Publishers In view of the various Tamedia offensives, the NZZ has remained conspicuously silent. Nevertheless, things are simmering at Falkenstrasse.
NZZ strategists made their last offensive decision: the takeover of the
speculative share package of 37 percent in the Zurich Oberländer by
the NZZ subsidiary Freie Presse Holding - six days after
The announcement of Tamedia's cooperation with the Landbote in
Winterthur, with a stake of 20 percent. Since then it has been quiet
the strategic plans of the NZZ in the greater Zurich area and the
neighboring northeastern Switzerland. Even when Tamedia acquired the Thurgauer Zeitung
swallowed and it became clear that the Werdsträssler were going it alone and
without Edipresse to venture into French-speaking Switzerland with its commuter paper, they practiced
The people at Falkenstrasse are relaxed. Tamedia publisher Hans
Heinrich Coninx recently gave an interview in the company's own Finanz und
economy. The publishing family holds securities for the purpose of
cooperations with and takeovers of other print media. In the
Moreover, the latest personnel decisions at Tamedia with the
Election of Rolf Bollmann (still head of the 20 Minuten publishing house) to the
The company's management has all the last doubts about the left bank of the lake with
regionalization of the Tages-Anzeiger, which began with its own editorial team
is a mere trial balloon.
In the light of this offensive by Tamedia, the NZZ appears to be increasingly
falling behind. The calculation does not work out that the
Weltblatt, even without shareholdings and acquisitions of securities, the
journalistic leadership within the Swiss regional press
can secure. The press network, which was set up by Freie Presse Holding as an industry-internal cooperation model for journalistic
content, the editorial offices of the Swiss media speak to the
regional titles to date. It is therefore also from the
Priority list disappeared. Beat Lauber, inventor of the press network and ab
January officially for the commercial publishing tasks at the level of
NZZ Group, but is still sticking to the idea (WW Nr.
37/05). Food for speculation about NZZ's next steps
the rumors surrounding the presiding director of the 
NZZ Group Hugo Bütler, who as editor-in-chief of the Neue Zürcher
newspaper wants to vacate his chair. Names like Martin Breitenstein,
head of NZZ-online, or that of the German correspondent Eric Gujer
are doing the rounds. The management of NZZ and NZZ am
Sonntag, who will take over on an interim basis until the end of the year from Marco de
Stoppani is being performed. But at Falkenstrasse they talk about
normal processes. "Since it is not often the case at the NZZ that the
leadership changes, the topic appears somewhat different from the outside.
boiled up," says Head of Marketing Christoph Bauer. The "store"
works exactly the same as before.
Although the NZZ Group reported a profit for the 2004 financial year in April
net profit of 21.8 million Swiss francs, the world newspaper NZZ
but not out of the red. Although the company management has
a slight increase in sales of just under three percent from NZZ and NZZ am
Sunday to 187.5 million Swiss francs, but the "clear
Progress" was not enough for sustainable development, it was said.
it. If the company's strategies can still be observed from afar in the
dark, the Falkenstrasse is nevertheless a small-scale
active. Many things seem to be moving in several places at the same time.
"We have initiated many projects in the past year and will continue in the
We will be introducing further innovations in the first half of 2006," says Bauer.
The activitis began with the launch of color images as a work in progress.
in Progress a year ago. Meanwhile, the feuilleton seems to have
to have completely abandoned the black and white image. Furthermore, the
NZZ the e-balancing tool on the Internet, according to Bauer a
Innovation on the Swiss market.  
In the status of a preliminary experiment, the
watches and jewelry supplement, with more to follow. And before
The creators presented their online school project a week ago. Planned
further projects in the area of job vacancies, both on the print side and
also on the Internet. The NZZ considers the Internet to be an important
means of positioning itself and supporting its expertise.
In contrast, Bauer rates cross-media advertising campaigns rather modestly and
not as an area where a lot of money can be earned. In 95 percent
of the cases, he estimates, are about discounts and not about a
Cross-media case. In the classified advertising sector, the complementary use of
of newspapers and the Internet. In the coming year
The changeover to a new content management system continues.
In addition, the revision of the newspaper layout of the
Weltblatt on the boil. NZZ coordinator Beat Brenner, however, wants to
do not provide any information. As expected, no total conversion is planned,
but rather to do away with habitual peculiarities.
be. An article will therefore end on the same page where it
has begun. The improvement in reader guidance is probably less of a
problem rather than what the editorial team can come up with in terms of content.
comes up with new ideas. Because there are so many views in the house
on the subject of layout, such as editors.     

René Worni

Jesper Kunde presents in "Corporate
Religion" does not address the question of faith. Nevertheless, his book has a lot to do with
Faith. But not with the belief in a higher power,
but with the belief in the omnipotence of the brand. The basis for this is
Customer a corporate culture that is lived. Successful examples of this
there are plenty, from Body Shop to Harley-Davidson and Nike to
Starbucks. Jesper Kunde, who runs a large advertising agency in Copenhagen
and manages, vividly demonstrates what he means by corporate
religion: a strong brand with which both the
employees as well as the customers who live - and thanks to
that distinguishes one company from the others and therefore stands out in the hard
competitive market. Because customers buy the image and
not an interchangeable product or service.
This is even more true today than it was five years ago. (rh)

Corporate Religion by Jesper Kunde. Dr. Th. Gabler Verlag, Wiesbaden 2000,
329 pages, 85.50 francs.

Television On second thought,
extends between the logic of the advertiser and the logic of success
a huge landscape of rather opaque conditions. In one
of the lost valleys, diligent Grundig advertisers are plowing a wide
Tomato field. Tomatoes that they pluck from people's eyes,
For example, by putting an end to the old wives' tale of the
well-behaved boarding school girls who use the television as a culture killer.
demonize, parade heavy pearl necklaces in opera houses and wear a sickly complexion to coffee mornings.
Read for yourself how hard the truth is and what Miss G has to tell us.
has to confess. The daughters of aristocrats and diplomats secretly know
namely no taboos. Writing identity-forming Bastei novels,
flirt with the feeling of happiness of physical union with the
married boarding school gardeners or indulge in such bizarre
Leisure entertainment like wrestling on TV. But the latter only when "Naked
Women's Wrestling" with Carmen Electra on the new Grundig Vision
runs. The origin can never be completely denied. As a sequel, I have an equally sensational motif in mind
the slimy nerd who loves lederhosen movies. As long as they
run on a washable TV model. (la)

Media Under the slogan "Make an effort
an opinion of your own" advertises the last independent left-wing weekly newspaper
Switzerland in ever new ways. Now also in the culture magazine
You on the subject of the devil, where the WOZ advertisement refers to the drastic penalties
which used to be used to fine people who had their own
expressed their opinions. In the pillory, they had to endure shame and abuse.
to be endured. The weekly newspaper agency SFLB wants to use the
ad morally support all those who, even today, cannot afford it.
and express their own opinion.

Haisch Hunter are David Haisch and
Christian Gattiker. The two make the first Information Brokering
for film and advertising in Switzerland.The first order was one in own
Thing: Is there a need at all in Switzerland for research-
and information services in the field of film, commercials and
Advertising? Haisch Hunter did the research. The industry reacted
interested. And in the meantime, the idea has also proven itself in practice.
proven. Since founding their company in September, David Haisch has
and Christian Gattiker have already been able to process ten orders. "We
find everything," is the claim of the research agency, whose name is
program is: Haisch Hunter. "We have the hunting instinct in us," explains
David Haisch.
Information brokering for the film and advertising industry in Switzerland is
new. Abroad, the offer is available under Information Services for
Commercials and Media. The agency's portfolio ranges from
Finding special locations and talents via picture and film material to
to addresses. A journalist, for example, was able to find a contact to
Saudi Arabian oil fields are mediated. A producer from
France had research done on whether a learning CD that he realize
already exists somewhere in the world in a similar form. A
another customer wanted the coordinates of the representatives of Sean
Connery and Cameron Diaz. This contact was also made. "We
start searching where Google doesn't know what to do anymore," says
David Haisch.
Thinking and opening channels as well as approaching research in a way that is not
on the computer are the specialty of Haisch Hunter. For such
Knacknüsse is above all a lot of imagination, experience and a great
Network asked. "Now we still have to ask the shark," was the
image at Condor, which David Haisch had in his earlier days as a
production manager there, when it came to particularly difficult
research went. Haisch is a publishing bookseller by trade. For three and a half years he worked
as an editor and advertising assistant at the Haffmans publishing house. One year he collected
London experience. "My boss at the time was still reading George Orwell in
I met and discovered him in a bar," he recalls of that time.
When a company was acquired, he was placed in the new video department
transferred. That became his entry into the film industry. "Suddenly
I had to read scripts." After returning to Switzerland, Haisch took over the
Production coordination on "Expedition Robinson" for TV3, then
followed four years at Condor. As production manager for commercials, he
for example, the casting with the jassing Italians for the spot
"Swiss cheese" carried out.
His career as a lawyer is "inevitably more boring," quips
Christian Gattiker. But this is not true. The second partner at
Haisch Hunter was heavy in the public law sector
active, first interviewed offenders and then entered politics. At
Zurich Cantonal Council, he acted as secretary for the two permanent
Committees for Education and Culture and for Justice and Public Affairs.
Security. Via the Health division, he finally moved into the
Corporate law department of a large health insurer
before he has now entered the world of media.
"Precisely because we come from completely different areas of expertise and
and therefore also think in a completely different way, we complement each other perfectly," says
Gattiker and Haisch.
And how usefully does their thinking complement Swiss advertising and the
Film industry with its rather smaller budgets? Almost none
Acquisition they would have made until now. And yet some of the
big agencies have already come up with orders. "Many are so strong
engaged in a production that directors, photographers or art
buyers don't have the time to do their own research," calculates
Shark. The Hunter, on the other hand, takes his time and has his head free
for targeted and comprehensive research. He finds new actors for the
example, by not only taking the same cards from the archive over and over again
but attends an amateur stage in Düdingen or
Looking at graduation projects from acting schools. "There are many
Talent that no one has ever looked at."
What this can mean in concrete terms is illustrated by the
Condor expired casting for a Japanese sumo wrestler. As
mostly in advertising this case was all "very spontaneous and
should therefore go quickly". But since in Japan the sumo wrestlers, according to
rules of professional conduct are not allowed to advertise, the idea for the commercial seemed
endangered - until Haisch found a wrestler in the American Seattle
has. "But how do I bring this to Switzerland? - A sumo wrestler can
because of its size in a conventional aircraft no toilet
use," Haisch knew. So he took a detour for the flight via
Tokyo booked. All route sections have been equipped with the services tailored to such guests.
equipped Japan Airlines flown. Common to all orders is
by the way, the regulation: at Haisch Hunter, the customer pays only for
successful research.

Andreas Panzeri

Guest commentary Christian Gartmann is convinced that paid offers from TV stations will not replace good old television advertising.
the conventional revenue models of the TV networks ... That sounds
almost as if the television providers of today were to offer their
business models would have been cast in concrete the day before yesterday and nothing
could change it any more. The reality is different: Modern
Media groups are changing with technology and the resulting
emerging business models. On-demand offerings are just one
of it. The first drivers of the new diversity in the media offering are
Availability and convergence of transmission capacities and
devices on which media is consumed. Soon a user will hardly
whether it is a movie, a TV show, a computer game, a
e-mail or a blog via satellite, TV cable, telephone line, UMTS or
WLAN has come to him. He won't be interested in it. What
What counts is the content and the price.
There will always be users who watch something for free, even if
In reality, "free" actually means "ad-financed". A
Part of the customer base will also use payment services, whether as a subscription
("subscription") or per view ("per view"). Parallel to the
technological development, money flows are shifting to
changed or new value chains. Television groups are
not stand in the way of this development; they are part of its
Catalysts. Telecommunications companies are securing the
Content that brings the new distribution channels to life.
The ProSieben-Sat-1 Group, for example, in Switzerland as in Germany
largest non-governmental TV provider, offers in cooperation with
German telecommunications providers no fewer than ten mobile
Channels and a comprehensive range of broadband content on the Internet
some of them for a fee. So anyone who wants to watch the latest episode of
Successful telenovela "Verliebt in Berlin" from Sat 1 earlier than all
other people can do this on their cell phone.
In Switzerland, the range is not yet as broad, but our
small market will be developed. So in a few years
a wide range of products via traditional and new distribution channels.
"free" and "pay" offers are available. And the good old
Television advertising as our most important business model?
Hardly anyone deals with free television without prejudice,
seriously claims that free TV with the associated TV advertising in
10 years will no longer be significant. Sure, advertising will
develop further and go beyond today's technological boundaries
outgrow it. Everyone involved is called upon to do this: politicians,
Advertising clients, media agencies, creatives and media companies. Who it is today
does not manage,
Despite pressure on margins, the company is preparing itself in terms of content and organization for the new
developments will be swept off the market. Egg-laying
However, woolly cows will also be on the digital pasture of tomorrow.
graze just as rarely as on the analog one of today. Even in ten
years, good ideas will still be just as much in demand as solid
Craft.

Christian Gartmann is Managing Director for Switzerland of the ProSieben- Sat-1 Group.

The Belgian Guillaume Van Der Stighelen
will head the radio jury of the Cannes Lions Festival in 2006. Van Der
Stighelen runs the Duval Guillaume agency together with André Duval.
It was founded in 1996 with offices in Brussels and Antwerp. At present
A branch office is set up in New York as its creative director.
DirectorVan The
Stighelen is the director. He has won eleven Cannes Lions in his career to date
won.

Medicine SFLB brings the VHZ doctors even closer - right into the toilets. "Now our streetcars and buses are back in service.
full of coughs and nibbles," says Stefan Ehrler, copywriter at Spillmann
Felser Leo Burnett. Clients could not have chosen a more appropriate time
and agency hardly choose to refer to the Association of General Practitioners, founded in 1997.
City of Zurich (VHZ). In order to take advantage of the high local density of
"basic medical care providers", the "basic medical care providers" produced
SFLB creatives a first-aid post sign with a "200 m" arrow.
This is currently hanging in streetcars and buses and shows that the
nearest family doctor is never far away. No matter where you are in the city
stays.
On the one hand, the VHZ members who are responsible for
GPs are considered to be innovative and communicative, all
contact groups make their social responsibility clear.
On the other hand, it also strengthens the image of general practitioners. In addition
their concern to counter what they see as the cost-driving
trend to see a specialist more frequently and without detours.
In addition, the agency relies on ambient media and enters a new market for
Doctors in a rather unusual environment: toilets. Anyone who will soon be using the toilets of
When you look in the mirror in a pub, a pimple monster stares back at you.
The implied conclusion: In such cases, one turns to the
best to the family doctor.

Luca Aloisi

Distribution Two months before the planned launch of their own delivery organization for magazines, the publishers postpone the project. They are apparently counting on being able to extract further concessions from Swiss Post.
"Alternative delivery organization" (AZO) should be driven forward to such an extent that
that from the beginning of 2006 it will be able to distribute magazines
could take up - cheaper than the post office and still cover its costs. So
the heads of the four major publishing houses Ringier, Tamedia, NZZ and
Südostschweiz and the consumer goods retailer Valora on December 21, 2004
unanimously. The aim was to achieve long-term price stability in the
press distribution, especially from 2008, when the federal government will cut subsidies for
Presseposttaxen canceled. "This mandate has been fulfilled: AZO is within
ready for launch in ten to twelve weeks," says Walter Lütolf, Head of
Publishing Services at Ringier and spokesman for the AZO project committee.
The plan is for AZO to act as general contractor for existing
logistics companies to gradually build up distribution,
so that from the beginning of 2007 all households in German-speaking Switzerland will receive two
can be served every week - and at a rate that
at least 10 percent below the current postal rates.

Encouraging preliminary clarifications
This is exactly what Lütolf's team informed the client committee on November 4. It also submitted various
delivery organizations - including subsidiaries of the publishing houses, the
Valora and even Swiss Post - the necessary offers for logistics and
distribution. This includes several, albeit only oral
Commitments from potential customers with large-circulation magazines.
Lütolf: "We have more commitments than absolutely necessary for the launch
are." The AZO business plan also envisages an annual profit of
"in the low double-digit millions". Nevertheless, at the request of Tamedia CEO Martin
Kall now unanimously postponed the start to mid-2006.
Business plan, but tactical reasons were the deciding factor,
says Lütolf. Kall, who is in charge of the Swiss Press Association's
Distribution, has the currently particularly intensive contacts
between the association and Swiss Post. In fact, the
Post has recently made several offers and concessions to publishers:
The attempt to sell press titles at post offices will run until the end of November.
(see below). Swiss Post also wants to use the
delivery organizations of the publishing houses in order to strengthen them.
to capacity. And thirdly, Swiss Post has increased the rates for press mailings.
slightly reduced (see below).
But that is hardly enough, the association wants more. "We have,
based on today's tariffs, clearly signaled to Swiss Post that
we want substantially lower prices from 2008 onwards," says Hanspeter
Kellermüller, legal advisor at the Publishers Association, is clear. With others
words: As with AZO, there should be at least 10 percent in it. The
According to reports, Swiss Post has made further concessions to publishers.
signaled. Kellermüller does not want to confirm this, but says,
that the association is negotiating a future tariff system with Swiss Post.
The yellow giant is even more taciturn. "The fact is that the
Post is doing everything in its power to remain competitive," shares
Post spokesman Laurent Widmer with.
Martin Kall is known for the fact that he sometimes
negotiating partner by trying to force him to his knees by
and pushes competing products that he has to sell at the last minute.
withdraws. Does he therefore want to be able to communicate with his fellow publishers through such
tactics to extract further concessions from Swiss Post? Kall will
Tamedia spokeswoman Franziska Hügli declined to comment.
And at the association, Hanspeter Kellermüller emphasizes that the AZO is the
private project of a few publishers. "However, the AZO
showed that there is still potential for savings at Swiss Post, which means that
it plays an important role in our negotiations." And what does Walter think
Lütolf: "The situation is somewhat unsatisfactory for AZO, as we have to
wanted to let go. But we can wait." But he had the
clients that the project work will be suspended for the time being.
would be. Accordingly, he also informed all potential customers and partners
informed.   

Markus Knöpfli

Spontaneous purchases at post offices
Since mid-June and until November 30, 2005, 33
selected post offices a maximum of 25 titles from the daily, general-interest and
Business press, tailored to regional needs. The clientele
has reacted positively and made use of the press sale, it says
at the post office.
Publishers are more differentiated. Weekly titles run relatively
Well, sales of daily newspapers are rather sobering. As "good"
HandelsZeitung, for example, refers to the sale of seven to
ten copies per issue. In contrast, individual daily newspapers sold
only around 30 units during the entire trial period. The sales managers
speak of "spontaneous purchases through an additional sales channel", a
They are not (yet) able to shift retail sales away from kiosks.
make up.
However, Swiss Post has one advantage over the K-Group: thanks to
scanner checkouts, it informs the publishers on a daily basis about the number of
of all copies sold. After the end of November, Swiss Post and publishers
and decide on the next steps. In the event of
a continuation, Swiss Post would be "in 600 to 900 post offices
offer 'bestsellers' in the area of press articles," says Post spokesperson
Laurent Widmer.

Swiss Post offers rate reductions for all
With the approval of the supervisory authority Uvek, Swiss Post has
called the format tariff has been halved. Since July 1, 2005, the
Postal dispatch for periodicals larger than B5 format, depending on
weight one to five centimes cheaper. With an average
daily newspaper, the total postal rate is reduced by a maximum of
2.5 centimes or 4 percent reduction - less for magazines.
This was a clever move by Swiss Post: Its reduction benefits everyone
publishers, whereas AZO primarily serves a few (large) publishers.

Markus Knöpfli

All too often, projects fail at the very beginning.
The briefing determines success or failure. Those who
At the beginning, the task is clearly formulated, the information clearly
and defines the goals and the timetable, you save yourself
a lot of hassle and unnecessary work for the creatives. How it works,
Michael Brückner's "How to brief correctly" shows step by step
from choosing the right partners to debriefing. A book
for clients, which is also aimed at contractors, because: A
Briefing is not just a duty to deliver, but also a duty to collect. (rh)
How to write the right letter by Michael Brückner. Redline Wirtschaft, Heidelberg 2005, 92 pages, 18.30 francs.

Television advertising The traditional
30-second TV spot is dead - or at least doomed to die. That is
Joseph Jaffe's diagnosis in his first book "Life After the
30-second spot." Large US companies are always giving
still spend significantly more money on television advertising than on any other
form of advertising, but their share is steadily declining. In 2001
the 50 largest clients invested 56 percent of their advertising budgets
in TV commercials, one percentage point less in 2004. Trend continues
declining. And this at a time when, according to TNS Media Intelligence, the
advertising expenditure increased in the USA.

Consumers, who are bombarded with up to 5000 advertising messages a day
are overwhelmed. The day after, they can
only remember two TV commercials. They are also much more critical
and are happy to look away during the commercial breaks. More and more often
technology supports them in this: although only 5 percent of all
US households own a DVD recorder, but two thirds of
Owners skip the television commercials when they watch one of their
View recordings.

Advertise more efficiently and effectively than with traditional commercials
That is why more and more companies in the USA are considering
more efficiently and effectively than with traditional advertising channels.
(and expensive) 30-second commercials. Yes, says marketing consultant Joseph
Jaffe, who once worked for TBWA/Chiat/Day and OMD USA and
clients such as Kmart, ABSOLUT Vodka and Samsonite. Today the
South African as the most prominent representative of New Marketing and is
one of the most sought-after speakers on this topic in the USA.

In his first book, Joseph Jaffe explains the 30-second spot, the
the supreme discipline of large US agencies, for dead. For him
media strategies, which have hardly changed for decades, do not
more: Today, a TV commercial can at best supplement a campaign,
nothing more. Jaffe relies above all on alternative, mostly interactive
media. That's why online marketing, e-mail marketing,
Mobile marketing and, if necessary, short or long spots in the marketing mix
the higher priority than traditional television commercials. He wants to
consumers in the right place at the right time in the right
form directly, without wastage.

Shorter or longer, but never 30 seconds
One example: one of the spots that was most talked about last year was the
was never shown on public television. The
Airline Virgin Atlantic advertised in a ten-minute commercial for
their first-class seats, which can be converted into comfortable beds.
The commercial, an Austin Powers parody, only ran in the
Pay-per-view television from hotels where business travelers in particular
stay overnight. In six months, 1.2 million people watched the
from the target group watch the commercial voluntarily: at the right time (when the
potential customers have time), in the right place (where the potential
customers watch TV) and in the right form (interactive).

Another example. When Pepsi-Cola relaunched its Pepsi One Diet Cola
it did away with 30-second commercials seven years earlier,
When it launched Pepsi One Diet Cola for the first time, it gave
they spent a staggering 100 million dollars on it. This time
Pepsi-Cola at events, online films that are distributed via the Internet
print ads and posters. The campaign was launched with a
show opened in a gallery in New York's trendy Soho district.
Today, six months later, a few 15-second TV spots accompany
this campaign. "We continue to work with commercials, but Internet,
Print ads and posters appeal to customers differently," explains one
Pepsi-Cola press spokesman on the change in strategy.

Evolution one to one: adapt or die
Joseph Jaffe's thesis is absolute, almost Darwinian. For
The clients and agencies that continue to rely on 30-second commercials are
dinosaurs that will die out. This stubbornness is the
the greatest weakness of his book, which is well worth reading. Jaffe writes
entertaining, understandable and backs up many of his theses with figures
and facts. Maybe he's just trying to get a little - or a little
more - provoke. He is likely to succeed.

Roger Hausmann

Advertising pool The Eastern Switzerland Kombi 1B has not been terminated. Confusion prevails: Is Tagi plus plus coming?
Advertising pool between Landbote, Schaffhauser Nachrichten (SN) and
Thurgauer Zeitung (TZ), as having resigned at the end of 2005.
of Tamedia for Landbote (20 percent) and TZ (100 percent), the
Question whether the Combi 1B could come about again or whether the SN
remains isolated or whether it will move to St.
Gallen. Since Tamedia announced the launch of the
new advertising combinations Tagi plus (Tages-Anzeiger, Landbote and TZ)
officially announced, without saying a word about the SN, represents
the question becomes even more pressing.
Not so for Markus Wenger, Head of Advertising at Publicitas Winterhur
of Kombi 1: "Kombi 1B continues to exist, because the Landbote has the
I withdrew my notice at the end of October," he says. The
written retraction from Landbote publisher Lothar Dostal. All
three publishers had also verbally committed to the continuation.
The new tariffs are also available: The basic price remains as before, the
new, integrated color millimeter rate costs 5.02
Francs.
This information is surprising. Not only because Dostal's withdrawal
has not been communicated so far, but because the publishers act as if
everything is still open. Dostal himself was not available by the editorial deadline.
but TZ publishing director Urs Bucher explains about Kombi 1B: "It
looks good, but it's not ready yet." SN publisher says something similar
Norbert Neininger: "I assume that the Kombi 1B is coming, the
The decision is expected to be made on November 25." Negotiations are also underway
on conditions under which the Kombi 1B is coupled with the Tages-Anzeiger
could become a kind of Tagi plus plus. For Markus Wenger
a "Tagi plus plus" might make sense, but he does not believe that this will be the case in 2006.
about it. He is also surprised by the lack of information about the station wagon:
"We have already sent out numerous offers," he says.

Markus Knöpfli