At the graduation ceremony of the Ticino
Postgraduate Executive MScom Program (see Newsmail from
yesterday), the PR agency Burson-Marsteller presented the
Burson-Marsteller Award for Academic Excellence. The
Award, which is endowed with prize money of 10,000 Swiss francs,
honors the authors of the best diploma thesis. This
The project team analyzed the organizational, strategic and
communicative development of the Università della Svizzera Italiana (USI).
The project shows that the university is developing through
Identity features that are important for the future development of
are of considerable importance: international openness, regional
Anchoring, innovation, scientific excellence and
Sense of community. The thesis was recognized in particular for the quality
of their analysis and the methods used. About the project group
included Heinz Brodbeck (Shell Brands International, Baar), Martin
Fricker (Farner Consulting, Zurich), Volker Kadow (PDV Systeme, Erfurt,
Germany), Hansulrich Locher (halo, Agency for
Corporate Communications, Aarau), Martine Reymond (Swiss Post
International Management, Bern) and Cordula Rieger (Unaxis Management,
Pfäffikon SZ).  

The organizing committee of the
The 2006 FIFA World Cup in Germany was opened on Monday by the
The new corporate design of the World Cup was presented. In addition to the already familiar logo with the
smiling faces - created by the agencies Whitestone in London
and Abold in Munich - a new colorful triple wave appears. They
was designed by the Lucerne agency Hug & Dorfmüller as a
Allusion to "La Ola", the physical sign of enthusiasm for the
audience ranks. As a graphic element, the wave "provides the
Recognition in the twelve stages in the sense of an equally clear and
cheerful corporate identity", according to a press release. New is
compared to previous world championships that there is no continuous
basic color, but each city with its own stadium has its own
color world.
The graphic will appear for the first time at the final round draw on December 9
2005 in Leipzig. Prior to this, from Monday - 200 days
before the opening game - at a total of 55 highway border crossings
Welcome signs are put up, and the slogan "The world to
Guest with friends" in conjunction with the Look program at 69 locations in the
German highway network.
The project management and implementation of the measures was carried out by the
Team Marketing, which is also based in Lucerne, was also commissioned by
the Uefa Champions League. In the cities
especially the so-called protocol routes (from the airport and railroad station
to the stadium and the official FIFA hotel) will be characterized by the
World Cup 2006 look.

(pr) Novel printing inks with
Achieve luminous effect when used in entertainment events such as
pop concerts, disco events, etc. thanks to their color reflection a
optimal advertising effect.
In darkened rooms, the degree of attention of a luminous
advertising message very high. The design options here are for
the advertising industry very interesting. Thanks to the individual pigmentation
of the print varnishes, special effects can be achieved that were previously not possible.
could not be used. Besides the use with the
traditional PE films can be replaced with the use of other
materials can achieve even additional effects.
Also in the field of heat-sensitive (thermochromatic) inks
new applications show up. These colors react to
temperature fluctuations and could, for example, in the event of black ice warnings.
be used.
hohlflex ag, based in Abtwil in the canton of St. Gallen, Switzerland, brings with it
these novel products to the potential users the necessary
Know-How for the implementation of such advertising projects. Traditional
Barrier beams and table cover foils made of polyethylene are
of course still produced in large quantities.

The French investor Vincent Bolloré
speak with the advertising holding company WPP and the holding company
Hellman & Friedman (H&F) on a joint offer for the
Media Group Aegis, reports the Financial Times (FT). They are
under time pressure: The British stock exchange regulator has issued WPP and H&F with a
Deadline set for November 25. If no offer is received by then,
they have to wait six months before they can bid again. The three
According to the FT, the parties are endeavoring to extend this deadline.
Aegis CEO Robert Lerwill did not rule out such a move, but made a
"concrete, realistic and plausible offer" as a condition. According to
According to the British Guardian, it is WPP that has approached Bolloré.
The Frenchman, who is also Chairman of the advertising holding company Havas
24.99 % in Aegis in recent months. So far emphasized
Bolloré said he wanted to keep Aegis as an independent company, which also
is the preferred management option.

Switzerland Cheese Marketing (SCM) criticizes the plans of the Federal Department of Economic Affairs (FDEA). This wants to
Advertising efforts by governmental and semi-governmental organizations
of the Confederation, in particular Switzerland Tourism, Presence
Switzerland and Location:Switzerland. The FDEA is now proposing to the Federal Council,
SCM's product promotion measures were also integrated into the new organization.
to be included. The cheese marketer is against this, stating that she
I do not advertise the country, but Swiss cheese at home and abroad.
actively promote. SCM's activities are supported by the industry
and co-financed by the Federal Office for Agriculture. These are
This involves sales promotion aids that are not linked to a performance mandate.
are connected. SCM is an independent legal entity and
continue to strive for independence in the future. In order to achieve a resounding
effect on the markets, a common logo for the
product category cheese is necessary. Such a logo is required for cheese on all
markets. This is now being achieved through a
uniform appearance would be inappropriate in marketing terms.
not possible in the eyes of cheese marketers. The many years
market development in the cheese sector would be nullified, according to the communiqué.
SCM is already looking for synergies with other organizations such as
for example with Switzerland Tourism. Different
Communication objectives have so far been closely linked to the
limits and would continue to do so in the future.

The Zurich advertising agency Jung von
Matt/Limmat provides a local jury of experts for the AME Awards 2006
together. The agency, which won AME silver last year for the
campaign by Julius Baer, was awarded by the organizers.
commissioned to form a team of eight jurors from various marketing and
communication disciplines. They will be held at the end of November in Zurich
international cases from various categories for their efficiency
to assess its effectiveness. Advertising and Marketing Effectiveness (AME)
Awards are part of the New York Festivals and will be presented for the 11th time.
awarded. Last year's competition also included Ruf Lanz (silver) and
Euro RSCG Switzerland (bronze).

The Assembly of Delegates of the
journalists in the media union Comedia has elected Stefan Keller as
elected a new president. Within the union, each
Stefan Keller replaces Klaus Rózsa, who is stepping down after seven years.
is stepping down from his position. Keller was already a member of the Board of Directors and is an award-winning journalist,
among others at the WOZ, and freelance author ("Grüningers Fall", "Die
Time of the factories"). He named the topic of the
terminated collective labor agreement. "We have to find new ways to
against the publishers," he said in a communiqué. "It
we must succeed in ensuring that as many journalists and
Women journalists campaign for regulated working conditions."

"Professionals for HighTech", a production of the
Bieler Twin Productions AG, has won the German competition Corporate Media
- The European Masterclass with an "Excellence of Master"
was awarded. The complex DVD solution with 13 professional portraits from
of the automotive industry, Twin was commissioned by the Central Association
German motor trade realized. Corporate media is regarded as
most renowned film competition in the German-speaking world, writes Twin
in a press release. In contrast to other festivals, the
juries according to an elaborate, objective evaluation system in which
each contribution individually for its media and communication impact
will be analyzed. The event is organized by Medienreport Verlag and
Fördergemeinschaft Audiovisual Communication (FAC). The prizes were
last weekend at the IHK Academy in Munich.

The advertising research company Media Focus
has won the major distributor Coop as a new customer. A
The two companies have agreed to work together for several years, according to a
Announcement. Media Focus will provide the following services for Coop in the coming years
various services for analyzing the different
Advertising markets within the retail trade.

The sporting goods retailer Chris Sports
Systems has chosen to work with the Zurich-based advertising agency
Baertschi Meroni & Bolleter (BMB). This summer
The agency won the new customer after a presentation. Chris
Sports Systems is the official importer and distributor of
numerous sports brands such as Bell, Easton, Pearl Izumi, Rocky Mountain,
Röhnisch and Spyder. According to owner and managing director Christian
Bättig decided to join the company because of the creative
competence and an understanding of the efficient realization of
Catalog productions for BMB. Initial work is scheduled for the next
months.

When the 2008 European Football Championship
in Switzerland is intended to make life easier for advertising free riders.
be made more difficult. As the NZZ am Sonntag reports, the federal government is planning to
a law against so-called ambush marketing, the use of an
event as an advertising vehicle by companies that are not part of the
official partners. The European Football Association Uefa
fears that its commercial rights would be infringed by the Swiss
laws do not adequately protect against ambush marketing. Now
this legal loophole should be closed. "The plan is to introduce a
to develop a legal basis that not only applies to
sports events, but generally for major events
find," said Barbara Meier, spokeswoman for the Federal Office for
Sport, told the NZZ am Sonntag. The lead should be taken by the
State Secretariat for Economic Affairs. This will be clarified by March,
whether the law against unfair competition will be amended. So that the
The bill will come into force in time for the start of the European Championship in June 2008
the National Council and the Council of States would have to approve the bill simultaneously.
The Federal Office of Justice states in this regard.

From the qualification of the Swiss
national soccer team for the 2006 World Cup has also
TeleZüri benefits. The return of the players from Turkey brought
record ratings for the regional broadcaster on Thursday. The reporting in
ZüriNews" was watched by a total of 345,000 viewers.
viewers in the greater Zurich area. The highest market share in the
advertising-relevant target group (15 to 49 years) at 6.10 p.m. was 45.0
%, according to the broadcaster. The "Talk Täglich" with coach Köbi Kuhn
A total of 240,000 people watched the program, with a maximum market share of 24.6
% in the advertising-relevant target group.