"Al Dente" enters the 2nd round in French-speaking Switzerland

The French-speaking Swiss edition of the cooking and quiz show will continue next year.

The French-speaking Swiss edition of the cooking and
The quiz show "Al Dente" will continue next year. From August 26
A 45-minute "Al
Dente" program broadcast on TSR 1
will be made. A total of 16 programs are planned for 2006. Presented by
They are hosted by Sébastien Rey. Each cooking show features three candidates
compete for prizes and put their culinary knowledge and skills to the test.
At the same time, viewers can watch the creation of a three-course
menu created by the chefs Anita Lalubie and Olivier Villette.
is prepared in the studio. The program is produced in collaboration with Betty Bossi.

New head of communications and campaigns at the SP

Peter Lauener will become the new head of campaigns and communications for the SP Switzerland, effective January 16, 2006.

Peter Lauener is appointed as of January 16, 2006
New Head of Campaigns and Communication at the SP
Switzerland. He takes over the vacant position from Thomas
Christen, who had been elected Secretary General, and
will also serve as Deputy Secretary General. Most recently
Lauener was employed by the Swiss Railway and
Transport Staff Association (SEV), where he worked for five years as a
information officer. Before that, he worked as a journalist, including for the SDA news agency.

Manifesto Films represents Luc Besson in Switzerland

This representation marks another step forward in the collaboration between Manifesto Zurich, M-A-D-E London, and Dog Paris.

The Zurich-based film production company
Manifesto Films represents the French star director Luc Besson in
Switzerland. Besson is primarily known for his films "Le grand Bleu"
(1988), "Léon" (1994) and "The Fifth Element" (1997). Besides
he also regularly shoots commercials, for example for Orange,
L'Oreal and Chanel. The representation of Besson is a further step
in the collaboration between Manifesto Zurich, M-A-D-E London and Dog
Paris, according to a press release. Working alongside Besson
other directors from abroad for Manifesto Films. The Swiss
However, directors should not miss out in the future. Every
director should be given the same attention. "Our
The task is to ensure the framework conditions so that every
director can realize his specific talent optimally on the screen
can," emphasizes Manifesto producer Shannon Mildon.

LZ Medien Holding takes over Zuger Presse

The former competitor of the Neue Zuger Zeitung is being converted into a free weekly newspaper.

Main shareholder Daniel Brunner has
stake in Zuger Media AG sold to LZ Medien Holding.
Together with the shares acquired from Elisabeth Brunner-Gyr, the company owns
the publisher of the Neue Luzerner Zeitung now 90.4 %. Under the
new owner, the chronically crisis-ridden Zug press will be
undergoes a radical overhaul. It will become a free newspaper and will be published from
At the beginning of 2006 only once instead of three times a week, with a circulation of
of over 40,000 copies. A collaboration has been agreed with the Zug-based
planned. The Baar free weekly newspaper is to be expanded and will be published by the
more comprehensive range of information from the Zug press. Daniel
Brunner decided to sell in order to secure the future of the newspaper.
to secure the future of the company, according to a press release. He is convinced that their
This step will also secure a long-term place in the canton of Zug
and jobs - albeit on a reduced scale - could be created.
remain intact. The Zug press will maintain its independent
journalistic orientation as well as the concept of the critical, regional
and locally oriented quality journalism, it says
further. The newspaper was founded in 1996 in order to establish a
second local newspaper alongside the Neue Zuger Zeitung from LZ
media.

SDA editorial team calls for company collective bargaining agreement

The members of the SDA editorial team want to take industrial action if the management sticks to employee regulations instead of a CLA. Editor-in-chief Maissen finds this regrettable.

The editorial team of the SDA press agency
General Meeting decided, if necessary, to join forces with
Combat measures for a company collective labor agreement (CLA)
to be used. It is supported in these endeavors by the
Comedia trade union and the Impressum professional association. Criticized is
the management's project to assign the employment relationships to a new
Board of Directors, which are subject to the company regulations issued by the
replaced the expired CLA. "The editorial committee of the SDA feels
ignored by the management during the negotiations," said Urs
Thalmann, Central Secretary of Impressum, told Werbewoche. They
was consulted - in a non-binding manner - and the points of criticism were
on the general working conditions by and large heard
had been made. However, the management refuses to cooperate with the
Editorial Committee and the professional associations to achieve a mutually
to conclude a binding contract. "A CLA, at least at
company level, is important because it is much more binding than a
Regulations that were issued unilaterally," Thalmann continued.
It is feared that such regulations could be rewritten at any time.
if "the weather situation changes again". The
The planned regulations are intended to make it easier for SDA editorial staff to
Press CLA 2000, which had already been signed by the unions in August 2004.
publishers were terminated, but still applies to those journalists who
had concluded their employment contract during its term.
Thalmann does not want to communicate at the moment which combat measures
possibly be initiated. First, the trade unions want to
seek an amicable solution with the agency management. "If this
does not materialize, which we unfortunately have to assume, we will
initiate further steps," said Thalmann.
Bernard Maissen, Editor-in-Chief and Member of the Executive Board of the
SDA, cannot fully understand the accusations. "We need to find a new
regulations, as the previous and old employment contracts are still in force.
refer to the CLA 2000, which no longer exists," he explained
told Werbewoche. In terms of content, the new regulations are even
better than the old collective employment contract. The SDA wanted a regulation,
which is valid for all areas of the company, including the
employees in administration or IT. This is one of the
Reasons why Comedia and Impressum are not considered
would be included as authorized signatories: "With which should we
negotiate with? The media unions or the commercial sector?
Association?" says Maissen. The editorial committee was involved in the
formulation. Maissen therefore considers it
It is regrettable that the editorial team is now working with the trade unions against
wants to proceed. The argument that regulations are much more
more non-binding than a company CLA, he rejects. The elaborated
paper contains the passage that changes can only be made in consultation with the
staff could be installed. "I don't see why now
so much emphasis is placed on the formal conditions, because
In terms of content, the members of the editorial team have nothing to complain about",
said Maissen.
The SDA editors also rejected a new salary regulation that
the management had presented to them. It contains
Performance pay components. The editorial team is divided on this issue:
Some of the editors who took part in a vote of the
editorial committee were asked about this, a bonus system can be
if it were applied in addition to the existing salary.
A narrow majority rejects performance pay altogether. They are now waiting for the
management's further course of action on this point. "It is very
It is questionable which criteria for this incentive wage are
can be applied," says Thalmann, explaining his skepticism.
SDA editor-in-chief Maissen commented on the criticism of the salary regulations,
that, based on the feedback from the editorial committee, it was not possible to
should come into force immediately with the employee paper, but that
discussed again. A wage model with
A performance component is envisaged, as the old CEC also included forms of
salary scale, which are now being refined.
"Exactly which forms are chosen and how much of the power share in the
total salary is still unclear," says Maissen. An assessment of the
Employees would already now be able to participate in employee appraisals.
this instrument, among others, should also be used in the
The determination of the performance component of the salary.
Carole Scheidegger

Axel Springer/ProSiebenSat.1: Cartel Office considers merger ban to be appropriate

In an interim statement, the German Federal Cartel Office announced that, according to the current status of the investigations, the conditions for prohibiting the merger have been met.

The German Federal Cartel Office has
against the takeover of the ProSiebenSat.1 TV group by the
Axel Springer media group. According to Springer, the office
informed the parties involved on Friday that, according to the current status
the requirements for a prohibition of the use of the
of the merger. As a result of the merger, Springer would
competitor Bertelsmann (the owner of the RTL Group), which
The competitive conditions on the television advertising market
deteriorated, according to the cartel watchdogs. This means that two
symmetrical groups that no longer compete with each other
would. In addition, the merger would lead to the strengthening of a
Springer's dominant position in the reader market for
newspapers and on the market for advertisements in nationwide
Daily newspapers. In its press release, the media group
confident that the Office's concerns will be addressed in the further course of the
process. "We have good arguments and are
confident that in the further talks with the Federal Cartel Office
to obtain approval of the merger," the
CEO Mathias Döpfner was quoted. The outcome of the
The outcome of the antitrust proceedings remains open, the decision
is expected by the end of the year.

Tages-Anzeiger presents new combined rates

Under the name Tagiplus, the advertising alliance between the Tages-Anzeiger, Thurgauer Zeitung, and Landbote is launching, and Metropool is being revamped.

Tagiplus will be launched on 1.
January 2006, the advertising combination of Tages-Anzeiger, Thurgauer
Zeitung and Landbote. Tagiplus recommends itself in a press release as
Media solution for the "züriplus" economic area (WG 43 and 44) with 1.5
million inhabitants. The total circulation is 312,933 copies, the
daily readership 690,000 people (Wednesdays with the large circulation
762'000). On the basic advertising price of the three individual titles, a
Combined discount of around 8 % granted. For the sale, the Publicitas
Winterthur and the Tages-Anzeiger advertising market.
Orders are processed via the Tagiplus clearing office, which
is managed by Tamedia. Next January, the
tariff structure of the Metropool, in which the Tages-Anzeiger and Berner
Zeitung and the Basler Zeitung. In future, the pool will only know
still two price categories, black and white and color (regardless of the
number of colors). The prices for full-page and panorama ads in
color are lowered.

Advertising spending grew in October

Gross advertising investment increased by 5.3 % in October 2005.

Gross advertising expenditure in October
2005 increased by 5.3 % compared to the same period of the previous year and
344.6 million francs, according to the statistics of the
market researcher Media Focus shows. The biggest gains were made by
Transport (+50 %), clothing (+49.9 %), finance (+35 %),
Household items (+29.4 %) and watches/jewelry (+26 %). Significantly less
was invested in advertising by the markets IT (-33.1 %), Cleaning
(-33 %) and consumer electronics (-23.6 %).

adam&adam realize the image film "Winter Snow-How" for Switzerland Tourism and SWISS

The production will be broadcast exclusively on the Swiss Airbus fleet.

(pr) The young corporate communications
adam&adam produces an image film for Switzerland Tourism about the
Winterland Switzerland. The production will be broadcast exclusively on the
Airbus fleet of SWISS.
The production uses emotional images to show the beauty of the
wintery Switzerland and whets the appetite for winter vacations in
climes. For impressive sequences in the areas of skiing, snowboarding and
Telemark, the Swiss SnowDemo Team could be won over.
Switzerland Tourism and SWISS, together with adam&adam, are looking forward to welcoming many ski tourists from all over the world.
Responsible at Switzerland Tourism: Werner Kehrli, Head Exhibitions
& Design, Fabian Kofler, Strategic Partnerships, Bernhard
Rhyn, PM-Winter
Responsible at SWISS Int. Air Lines Ltd: Giuseppe Amato, Inflight Entertainment Development
Director: Roberto Tessari Sportsvideo Ltd., Mauro Terribillini, Swiss Snowsports Production: Willi Adam, adam&adam GmbH

Marco Fritsche moderates for Tele Ostschweiz

The Appenzell native is taking on a 50-% workload in addition to his duties at Swiss Television.

From 2006, Marco Fritsche will also appear on Tele
Eastern Switzerland. He takes on a 50-% stint and moderates
the programs "Ostschweiz im Gespräch" and "Sonntagsrunde Thema", as
the SDA reports. His commitment to Swiss television as
Outside reporter for the quiz show "Eiger, Mönch und Maier" he will also be
continue. The 29-year-old from Appenzell made his screen debut in 1999
on Swizz Music Television (now Viva Switzerland).

GEMI points upwards for TV and Internet

October saw a decline in the index of radio and teletext advertising.

October proved to be a good month for the TV and
Online advertising from the friendly side. The Goldbach Electronic
Media Index (GEMI) for television after the slump in the
previous month by three points to 316 points. The Internet Index
even jumped seven points to 173. Radio advertising, on the other hand, lost
points for the second time this year after July. It fell from 252
to 248 points. Teletext continued its downward trend. After
the September level had already been subsequently reduced from 171 to 169 points.
was corrected, it fell to 166 points in October.
Overall, the electronic media increased by one point to 311.
Not least for this reason, the index for the overall market of the
advertising media rose from 163 to 164, comments the marketer
Goldbach Media.

Job cuts and investments at Ringier Print Zofingen

The printing company plans to expand its competitive reach and is cutting about 50 jobs.

The Ringier Print Zofingen print shop
makes investments and cuts jobs in order to strengthen its position,
as announced by the Ringier media company. The competition area will be expanded and
launched a project to modernize its gravure printing systems. With
However, these measures are also associated with a
Reduction of jobs in the order of 50 of the total 750
jobs. Around half of these are achieved through early
Retirements. Ringier justifies the reduction with the continuing
difficult environment, which is characterized by high overcapacities and
price wars. For the employees affected
employees will be covered by a social plan. The trade union
Comedia was not surprised by the job cuts, as a
SDA inquiry. The graphic arts industry is generally
in a difficult situation, said Peter Rymann, Regional Secretary
Northwestern Switzerland/Central Switzerland region. The
Trade union secretary on Ringier Print's good social concept
Zofingen.
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