaign. On the other hand, By Heart develops
for
A new cheese product from Emmi—a standalone, international
a practical communication strategy. The dairy company
will soon be launching the new brand to the public. The
According to a press release, the first measures will begin later this
Fall. The campaign is scheduled to launch in February 2006 in Switzerland and in
It will be shown in Germany.