The Swiss national football team
has kept viewers glued to their screens over the past few days.
captivated: Yesterday, Wednesday, an average of 1,570,000 people watched the
soccer fans can watch the second leg of the World Cup barrage between Turkey and Switzerland on SF2, in
At peak times, the figure was as high as 1,870,000.
market share of 66.5 % and 73.7 % respectively, according to a
Media release. Since the introduction of Telecontrol, this figure has
the highest ever recorded for a football match. On place
two is the World Cup qualifier between Switzerland and Estonia on November 17.
1993 with 1,556,0000 people. That was the last time Switzerland had
qualified for the World Cup for the second time. Also in the first leg last Saturday
at the Stade de Suisse, 1,225,000 spectators at home cheered on the
Swiss footballers. In general, interest in the
coverage of the national team was great and provided
SF2 high ratings. The pre-match programs, post-match analysis and
The programs "Sport aktuell" and "Sportpanorama" show the following for the
above-average values in the past few days.

Suppliers, marketers, service providers and agencies that promote and
award-winning sponsoring projects for the 13th International
Sponsoring Award 2006 must hurry. Because on
November 30, 2005 is the deadline for nominations, the award ceremony will take place
on January 17, 2006 at the Hamburg Gaswerk. With the International
The Sponsoring Award recognizes exceptional and creative concepts from
Germany, Austria and Switzerland in the categories
Sports sponsoring, cultural sponsoring, media sponsoring (print, TV,
radio, Internet) and public sponsoring (social, environmental, educational)
awarded. The jury also awards an innovation prize.

Culture should be back on Swiss television
receive a higher priority. Head of Culture Adrian Marthaler said
at a media briefing on Thursday that the Culture Department was
after helplessness and anger about cost-cutting measures and less attractive
broadcasting slots now a forward strategy in the fight for culture on the
Television. According to the news agency SDA, Marthaler would like to see a
better networking with the cultural world and a more active dialog with
the public. In addition, cooperation with Radio DRS and the
TV channels 3sat and Arte. An offensive will be launched for the
Swiss film launched: From February, the Sunday main evening program
reserved exclusively for local works. According to Marthaler
premieres of Swiss television films, reruns,
Co-productions, theatrical films after theatrical release and older
Swiss films - mostly on the occasion of a birthday of authors or
actors - are shown. New productions also have the
Music, Dance, Theater" and "Sternstunden" editorial teams announced. The
Kulturplatz" program is looking for new partners for the annual event in cooperation with
the architecture magazine Hochparterre's choice of the best
Designers, architects and landscape architects. The project is intended to
be extended to western Switzerland and Ticino.

Produced by Condor and Ican Films, the
The documentary "Building the Gherkin" will be shown from November 17, 2005 in
selected Swiss cinemas. The 90-minute film by Mirjam von Arx
documents the development of the controversial Swiss Re Tower in London
by star architect Lord Norman Foster.
Director: Mirjam von Arx; Producer: Patrick M. Müller, Kristian Widmer;
Cinematography: Fred Rotkopf, Ralph Dobrick; Sound: Eddie Bannermann, Eric
Arnaud; Editing: Janet Taylor; Music: Diego Baldenweg; Sound mix: David
Taylor

The Bern-based agency Polyconsult accompanies
the new construction of the station square in Berne over the next three years.
Until the square with the glass canopy was opened to the public in 2008.
Polyconsult is responsible for the entire communication work.
responsible.

December sees the launch of Das Magazin, the
Weekend supplement of the Basler Zeitung, Berner Zeitung and the
Tages-Anzeiger with the publication of a 20-volume book series. The
Zurich agency Ruf Lanz takes over the advertising for the project around
Swiss literature of the 20th century. According to the magazine's editor-in-chief
Res Strehle and project manager Claudius Wirz from Tamedia convinced the
agency with "unconventional proposals, which are both the books and
the magazine with a sympathetic dose of self-irony
", according to a press release.

The Neue Zürcher Zeitung is committed to
for pupils. On November 17, the newspaper launched the
Electronic teaching unit Own opinion, which is available to all schools in
Switzerland free of charge. First and foremost
The program is aimed at the upper secondary level (vocational and
Matura schools). The teaching material comprises three modules on the following topics
integration of foreigners, noise and nutrition and is intended to
to encourage people to engage with socio-political issues
and form their own opinion. With the e-learning tool
NZZ supports the initiative "Public Private Partnership - School
on the net". As part of this cooperation between the federal government, the cantons and the
economy, more than 4000 schools are already equipped with computers and
have been equipped with high-performance Internet connections. More about this
You can read more about this topic in the November 17, 2005 issue of Werbewoche.

The mini-sitcom "Beck & Bondi" is the
big winner of the Swiss advertising film award Edi 2005.
for Swisscom Fixnet won gold in the Commercials category as well as the
Edis for Best Director and Best Concept/Screenplay. Every single episode
was original and entertaining for 102 seconds, the judges praised.
The realization is technically perfect, the staging exciting and
funny, the acting is excellent and the message will be
in a sympathetic, unobtrusive and yet biting way. "Beck
& Bondi" was created by the advertising agency Contexta and the
Production company Peek. The film was directed by Tobias Fueter, the screenplay
was written by Reeto von Gunten, Tobias Fueter and Jann Preuss.
Commercial silver was awarded to the "Reissverschluss" spot for
Feldschlösschen from Spillmann Felser Leo Burnett and Condor
Communications; "Spring Rolls" was awarded bronze for Anna's Best
(Exxtra/G.L.A.S.S. Film).
 
The Gold Edi for Clips & Trailers goes to "The Golden Eye" for
the Zurich Film Festival, which was held for the first time this year. The jury emphasized the
convincing realization, the style and the technical quality.
Treibhaus Postproduction was responsible for the clip. Silver was awarded
for the series of SF DRS commercials (Frame eleven), bronze for Mia
Aegerter's video clip "Alive" (Déjà-vü).
 
In the Corporate category, the accident prevention film "Der
Expert" from SBB impressed the jury the most. "The parody of action movies is
also thanks to the sound design," reads the laudation.
Der Experte" was designed by Girardin Creative Consulting,
produced by Condor Communications. The silver medal was awarded to the
3D film "Around the world in 80 million years" for the Paul Scherrer
Institute (Primetime), third place went to "The World of Wolford"
for the luxury underwear brand Wolford (practice for general communication).
 
The judges also awarded four further special Edis and one
sponsorship award. The latter was won by the music video "Leider" by rapper Baze,
produced by Wiseguys. The Edi for best camera goes to
Germany to the "Miu Mini Digital" commercial for Olympus, which the
Hamburg agency FCB Wilkens and the Düsseldorf production company
Film Deluxe have realized. The prize for best editing was
for the film trailer "Grounding - the last days of Swissair"
(C-Films). For visual effects, the animated spots "Adolescent"
and "Maternité" for Lotérie Romande, designed by Rive Gauche
TBWA and produced by Le Studio. The jury awarded the best music to
"Robbery of the old lady". The sound design of the bank co-op commercial, which
Ruf Lanz and Condor Communications were responsible for the realization of the
Space Train (Dave Kohler and Dean Montenegro).
  
The Edi statuettes were presented in a festive ceremony on Thursday evening.
handed over. Around 700 guests gathered at the Schiffbau in Zurich. The
Edi was held for the sixth time this year and recorded
total of 225 films submitted (+20 %) once again achieved a
Record participation. 38 productions were nominated for the shortlist.

SRG has announced the launch of the digital
DVB-T terrestrial television in Zurich and eastern Switzerland due to a
problematic frequency coordination. Originally it would have
should have started in November, but now customers have to wait, according to the
TV2 program guide until the beginning of 2006: Starting in January
DVB-T in the canton of Glarus. In March, Basel, Zurich, St. Gallen,
Schaffhausen, Appenzell and Thurgau will follow in October 2006
then Central Switzerland and the Bernese Oberland. In 2007, SRG
the Central Plateau and the canton of Graubünden, in 2008 the Valais will also be included.
enjoy the benefits of the new technology. It is already established in the
Lake Geneva region, the Engadine and Ticino. Thanks to DVB-T, more
channels can be received via indoor or house antenna.

The idea of the self-service video store Movie-Box is catching on. In the months July to October alone
the company recorded for DVD rental over
vending machines, Movie Box Betriebs AG, per location up to 60 percent more
Loans. In good time for the cold and dark season, we are
numerous new locations were developed. The expansion plan provides for,
to put 20 new of the yellow DVD rental machines into operation every month.
At the same time, an innovative pricing model that is new to Switzerland
introduced: The billing of the rented films takes place in addition to a
minimum basic fee of three to five francs at hourly intervals with 10, 20 or 30
centimes, depending on the film category. The film pleasure is thus once again
cheaper and the customer determines to a large extent how much he
wants to pay.

Federal Councillor Joseph Deiss has given Christophe Hans
as the new Chief Information Officer of the Federal
Department of Economic Affairs (EVD). Hans steps down at the beginning of December
succeeds Manuel Sager. He has served since May 2003 as
Press spokesperson active in the EVD. As of January 1, this position will be taken over by Simone
Hug. She is currently information and communication officer
of the University of Teacher Education Solothurn.

Since last week, the
television station U1 also covers the regions of Solothurn, Langenthal,
Herzogenbuchsee and Lyss with its program. In order to get a broadcasting channel
the broadcaster has entered into a cooperation with the
Cable network companies GA Weissenstein GmbH, IB Langenthal, GA Region
Herzogenbuchsee and Energie Seeland.